UPDATE: Youthforia Foundation DISASTER + TWO Beauty Brands Close! | WUIM Top News
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- čas přidán 31. 05. 2024
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Time Stamps
0:00 Intro
2:01 Thank you to Nira for sponsoring this video!
5:58 Youthforia Foundation DISASTER Update!
14:49 TWO Beauty Brands Close!
21:32 Major beauty brand SOLD!
23:28 What is happening with the US Tiktok Ban?
29:06 Changing your eye color is a REAL possibility!
33:38 ELF Cosmetics's NEW Commercial has a bigger purpose
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A girl on instagram posted a reel going to ulta and she took the darkest youthforia shade and mixed it with another brown / dark shade and guess what??
It turned grey! Pasty alien skin color that definitely wouldn’t fit any human. She was using satire/sarcasm but you got the gist that this would happen with any shade mixed with the darkest shade .
Yeah I saw that too! 😂 and there was still people in comments like - “mIX iT wITH a DaRKer ShADe then it’ll work.” 🥴 Like I NOT get those comments!! First, MANY have proven it does not work! Second, why are they defending a brand that did this? But regardless, even IF it COULD be mixed and work (which it definitely can’t as we both have seen!) Youthforia said it’s a FOUNDATION. They NEVER said it was a mixer. It’s just people defending them saying it’s meant to be a mixer. Like no! It was meant to be a foundation. Trying to defend them with iTs A mIXeR is wrong anyways. Even if it worked, it is meant to be a foundation, not a mixer! So people need to stop saying that! 😂
saw that, and oh my god it rly looks like a shade for the dead people 💀
I saw that too and was astonished by how many people didn’t realize she was joking 😭
@@sensitive_salamander1091 honestly she got me for a second because her tone was so convincing but I immediately understood when I saw with my own eyes the literal grey shade . I can’t believe how many people let it go over their heads
Oh yuck!!
I do not feel sorry for the backlash Youthphoria is receiving. When this foundation was in production, they cannot tell me that they actually thought that there was a shade for EVERYONE. Sometimes I will have to mix two shades for the perfect shade, and that is understandable. But to go from the darkest shade originally being a medium reddish toned brown to the next darkest being a blue/gray based BLACK, is just criminal.
I don't think they are facing enough backlash.
I wouldn't be this mad at Youthphoria if they said "okay we don't have money so let's release 6 shades, fair, light, medium, medium dark, dark and deep" and they just could have made it all neutral undertones.That's a wise thing to do if you really don't have the capital to make more, so everyone at least feels included and has a chance to find their shade. If darker shades don't sell well they could have just made a smaller quantity of them. I'm sick and tired of excuses and their attempt to fix this situation is even more infuriating.
@lolamurder1882 Especially since nobody is asking them to make a foundation for literally everyone, people just want people of color to be equally represented in the shade range. Companies acting like this is something outrageous or insanely expensive or giving excuses that something was a test batch need to be fully canceled in my opinion, not just face controversy.
Diversity in the board room or the product development room would have definitely help youthopia
They ain't getting enough backlash tbh. Black people wanted a more even ratio of shade groups and their response is black face in a bottle.
watching that man talk about the crayola crayons for children of color and mixing the foundation for his exact shade made me so emotional, like it's possible but companies will not put in the effort :(
She wouldn’t trying to put in the effort at all. She was trying to be funny and thought it was cute to do that stuff
This is what hit me too. As an artist, there is a nuanced color depth to human skin. But not difficult to figure out. Takes layers in painting having under tones and shades of those same colors to get shadows and depth. You don't use black unless absolutely blended and in smaller amounts. ..not ONLY black. This missed the nail so far they were outside
I’ve actually met him when he did a talk for my college class and he is so passionate about inclusivity and so knowledgeable as well, it made me instantly love Mob Beauty
@@andrealabrador6161 Sounds like he's a mensch. 💖
@@andrealabrador6161I’ve never heard of Mob Beauty before but I’m definitely checking them out now!
I don't feel bad for the Youthphoria CEO at all. The reason why this happened to begin with is because her ego made her be more focused on creating something that has "never been done before" than on creating something that's actually useful to black people. She took the whole controversy and once again made it about herself, she wanted to outdo black owned brands like Fenty and receive praise. If she had actually cared about the black people who she had scorned to begin with, she would've pulled dark skinned black people into that formulation lab to sample their skin colors. She would've paid attention to the darkest shades released by black owned brands and questioned why they weren't tar black. But nope, this was entirely about her and her own need to receive praise.
Truly disgusting, she makes my stomach turn. Scary that such an ignorant person is going to be a mother. 🤦🏽♀️
Controversial thought. If you can’t formulate the right shade, why not send your clients to the best dark shades of other brands. Like “hey, we haven’t mastered this yet but this is who we hope to be. In the interim, our other stuff will hit the mark for you.”
You know what, this is a really great point
@@Galworld761not at all controversial, this is a fair point and a very respectable move on any company’s part
This exactly. She found darker skin models after the fact and played in everyone’s faces with that tik tok of them taking photos for the site.
I encourage anyone… add a white mix in to shade 600. Let’s see them (nonexistent) undertones! You don’t need to. There’s only ONE pigment in the ingredients… black. Be so ffr…
Someone posted a video on ig, it popped up when I was scrolling but she took another brown/ darker shade of the foundation and mixed it with 600 and proved that it would just make any shade you mix it with grey! Sure it would be different shades of grey with different shades of the foundation but definitely wouldn’t be fit for anyone’s skin color.
@@wendyWERKKZ it’s fit for the mortician, and only the mortician.
@@esseaem1451 morticians use makeup to make their clients look alive, THEY don't even want a grey foundation lol
@@wendyWERKKZ I would love to watch that video. Do you remember the creator’s name?
Or just blend it out on a white paper
Seeing so many allies react to this situation really shows how much society has changed. I remember when no one outside of our community cared.
Ikr I remember when there was literally 2 or 3 black owned brands fashion fair as I remember my mum using them in the 80s lol
Yup it actually makes me emotional I’ve not really watched this type of content before and pleasantly surprised to be honest.
@@princessgoindigital yes, I really feel that. It’s nice to see that talking about these things has really helped even though we don’t always get to see the results
Youthforia will be used as a cautionary tale in Business School classes in the future: Business School 101 - How To Destroy Your Business With A Single Product 😮🤷🏻♀️🤦🏻♀️
It’s terrifying what they are doing to this young girl. Yes she made a misstep but she does not deserve this.
Doing to her ? She did this to herself
...to a "young girl" sounds like you're either infantilizing a grown ass woman, or trying to downplay the situation. Grown women can make costly, ego-driven mistakes just like any grown man can. 🙄
@@disneytoysr4fun975 lmaoo it takes a LOT to get a product launch, people have to approve it and for her to launch it means she thought about it and thought nothing wrong💀
@@disneytoysr4fun975 dawg she’s a grown adult who owns a business. She does makeup products. MAKE UP PRODUCTS. She has not excuse for creating such a disgusting foundation. She would have known that pure black wouldn’t match ANYONE. She’s a grown woman who knows what she’s doing.
As a South Sudanese, and knowing how dark our super models are, they’re never coming back from this one. 😭
Sorry, but no sympathy for her at all. She had the opportunity to speak to black people and ask them how she could have fixed it. Instead she thought she was clever and thought we were stupid. I dont think she / the brand should bother trying to explain anything anymore. Just take all darker shade products off and sell to the audience you really want to hun. Companies like hers do not need our money and we dont need them either,its all good
👍🏾🌻😎
AGREE I'm never buying from that brand
I agree 100%! What she did was malicious. I feel zero sympathy for her. I hope she gets what she deserves.
I hope the baby is all good but otherwise she sucks and deserves everything happening
Why are we surprised, after the Ebin new York controversy about how their consumers are black women, yet are racist to the black workers in their offices, are we really surprised ???? These Asian brands do not like dark skin and by extension do not like us🗿🗿 that tar colored foundation was not a mistake that was youthforia outwardly saying we aren't worth the effort for formulate a proper skin tone
She didn't go to black people for advice because she would have been told to make a full spectrum shade range, and if she wasn't willing to do that then get out of the foundation game and stick to blushes or whatever. She wasn't willing to do that
All Youthforia had to say was that it wasn't intentional, they f@cked up, and that they will do better; and, then, actually do better by pulling the foundation and reformulating a broader range. The fact that they didn't say any of those things but presented a weirdly convoluted and unbelievable explanation for shade 600 speaks volumes, though.
It's the fact they said we do sades for all and they didn't have shades for me and I'm not that dark but awkward undertones then when people said it's not for all and why is it 10 shades between the 2 darkest instead of addressing that they brought out black pigment and called it foundation. If they don't want dark skinned people in their make up just freaking be honest. But there is a lot of colourism in Asian countries so maybe that's where it came from. But a south Korean beauty brand just did an 11 shade increase and are bring out more and it's specifically for an international audience and i think that says it all really
@deedeedussard I agree with you. Even if it was unintended exclusion at the start (i.e., if we're to believe the small brand with a small initial launch rhetoric), it sure seemed intentional once they released pure black pigmented paint and then doubled-down on it. And the founder doesn't get a pass with the "Asian market" bit, _should_ she ever try to use it, as she lives in Miami and graduated from Dartmouth. Youthforia's market is young and North American and she d@mn well knows that market includes plenty people of all colours ... and undertones.
Well they used models for all shades except the deepest. They literally thought black people are actually black so they thought they didn’t need a model for it.
Because it was on purpose what a lot of you guys don’t understand is a lot of black people I’ve had to face stuff like this, while other people didn’t have to since we landed on the shores in America as slaves we’ve been ridiculed talked about by almost every race of woman about how we look how we dress our mannerisms how we act but yetall these other people that come here don’t understand that if it wasn’t for Black people fighting for their rights in the civil rights movement, they wouldn’t even be allowed to come here
They definitely missed a great opportunity.
Also saw ABC's Good Morning America cover it in a segment. You know how bad it has gotten is if it's in one of the biggest news shows in the country.
Oh my, Good Morning America? Ummm, yes, I do believe Youthphoria will either tank or they will need a miracle.
Makes sense. The ph adjusting blush gimmick can only get them so far in this market on top of the lack of any ethical conscious 😮
@@dustinchaney321everyone's already woken up to the fact the ph blush is always the same colour lol so they are gonna need a miracle
Old girl is gonna lose her CEO gig
I remember being a child and being so confused about the term “black people”….I was correcting everyone saying “dark brown”. It’s really not that hard to recognize.
There are African people who are pretty much "blue-black", but nobody is that colour.
@@starlinguk LMAO they aren't blue. They are just dark skin the Black people.
@@starlingukas an artist, if you don’t understand color theory you shouldn’t be making foundations period. No one is black because even the darkest skin tones have such a radiance under the sunlight that has such a unique depth, black pigment could never replicate it. It’s insulting to an already excluded beauty standard.
A bit of a tangent but my son confused race and shirt color. He thought “white people” wore white tops, etc. You’d think that would end up being cute “purple guy” stuff but nope, most people wear neutrals & a 4 yo going around saying “there’s a black lady,” “there’s a white msn,” etc makes everyone nervous lol.
The term is our culture. We know that some of us are of a deeper shade. It is an umbrella term to refer to our culture.
Anyone else hear Euphoria every time it’s said?
Yes! Lol
…….that’s low key the whole point of a pun 🤣
Euphoria is as bad as Youthforia lol
Honestly Youthoria is a cool idea for a brand name. Sad the owner sucks but ya know.
I feel like that’s partly the point?
She made a shade before looking for a model to match it.
She did the opposite of what you should do. And that proves she didn’t care about the hassle of looking and then formulating off of what you have found
Yes! That just tells you this was merely an afterthought …. The effort put in was lazy and non serious …. Infact, just outright insulting to have the ceo run around a mall like a headless chicken looking for the “darkest person” to try the foundation just days before its launch. It’s completely bonkers ! Glad for all the well deserved backlash.
Those Plus body wash sheets might have been better received if it was marketed to a different aspect of their audience. Those single use types of products are really useful in the camping world- hand wash, body soap, shampoo sheets, etc. Maybe marketed to festivals such as Coachella as an easy showering solution would have been helpful?
You are so right. They should have sold those at MEC and other back country hiking/camping supply stores.
All She needed to do was dump the black paint, take the second-darkest shade, and add some depth and different undertones to it. How could she have let that get released? In this day and age, ALL new businesses cannot afford a move like that.
Period!!!
A 5 year old in an art class would be able to create a more accurate shade than her
Plus should have marketed to hikers and campers - that body wash paper would have worked well for their needs.
Great idea and sell at REI. I already expect to pay premium there.
That's exactly what I thought, or to mom's, it would be perfect for storing in a purse, to use with young children. Think mini size for sticky hands in public places. Especially when more places are going to no hand towels. Sometimes wipes are just not enough.
yes seriously that would have been such a good idea
@@dolphinamoon honestly that already exists though and is much cheaper and more accessible 😂
You can buy packets of soap flakes or paper soap that are shaped like cute hearts or flower petals or other fun things. They tend to come in a handy plastic travel case and be sized so that one piece is appropriate for one hand washing. And the last set I bought was hello kitty themed and like $5.
@@weirdrabbitgirl those aren’t meant for your body or face, though, those are more meant for kids to wash their hands with.
Everyone keeps defending youthforia because they are a South Korean brand and may not have darker skinned people there. But Huda is in Dubai and launched her complexion products with 40 shades and a equal amount in every range. And she didn’t dare put out a pure black foundation. Her initial launch was perfect other than people just not loving her products being scented. And she still adds shades to her complexion products.
And there’s the brand black radiance which is actually a Asian owned brand. They have always had deep/dark products even the darkest contour palettes. I’m Lightskin and couldn’t find my shade with them till more recently which I’m not complaining because they do cater to Darkskin people thankfully.
youthforia isn't a south korean brand, heck the owner isn't even south korean! it's an american brand based in florida with an asian owner (who isn't korean, she's probably viet or chinese based on her name).
@@minhyuklees1bebe902 when i googled the brand it said South Korea. I don’t know the owners name. I just googled where the brand is based out of. I just double checked again and on their website it says “ours products are manufactured in South Korea”.
@@minhyuklees1bebe902on their website they say in their faq that they manufacture in South Korea. I don’t know her name or her ethnicity. I’m just speaking on the brand itself.
Those body wash sheets probably would have worked if it was marketed as a camping product. Takes up almost no space and weighs almost nothing and if it's enviromentally safe and non-toxic that would be so golden to take with you on multiday trips.
Do I do makeup? no
Do I use makeup? no
Do I know anything about makeup? no
but I will click on a makeup drama video because I'm here for the tea
Same😂
☕👌😏
I rarely do my makeup because I'm narcoleptic (just too tired. Despite how movies show it, I'm not gonna fall asleep putting lipstick on). But I love makeup news videos. I'm happy I found this channel
1. I would never get that eye surgery. Hell I have to get cataract surgery and I’m scared sh*tless. Lol.
2. I work in the federal government and all of the executives are white males. It’s ridiculous. My executive told me a black woman that I had to call him sir/mister. Well that didn’t go over well with me. I gave him a good cursing out. It’s 2024 and then I proceeded to go over his boss’ head and talk to her. She sent out something to say that’s inappropriate. Yes we definitely need more women and diversity in the workplace.
That's the problem with the western world always about diversity in the workplace, what you need in the workplace are people who can do the job effectively not someone who ticks boxes.
@@deborahwhitney9427 the real problem is that lot of places don’t hire people that can get the job done though. They will ignore people that are qualified because they want people that tick their boxes (white, male, heterosexual)
I’ve been putting off very much needed lasik because I’m scared. I could never voluntarily go through anything similar for cosmetic purposes
I got lasik done almost 2 years ago - best thing I ever spent money on .
you are orettty much high as a kite when they are actually doing the procedure - and you are done in under 15 minutes . You then get a really good nap ( like 4-5 hours ). You wake up and you can see !
@deborahwhitney9427 yes, as GravityFallsUp said, the reason these diversity measures are even in place is because for sp long, people who were best qualified to do a job were overlooked because they're different, whether it's because they're a woman, or a person of color, or of a non-Christian religion, or not straight, etc. When you are forced to look at others outside of your bubble and interact with them, we all grow and improve, and also allows the best person to be chosen for the job, because otherwise bias (sometimes known and intentional, sometimes completely unintentional and unconscious) will interfere and lead you to choose someone you like and relate to rather than the best fit for the job.
I put drops in my eyes every evening from the ophthalmologist to PREVENT glaucoma and have to go back every 3 months to have the pressure checked and the last visit I was told cataract was starting 😢 SO I WOULD NOT BE PLAYING WITH MY EYES FOR VANITY!!!
I'm going through the same thing 😔
Went to a professional Women’s hockey game recently and ELF was an official sponsorship at the game. Love to see it and the support for these amazing women and future hockey players!
NYX is a sponsor for the National Women’s Soccer League! I love to see brands supporting exceptional women
@@ratgurl1 It's marketing. They wouldn't care if it wasn't profiting them.
@@_to_-cn8wd well yeah thats how it works
@@_to_-cn8wd yall need to stop acting like companies don't exist to make money. At least they're supporting a good cause
@@_to_-cn8wd Duh? That's literally the whole point of sponsorships? Also the entire job of businesses and corporations is to make a profit, so you could say that same thing about anything and everything that they decide to do. It's simply just nice to see brands supporting, and showing interest in women's sports and athletics.
They missed the mark so bad I think it will tank them
Agreed. It would've been so easy to... Not do this. They could've released a range of "mixers" like LA girl. But noooo they black paint.
I hope so.
I hope
Good. We don't need them when we have brands with truly inclusive ranges.
I agree. This was a fatal blow for a fledgling brand. I’d never even heard of them until the initial release of the foundations and the subsequent backlash for lack of shade range. All I’ve ever heard from this brand is bad news, and I imagine I’m not the only one.
Even after watching the original video on this topic and all of the apology videos and tiktoks from the company, I'm having a hard time telling if the owner is genuinely this clueless and arrogant to think this would work or if it was malicious in that she set out to be this disrespectful out of spite.
The tiktok about her looking for a person to be the model made me think that she genuinely believed that she had done something and was just trying to find the perfect person to make it fit to prove that she was right. But I also have a hard time imagining that an owner of a makeup line who has other foundations wouldn't understand that one pigment creates one color and that that obviously does not work on human skin. This just seems like such an obvious fact that if she didn't know/didn't check is really concerning and if she didn't care is slightly disturbing.
I feel like the owners have no business doing cosmetics because when doing products, especially complexion products, they should be trying to get shades that match HUMAN skin. Not random plastic/skin sample things. They need to match them to human skin as they’re creating the shades so something like this doesn’t happen. They shouldn’t make the shade then go trying to find a match in the mall. They should already have a match from when they were creating it, which they obviously didn’t. So they either didn’t do that and just rushed it and didn’t work to match actual human skin tones or they knew it wouldn’t and didn’t care and were willing to risk it (but don’t know why they would. They’d have to know after releasing their crappy shade range initially, they’d be heavily scrutinized when they released deeper shades!)
@@onewhisper22005This! If you don’t understand the tones of real human skin, okay - but then don’t try to sell complexion cosmetics..
Honestly, it's telling that she intentionally tested this product on people who have ZERO understanding of makeup & could not give her constructive feedback. She wasn't looking for feedback or an honest appraisal of her product - she was looking to stroke her ego & deflect the backlash.
At worst it was malicious. If not malicious, it is very telling she knows nothing about formulating foundations. Either way, it’s no good.
I honestly believe that the owner possibly thought that this was her ''smart way'' around developing darker foundation shades, by Expecting customers to buy the dark shade #590 AND #600 to mix their own shade to appropriately match their darker skin tone
( Which would still be Highly unacceptable, But would give her increased sales!).
If so, it was HIGHLY LAZY, INSULTING and UN INCLUSIVE.
the newer TiKTOK makes it seem like she new the calculated risk that she was making; and went through with it anyways.
It makes me have less possible sympathy for her.
If she wasn't ready or able to do it correctly; she should have waited until she could and eaten the loss.
This isn’t the first time Youthforia has received backlash. The bottom line is that they’re not creating inclusive shades and it’s unacceptable.
I'll stand firm that a company could make whatever shades it wants to, that's their business. I mean if I make earrings which I do as a craft, I don't make earrings for people with typical 14 gauge sized ear piercings, I only make them for gauged piercings because I have gauge piercings of 12, 8, and 6 and I'm looking after my audience if that makes sense.
You don't need to support but every company has the right to make whatever they want. Why do people want to force companies for inclusion? Even some companies that do have 50 shades aren't doing too well.
@@coffeebeforemascara True, but do not bother doing it if you are not going to do it correctly. It is clear you have not followed this story and learned anything about production. Please take the time to read about the chemist breakdown and perhaps it will make sense to you why there is an issue with the darker colors.
@@btwidk5945 It is not about enforcing inclusion. It is interesting that this is your takeaway from the situation surrounding how the darker foundation colors were created.
@coffeebeforemascara
That’s still a wrong take and incomparable. Those are not equivalent, ear holes are a part of who you are but your skin color is a part of you. It’s a human feature. Born with you. Saying that if you make certain earring products for your audience and comparing it to this is so wrong. That means that youthphoria audience is lighter skinned people, purposely leaving darker skin people out. That is so wrong on a moral and ethical level. It’s not comparable to what you’re trying to suggest. The implications AND impact here are way stronger than just someone having different sized piercings.
Colorism in the Asian skincare sphere seems to be a big player in Fiona’s strategy and wow, shows up really stark in the western and African market places. All she needed was to bring an Australian Aboriginal friend on to prove her point and a class could be taught on “colorism around the world”.
I saw shade 600 in my local Ulta and it was even worse than expected. Not to mention they didn’t carry the whole range so there was a jump from 560 to 600.
The only shade before 600 is 580, and Golloria showed online how the 580 and 600 looked on her.
There’s a shade 590, I just feel it would have been better to choose 590 as the final shade
Hi Jen. So on this color changing thing. I am writing from Costa Rica, a close relative to my husband did it in Spain in a regulated clinic, he had always wanted to have blue eyes. He is a very minor celebrity here and documented the whole thing in his social media. Bottom line, he looks like a vampire. He has fair skin but still looks super weird, the color was supposed to set in and look “normal” but it’s been about 6 months and it still looks the same weird as in the beginning
Thank you!! I thought I was the only one who thought that dark skin and super pale eyes look uncanny 😵💫. Your comparison is on point 👌
They all look bizarre up close because the color is essentially tattooed on the surface of the eye. From 4 feet away it doesn't look so bad though
The simple truth is that if you cannot handle the responsibility that comes with owning and running a brand, you do not deserve that place in the market. Fiona refused to take ownership of her mistakes, intentionally covered them up and moved forward most likely KNOWING shade 600 didn't work for dark skin and now she's facing the consequences. I don't wish harm on her, but she does not deserve to take up space in a saturated market that could go to a small black owned beauty company after what she did.
Even if they can’t get the “right” skin models - how about a fine artist who mixes and paints skin tones to advise the company. It’s gotta be deliberate.
Then they wouldn’t have to hire black people which they obviously hate doing!
Absolutely seems like a deliberate move to me. And wow, it also looks like she thought everyone was going to laugh with her.
I have painted most of my life and colour mixing is part of that. With the pigments we have available it shouldn't be this hard. This makes me so mad, frustrated, disappointed for all my melanated friends out there. Heck, I am an olive and as a pasty person which is hard to find too (especially where I live) but at least I can make something work and I am not an afterthought or, worse, not even considered.
I would never mess with my eyes for vanity. Not. Ever.
The body wash sheets actually sound useful for festivals or camping situations where you want to pack lightly. But that's the only situation where they make sense.
That e.l.f. commercial was genuinely so cool. It was so well-done and fun to watch! That's the best way to get someone to actually listen to your message. She looks like she's having so much fun lobbing tennis balls at people.
yall, dont mess with your eyes. They are too precious to risk
The saddest part about this situation is that they KNEW they messed up because they faked the ad and yet they still rolled it out because they thought black people wouldn’t have a loud enough voice to advocate for themselves. And that’s on periodt.
Lasik is FDA approved and that has significant complications for a shocking percentage of people who have it. I definitely wouldn't try the eye color changing procedure with the 12 percent complication rate cited in the clip. That's more than a one in nine chance of problems! I would like to change my eye color if there were a safe process to do so, but this ain't it.
I know someone that has to live permanently in dark rooms because of Lasik surgery. He cannot even go out at night without special sunglasses. It destroyed his life. People are crazy to risk it for an eye colour.
I have to agree. Sight is so valuable, and I'm not comfortable risking it for color. I wear contacts specifically because I'm too scared to do lasik. I can do pretty colors with them if I want to without having surgery.
LASIK though has a 5% complication rate for permanent complications. They advertise that as their complication rate without clarifying that the actual overall complication rate is way higher.
FDA will be approving the wildest stuff, as a foreigner an approval from them is the same as nothing. you know those teeth whitening strips you can buy do to at home? in my home country theyre absolutely forbidden, teeth whitening can only be done by an actual dentists that wont leave the chemical on your teeth for too long so that it damages you enamel the least as possible. and the FDA allows for that chemical to be sold like chewing gum. and that's a mild example! cant even imagine what they would greenlit if it sounded profitable enough.
What Youthphoria did was a slap in the face to every person of color. They said, “Here, now you can’t say we didn’t make the darkest foundation.” While it’s literally just black. It would be like giving light skinned people liquid-paper white foundation and saying, “Here, happy now?”
The audacity!
How is it even possible for this company to put that product on the shelf and think it’s ok 🤦🏼♀️ It’s 2024, It really shouldn’t be that hard to make shades for EVERYONE.
Oh they were making shade alright. 😬
If the founder genuinely doesn’t understand undertone, I don’t think she is capable of running a make up company. If she intentionally made a shade without undertone, she is racist.
They wanted the darkest shade. "Darker than Fenty".
This company is trash.
At least have a diverse enough range and equal proportions of light, medium, dark, etc.
Or just not including us at all. They would have received some backlash but not all beauty consumers are activists. As she said, even Fenty doesnt cater to the darkest skin tones at all and they arent "cancelled".
Personally, I find the consecutive mishaps very bothersome: the 1st bottle didnt match the advertising at all and then they compensated by selling pure black paint?! It's adding insult to an injury! Looks like they wanted to get the cred for inclusivity without actually doing the work. I'm glad, they werent completely able to get away with it.
Honestly the Mob Beauty guy collaboration with Crayola is one of the most wholesome things ever.
Agreed!
speaking as a artist, very little things are just naturally pure jet black. This especially goes for skin tones. Light or dark, skin is a blend of different colors. You’ll hardly ever see an artist use black straight from the tube. I thought it was rage bait because I can’t fathom they didn’t have anyone aware of this during production. But considering how they’re hiding maybe they’re just that ignorant?
I think what made this upsetting is for the first launch to have a picture with a dark brown shade and then when purchased to get a much lighter shade seems dishonest. And then upon supposed correction it just seemed like they tried to hurry up and just put out anything. They should have taken the time to research and mindfully consider how to make the proper shades.
People who are eco conscious would just buy bar soap, wouldn’t they? Bar soap in a paper box. Plus is kind of reaching lol
I grew up using bar soaps for body and still do even today. I am 55.
And a bar soap for washing my hands. For guests No😛 because that’s not hygienic.
I'm always looking for eco-friendly bodywashes, but bar soap is just too drying and kinda gross. Especially in the shower cause water is everywhere so it doesn't dry properly and just stays soggy :(. It's also very slippery 😅. So, yeah. I also thought that I could be that kind of girl and just use bar soap, but I didn't like to use it when I was a kid and I don't like it nowadays. Quite a while ago I've tried face wash in sheets (I thought it was a stupid gimmick so I bought it to try it out and be disappointed, but it actually was very useful for travel!). Those sheets are made out of dried foam. Very gentle and non-drying 👌. Storing them is still a hassle though 😅
There are some great face wash bars - my current one is creamy and a little bit moisturising, I'd tell you what but unfortunately I've lost the label! Wish me luck when I go search for a new one :)
Not surprised about Boscia. They have a lot of stuff at Ross and even there it doesn’t get bought up, it always goes on clearance. I’ve been able to buy multiple of their jelly ball cleansers for 25¢ or 99¢ instead of the $22 retail price
WHAT was she thinking??? Idiotic move. That's a business-ending mistake.
I thought exactly what these people are thinking when I saw the shade on the face, and I kept thinking.... Does she know? Does anyone on the company know? I know she's Asian which has very different racial politics and nuances than black people, but she can't be that oblivious to basic history right?
Outrage is an excellent marketing tool. Only thing that doesn't make sense is why they sent the produc to dark skinned influencers, but the whole thing brought massive brand recognition and fair skinned people know they have options, also no one has said anything bad about the product, to the contrary, it looks kind of good, even if it is the wrong shade, so their business will definitely profit off of people complaining about the shade range.
As an eco-conscious Gen Z (24yr), I did know about Plus, but the reviews were shit and bar soap makes more sense for daily use. So, I never purchased it.
I don’t understand what problem they’re even solving? Not to mention I don’t trust putting the dissolving shit down my drain… plus a little piece of paper instead of a cloth? Might as well use my hands at that point 😭
Agreed! Bar soap has less packaging per use and can be more cost effective. Others have mentioned marketing this for hiking/festivals- I think that would’ve been great! But I’m also not sure it could’ve survived on that alone.
In your previous vid Jen you mentioned that you thought Fiona may have just given the lab an image of a very dark-skinned individual and told the lab to match that. It's very much on the lab for malicious compliance but also on YouthForia/Fiona for not QC'ing the foundation before trying to find someone to match it to - or even finding real people to match to in the first place while producing the product.
It's hard to tell if this was just an arrogant but misguided attempt to one-up Fenty or if it was a nasty way of telling darker skinned people to "shut up & take what you’re offered". Either way, neither scenario is at any way okay.
I think you might be thinking of someone else's video. I would bet Fiona ordered the foundation exactly like that.
I don’t remember that from the previous video?
@@jenluv maybe - I've seen so many on this topic lately that it's starting to blur together lol.
Thanks for your insights though!
I keep saying it: these makeup companies will make a thousand shades of white, tack four brown shades on the end and call it a day. This is absolutely unacceptable. I think it’s high time a makeup brand set up a counter in Ulta/Sephora where people’s foundations are mixed on the spot. Not only will that fix issues like this, it’s also sustainable. It is time to stop enabling the overt racism in every level of this country. We need more inclusive innovation. Period.
*CROWD GOES WILD*
I couldn’t agree more. Fantastic idea!!!
Where I live there is a company Mix Beauty Lab that does this for all kinds of makeup not just foundation. You go in for an in person consultation and they formulate custom shades. You can also get a custom foundation from Dcypher.
That would be such an incredible service. They'd have to fix their lighting, tho. 😂🤣
Absolutely. The sheer number of ignorant and misinformed comments (and possibly some troll comments) in this section, going on about how people need to just deal with it and how not everything needs to be inclusive, is sadly not baffling, but also it is so exhausting to think about what a huge uphill battle this is sometimes. Still worth the fight though. All those comments are completely missing the point. People keep missing the underlying assumptions about race that accompany everything Youthforia keeps doing. And as nice as a foundation mix bar would be, it definitely wont keep creators and businesses from treating BIPOC and queer people as second and third class citizens.
Oh I need to leave this comment section. Good health and luck to y'all who care about this too!
i dont see how mixing product on the spot would be anywhere NEAR acesscible, hygienic, or hell consistent! what if it works like hairdressers? what if one time the poor minimum wage beautician gets your shade right, and then you go in again with other person and they give you a vile of orange? foundation isnt ice cream, cosmestics are not supposed to be taken out of their vile, let alone repoted from a big tub at a random corner of a mall... we didnt even talk about what if air enter the big tub of foudation? it oxides and then what? thats thousands of dollars!
however, i do feel like shades SHOULD have an standardized sorting system internationally. that way, once you know your shade, you know all brands that sell something that has that undertone, that depth. "05CB" doesnt mean anything when you buy from another brand and thats "3" and then on another one it's "toasted caramel".
standardizing it would also show brands that have a nowhere near even shade distribution, even if it looks like the darkest shades would fit you.
I don’t understand how if TikTok is being banned in the U.S. why they still won’t make a creator fund in Canada. It sucks no one in Canada can make money from TikTok
Its (the ban) is very interesting if you listen to say NPR interviews about it. The control China has and algorithmic influence is huge, and it's a fascinating way to influence another world powers (USA) youngest generation.
@@kenziemayrae3568why is it okay that American companies exercise their influence over the youth tho? It’s anti Chinese propaganda to think meta and shit aren’t doing the same thing. At least with TikTok everyone is given a platform comparatively and they don’t ban you for politics or defending yourself like the Americans do
@@kenziemayrae3568 propaganda aside, I just don’t think it’s fair that Canadians are excluded from a creator fund.
@@ambersmith2612 The difference is that the US government can more easily hold meta accountable for their actions. If meta were to have an intentional, dramatic propaganda campaign that does not have Americans best interests in mind, then the US government knows what actions to take, and the people at meta also know this, which at least a disincentive for Meta to do so. This is not the case for TikTok. It's much harder to regulate companies that have ownership and decision making overseas.
And yes, it is anti Chinese in the sense that Chinese companies get much more scrutiny than, say, Canadian companies, or UK companies. China is not a close ally of America so America is more cautious of things affiliated with china.
@@clamm150 US never holds any tech giant accountable for their actions lmao. If they did once or twice in the last 40 years it was only because it was a media circus case that got politicized. And sometimes not even that, a look into the Blizzard\Activision crap of some years ago will sober you up very rapidly. Literally ALL US tech giants steal enormous quantities of data to sell it in violation of local laws, and try to influence the rest of the world one way or the other, the only continent that regularly fines and hold them accountable is the EU lol
Like, you cannot be saying that when currently the US government is guiding a pro-genocide media campaign all over the west to convince people in Europe that "killing children is morally correct, actually"😂
I think they are creating more colors and will remain silent until they have been produced. But I believe it’s too late. They have already shown how they feel about black customers.
They limited and/or turned off comments on all their social platforms. It's clear they deleted comments because they have nothing but positive reviews. They do not care and I don't think they are creating new colors, at least in my opinion.
Yeah, like... If they wanted to salvage their reputation, don't ask the people you send PR to defend your company's trash decisions. Just stop gaslighting people & make it happen.🙃
I think they have already run out of money. They can't make new shades because they were already close to bankruptcy just doing this shade extension. I hope the owner has the support she needs in her personal life but I think the business will close.
If Credo is in the UK, that link might be older-Mother’s Day there was in March.
Yep, early March for us
I have zero sympathy for Youthforia and the owner. That "darkest shade" was performative at best and malicious at worst. Also them bragging about the shade being darker than Fenty gave me the ick. Glad I never bought from them.
There are tons of brands out there that cater to us POC, it’s not difficult. And yet this nonsense still goes on.
Embarrassing, just embarrassing.
So deep black people should just stick to fenty is your point? I should not try any other brand, and stay in my lane right? And these people are beauty influences, it is their job to literally review makeup- but in your world they should just stick to the three or four POC brands. Do you realise beauty reviews help the consumer, so other people can watch this and save their pennies on non inclusive brands.
@@amiam8116No, their point is Fenty made shades for everyone. It’s not hard. You can (and should), do it.
@@amiam8116Their point is, Fenty made shades for everyone, it’s not impossible.
@@amiam8116 girl, there are plenty of brands that cater poc. Nars is another brand that gets praised by darkskinned people, along with Milk and so on. Why focus on every little New brand that gets out? If it does not catter to you, then you dont give your money to them period. Focus on the ones that do great things and if the brands really want to compete with that, they will step up, if not, why bother?
As a fully grown man, this is not my usual news but you're such an engaging presenter that I couldn't leave once it started playing! Hope your channel gets the attention it deserves and is worth
I'm scared to death about Lasix. Even with Lasix there is no way to know who will have side effects and who won't. I'll stick to my brown eyes and my glasses as well.
Lasix is a diuretic medicine
The correct steps in developing cosmetics should be creating a sample, testing it on models, changing the formula if necessary, testing it again, finalizing it and finally manufacturing. Youthphoria got it all wrong. The finalized the shade without even testing it, then when they tested and realized it didn't match anyone, it was too late. Morphe made the same mistake a few years ago when they created a foundation line with green and orange shades. These people aren't just problematic, in terms of doing business they're incompetent as well and deserve fiancial loss.
Brown eyes are gorgeous!
I love the ELF commercials! Billy Jean is everything!
I’m sure it has been said a bunch of times, but I (as a long time subscriber) am very glad you’re focusing more on beauty news stories. This is a niche that most of the other beauty CZcamsrs I watch don’t do, and it’s refreshing content. Glad to see you’re doing well with it
I don’t think we need brands like Youthforia. First, such a dumb name. Second, if anyone calls this “learning and growing”, so help me gawd… it is 2024. You STILL need to learn?!?!
Unacceptable. In every way. From my heart, I hope that brand ceases to exist. This is not a mistake… 10+ years ago I might’ve considered it (doubt it).
Mind you- this black face paint was created in response to a lack of inclusivity… I can’t take this any way but malicious.
No for real!! It feels like a "shut up ring" situation and its soooo gross
Those body wash strips would've been so cool if I heard of them, and it came in a cool wooden or recyclable container with about 50 of them. Would be perfect for traveling.
I wouldn't pay more that $25 though.
that soap idea would be really cool for a small niche of people that like to do a lot of outdoor activities! hikers and campers would LOVE something like that! however that small group of people wouldn't be enough to supply them with enough business which is what SUCKS about having cool ideas in this competitive world!
Thank you Jen for bringing the Youtforia to light. Because of your coverage, I had to make my own video about it. Naturally, I shouted you out and linked your video.
I had the opportunity to make a documentary on "Women in STEM" for one of my courses. i had read and watched copious amounts of facts regarding why women participation is low and how changing that could be helpful. It just makes me happy a brand made for women is finally trying to not just get our money but is also trying to empower us. This is also why I love Dove too. I had tears in my eyes. Thank you for letting me know jen.
I used to hate my eye color, it was blue when i was young and slowly got darker. In my 20s they were more green forward hazel. Now at 44 they are more marble/cat eye hazel so they are greenish brown with spots in them, like a marble sort of. I actually really love them now and get compliments alot on my eye color. I probably would have changed them back in the days if i could have but im glad i didnt!
I don't know why you would risk your vision for vanity.
I was born blind. I can't imagine anyone risking their site for something as cosmetic as changing eye color. I don't think people considering the surgery take enough time to think about what it would be like if they open their eyes and everything was black, permanently. I think this is a really unfortunate procedure, and I hope our FDA shuts it down somehow.
its like that "tattoo your eyes trend" all over again
Good for Elf. As for Fiona Co Chan, some people, even ones with great ideas, aren't cut out for corporate careers, and she might be one of them. One of the questions we seem to be asking ourselves a lot lately as a consumer nation is how far good will and right intention goes when measured against extreme ignorance. Somehow, I don't think we'll find in her favor on this one, but I do hope she puts hers and her child's health first during this big mess.
The fact that the people with the deepest shades on Earth are pointing out the obvious "if you can't find a model to match even among our shade ranges, then ITS FACE PAIN NOT A FOUNDATION for a real skin tone!" speaks so much to how little market research goes into youthforia's products. I'm sorry, but that this was released WITHOUT sorting that out first, is pretty sad. I mean, it not like we can all pretend she "had no idea about undertones~!" when all the other shades have more than one pigment to make them capable of matching undertones... and this one is just straight up black fact paint that's been made a wee bit sheer so as to MAYBE show some of the natural skin pigment through it (to give the allusion to there being more colour in the undertones when its just black).
So the creator of youthforia wants us all to think she's too stupid to realize a foundation aught to have an undertone to it and more than one pigment, then? I'm not sure I believe the "she really thought this was what people were asking for" or "she really does think that's a legit skintone to produce and doesn't understand the backlash" lines...
The bottom line is that she should probably not have released the foundation line AT ALL if she didn't have solid light/white, mid/tan and deep set. At minimum, she should have had the lightest and darkest both ALREADY done and dusted, BEFORE launch.... And she should have tried to do the deepest shades first, just because they'd be the most tricky for her to develop (clearly they are).
No one asked her to cut production time 1/18 of its full time. Thats how you get products that harm people more than just their feelings. Ive seen products spoil bf hitting the shelves or have stiff in them because they were made too fast. Again no one asked her to do this.
Yeah no for the eye color procedures. The only people I'm ever letting near my eyes are lasik surgeons should I ever decide I want it.
Right?! My boyfriend is legally blind without his glasses. His lenses are at least 1-2cm thicker than his frames. He will get lasik eventually, and I'm super scared. He's a bit worried. But for vanity?! God that's just so. Not. Worth. It.
Went into Ulta the other day to get a few things and saw the entire Youthforia foundation line on the last chance shelf, untouched. Welp.
when i was studying abroad in italy, there was a kiko store super close to my apartment, and i tried out their contour and blush sticks and i'm obsessed with them !!! i'm almost out of the contour and i will be rebuying it for sure
I saw some body wash sheets in Target last year. I don't know if they were Plus or another brand. I remember thinking about how unnecessarily complicated, pricey, and even over-packaged they were considering that bar soap exists. All the problems the sheets claimed to solve are already solved - and solved much better - by bars of soap.
Why would someone buy something needlessly complicated when bar soap exists?
Skmeone else commented that it would have been best marketed to people who go camping/hiking... Still a superduper niche market, but I can't imagine how hard it would be to keep dirt/grass off of a bar soap, lmao
Every Sunday morning, like a kid excited to curl up & watch cartoons, I watch WUIM, liiiiive chaaaat && then once it’s posted Beautiful && Bothered podcast. Sundays are my chill days & those videos are things I look. Enjoy your Sunday Jen. 💜💜💜💜
Same 🌸
I credit Fenty for the explosion of inclusive shade ranges. I am very light skinned, fair, or pale, however you chose to describe, and now find not only better shades but more warms, cools, and neutrals in many brands.
40% women on boards is the law here in Norway. The law is quite new, and I'm not sure when it will be fully implemented. Today ca 32% of board members are women
I can only imagine walking out the store with my brand new box of Plus and it's raining hard outside. Bag or not I've never pulled my stuff out the bag and it be completely dry. I would cry. I mention it because I'm clumsy and absent-minded at times. 😭🤣❤
The eye color surgery makes me sad just because your eyes are just as unique as your finger print, as your unique skin tone... they make you, you.... I've had plastic surgery, im not against anything. But this just makes me so sad.
Right? All eye colours are amazing. There is no ugly eye colour.
Yeah, dark brown eyes are _so_ unique. I _definitely_ don't see at _least_ 20 other people with the same eye color as me. I wouldn’t get the eye surgery even if I could afford it, but don't lie
Eye color is so meaningful and so personal. I was born blind, and I was born with eyes that I was told were a blue green. As a teenager, I had to have my eyes removed surgically. When the ocularist made eyes for me to wear, he made them blue, not my natural blue green. I inherited my eye color from my grandma, and it has always upset me that someone else made a choice to give me blue eyes instead of what I had before.
Had to jump in re: changing eye color. 1) I encourage people to read Toni Morrison's book The Bluest Eye. 2) Eye color is perfectly matched in Nature, and messing with eye color due to beauty standards or vanity is a recipe for disaster!
Why would you risk your eyes.
Complicated body washing product trying to compete with a basic wash cloth and bar of soap which is probably more eco-friendly and less finicky? Not surprised I'd never heard of it or that it didn't succeed long-term.
21:59 I’m Brazilian and also an avid user of XHS and let me tell you, girlies here absolutely LOVE kiko’s glosses and blushes and chinese influencers often use their complexion products so I was surprised to see many Americans rlly don’t know a lot abt the brand
A friend of mine had the laser eye changing color and it is not permanent. They destroy the melanin and you are back to the color you had when you were a baby. But just as newborns colour change with time, your color comes back. My friend had the treatment done during 3 months for it to come back in one year.
My eye colour was changed when I was near death. Apparently your body can burn pigment for energy faster than it can burn fat. I was 15 with a white streak & suddenly mid brown eyes (which used to be such a dark brown they were almost black). DON’T DO IT! I suffer from terrible migraines because my eyes get too much light. I was supposed to reflect most of it from my dark irises but now it all gets in & it hurts
I wouldn't ever change my brown eyes. I like my brown color as my default and don't like the idea of lasers or needles near my eyes.
But even if u didn't prefer ur own eye color, with all the colored contacts out there, how could one limit themselves self to only one color and style???
There r so many styles: natural, unnatural, and many in btwns. And most are really comfortable too (similar to my Rx contacts) AND they often come in Rx up to -8.00. 😍
I loved this. Thank you ❤ I remember using a blue peel off mask, a clear pink peel off mask and an opaque peach mask way back when. I did try the Boscia mask. It was very aggressive and it often needed a big cleanup afterwards.
Those soap sheets would have been great when I had broken my leg, was non-weight bearing, and couldn't shower regularly. I could see them also being useful in like... Hospitals and care homes, beyond the camping/outdoor activities areas. But not at that price. 😬
It is so funny..I saw the MOBeauty also...what timing...seeing the pressure of timeline by a beauty retailer..also she was part of shark tank...Mark Cuban...was shocked when saw on GMA...
The beauty industry is a very fast market. No one in marketing cares at this point, if tiktok gets banned in 2025, because the ads run only a few days/ weeks. In the back, they're sure making plans ahead, but as long as people are using the app as usual, they'll watch the ads.
I hope you have a wonderful time with your mom, Jen. ❤❤❤
Loved Fridays video but I have no words. I’m just baffled about the whole thing. Love Sundays with you Jen.
Youthforia messed UUPPP!!! They are going straight to TJ Maxx!!!
Aww I loved that Boscia cleanser ball - I might even have one old one around somewhere
I so delicious to listen to you i love the way you talk, and even encourage me to add word to my vocabulary as a non native English speaker !! ❤❤
They should have marketed those body wash sheets for travel or camping
How is that Plus soap better than bar soap for the environment? I would think a more traditionally made bar soap (because bar soap is very old) is better than those sheets.
there's not feeling bad for someone, and then there's what i feel for people that post videos showing "how bad theyre doing" trying to get sympathy points from the internet. fiona had every single turn to not make this about her but sadly she made her choices. and we are making ours to say screw them, you dont fit this market, we dont want your stuff!
I have used the Boscia body serum and oil free moisturizer for several years. I hate that they are gone. Luv the commercial. Have a great week. Mad love ❌️⭕️
I don’t know about you all but that guys explanation makes me want to try their foundation!