Calendly Conversion Tracking with Google Tag Manager - Best Pro method (2023)
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- čas přidán 5. 09. 2024
- Calendly conversion tracking walkthrough. Very complex setup so possibly too much for newbies. But this is how it's done. Other Calendly conversion tutorials are missing the booking details, and thus can't handle Google Ads Enhanced conversions, or even track the price of the Calendly booking.
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You can not sent PII data to GA4 brother haha name is PII data
This is very much true! Everyone, listen to @TijmenvanderMeer as this was not mentioned in the video.
So we are not sending PII to GA4 via google tag manager or in the events -only to Google Ads enhanced which is hashed.
But you're right in that the thank you page URL contains PII, and that must be "cleaned up" before the GA4 page view. The GA4 edit events feature is one way I've used to solve PII :)
Awesome! this is way better setup... How do we set this for Server-side GTM container?
Thanks It really resolves my problem. I was having trouble tracking calendly using Google Ads conversion tracking.
Great to hear :) It is quite difficult, especially as most tutorials give wrong information or don't track conversion value or use enhanced conversion tracking.
Excellent video! Do you have any tutorial about how to build the data layer variables you have there? Thanks!
Awesome! Is there absolutely no way we can get to the user information using the event listener for when the user sends the form? It would be the best of both worlds.
No unfortunately :(((
However, for enhanced conversion tracking I now recommend a hybrid approach of using the iFrame conversion message method in Google Tag Manager, and combining it with a backend setup to send "Google Ads Conversion Enhancement" via the Google Ads API. We can get the personal information via Calendly API and and send to Google Ads API.
What do you use as the trigger for linking to google ads tag? page view?
JUST IMPLEMENTED! SUPERB SET-UP! Do you know how to add the phone? It is important to properly set up enhanced conversion!
can you post the code for the custom HTML in tag manager (minute 5)? Trying to copy your idea but I have no idea how to get this code. Thanks so much
Why not just use Calendly's direct Google Analytics integration? They have it as an intergration
It's sending the events from the wrong place. Wrong domain. It may mess up traffic sources, making it useless
Hi, thanks a lot for this video! Do you know what could be the reason to see 10 GA4 conversions (thank you page views), but only 2 demo bookings in our agenda?
It didn't work for me ='(. Does the solution need an update or did I do something wrong? I could not see the tag (triggered or not) in the debugging mode.
I'll try and make a cheap product for this, so I can offer 1:1 support. It's not possible to provide free help via youtube comments unfortunately!
Hi and thank you for the video. How do you make sure that on refresh it does not get counted as a new conversion?
Good question. Usually an ID of booking is used, like in Acuity. I'll need to check if calendly has a dynamic ID for each booking.
This also looks like a possible solution czcams.com/video/f-bzpcMn4VA/video.html&ab_channel=MeasureSchool if we can't get an ID for the booking.
When setting a Thank you or confirmaiton page with an embed Calendly, the traffic to the confirmation page appears as "referred" from Calendly, how can you then track Google Ads conversions if the traffic shows to come from Calendly?
Great question. It won't matter at all for Google Ads conversions, as the cookie is set and the referrer won't matter after that.
But for GA4 for example it's a huge problem.
So a choice must be made whether to track the conversion details, for Google Ads enhanced conversions for example.
Or getting the traffic source correct for GA4, without the details. Calendly is quite tricky for conversions.
@@petrifenix won't it work to use the referral exclusion list in GA4?
so this only works with the paid version of calendly to get the custom redirect? I setup the redirect using the js from your other tutorial but it doesn't capture the booking info
Yes, paid version is required for this method. However, with this method the referrer is likely to be messed up in Google Analytics, I'll need to update my tutorials.
It was an excellent solution, but unfortunately the redirect to the thanks page has become paid on Calendly. Do you have solution to this?
Yes codeandtonic.com/blog/how-to-redirect-calendly-to-a-custom-thank-you-page-on-the-free-plan-2021
Is it possible to track calendly using Salesforce marketing cloud conversion tracking?
I don't have experience with that, but if it takes conversion events like google ads, meta, google analytics, tiktok etc then yes