How to Develop a Social Media Strategy: Step-by-Step Tutorial

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  • čas přidán 31. 05. 2024
  • So you're not sure how to create a social media strategy? Every business needs a social media content strategy but how do you create one that works? Today, I want to share my step-by-step social media strategy!
    🔹 Download the FREE Social Media Strategy Guide:
    gillianperkins.com/social-med...
    🔹 READ THE BLOG: gillianperkins.com/how-to-dev...
    // WHAT TO WATCH NEXT
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Komentáře • 113

  • @gillianzperkins
    @gillianzperkins  Před 2 lety +10

    Ready to create your own social media strategy? Download my FREE Social Media Strategy Guide ➡️ gillianperkins.com/social-media-strategy-guide/

  • @bestbigbros1102
    @bestbigbros1102 Před rokem +7

    I’m really grateful for this no BS channel on how to start and run a business efficiently. I appreciate you Gillian

  • @michellepennington3993
    @michellepennington3993 Před rokem +4

    This is really helpful information. I am just launching my business and let me tell you about being overwhelmed by social media. Also thank you for speaking at a normal rate that is understandable. So many people out there may have some great ideas, but when they don’t pause to take a breath I just skip their whole platform. 💚💚💚

  • @Madeliefschram
    @Madeliefschram Před 2 měsíci +2

    Such an amazing video! I wrote so many things down. I have a marketing degree, but seriously learned more from this video than from most of my classes. lol.

  • @memes4242
    @memes4242 Před rokem +2

    Thanks for the advice on focused social media strategy! I was feeling overwhelmed on planning all types of content, it was really helpful to know the best way for me is to focus on what I do right!

  • @lifelight471
    @lifelight471 Před 2 lety +1

    Great video, thank you! First video of yours I have seen and am now a sub 🤟🏽

  • @momto5kids
    @momto5kids Před rokem +2

    I learned a lot from this video. I'm new to using social media for business purposes and wasn't sure where to go with everything. I know I can't be everywhere at one time, but your video definitely help me to learn how to create a schedule around my needs. Thank you again for this video 😎

  • @Mindsetwithmya
    @Mindsetwithmya Před 9 měsíci

    I love all of your content!! It is so so helpful. Thank you so much Gillian !!

  • @Loki_Dokie
    @Loki_Dokie Před 6 měsíci +1

    This is what value looks like ❤
    Thank you so much. I've been worrying about this since wanting to start outreaching, but the planning stage was what I wasn't learned on yet. 🎉

  • @investingforbeginnerscommunity

    I love you content. I have been binge watching your channel for years. Thank you

  • @usalinksystem5312
    @usalinksystem5312 Před 2 lety +2

    Good point! Without developing a solid and detailed strategy, you're just missing out on the potential of social media. Social media is a great way to promote your products and services. With a solid strategy in place, you can spend your recourses effectively and achieve greater results in growing your business.

  • @GrowWithWill
    @GrowWithWill Před rokem +1

    Great tips! I specifically like the one about actually looking at the numbers properly (like with an app or stat reader) and not just going by instinct or what you think isn't too popular anymore.

  • @bernardmensah6763
    @bernardmensah6763 Před 2 lety +5

    I'm always happy to see your notifications popup on my phone, because it's time for growth.
    I like the very 1st step -right mindset.
    I'm take note of every step you lecturing on.thanks soo much

  • @vandanachandekaranand8448

    Thank you. This was so useful and I learned a lot.

  • @feltlikeitbydebs
    @feltlikeitbydebs Před rokem

    Thank you. This info is just what l need. Love your channel.

  • @GianniCandido
    @GianniCandido Před měsícem

    Excellent video. Thanks a lot for this it makes me think clearer. Also subscribed to you channel and newsletter. Cheers

  • @sudhanshusambharya3096
    @sudhanshusambharya3096 Před měsícem

    Great Content Gillian! I was going in circles trying to understand what all I need to put together to have a concise and actionable social media strategy, and your 10 steps process really help me find a direction! Thanks!😁

  • @sophiemabela1075
    @sophiemabela1075 Před 7 měsíci

    Thank you for such a detailed presentation, Gillian. I love you too.

  • @user-si8ky7ee9w
    @user-si8ky7ee9w Před rokem

    Very helpful and informative. Straight forward an easy to follow along. Thank you.

  • @MimyBongiorno
    @MimyBongiorno Před rokem

    What a great video a lot of amazing information. Thank you! I just subscribed! ❤

  • @uvebeauty
    @uvebeauty Před rokem

    so informative, thank you!

  • @fresitabonitta4
    @fresitabonitta4 Před rokem

    This was so helpful! thank you so much!

  • @kumnegerdegu9162
    @kumnegerdegu9162 Před rokem

    Gillian thank you so much!!! It is a very helpful video thank you

  • @akilakarunathilake5552
    @akilakarunathilake5552 Před 9 měsíci

    Thank you so much Gillian this was very helpful

  • @TalesFromtheThirdDegree
    @TalesFromtheThirdDegree Před 2 lety +1

    Thank you for the helpful strategies! I’m going to commit to creating a content calendar-love your videos! 😁

  • @happycutebox
    @happycutebox Před 2 lety

    Thanks so much for the tips.

  • @MissUnderstoodasAlways
    @MissUnderstoodasAlways Před 2 lety +3

    Excited to watch thank you 😊

  • @portiaowusu1706
    @portiaowusu1706 Před 2 lety +1

    Again Gillian delivering exceptional value for new and aspiring content creator!!

  • @ourjourneyonpicoisland-car552

    Great video Gillian!

  • @zoliswan7390
    @zoliswan7390 Před 3 měsíci

    Thank you, very informative and direct

  • @copetedavid
    @copetedavid Před 2 lety +1

    Thank you!!

  • @oluebubeemeka2708
    @oluebubeemeka2708 Před rokem

    This video was so helpful,thank you.

  • @busekilinc1681
    @busekilinc1681 Před rokem

    Thank youuu very much !!

  • @saacidhussein4655
    @saacidhussein4655 Před 2 lety

    Thank you for this invaluable insights.

  • @jasvertisingsolutions
    @jasvertisingsolutions Před 2 měsíci

    Great video, thank you! 👏

  • @stellamarwaha
    @stellamarwaha Před 4 měsíci

    Thank you so much for the great ideas

  • @BetterMindJourney
    @BetterMindJourney Před 10 měsíci

    Really enjoyed this 👌

  • @eugeniurotri9354
    @eugeniurotri9354 Před 6 měsíci

    Thank you, Gillian! Million kudos for mentioning the Right Mindset in the first place!

  • @danielolamideadeoke739
    @danielolamideadeoke739 Před 9 měsíci

    Thank you, Gillian. 💯

  • @ramibenali7474
    @ramibenali7474 Před 3 měsíci

    Great course

  • @wellnessmanifested2451

    Love this

  • @audreyfrench7129
    @audreyfrench7129 Před rokem

    This was very helpful!

  • @vanessarodrigues124
    @vanessarodrigues124 Před měsícem

    Thank you for this video. I'm new and I hope to get good.

  • @AnggiSahamCantik
    @AnggiSahamCantik Před 2 lety +9

    Gillian, when you mention you can pick any platform you like the most and not worrying about find which platform your ICA hang out I was like 👉 FINALLY someone has the same thought as I do 🤣

    • @thriveco
      @thriveco Před 2 lety +3

      Exactly!
      Just create valuable meaningful content, and you will grow 🥳👍🏻

    • @loveiskind5792
      @loveiskind5792 Před rokem +1

      You read my mind. Social media can drive one crazy, even if you're a social media content business like mine.

  • @kevotldyaso5202
    @kevotldyaso5202 Před 4 měsíci

    This was very helpful and right on time

  • @elisalopez3907
    @elisalopez3907 Před rokem

    Great!! Really really helpful, thanks!. Following you :) !!

  • @diegomarcano7642
    @diegomarcano7642 Před měsícem

    Great content! Thanks :D Keep it up .:D

  • @GillianLarmond
    @GillianLarmond Před rokem

    Thank you Gillian

  • @kate635
    @kate635 Před 9 měsíci

    Thank you so much! I did 4 pages of notes out of this video 😅 so informative ❤

  • @baanbarn108
    @baanbarn108 Před měsícem

    thank for making a wonderful content

  • @abdinasirhusseinmohamud4802
    @abdinasirhusseinmohamud4802 Před měsícem +1

    thank you

  • @violettgarrcia
    @violettgarrcia Před 10 měsíci +13

    Great stuff Gillian! Really resonated with the part about focusing on business goals. That's why I find tools like boost app social helpful - makes creating engaging content so much easier, especially with their AI writing tools.

    • @paolo.baldini
      @paolo.baldini Před 10 měsíci

      Right? That app's a life-saver for me. Keeps the creative juices flowing.

  • @unmiss-com
    @unmiss-com Před 2 lety +3

    Very useful and interesting post! Thanks for sharing!

  • @muskduh
    @muskduh Před rokem

    thanks very much

  • @annashelander904
    @annashelander904 Před rokem

    great job!

  • @prisillashanna5364
    @prisillashanna5364 Před rokem

    Thanks 🙏🏻

  • @aribachaudhary3361
    @aribachaudhary3361 Před 8 měsíci

    It was really helpful👍

  • @blingdigital2700
    @blingdigital2700 Před rokem

    Thanks you were amazing

  • @nillahmuhidin9405
    @nillahmuhidin9405 Před 3 měsíci

    1 year later found this masterpiece content has been a worthy watch, thank you so much.

  • @rubenssza
    @rubenssza Před 9 měsíci

    Always high level stuff

  • @vipanchika5059
    @vipanchika5059 Před rokem

    Thank you for everything what you giving to me

  • @melindamarkley5597
    @melindamarkley5597 Před 2 lety

    Thank you, Gillian, for the very helpful and practical tips! When testing out a new social media strategy, how much time should you give it before deciding it’s not producing the desired results and changing strategy/platforms?

  • @boozhoo-productions
    @boozhoo-productions Před rokem

    Thanks Gillian. 😊 I'd like to learn more about growing traction on CZcams. My idea I'd vague right now, but I'd like to start soon.

  • @SocialChamp
    @SocialChamp Před rokem

    Informative! A good strategy will surely help your brand find the right customers in this growing space.

  • @neampdeak
    @neampdeak Před rokem +1

    Hello teacher for sharing point i will studied your lesson of make my channel improve in earn money

  • @financemoneyonline2718

    Great video

  • @wrapypolarizado
    @wrapypolarizado Před rokem

    Keep up the good work, a big fun of yours here in Puerto Vallarta, Mexico.

  • @MichaelWilliams-lo3ix
    @MichaelWilliams-lo3ix Před 2 lety

    Brilliant

  • @pancakeeatinginarow
    @pancakeeatinginarow Před 2 lety

    Thanks mam

  • @americanbuilttolast
    @americanbuilttolast Před 2 lety +1

    THANK YOU 🙋

  • @minhajswati3901
    @minhajswati3901 Před 7 měsíci

    Those most under rated video on SM strategy

  • @TheRiseofSuperman
    @TheRiseofSuperman Před 2 lety

    Thank you for this video Gillian. I need a social media strategy really bad. I’m a life insurance professional and I want to share my products and services with those they are suitable for. Have you ever worked with a life insurance agent?

  • @theroastedveggie
    @theroastedveggie Před 2 měsíci

    Amazing video! Do you have any suggestions on how to track impressions and other social media metrics? Perhaps any software that does that automatically? I feel that it is tedious to go through every posting and see how it did and it can change daily.

  • @BehnamKaveh
    @BehnamKaveh Před rokem

    Wow constant talking award definitely goes to this lady.

  • @abdulrahmanfarag9854
    @abdulrahmanfarag9854 Před 8 měsíci

    great

  • @wadethomas1043
    @wadethomas1043 Před rokem

    I'll have to grab headphones and check this one out another time. It's very quiet compared to other videos

  • @winnersneeddiscipline4926

    First person 💪😍

  • @asyagard4188
    @asyagard4188 Před rokem

    Your opinion about writing assistants?

  • @TiffanisOnlineCollection

    Yep I don’t like IG since I don’t like taking photos so I never used it personally. Are my customers there? Probably but I don’t have the capacity to learn and maintain another platform right now so oh well.

  • @VincentMillet1
    @VincentMillet1 Před 4 měsíci

    I'm planning to do Short vidéos, Reels, Tik Toks, the same 1mn format that goes everywhere on YT, IG, FB and Tik Tok... is that too much ?

  • @JLewTravels
    @JLewTravels Před 2 lety +1

    Great video. I have been looking for a free scheduler for my travel Instagram/CZcams account. Do you or does anyone have any recommendations?

    • @thriveco
      @thriveco Před 2 lety +3

      Later is pretty good, I use that for my content 👍🏻

    • @SocialProject23
      @SocialProject23 Před 8 měsíci

      +1@@thriveco

  • @mavisgalbraith6514
    @mavisgalbraith6514 Před rokem

    Hi! Which social media is best for business and marketing?

    • @blacklady3866
      @blacklady3866 Před rokem

      You do not need text generator. Existing neural networks do not release optimal articles. Purchas SEO-ready articles that will be highly appreciated purpose-built at textscout right now

  • @cuthbertbaldwin2190
    @cuthbertbaldwin2190 Před 2 lety +1

    How often should I post non-self promotional content?

    • @SocialProject23
      @SocialProject23 Před 8 měsíci

      I'd say 5-6 posts a month. Just an idea: create a value-packed reel or carousel and throw in the promotion at the end of it. It's given my clients the results.

  • @myfashiontoolbox
    @myfashiontoolbox Před rokem +1

    Exactly how are you making any money when you give us viewers all the goods (info). Not that I mind of course but….

    • @SocialProject23
      @SocialProject23 Před 8 měsíci

      When one creates shareable and value content, their reach grows eventually resulting brands noticing their work and offering brand deals.

  • @user-yc2eh9ki9u
    @user-yc2eh9ki9u Před 2 lety

    It's sound complicate so we need a marketing professional

  • @CTI-Studios
    @CTI-Studios Před rokem

    We don't use social media

  • @thefreedomlifestyle14
    @thefreedomlifestyle14 Před 2 lety +2

    Hi Gillian, is your Instagram hacked? I get messages from your account about crypto, despite replying that I'm not interested by the topic. Ive only answered thinking it was you I was talking to. :)

    • @gillianzperkins
      @gillianzperkins  Před 2 lety +2

      Hi there, this is an imposter account that my team is working to get removed from Instagram . If you could help us out by reporting the account that messaged you, I would greatly appreciate it. ❤️

    • @thefreedomlifestyle14
      @thefreedomlifestyle14 Před 2 lety +1

      @@gillianzperkins done!

  • @kaitomdoo8864
    @kaitomdoo8864 Před rokem

    Why no sub

  • @avaliveradio
    @avaliveradio Před 2 lety +1

    I’m curious where exactly is anyone getting reach on social media anymore? I see a little bit on Facebook and Instagram but it’s not at all like it was before. So I focus on writing platforms for SEo traffic And CZcams only things bringing in lots of traffic in my experience

  • @kwolfs153
    @kwolfs153 Před rokem

  • @rafaelbuchli1354
    @rafaelbuchli1354 Před 8 měsíci

    Great video Gillian. I like the positive energy, structure and super helpful content.

  • @susanward9831
    @susanward9831 Před rokem +1

    How often should I post non-self promotional content?

    • @SocialProject23
      @SocialProject23 Před 8 měsíci

      I'd say 5-6 posts a month. Just an idea: create a value-packed reel or carousel and throw in the promotion at the end of it. It's given my clients the results.