Fall in love with the problem space - Michael Grinich from WorkOS

Michael is the founder of WorkOS. WorkOS helps startups cross the enterprise chasm - it's a bit like the Stripe of Enterprise features.
In this episode, we focus on selling to enterprises: the features you need, the team you need (e.g. sales!) and the common pitfalls Michael has seen.
We also talk about things like: what even is an enterprise customer?
This episode is sponsored by WorkOS. Thanks so much for supporting us as our first ever sponsor Michael and WorkOS. WorkOS can help you add enterprise features like Single Sign On and audit logs if you're considering selling to enterprise customers.
Links:
- workos.com/
- x.com/grinich
- Crossing the Enterprise Chasm • Crossing the Enterpris...
#developermarketing #enterprisesales #enterprisesolutions #entrepreneurship #startups

[@reece-johnson]

Really insightful, thanks Jack!

[@scalingdevtools]

Thanks Reece!