How To Create Facebook INSTANT FORMS To Generate Leads
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- čas přidán 25. 07. 2024
- In this video I show you how to create Facebook instant forms for lead campaigns.
Lead generation campaigns are different to other Facebook ad campaigns in that they keep people on the platform and collect their information using an instant form.
Instant forms, otherwise known as lead forms, have a lot of component parts and you need to know how to set up instant forms to get the best possible results.
Here I walk you through creating Facebook ads instant forms, step-by-step.
#facebookinstantforms #facebookleads
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Best video on CZcams, keep up the good work Ben
Thank you very much :)
Very informative and presented very well. Subscribed
Awesome advice here Ben. Thanks so much
My pleasure :)
I just created an instant form following this video! Thank you :)
I am looking for a partner and I hope he can help me run ads.I will pay the fee, this is a big business, because I pay 700000 dollars in advertising fees every month. I need a new partner.
great guide man thanks
This video is very helpful for me , thank you so much sir ❤
Hey Ben, This is a great video bro... Big fan of your video content.
Could you please make a video on landing page FB lead generation for freelancers?
Excellent tutorial. Thank you!
You're very welcome!
Hi Ben, have you tried multi-advertiser ads? I think it's a new feature below ad setup. That would be great if you can talk about it on the next video. Cheers! 👏
Thanks so much for extra tips that really helped me create a killer form!
Happy to help :)
Hi Ben, great video, thank you. Can I ask if the rules on not having personalisation in the ad copy and creative also apply to the questions you can ask in the instant form? Can you ask a question like ' Do you want a minimum of 2 hours cleaning per week? as one of the questions on the form? Or would asking a 'Do you' type question on the form be likely to get the ad rejected in the same way that it would if you put it in the ad itself?
Great video, Ben. With regard to the lead magnet delivery, would you say it's better to send it via email or give it to the prospect immediately upon completing the form? It seems like the former is the obvious choice since it prompts them to open an email from you and click the link, thus possibly improving the deliverability of future emails. Is there any significant benefit to just including it in the instant form?
Hi Ben, great video, thank you. Can I automatically redirect people to a website after they opted in, in my case this website is a calendar? How should I create my instant forms when I want to do this?
Keep it up with the great videos. They are extremely helpful. Thank you.
Awsome video. Thank you, Ben.
Thanks for watching :)
Thank you so much Ben!! 😍
Happy to help :)
Can you show us how you record your videos and what you use? They always look fantastic.
Great info my friend:)
Hi Ben great video -- Question if you want to use this strategy for an Agency client - how the client will know that a Lead fill out the form? In other words, where the FB Form is going to go once a lead fill it out? Is there a way to alert the client that we are doing a campaign for alerted via email and text message? Tks Ben.
Hi Ben, how can I integrate email automation software to facebook lead gen form? Thanks for this content..it helps a lot
Great Job! How quickly do the leads come into the creator and how do they come in?
Hi great features, can you automatically synchronize the emails collected with an emailing service, like Klaviyo?
Thank so much sir, please I wish to ask, must i have a website before I can run an instant form ad campaign?
Thanks sir! I had an existing campaign focused on website leads and I want to switch it to instant forms is that possible?
Top notch content.
Thanks :)
Great content, would a published google doc link work for privacy link?
Thank you for this video learnt a lot of things I should have been learning earlier
what do you recommend for Optimization and Delivery on Ad set level if we use Instant Form?
Amazing 💯
Thanks :)
Hey Ben, can I do this if I’m not iOS 14 compliant?
I have a campaign with 4 ad sets that are driving traffic to our website. I would like to test instant forms using the same targeting as the existing ad sets. Should I pause the current ad sets and create new ones within the same campaign to run instant forms instead?
Question about calling customers. We have to deal with TCPA laws. Would these forms qualify as an opt in? And if so, how can you connect this customer action to a CRM so that you have all of a customers records in one place. Thanks for the video.
Hi Ben can you explain more lead and low cost budget
Great video Ben! Quick question- could I use this form to promote a new high ticket coaching/consultant offer?
Thanks Guy.
You probably don't want to go straight for that kind of offer. You want to use an intermediary step like an email opt in.
Hey Ben, I love your Content, I am currently running a couple of your ads strategies which are working well. I was wondering if you could however answer a Question for me. I am trying to run a lead form where the prospect will exchange info for a pdf, How do I link the PDF for download from the lead form? FB says I need to use a website URL, and does not have the option for a uploading a file. Do you have a solution, or have a video which covers this?
keep up the good work
Will do!
Hi Ben,
Love your content! I have a question about Instant forms. I was wandering if it was possible to run a competition using instant forms? For example: If someone were to leave the email and number they would be entered into a draw to win a prize. Is this a possibility?
Thanks a lot :)
Yes that is possible. But it is worth reading the advertisers policies around both instant forms and competitions. There are some hoops you have to jump through like disclaimers and including certain things in your ad copy.
this is great video
Glad you think so :)
Great! do they have the same feature in Instagram too? Trying to use the in-app features as much as possible nowadays to track data & keep costs down. I am trying to remarked my existing audience ads for email signups.
Yes instant forms work in IG as well :)
Is the multiple choice option only a choose 1 or can they choose multiple answer options?
Your video is like When memers becomes tutors ! XD anyway thanks bro for your interesting video.
Hey Ben!
Have you tried using the "Custom" form type option yet? Wondering what the response was like if so.
I am looking for a partner and I hope he can help me run ads.I will pay the fee, this is a big business, because I pay 700000 dollars in advertising fees every month. I need a new partner.
Ben, thanks for some great content. If I’m running a lead form ad, can I set it up so that the algorithm favors people who are more likely to submit my form versus simply click it? I run a dog business, so my ads naturally attract a lot of clicks from people who simply like dogs but aren’t necessarily interested in my service. Thanks!
What if I don't have a website to add the privacy policy from, how do I go about it?
Have you found a way to make some of the form elements optional for the User?
Great video! There is now an option called "Rich Creative" - would you recommend this option over "Higher Intent"?
Yes I would - I’ll be making a video on this shortly
Hey Ron, Hey Billy. Lol. Thanks Ben. I've tried this, my cost per lead was too high. It doesn't just get to work. So I go back to my Landing Page lead generation methods. Wish I knew what the issue is.
This set up usually produces a lower cost per lead than sending people to your website. Perhaps your offer is an exception.
I had a similar issue and tested upwards of 10 ad sets until I found the right audience, then it took off.
Could you tell us more about the offer and the ad?
is there an easy way to get a privacy policy?
Great video, thanks. I just have one question: is it possible to "hide" profile photo from the instant form? It is a logo and a long name so doesn't look good there
Not that I know of I'm afraid.
Nice video Ben.
Is the CRM integration set up necessary when using the instant form. Am a bit confuse
No but it is helpful :)
@@BenHeath Alright then, thanks.
But how do I go about it?
hello Ben, awesome content. is it possible to add my own google form, rather than creating form from FB. thanks.
Thanks a lot - not within Meta I'm afraid. You can send people off app though and use a Google form. Just select Website as the destination.
is there a way to get a link to the lead form so when people comment on a post you can say " click this link and fill in the info" and takes them direct to the lead form?
Thanks you so much... Can I use any other private policy from Any other website that's not mine?
You might be able to get away with it but it’s not recommended and could lead to issues.
Happy to help :)
@@BenHeath thanks
can the instant form implement to my landing page ? mean my target audience can fill the form at my landing page ?
Hey Ben!
What happens after people have signed up? Is there a way to automatically integrate those people to our mailing provider?
Yes probably, you can integrate most of the big CRMs.
Hello Ben, I don't have an website and I wanted to run ads using instant forms. Can I write a privacy policy on google docs and link it to Facebook?
Yes u can
@@muhdfazil5883 thank you for your help
Hi, Ben. Thank you for your information. I wonder how do I know where the list of people who fill the form? Because I can't find it anywhere. Please help, thank you.
You find that information in Lead Centre which is an option on the left hand side when in Meta Business Suite
ben could you please do a video re setting campaign for multi countries in northern and southern hemesphere at the one time group nor not group separate countries or not
Thanks so much Ben :)
Hi Ben, silly question but where does the info end up ie. how do I actually access the phone numbers or emails or whatever data is being collected?
Sure, you can find that via Publishing tools in your Facebook page.
@@BenHeath where i can find the pulishing tools i am quite new to fb ads. i am wondering the same information
Hi Ben.
I did everything the same as you in the video. I am getting leads in but the people they tagged can not see the ad like an error that it is unavailable and even when I copy the link of the ad and send it to my friend he opens the link and it immediately says ERROR and can't even see it.
That is very frustrating and I contacted the facebook time 5 times in 3 days and they say like cleaning my computer cache etc, ad blocker and some stuff like that which I did and it doesn't resolve anything.
I made a new ad of lead gen today which has the same text and everything except the picture is different. The same thing happens ERROR but it looks like everything is ok. People who see the ad like it, comment on it like tag two people and after that when they want to see it again it says error.
It is making me crazy and it is my first campaign like this one.
In my ad I didn't put out any question in my forms I just put in that they give me their phone numbers, emails and names.
I even wanted to go through the ad with my brothers phone and at the last step where I would click submit it would say something like something went wrong etc ... I checked my page to see if the lead came in and it didn't and after a few minutes I get the lead info in from a person who saw the ad which I don't know
I can imagine how many more leads would come in if the ad would work properly.
Do you maybe have any solution or someone who would probably know what is going on?
Thank you
for the privacy policy, do we create one as a marketing agency or do we ask our client to add a privacy policy to their website? who’s privacy policy do we use?
If you are operating through your client’s ad account I would use their privacy policy :)
Hi Ben, is this an old version of Facebook ads as my platform doesn't look the same. I'm on the Meta Business Suite but it looks very different when I'm trying to complete the ad and isn't letting me save it and continue after the privacy policy. Can you advise please?
This UI is up to date but I'm not using Meta Business Suite here. I find it easier to operate out of Ads Manager and that's what I'm doing here :)
Hi Ben. If somebody ask whats the main difference between FB form and landing page, would it be: FB Form- easier to get leads.. Landing page- higher quality leads :)
Yes, exactly :)
Hi Ben, can we use this for building email list?
Yes you can :)
Hey Ben, Special Ad Audiences will be discontinued soon. Are there any workaround for this? Did you hear about this?
There is no workaround I'm afraid. I will have content on this though.
Hi ben instant forms option is not showing in my end 😢
how can I ask my lead to provide me their resume through my ad?
Hi im new to this,,
I set it up but i when i was getting intress and people where submitting it wasnt sending me the message with the deaitls i requested on the form
You can find that via Publishing tools on your Facebook page
@ben heath where do we find these leads then?
In Lead Center in Meta Business Suite :)
So you basically need a crm for this right? I dont get a notification when someone submits a form but i found where to download the cvs file with there info. but im unable to message them on messenger.
You don’t need a CRM to use this feature but it does make life easier
@Ben Heath the only way would be to open the csv file right? Or am I missing something?
Crucial element I'm missing:
Where does the lead's information end up? Where can I find it?
After completing instant form I don’t see published
Hello lead Guru
I need help from you I have a page which is restricted from advertising I made a review of the page but it has taken me 73 days still my page is in review and meta has not made any final decision of the page
What should I do I make many other pages but after a week they also got restricted and after some time my whole business account was restricted
I need help what should I do as you are very much experienced person
Maybe one of your ads was considered a scaam type of ad. Or your payment details were used to run spamy ads. You can elighten me on what kind of ads you ran and i would be able to tell you what to do
Hey Ben, great video.
Quick question: Would you rather collect email addresses (to build an email list) from a website OR from an Instant From Campaign?
(A bigger email list from an Intant Form campaign would definetly be better in terms of L.A.L., but it may not be the highest quality).
Thanks :)
We'd usually test both. Now I'm more likely to lean towards Instant Forms
Ben kindly improve your sound quality
when i went to publishing tools it says the page is not avilble or broken link.. why does this happens?
Probably just a bug. I’d try again or try a different browser
is this free ads or have pay to it every new leads generate?
No you have to pay
THE JOHN CENA JOKE WAS MUCH, NOT GONNA LIE
Where i can get in information that people filled in the form.
Good question. Head into Meta Business Suite and then select Leads Center
How can we hide page naam in leads AD? I saw few ads juat with title.... Page naam was hidden
@KateHayes1 🧐 kindly read my comment
15:19was hilarious
Has anyone come across the "custom" form type?
How do you get notified when a form is filled out?
You can integrate your CRM to set this up. That's usually the easiest way.
Imo FB Ads Manager is so confusing. Where to find the leads that are generated?
Yes that bit is particularly confusing. You find those via Publishing Tools (top of your Facebook Page). You should then see Instant Forms on the left.
perfect , but pleseeee remove the comics
I get a bunch of fake fb leads. How u prevent fake leads?
I would try optimizing for an action further down the funnel :)
Any comments on anyone who has tested this? dont see any of anyone that has tried this. please reply
You have to remember we don’t know how to do that so you have to tell some step by step like how do you even get to the ad campaign ???
All I want to do is add custom questions that aren't on the standard form. Why do I have to connect all this end page bullshit?
There's no even such UI on meta business suite in 2024
I'm not using Meta Business Suite in this video. I'm using Ads Manager which is what I would recommend using.
Tooo kume spasio si me
YOU TALK REALLY FAST AND THATS COMING FROM A DOMINICAN
Is Facebook Instant Forms free?
That feature is free yes - but you have to pay to put the ad in front of people
@@BenHeath can I ask how much it costs?
Too much video distractions, It spoilt the step by step experience
I am looking for a partner and I hope he can help me run ads.I will pay the fee, this is a big business, because I pay 700000 dollars in advertising fees every month. I need a new partner.
If you are interested in our services, you can find the link in the video description :)
YOUR JOKE WITHT EH ROOF WAS NOT FUNNY.
Great video but you talk too much instead of going to the point. Try talking less
Anyone think that linking to messenger would be better? as ben says, email, they may not respond of spam filters may be a problem. I am thinking, get them to messenger, chat, and then take an email if needed, and close the sale via a link inside messenger. Thoughts?
- " Hey Ben "
- " Hey Abdelhak "
- " Nice roofing business Man "
- " Thanks Man 😃"