Need Google Conversions? Learn to Track Google Ads Conversions with Google Analytics & Tag Manager
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- čas přidán 30. 06. 2024
- Are you sick of wasting hours upon hours of your time trying to set-up your Google Ads conversions? Follow my simple step by step process to set-up conversions in your Google Ads campaign.
👉 *** Download my FREE "Google Ads Conversion Guide" so you can follow the step by step process for setting up conversions in Google Ads: www.definedigitalacademy.com/...
There are different tools and methods that you can use for setting up conversions in Google Ads but the process that I use is to:
- Set-up your conversion actions in Google Analytics, using Google Tag Manager and then import them into Google Ads.
I use this method for setting up my Google Ads Conversions for 3 reasons:
1. It is simple and easy (even for beginners).
2.The data in your Google Ads account matches your Google Analytics data.
3. You can also see the assisted conversions report in Google Analytics to see the relationship between Google Ads & organic conversions alongside any social, email or direct conversions.
#googleads #googleads2022 #conversiontracking
Get more support from Aaron:
👉 Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 1,500 happy students): www.definedigitalacademy.com/...
👉 Join 150+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: www.definedigitalacademy.com/...
👉 Want Aaron to run your Google Ads campaign? Apply Now: www.definedigitalacademy.com/...
Timestamps & Chapters:
00:00 Introduction to Google Conversions
02:47 Relationship between Google Analytics, Google Ads & GTM
05:14 Link Google Analytics & Google Ads
06:22 Set up Google Conversions with Analytics & Google Tag Manager
12:46 Import Conversion Actions from Analytics to Google Ads
Set-Up GTM: support.google.com/tagmanager...
Set-Up Analytics: support.google.com/analytics/...
![Google Ads for Small Business! How to create Google Ads Campaigns with a small budget [in 2022]](http://i.ytimg.com/vi/q2aeJqDs-ho/mqdefault.jpg)
![Performance Max Campaign Set-up for eCommerce [Updated for 2024]](/img/n.gif)
👉 *** Download my FREE "Google Ads Conversion Guide" so you can follow the step by step process for setting up conversions in Google Ads: www.definedigitalacademy.com/track-conversions-in-google-ads
Finally the channel I've been looking for. You're answering all of my questions I've been stuck on! Grateful for all of this content. Quick, Detailed and not dragged out
Thanks 🙏🏻
Greatm channel Aaron, I'm learning so much here, THANKS!
I loved this video! I learned how to use GA, G Ads and GTM individually by taking multiple courses and I can say I have a good idea of how to use each one by itself, but this little video answered so many questions that have been circling in my head for a while now because I haven't had enough hands-on experience. Thanks a lot for this amazing, straight-to-the-point video!
My pleasure Ramy glad to hear you found this video valuable 👍🏻
Structured & detailed information. Thanks Aaron!
Dude this is Gold! Fantastic instruction - really appreciate the high quality share
I like learning from you. I have bookmarked your channel youtube page and visit daily. Thanks Mentor
Greate teacher with simplified steps. Thanks a lot for the good work. Good luck man
Thanks Michael glad you are finding my videos helpful
Thanks Aaron! for great work. Please keep adding videos
Amazing content Aaron! It answers all of my questions. Direct and detailed
Thank you
Aaron you are 2 things. Clear and Clear. Thanks
Thank you 🙏🏻
I finally discovered the video I was looking for, thank you very much
You’re welcome Hisami
Amazing content Aaron, big fan and have learned so much already.
Thanks Tyrone 👍🏻
This is another excellent training no hype or buzz words.
Thanks Cheryl 👍
Thank you so much! this is very helpful.
Too bad Google Ads have changed a bunch of names (aka conversions are now called goals etc)... took me sometime to figure out what is what.
I just discoveref your channel and the content is amazing thank 😊 i have question please, does buttons qualify as "just links" since they direct the visitor to a URL?
I need this exact video but with GA4. I watched your other video but it was for people who already had a universal account and were just importing them from Universal. I am starting new and don't have any tags or triggers already setup in GA4.
Thanks for this. Great lesson. Would you update it please? The "view" section is not in GA any more . What to do?
Hi Aaron - do you have a training video on the new GA set up rather than the old UA video you have here?
Yes Sir !!!
Hai..great video and learning a lot..I have things in place(GA4 linked, GMT tag and also google site tag) but few of my conversions are not tracking..on troubleshooting the conversion goal constantly shows conversion not detected..how can I solve this issue
There is no goal in my google analytics
How do you pick what conversions to use for a google shopping campaign?
And which ones should you set as primary or secondary?
Thank you
The part about the click element. I'm using keap/infusionsoft forms. I don't know which element to use. x.x
you the best boss
I've now watched over half of your videos and this is probably the best one so far. Thanks for posting! Question? with Google Analytics and their new Creating Events in Google Analytics 4 Properties do you still need to use Google Tag Manager? Seems to me if you can create and conversion event within Google Analytics why do you need GTM?
Thanks Allan, I still create them using GTM but this is because I can use the same GTM triggers with the GA4 events.
Thanks for your response!! Just to clarify you still use GTM because you already set up your trigging event with GTM and you can still use it with GA4 but someone like myself who's just started using Google Ads and is going to focus on Google Ads instead of other social media like Facebook setting up Events within Google Analytics does eliminate the need to use GTM since you would be doing the same thing twice. Is this correct?
@@allanmigdal3593 so, are you using gtm? Thank you for the answer in advence
Nice Vid!!! Can you set up a conversion tag if you are running ads on CZcams and you want to know if people who came from your CZcams Ad also subscribed to your CZcams channel??
is there a way to track if a lead form gets triggered or can this only be done with click buttons(like you shown in the video)?
Damn this is great 👍
Thanks
@@AaronYoungGoogleAds bought the $50 course too. I think this is the path
If I want to track purchases for a service, do I have to actually purchase the item through my website so get to the "success/thankyou" page?
At 6:37 you say to click on "Goals" but this is no longer there. I can only see the Create Account and Create Property columns. The Create View column doesn't show up for me. Any clue? There's also no longer an option for "All Website Data" to be transferred
Goals doesn't exist anymore. You have to click Events. Under Admin, go to Data Display, then click events. But note, the way to create an event is a different process than the demonstrated way to create a goal.
This can start you off with learning:
czcams.com/video/FVzJkB4IxEQ/video.html&ab_channel=GoogleAnalytics
Or this:
czcams.com/video/R_jW24nAjX4/video.html&ab_channel=GoogleAnalytics
It was good video!
Thanks. At what time mark did the sound drop out
@@AaronYoungGoogleAds I edited my comment. I made my tab mute by accident lol. Thanks!
great video, why do you use UA in the Tag setup? As opposed to GA4 Event?
This is my older one I have released an updated version for GA4 as well
@@AaronYoungGoogleAds awesome man, do you have the link to that?
@@AaronYoungGoogleAds czcams.com/video/KsyK2RQXvp4/video.html
But do I need for every landing page a Tag manager, for each button one? At least for every google campain one?
The "All web site data is not appearing on my end. I'm following step by step. Did google change their set up?
Do you have an updated version of this video with the GA4 tag set up? Thanks!
Hi Hina yes i do check out: czcams.com/video/KsyK2RQXvp4/video.html
Looks great but have things changed a lot? In my GA settings i don't have Goals, but i have "Conversions" which also has a flag icon. But when i click in, it looks different. Is this the right place?
Goals doesn't exist anymore. You have to click Events. Under Admin, go to Data Display, then click events. But note, the way to create an event is a different process than the demonstrated way to create a goal.
This can start you off with learning:
czcams.com/video/FVzJkB4IxEQ/video.html&ab_channel=GoogleAnalytics
Or this:
czcams.com/video/R_jW24nAjX4/video.html&ab_channel=GoogleAnalytics
Question about THANK YOU pages in GOOGLE SEARCH campaigns: If I have 5 campaigns, one for each state, and I am geofencing each campaign to each state, do I still need to setup 5 different landing pages in order to effectively steer my campaign with conversions? e.g. thanks-texas, thanks-alabama, thanks-wyoming, thanks-montana, thanks-california, etc ? Instead, if I just put one thank you page as "thank-you" is that okay in the case where I am geofenced in each campaign? I really don't have time to create 5 separate thank you pages and configure 5 difference conversions in GTM and GA4...do I really have to do that?
You said you had easy to follow links for setting up GA and GTM on on websites but i can't see any? Looking to add them to a WordPress site?
Hi Gareth, my apologies. I have now added these links (at the end of the description)
Isn't importing converions action from Analytics to Google Ads cause data dyscrepancy because Analytics is based on last click attribution, I think on this way we will have lack of data by 30-50%?
Hello! Somehow I keep on ending up with duplicate global tags on websites. I have absolutely no idea how to get rid of them. Any ideas?
Master
what button to use for ecom store on purchase?
I test some different options to see which one converts better
This doesn't seem difficult, but everything looks different than it does now with GA4.
Can you put a yui code into the click classes-contains________?
If you mean in Tag Manager. Yes I believe this is possible, but to trigger the action it would need to match what triggers when the item is clicked
Interphase has changed. Update video please.
maybe u will do for ga4, the ua soon will be stop worked
Hello Andrey, yes this video is coming up soon 👍🏻
The trigger config doesn't work for me,
Hi Fred,
Sometimes you do have to test different options like: "target URL", "click element", "click text" etc as it depends on the settings for your website.
So I will continue to test different options in Google Tag Manager preview mode until I get a successful test.
All the best
@@AaronYoungGoogleAds Thanks Aaron
I spend over 400$ on Google Ads I received zero conversation. even everything is running currently
Universal Analytics assigns conversions differently than Google ADS. Don't You think its better to track conversions directly from Google ADS using Google ADS conversions trigger?? Google Analytics assigns much more conversions to google organic and "steal" conversions from Google ADS
Hi Zagraj, there is definitely nothing wrong that approach but I prefer to use the “data driven” or “time decay” acquisition setting in Google Ads for the Analytics conversions.
This is mainly because I find most clients will use analytics as the “source of truth”.
Also with GA4 you can now view conversions by the first session which helps reduce the effect of “organic traffic stealing conversions from ads”.
But as I said at the start either way is ok
Video begins 6:33
Not really 5 minutes when your video is 15 minutes already
I finally discovered the video I was looking for, thank you very much
You’re welcome Hisami 👍🏻