How to Create an EFFECTIVE Social Media Strategy

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  • čas přidán 16. 07. 2024
  • In this video, I break down (in soooo much depth) how to create a BOMB social media strategy to grow your brand and business!
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    // E R I N
    I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!

Komentáře • 295

  • @SY-sp8uo
    @SY-sp8uo Před 3 lety +533

    Whoever reads this: You can do it!

    • @simply_sino.n9191
      @simply_sino.n9191 Před 3 lety +5

      These simple words were much needed. Bless you

    • @laprinciahobdy
      @laprinciahobdy Před 3 lety +2

      Thank you so much and the same to you 💗💗

    • @IRobynVictoria
      @IRobynVictoria Před 3 lety +1

      Needed this today, thank you!

    • @tianashiggins4818
      @tianashiggins4818 Před 3 lety

      @@simply_sino.n9191 you got this. Don’t give up on yourself. 😊

    • @tianashiggins4818
      @tianashiggins4818 Před 3 lety

      @@IRobynVictoria you got this! Don’t give up on your dreams . 😊

  • @SelfMadeWealth
    @SelfMadeWealth Před 3 lety +229

    Social media is not a media. The key is to listen, engage, and build relationships.

  • @tianashiggins4818
    @tianashiggins4818 Před 3 lety +155

    💫IF YOU’RE READING THIS, I HOPE YOU EXPERIENCE SOCIAL MEDIA GROWTH THIS YEAR! 💫😊

  • @girlapeutic
    @girlapeutic Před 3 lety +82

    “Stop doing what you think is the right thing and just get into the rhythm of posting” whew 😅 -Giving gems! 💎

  • @MizzShawdyPink
    @MizzShawdyPink Před 3 lety +66

    What I love about Erin on Demand is how she can draw you in and grab your attention. She is so motivating; the way she delivers information in bite-size pieces that I can actually apply without feeling overwhelmed is such a blessing 🙌🏽 thank you for this free game!!

  • @NeckidMinds
    @NeckidMinds Před 3 lety +31

    Every time I’m feeling insecure about being a BOSS I come to watch Erin on demand! She gives me courage to keep going! Thanks Queen!💜💜💜

  • @unmatched9491
    @unmatched9491 Před 2 lety +1

    people love to look fancy and use empty words like strategy.
    finally found someone who doesn't try to make it seem like something it's not. it's just a plan of actions to achieve some goals on social media (and these goals are approximately the same for all businesses: awareness and sales)

  • @xinyi_yap
    @xinyi_yap Před 3 lety +18

    The comment section here is so encouraging like 😭😭 I’ve been procrastinating filming and producing content to experiment with CZcams despite watching tons of your videos on it. Definitely need to put myself out there and transform my ideas into videos out soon!

    • @JdaPhoeniX9
      @JdaPhoeniX9 Před 3 lety +1

      Xin Yi Yap! I can relate!
      -You can do it!
      May you further develope & progress on what ever piece / pieces of your vision that’s meant for you to bring forth to the world!
      All the best🙏🏾💯✨💫

    • @xinyi_yap
      @xinyi_yap Před 3 lety

      Thank you Jay Jones for your kind words! May you find success and happiness in whatever that you strive to do as well! 💯✨

    • @dreamersadies
      @dreamersadies Před 3 lety

      Same 😅

    • @noovernightguests
      @noovernightguests Před 3 lety

      YES!!

    • @xinyi_yap
      @xinyi_yap Před 3 lety

      Update: I DID IT! I have my channel and first video/trailer up on czcams.com/channels/c9gD3ZzESQ_C5WABzEHXkA.html. Here's to putting ourselves out there 🥂

  • @TheForeverAshley
    @TheForeverAshley Před 3 lety +17

    Attention = Intention
    Intend on what your end goal is and never lose focus. Clear intentions will lead to clear results! 🎯

  • @vendlikeaboss6971
    @vendlikeaboss6971 Před 3 lety +8

    Also because marketing trends change so often I feel being more human actually drives more traffic and interest towards your business. Old fashion know, trust and love !

    • @tianashiggins4818
      @tianashiggins4818 Před 3 lety +3

      It’s all about building a community that wants to support you.

  • @JenLauren
    @JenLauren Před 3 lety +9

    ok i was here the SECOND you uploaded as i'm planning out content. MEANT TO BE!!

  • @mayonce6561
    @mayonce6561 Před 3 lety +59

    Everybody is talking about all the knowledge she is sharing meanwhile I’m over here like, can I get a makeup tutorial?

  • @leboleope5142
    @leboleope5142 Před 2 lety +3

    Wow! I have been researching videos on how to become a good content creator for months and I am so happy I found this video. This is the most valuable, straight-to-the-point, no nonsense video I have seen since my research started. Thank you 🙏🏽 🙂

  • @mzllanay
    @mzllanay Před 3 lety +3

    As always Erin, you've blessed us again! This was needed. I've been working on my SM a lot this year. You've given me a lot more to think about and act upon. Thank you!!!

  • @appetite4chic878
    @appetite4chic878 Před 3 lety +6

    It’s like you’re always on time Erin! I’m currently trying to figure out how I want to implement my content on social media and this video is so helpful. Thank you 🙏🏾 ☺️

  • @misswendyblack5851
    @misswendyblack5851 Před 3 lety +3

    Yes! This is so helpful for someone like myself just starting on CZcams! Thank you Erin for always dropping these gems! 💯

  • @terynaliya
    @terynaliya Před 2 lety +2

    Your channel is definitely one of my favs right now. Very straight forward and informative, but with relatable delivery. I love that I learn from your videos without feeling like I'm back in college again. It feels more like a friend giving advice. Awesome!

  • @LinsayMoore
    @LinsayMoore Před 3 lety +10

    "You don't have to be everywhere!" Yes to all of this!!! Experiment and see what works best for you!

  • @chelseafreeman5533
    @chelseafreeman5533 Před 2 lety

    So grateful to have discovered your channel! I started my business in July and have struggled with content creation and strategy ever since. I've just be binge watching your videos for most of my day and I've learned so much! I really appreciate you.

  • @SherikaFitnessBombshells
    @SherikaFitnessBombshells Před 3 lety +1

    Love how you identified the back end work. Planning is key but creating finding the reasons you are producing certain content.

  • @TheStoryOfus
    @TheStoryOfus Před 3 lety +8

    Erin is coming through with the gems from the drop that literally we would pay thousands of dollars for (sometimes you need to pay don’t get it twisted) but someone you just want a launch pad and this is it!
    Thanks Erin 😍😍

  • @drivermacguyver
    @drivermacguyver Před 3 lety +4

    I never started planning it out, but I'm highly reflecting and taking notes on what makes me, me... and how others can identify... boom! I got it! Thx Erin On Demand, for making everything click!

  • @GrowWithWill
    @GrowWithWill Před 3 lety +3

    Focus, focus, focus -- that's one of the keys to long-term success.

  • @rameesafaisal
    @rameesafaisal Před 3 lety +2

    This is amazing!!! This is the first time someone has explained a SM strategy so well that I could actually understand!!!!❤️❤️❤️❤️thank you! You just gained a new subscriber! Keep it up Queen👸🏾👸🏾👸🏾👸🏾

  • @michellesun-forbes30under38

    *Spend each day trying to be a little wiser than you were when you woke up.* - Charlie Munger
    Got wiser today, by watching this video - Thanks Erin!! 💪🏻🚀🌟

  • @moboop32
    @moboop32 Před 3 lety +2

    Erin you have my husband complaining about me being on CZcams! I love your videos so informative and down to earth. You break it down so well its crazy! I was looking for the video for the link or instructions on how to get a personal consult appointment.

  • @robertadams7132
    @robertadams7132 Před 3 lety +1

    I'm glad I came across this video. I recently started podcasting and while I didn't initially aim for it to be anything major, I also want to set myself up for potential opportunities of success that may come up. I've only been going for a few months and still learning and figuring what social media platforms to fully settle on. Right now my stuff is mostly audio only and long form so trying to figure out a good balance between that and other platforms. Listening to this has been helpful and reassuring.

  • @juliennempoko9859
    @juliennempoko9859 Před 3 lety

    This is probably one of the best vids I’ve watch regarding in this topic. Thank you for articulating this so well!

  • @michellewithless
    @michellewithless Před 2 lety +2

    Thank you so much for this, Erin! I've been fantasizing about podcasting and blogging for years, but did not have the courage until now. You're very inspiring and this information was very helpful. I'll be buying your brand transformation guide as well :)

  • @IdentityByKT
    @IdentityByKT Před 3 lety +1

    Master the art of communication. Keeping people's attention is a science so pay attention to how you communicate

  • @cheyennebriggs5440
    @cheyennebriggs5440 Před 3 lety +1

    This video is EXACTLY what I needed. Thank you so much Erin!

  • @DeannaMaurice
    @DeannaMaurice Před 3 lety +4

    Literally perfect timing , my husband and I were just talking about social media strategies for our personalized gifts and good business Week Twenty Four, last night. God sent, thank you.

  • @byaamia
    @byaamia Před 3 lety +4

    Love this! I think the biggest mistake new business owners make is trying to do too much at once. These are great tips!

  • @PrincessSachiko
    @PrincessSachiko Před 3 lety

    thank you so much for this video. i have been wondering about social media strategy. it all seems so mysterious to me. i can create content well, but when it comes to strategy, i get lost. this video made things so much clearer. thanks again!! 😊

  • @rudig5698
    @rudig5698 Před 3 lety +3

    You’ve helped me so much with your videos, thank you! Keep going, you even inspired me to start my own CZcams channel, Erin!🥺❤️

  • @healthyhappybri
    @healthyhappybri Před 3 lety +2

    this is EXACTLY the video that my youtube and instagram needed!!! thank you so much for all of the inspiration and information!!

  • @cookiesgoods
    @cookiesgoods Před 2 lety

    Wow! Erin, I am so happy I watched this. You brought out some very important points I didn't think about. Your first mention on thinking about what I respond to and WHY is so on point. Thank you so much for the breakdown.

  • @invadersym
    @invadersym Před rokem

    I really love your content any time that I watch any one of your videos. Thank you sooo much!

  • @tacrewgirl
    @tacrewgirl Před 3 lety

    I think I like your videos because of the way you effortlessly codeswitch all while staying professional and delivering great information. Thanks.

  • @Mommysodes
    @Mommysodes Před 3 lety +1

    I just got a plan together for my Instagram so this video is right on time.
    That Quality/Quantity sweet spot is the struggle. Knowing when I'm rightfully stretching myself[cos stretching is sometimes necessary] and when I'm starting to sacrifice quality.

  • @thedonovansvenom2848
    @thedonovansvenom2848 Před rokem

    LOVE LOVE LOVE THIS! Thank you for teaching and sharing your gift!

  • @GiselaSilva07
    @GiselaSilva07 Před 3 lety +2

    Hi Erin, just wanna say thank you, I’ve learned a lot from your videos, they’re very helpful for my businesses.
    Much love from Mozambique/Africa.
    🇲🇿♥️

  • @mixxedclipz
    @mixxedclipz Před 3 lety +1

    This was so helpful Erin! I definitely utilized your tips to create a better social media strategy AND.....being part of your Ebrand club is a gem because there are other like minded individuals that want the same thing for their business as much as I do eventhough we all have different niches! 😊

  • @Foutamdiallo
    @Foutamdiallo Před 3 lety +4

    Dropping by to give credit where it’s due. It insightful video! 👌🏾

  • @SoulOmMomsFlow
    @SoulOmMomsFlow Před 3 lety

    So very very helpful Erin! Thank
    You Sis! I’ve sat down to create a social media plan, but have never followed through out of overwhelm! And, I’ll be getting the Brand Transformation kit! Thanks again!

  • @livenubian-homedecordiylif8384

    This is so helpful for small entrepreneurs! Thanks for all the tips !

  • @iamdominiquetamara
    @iamdominiquetamara Před 3 lety +1

    This is great! Thanks Erin!

  • @bygodsgraceglobalregroup3853

    Love your delivery Erin! Im so excited to get my feet wet and GOD will take control! Stepping out on faith! I just need to give Him something to work with!!!

  • @chloesutton9090
    @chloesutton9090 Před 3 lety

    You hit the nail on the head w/jumping to the calendar with no background work

  • @CourtneyBellYoga
    @CourtneyBellYoga Před 2 lety +2

    My favorite way to make social media strategies are with stacks of computer paper and a pen! I thrive on the ability to rearrange the pages when I want rather than having the binding of a notebook, and I definitely like non-lined paper :) Google docs is also quickly becoming a new favorite. Great video! Thanks Erin!

    • @miamsmia
      @miamsmia Před rokem

      Are you my twin lol the cpp is so me! I’ll even hole punch it😂

  • @AshlieghG
    @AshlieghG Před 3 lety

    Thanks Erin I’m posting my second video today and I need to improve its quality after listening to this. You’re a gem 💎

  • @celena.rochelle
    @celena.rochelle Před 3 lety

    Erin you are SUCH A QUEEN. THANK YOU.

  • @KatrinaSherokee
    @KatrinaSherokee Před 3 lety +1

    This is a great video! definitely will be rewatching and taking notes!

  • @noovernightguests
    @noovernightguests Před 3 lety

    I'm one of the solopreneurs trying to do all the things. I want to accomplish everything you went over, raise awareness, educate, convert and sales. I am still new (1 year) into using social media for these purposes and I've found the most engagement comes from sharing more personal stories that tie into my business. I have an online store HeyRedShop, where I sell secondhand goods and when I talk about my favorite pieces, some handed down or given as gifts, that creates a stronger connection. However I'm not used to sharing on social media, so I'll divert to other related topics. I think your advice about paying attention to your own behavior and finding a format and platform that fits my comfort level will make a big difference. Thank you Erin!

  • @JoyceWSolomon
    @JoyceWSolomon Před 3 lety +3

    Erin, I love your content. Keep up the good work

  • @Octopus_ENT.
    @Octopus_ENT. Před 9 měsíci

    EOD, God bless you!!!! I want to take the long route to say thanks you, thank you, thank you, thank you so much!!!! You explain this thing in the language I can understand and then give examples. That is how I so learn. Not only are you the teacher for someone like me, but you are great at details. You pay very close attention to details and are thorough in their explanations. Super intelligent, you can explain a complex situation to me and make it simple. This was shown in your opening. You explain what SMS (social media strategy) was. I didn't know. Sometimes we assume that people know and we forget about the curious and newbies who stumbled upon this concept while surfing for other youtube content. That was me. I click off a video because I couldn't follow what speaker was saying due this minor missing detail. Then you added minor but so potent detail, not only that but gave a synonym for Strategy (plan). That right there help me to see that you had the content I was looking for even though it was not in the title. I have an Idea for building a social media website. But your content was just a much needed. That was brilliant. When I learn something new, I need a reference and that's what you did, you speak in reference. Thank you. Your nickname for now on will be the 'REF EOD (Erin on Demand) lol. The lords choice blessings in your endeavors and all that you do. I mean this from the bottom and the top of my heart!!!!

  • @HeyyyHR
    @HeyyyHR Před 3 lety +2

    I’ve got the 7 day guide! Can’t wait to get started!

  • @MissFlawlessTV
    @MissFlawlessTV Před 3 lety +1

    Yessss gemssss🙌🏽 growing my CZcams channel and social media presence💗✨

  • @JusRay
    @JusRay Před 3 lety +1

    Yes !! Good tips girl ! Thank you so much

  • @estherdigital
    @estherdigital Před rokem

    Thank you so much, Social Media Strategy sounded so complicated to me but you made it look so simple to understand and implement.😃

  • @899tamara
    @899tamara Před 2 lety

    Loved this Erin!!!! Thank you and you just got a new purchase of your guide! Keep on inspiring

  • @TalesFromtheThirdDegree

    Thank you! THANK YOU! You are so inspirational, easy to listen to, and have so many great ideas. Thank you!

  • @VianncawithaV
    @VianncawithaV Před 3 lety +1

    Yessss love this! So important 🥰🥰🤍👏🏽

  • @dannystanley_
    @dannystanley_ Před 2 lety

    Sis… thank you so much for existing 💚

  • @b.theholisticdisruptor

    Thank you so much for this, it was clear and detailed yet concise. This was very helpful.

  • @funozzy
    @funozzy Před 2 lety

    Girl I just love you !!! And your videos!!!

  • @gabrielaballesteros8291

    She does it again! Thanks Erin❣️

  • @LondonTayy
    @LondonTayy Před 3 lety +1

    Notification squad ! I need this !!

  • @CarasPlace
    @CarasPlace Před 3 lety +2

    Yesss! 💛 great tips. I’m definitely implementing these strategies for my IG.

  • @mellisamaweni1705
    @mellisamaweni1705 Před 2 lety

    Just stumbled upon this gem. Thank you so much Erin, this is so helpful as I start on my content creation journey.

  • @NaomiShapumba
    @NaomiShapumba Před 3 lety +1

    You are so amazing Erin and your tips are amazing ❤️

  • @WelcomeToTiffineys
    @WelcomeToTiffineys Před 3 lety

    Girrrl! You are all into my thoughts! Thank you for these amazingly helpful tips! I just merged my brand new Home Decor channel with my original channel, so I am undergoing some changes here. This first channel, I had no idea what I was doing, so there are many types of videos here. I did hide many of them due to my change. I am currently trying to integrate my home decor niche with the successful product reviews on this channel. Thank you again. This is so encouraging! God bless!

  • @YemmyRafaels
    @YemmyRafaels Před 3 lety

    Lots of great tips here!!! Erin is the best!

  • @2sheenz224
    @2sheenz224 Před 3 lety

    Let’s gooo Thank you Erin 🙏🏿💙

  • @alexisheyser6007
    @alexisheyser6007 Před 2 lety

    I haven’t made a social media strategy before due to fear. This video has made me feel better and I’m gonna begin working on one.

  • @oooliviaroseee
    @oooliviaroseee Před 3 lety

    This was so insightful. Great job Erin!

  • @ReneeStarms
    @ReneeStarms Před 2 lety

    Great advice! Now I'm really excited about putting my content calendar together.

  • @prosp3rity111
    @prosp3rity111 Před rokem

    I’ve never done a social media strategy. I honestly don’t know where to start. I would love to manage pages for me and my kids. I love creating videos but I get burnt out and overwhelmed with managing my time and having time to post quality and frequent like you said. Overall I enjoy it and it’s actually becoming my favorite thing to just create.

  • @mabutlatheplanner8525
    @mabutlatheplanner8525 Před 3 lety +2

    This video just rescued me. I have a nice Instagram following and I am building my CZcams channel and I didn’t know what to post where. Thank you so much. 🤗

  • @gwendolynblue4149
    @gwendolynblue4149 Před 3 lety

    Erin you right on time with this

  • @evelynjulia6787
    @evelynjulia6787 Před 3 lety

    This was amazing Erin! Thank you 🙏🏼🙏🏼🙏🏼💯

  • @marquita83
    @marquita83 Před 3 lety

    thank you for this!! had my channel for a while and this def will help!!

  • @Exxiim
    @Exxiim Před 3 lety +1

    This is great advice! Thank you for sharing this with us ❤️❤️

  • @lailani7617
    @lailani7617 Před 2 lety

    This is great stuff! Thank you for sharing your knowledge!

  • @pearlygaga3155
    @pearlygaga3155 Před 3 lety

    Iove these tips
    I will definitely be taking all of them 🙌🏾🙌🏾🙌🏾

  • @soshicarlo
    @soshicarlo Před 2 lety

    This was sooo incredibly helpful thank you so much!

  • @sangichan
    @sangichan Před 3 lety +1

    Thank you Erin! 🙌🏽

  • @bhseasonings1091
    @bhseasonings1091 Před 2 lety

    Erin I’m so thankful I found you! Not only do I save I actually put your content strategies into action! Question you said don’t use words like “Hey everyone, hey y’all” make it personal can you give and example on what to say to start Video?

  • @meaghanmariiee4877
    @meaghanmariiee4877 Před 2 lety

    Thank you Erin! This was super helpful and useful! You are a very clear speaker and your points were easily digestible ! Thank you :)

  • @winningwithwells
    @winningwithwells Před 2 lety

    Thank you Erin, I am new to CZcams and this video helped a lot!!

  • @subconsciousexpress876
    @subconsciousexpress876 Před 3 lety +2

    I have not made a social media strategy HOWEVER, this video has definitely given me a lot of direction. I need to step away from social media and beging my assessment so that i can be more intentional going forward.

    • @tianashiggins4818
      @tianashiggins4818 Před 3 lety

      You might find it helpful to analyze your current audience. Find the people in your current audience that falls into your target audience . Then just start networking with them.

  • @Charlisanse
    @Charlisanse Před 3 lety

    Thank you Erin! I’ve learned so much from you. Love from korea ❤️❤️❤️

  • @KelsieBodden
    @KelsieBodden Před 3 lety +1

    Loved this, very informative! Thanks for sharing.
    Definitely need to focus on 2 / platforms but I just wanna do it all loll

  • @RonPOC747
    @RonPOC747 Před 3 lety

    Great information! Clear and to the point, you definitely have some great videos.

  • @RamandPie
    @RamandPie Před 3 lety

    Great advise Erin!

  • @jazzmincastro4196
    @jazzmincastro4196 Před 3 lety +1

    Hi Erin thank you so much for sharing and helping us to be successful 😍 still watching I just love your content🙏🏽😍 stay blessed sis

  • @MarketingHarry
    @MarketingHarry Před 3 lety

    You gave useful examples and tips for creating a winning strategy to grow your social media! Building visibility is so important nowadays and the possibilities are endless.

  • @user-ny6bl8mm4b
    @user-ny6bl8mm4b Před 5 měsíci

    dropped so many gems god bless hunny xx

  • @malundujane3508
    @malundujane3508 Před 2 lety

    Thank you so much Erin. I definitely learnt a lot from this video.👏🏾👏🏾👏🏾👏🏾

  • @kieracherry1893
    @kieracherry1893 Před 2 lety

    i have so many ideas content of from beauty , recipes relationships, friendships story times , reviews, diys, inspirational or motivational idk where to start. i feel more comfortable posting on snap-chat because of how many friends i have as well as the "spotlight" stories which bring a lot of people to my account . i feel like i can do great on snap chat with content i want to create but i think my biggest thing is getting them to engage with them and getting on topic that they can relate too, i want my audience to engage with me. at this point i really think i need guidance watching youtube helps but i think im more of an hands on person that needs kind of that one one one lesson , but this video did give me some view on where to start and where im lacking thank you