My Instagram Strategy for 2024 EXPOSED

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  • čas přidán 19. 05. 2024
  • The first 500 people to use my link will get a 1 month free trial of Skillshare skl.sh/katiesteckly01241 | 2023 was my biggest year for Instagram growth yet, I went from about 35K followers in January, to surpassing 100K followers by the end of the year. But I’m not just going to replicate the same strategy that tripled my follower count last year - instead, I’m going to modify it to make it work for 2024, and for my own work-life balance. So let’s dive into my Instagram strategy for 2024 🎉
    Instagram creation & strategy services 👉🏻 www.creatorlymedia.com
    📹Get my free gear guide for creators! Https://www.katiesteckly.com/gear
    📕 TABLE OF CONTENTS 📕
    00:00 my 2024 Instagram Growth Strategy
    00:36 2023 was my biggest year on Instagram every
    01:04 🎞️ Reels Strategy for 2024
    03:01 the two types of Reels you can create...
    04:05 the downside of only posting trends on Reels
    05:43 how to create original Reels for Instagram
    07:28 how to use carousels in your 2024 Instagram strategy
    10:13 okay, you should start a broadcast channel 📢
    13:41 the evidence-based Instagram story strategy for 2024
    15:34 let’s look at the data 📊
    17:49 Story trends - what’s in & what’s out
    20:06 TLDR; this is my story strategy for 2024
    20:43 let’s look at my content calendar!
    21:39 the secret about all Reels trends
    22:48 back to the calendar…
    24:06 time for you to grow on Instagram!
    Wanna work with me? Check out my creative agency www.creatorlymedia.com
    Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
    // FOLLOW ME ON INSTAGRAM
    / katiesteckly
    // SOME OF MY FAVES:
    *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
    🎧 where I get music for my videos: www.katiesteckly.com/artlist and share.epidemicsound.com/6x4f73
    💻 how I edit my videos: www.katiesteckly.com/adobe
    // GEAR
    Vlog Camera: geni.us/dFXAVn
    Big Camera: geni.us/ktsonyzve10
    Lens: geni.us/Gw6rjif
    Microphone: geni.us/00oT8aQ
    Tripod: geni.us/kvmFbH
    See all my gear here: katiesteckly.com/faves
    // ABOUT ME
    Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a CZcamsr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce CZcams channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
    ---------------------------------------­------
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Komentáře • 223

  • @JamesEscobar34423
    @JamesEscobar34423 Před měsícem +111

    Valuable video, Katie! What actually worked for me is engaging with other followers in my niche to increase my engagement rate (I'm lazy so I use quicky social for that), then posting high-quality reels. Thanks for sharing your ideas and all the best.

    • @HappyPawsCatRescue
      @HappyPawsCatRescue Před 22 dny

      whats quickly social?
      i tried searching for it and couldnt find it

  • @allieeoop
    @allieeoop Před 4 měsíci +100

    brb writing copious amounts of notes

  • @yanalavrentievaenglish
    @yanalavrentievaenglish Před 3 měsíci +6

    I just paused the video to sincerely thank you back, Katie❤ I smiled at this part of the video since every time I watch your videos it’s like I’m talking to a friend - you have such a positive and warm energy and I love being a part of your community here on CZcams. Thanks for all the work you do!

  • @GillianLarmond
    @GillianLarmond Před 4 měsíci +11

    I love this video. Your delivery is so clear and calm. Thanks for sharing your ideas and all the best.

  • @successonsocialwithbrandie
    @successonsocialwithbrandie Před 4 měsíci +2

    Thank you so much I have followed you for over a year now, and I love how you keep it so real and stay true to who you are!! Your information and advice has helped me sooo much!

  • @sannearonsson2055
    @sannearonsson2055 Před 4 měsíci +5

    This is so great and generous Katie. Gave me so much inspo! Thank yoooou!

  • @jillcanning
    @jillcanning Před 4 měsíci +2

    This is awesome! Thank you so much for sharing, it's super helpful!! For YT, I'm curious how far in advance you plan/film/edit? I'm not creating far enough in advance for any of this yet and it's something that's going to make me feel much less rushed and less pressure. So, thank you again for sharing and teaching!

  • @8bit_bonello
    @8bit_bonello Před 4 měsíci +1

    I've just watched two of your videos and your advice is by far the most well explained and logically sound I have come across. Subscribed!

  • @DanaVlad
    @DanaVlad Před 4 měsíci +1

    Thank you! I liked the video & gave me some ideas ! Good luck in 2024 🎉

  • @lydmarie444
    @lydmarie444 Před 4 měsíci +1

    Thank you! for talking about the importance of community. Great video!

  • @D.Fay_Coe
    @D.Fay_Coe Před 4 měsíci +40

    This level of organization is so cool. I'm attempting to build up my instagram following and build a youtube shorts channel and I think getting a little more organized will help. also love how you differentiate your instagram reels. would love a video on how youtube shorts should differ from reels.

    • @katie
      @katie  Před 4 měsíci +34

      that's a good suggestion! i could make a whole video about how I see my short-form content strategy as a whole (across shorts, tiktok, and reels!)

    • @emilymwaki7375
      @emilymwaki7375 Před 4 měsíci +5

      @@katie Yes please show a shorts-tiktok-reels batch strategy and the differences in each. I've been searching for a while for someone to teach this. Thank you!

  • @toot255
    @toot255 Před 3 měsíci +7

    INSTA IS making me hate promoting my business. How can I manufacture the products and sit on INSTA all day 😂😂😂 it makes no sense

  • @angelav9079
    @angelav9079 Před 4 měsíci

    You're the best. Thank you for sharing this Katie!

  • @Taru_FinnDutch
    @Taru_FinnDutch Před 3 měsíci

    This video is AMAZING! I love the detailed tips, super useful!! Thanks a lot for sharing 😍

  • @studionelle3340
    @studionelle3340 Před 4 měsíci +4

    Anyone else has been following Katie for the past 3-4 years, inspired by her growth over the years casually applied her knowledge and is now ready to kick your butt into 2024 and make this the year where you get consistent and smash your goals. I grew my TikTok account using Katie's videos from 0 - 5000 in 4 months but burnt out and fell all the way. But 2024 - I'm back!!! A new creative but I'm ready to find my community. Thanks for the motivation Katie as always. New CZcams and IG are activated and ready for action.

  • @angela23
    @angela23 Před 3 měsíci

    Yes! I'm also balancing different brands, would love to see how you schedule it all.

  • @UnderTheSummerSun
    @UnderTheSummerSun Před 4 měsíci

    Great video Katie! Was the tripod reel already published?

  • @maitanezarate155
    @maitanezarate155 Před 4 měsíci

    Hey Katie! Love your videos they're always so helpful and specific. I've been wanting to dive deeper into my stories and their performance. I was just wondering which tool you use to track their performance? (the one that you're showing screenshots of in this video) thanks!

  • @emmadanyale
    @emmadanyale Před 4 měsíci +3

    This was so much more helpful than any of the other videos on this topic I've seen so far! Thank you!

  • @amandamorgan3675
    @amandamorgan3675 Před 4 měsíci

    You're such an amazing content creator, truly inspirational! I wish you an amazing 2024 👏👏👏🙏

  • @claudit9389
    @claudit9389 Před 4 měsíci

    I’m overwhelmed but you are an awesome source. Thanks for sharing 😊

  • @toramancan
    @toramancan Před 19 dny

    Cannot believe how valuable this video was. I've been hugely inspired. Thanks sooo much! 🎉❤

  • @PowderPoobah
    @PowderPoobah Před 3 měsíci

    Yes, still watching. Thank you Katie.

  • @escapewithme3292
    @escapewithme3292 Před 4 měsíci +1

    Haha I actually found it quite relaxing watching you gently swing on your hammock. Amazing content and value. OG subscriber. Loved your message about community and connection. I've really struggled with that this yr.

  • @sowaagencia
    @sowaagencia Před 4 měsíci +2

    This video is so helpful! Thank you for all the effort making this content and all the tips about your strategy...i have a question....all the content is created with iphone or with a professional camera?
    hugs from Colombia.✨

  • @jaynasmith1717
    @jaynasmith1717 Před 3 měsíci

    Thank you for sharing with us! What platform do you use to track your analytics ?

  • @Wholisticmystics
    @Wholisticmystics Před 2 měsíci

    This is extremely helpful thank you!!

  • @jahnaviwen4434
    @jahnaviwen4434 Před 2 měsíci

    Awesome. Thank you! 🎉❤

  • @delmarandolph4741
    @delmarandolph4741 Před 3 měsíci

    Thank you Katie!!! I love your videos. They help me and many of us to create great social media.

  • @dariameneyev6933
    @dariameneyev6933 Před 3 měsíci

    This is so detailed! Awesome, I felt like my time was well spent watching this

  • @Thetallyfamilyof5
    @Thetallyfamilyof5 Před 3 měsíci

    Katie, I love all tips you shared! Thank you so much! It filled the gaps in my own planning. ❤

  • @Fragrances_n_Fur
    @Fragrances_n_Fur Před měsícem

    This was a really helpful video! Thank you for this! The broadcast channel is.... getting quite annoying if you join a handful of them you are bombarded with notifications all of the time. I hope they go the way of Threads and it just disappears.

  • @carlasalazar1342
    @carlasalazar1342 Před měsícem

    This info is so helpful, thank you for create this space full of knowledge!!

  • @novascotiaexplored
    @novascotiaexplored Před 2 měsíci

    Thank you for this. I have been trying to do more reels and felt lost. These tips will really help.

  • @studiovivalbicocca
    @studiovivalbicocca Před 3 měsíci

    Woo thank you, this video really inspired me.❤❤ I realize that I stick too much to original part while my creation needs tons of time, so I update very slowly. Happy to get new idea from you. Nice content!

  • @geanieluu
    @geanieluu Před 3 měsíci

    Your tips are so helpful thank you Katie!!

  • @shugyosha7924
    @shugyosha7924 Před 3 měsíci

    Thank you, this was very helpful

  • @maddiecozma9414
    @maddiecozma9414 Před 3 měsíci

    This has been really insightful and inspirational! Thanks, Katie x

  • @itz_koraa24
    @itz_koraa24 Před 12 dny

    Thank you so much, had to rewatch and take notes

  • @DominicQuintanilla
    @DominicQuintanilla Před 4 měsíci

    So helpful as always! So inspiring to see such huge growth. Love that your videos provide your real experiences and details rather than high level info as other creators put out just to pump out content.

  • @valeriiatarabakina
    @valeriiatarabakina Před 3 měsíci

    Thank you for great tips!

  • @efficircus
    @efficircus Před 3 měsíci

    You explain everything so good! Im trying to improve my sm strategy in 2024 so this gave me inspiration ❤

  • @psb.shakira
    @psb.shakira Před 3 měsíci

    thank you for all of this information and detail!

  • @misskaelyn
    @misskaelyn Před 4 měsíci

    LOVE this video!! Thanks for sharing!

  • @agustinasozzi1639
    @agustinasozzi1639 Před měsícem +1

    Such a queennnn ❤ thank you!

  • @YiraC
    @YiraC Před 3 měsíci

    Thank you very much for sharing all this valuable info!!!

  • @NikasLifestyle
    @NikasLifestyle Před 4 měsíci

    Thank you for this amazing video!!

  • @lesserjay
    @lesserjay Před 4 měsíci

    I just watched SO MANY of your videos they were incredibly helpful. I'm on my content grind right now and was wondering, do you have any tips about what a content calendar for a musician might look like? I'm having trouble balancing how much should be promoting my own music vs other original content. Ultimately music is the product (so it might mean lower engagement), but also I suppose you could argue there's entertainment/original value in performance videos? Anyway, keep it up it's super helpful!

  • @dashintolearning4071
    @dashintolearning4071 Před 25 dny

    Love this video. Love the details!!! Amazing!

  • @TheAlmaChronicle
    @TheAlmaChronicle Před 4 měsíci

    Just subscribed, this was very helpful! Thank you Katie :)

  • @justjasmin4251
    @justjasmin4251 Před 3 měsíci

    great video! thank you for the information 😊

  • @tarasdiary
    @tarasdiary Před 4 měsíci

    love your tips as always! do you plan how your instagram grid looks as well?

  • @paom1890
    @paom1890 Před 3 měsíci

    You are a savior!! I loved this video and how everything is well explained 🤩

  • @eceyucel3515
    @eceyucel3515 Před 3 měsíci

    THANK YOU KATIE. IT WAS VERY HELPFUL.

  • @elen.k_turquia
    @elen.k_turquia Před 2 měsíci

    Your video/info is really great❤

  • @jahayla687
    @jahayla687 Před 2 měsíci

    This was a super helpful video, thanks for all the tips !!!

  • @Service.dog.Sebastian
    @Service.dog.Sebastian Před 4 měsíci

    Ugh I needed this! I also accidentally stepped away from static posts last year

  • @Nikki.Mrs.H
    @Nikki.Mrs.H Před 4 měsíci

    Thank you for this ❤ I took a really long break from Instagram and now I've gone back it's like starting all over again 😢

  • @AliciasDiary_EN
    @AliciasDiary_EN Před měsícem

    I am only 3 minutes into the video and I already love your warm energy!

  • @Kaylamariesdaintydesk
    @Kaylamariesdaintydesk Před 2 měsíci

    Great video! Very informative.

  • @KSTARRBRANDS
    @KSTARRBRANDS Před 3 měsíci

    MAY I SAY I LOVEEEEEEEEE…… how you broke it down at 2:07 🥰🥰🥰🥰 thank you for sharing amazing video great personality I’m here for it ❤

  • @Matt-fo4gg
    @Matt-fo4gg Před 4 měsíci

    Thanks for sharing! Seems to be a lot of overlap between broadcast channels, threads, and stories - in how it seems like they could all be used for similar things: lower pressure/audience connection.
    I'm not too sure where to share BTS/work in progress (as an artist that's finishing one very polished animation per week), stories feels more natural though so far, since new viewers tend to click it often. But then I don't really know what content to use for threads or broadcast channels since by then I've already "used up" my BTS and it seems redundant/annoying for followers if I re-use the same BTS/work in progress. Instagram feels like such a mess sometimes haha.

  • @laisfidelis6796
    @laisfidelis6796 Před 4 dny

    Great content!!! It really is all about community ❤

  • @EmmaCruises
    @EmmaCruises Před 2 měsíci

    Thanks so much for this, very interesting! 😁

  • @ChantelleArts
    @ChantelleArts Před 4 měsíci +1

    thank you for sharing, this is beyond helpful ☺☺

  • @selfsonnet
    @selfsonnet Před 3 měsíci

    Love this video! Thank you very much!

  • @anonymous.productions
    @anonymous.productions Před měsícem

    this is insanely helpful girl, thanks!!! also yes, please share with us how is it that you find time and discipline to balance everything that is in your mind. Much love

  • @terriannmuller794
    @terriannmuller794 Před 6 dny

    This is so good!! Question if I were to follow your processes that you speak about in this, CZcams video how many hours a week would I technically need to commit to it?
    Do you have an affordable community where I can absorb more of you?
    Thanks again!

  • @lore.dancing
    @lore.dancing Před 4 měsíci

    I LOVED the part about stories!! As a biz owner I got so used to the 2020 trend of “mini trainings” on stories that now I don’t know what to post there without making it educational 😅

  • @zaramirza3677
    @zaramirza3677 Před 2 měsíci

    This was really helpful. I really appreciate it❤

  • @user-gl5vu2nx4q
    @user-gl5vu2nx4q Před 4 měsíci

    This is a great video thanks for sharing all your tips

  • @nicoleellie
    @nicoleellie Před 4 měsíci

    I love your channel! Is there any list or shots you’d recommend for b-roll?
    I do beauty/lifestyle content (like everyone😂) and with a spin on mental health and dealing with something called Trichotillomania

  • @goalswithanne
    @goalswithanne Před měsícem

    Thank you for these tips! Do you have a recommendation on how many followers do you need first before starting a broadcast channel?

  • @primoforreal
    @primoforreal Před 3 měsíci

    Loved it thank you

  • @soursopstudio
    @soursopstudio Před 4 měsíci

    Me realise I'm not following you on my new channel! Definitely going to try to have fun with content creation this year to avoid burnout and love the carousel dumping idea - adopting this strategy immediately.

  • @simplespoonfuls
    @simplespoonfuls Před 4 měsíci +4

    This video was so helpful! It’s inspiring to see how much content you’re able to crank out 👏🏻

  • @Nancy4133nope
    @Nancy4133nope Před 4 měsíci

    I thank you so much for sharing insights and information you are my main source for assistance in getting my online jewelry business together. You are awesome

  • @JourneywithGigi
    @JourneywithGigi Před 4 měsíci +5

    this is SO helpful Katie & I’m especially grateful to hear your take on IG stories - can’t wait to implement these tips and see how it goes!! 😁✨💖

  • @Cowandhenvintage
    @Cowandhenvintage Před 2 měsíci

    I absolutely love all these videos and nuggets of wisdom 🥰 ps so funny when you talk about reels how many times you how many times you say real, really or words with real in it lol I was like is that on purpose or coincidence 🤔 love it thought 😊

  • @filmingyu6623
    @filmingyu6623 Před 3 měsíci

    Hi Katie! Would you do an extensive video breaking down the style, genres, formats, and length of videos/posts that work on major social platforms IG/FB, TIKTOK, CZcams, etc...?
    I noticed not one piece of content or certaint style (5sec vids vs talking head vs education vs long captions vs hashtags) work on every platform... :/ ie. I've had a viral reel on IG that has literally 0 views on tiktok... Thank you!

  • @kehaul.5320
    @kehaul.5320 Před 3 měsíci +1

    Thank you for this 💖 I'm looking to invest a lot more time into my small jewelry business's IG presence this year and this video made it feel much less overwhelming!

  • @MarlaPlainandSmall
    @MarlaPlainandSmall Před měsícem

    Thanks for the tips! I share reels/feed posts so that I can add them to highlight buttons. Is there a way to get around this? It's an easy way for people to view by topic, but I agree that it might be annoying on their end to see it in stories.

  • @succ33ds
    @succ33ds Před 4 měsíci

    Hi Katie! What analytics tool do you use for soical media? really like the IG stories analytics you showed

  • @Alicia.Barreto
    @Alicia.Barreto Před 3 měsíci

    great video! thank you :)

  • @fireflyforest7584
    @fireflyforest7584 Před měsícem

    Thanks for the tips! Do you have a video specifically for people who have less than 3k followers to start? I feel like that may require a slightly different strategy. For example, maybe carousels with photos wouldn’t be beneficial?

  • @katiejohnson8918
    @katiejohnson8918 Před 4 měsíci

    You are so amazing your videos are amazing!!! ❤

  • @anjaburgar9620
    @anjaburgar9620 Před 2 měsíci

    Great video! Thank you so much for sharing your strategy. In terma of story reach, I also did some experimented. I have a much much better reach whenever I post only one story and let it expire before posting a new one. If I post more than one, my reach is at least 5 times lower. So weird

  • @TomSounds
    @TomSounds Před 4 měsíci

    Hi Katie, is your macbook the only computer you use for all your content? It is in many of the videos but I am just curious because I am desciding to go mac vs PC.

  • @Juscallmenicki
    @Juscallmenicki Před 4 měsíci

    I too don’t promote myself like i should so I’ll definitely be using my stories to promote my links. Thank you Katie for this video

  • @D.Fay_Coe
    @D.Fay_Coe Před 4 měsíci +1

    love the information about stories. very useful.

    • @katie
      @katie  Před 4 měsíci

      so glad to hear it!

  • @TheSocialByS
    @TheSocialByS Před měsícem

    I'm grateful that you exist 😢 sending you lots of love! 💕

  • @clasica106
    @clasica106 Před 2 měsíci

    Would love to see how you balance multiple brands! I have three and I feel burned out trying to keep up with socials for each! 😩

  • @siphokazipearlmahapa239
    @siphokazipearlmahapa239 Před měsícem

    Hi, thanks this was helpful & simply explained. Instagram reel to story - I feel they perform better when I use the story effects & edits to make them more visually appealing

  • @NYCsisters
    @NYCsisters Před 3 měsíci

    Amazing video , thank you

  • @belindadei8852
    @belindadei8852 Před 4 měsíci

    Very helpful thank you

  • @ImpressiveGlow
    @ImpressiveGlow Před 3 měsíci

    Great video, here is my question about trending audio. If you are using videos with brilliant & adding the trending audio, are you posting the video each day (Say for example one wanted to post something trending each day) manually and adding the audio? I'm trying to nail my automation work up and this seems like something you would have to manually do for each video.

  • @AKIRAim
    @AKIRAim Před 3 měsíci +1

    Can you do a video of how you create your reels thumbnails?

  • @eggtosis
    @eggtosis Před 3 měsíci

    girl, you are amazing 😊

  • @funmioh
    @funmioh Před 3 měsíci +1

    This video is GOLD

  • @Travel__Spin
    @Travel__Spin Před 12 dny

    I would love a how to and strategy for starting a broadcast channel. I have no clue how to use it or what to post. Ideas from you would be cool.