Why Has Aaron Terence Hughes REFORMULATED and REBRANDED?!
VloĆŸit
- Äas pĆidĂĄn 7. 09. 2024
- In this video I am questioning perfumer Aaron Terence Hughes why he has reformulated some of his fragrances. I'll also be finding out why he decided to change the presentation of his fragrances.
Visit Aaron's site here aaronterencehu...
My Vlog - tech - travel channel / chriswilkinson1
My Fragrance Store luxeparfum.co.uk
My Merch đđ» teespring.com/...
Get 10% discount (new sign up) on cheap Perfume Parlour clones here bit.ly/2Vco4mz
GET YOUR CHEAP FRAGRANCES HERE
AVENTUS = CLUB DE NUIT INTENSE MAN
UK amzn.to/3Sq4Rtl
US amzn.to/3SotMxA
GREEN IRISH TWEED = COOL WATER
UK amzn.to/3LWd1aA
US amzn.to/3UKoKwQ
ORIGINAL SANTAL = INDIVIDUEL
UK amzn.to/3ChZ9UA
NOIR DE NOIR = CLUB DE NUIT INTENSE WOMAN
UK amzn.to/3Eh5AsP
US amzn.to/3Cg51Od
BLACK ORCHID = OUD 24 HOURS
UK amzn.to/3RjEGmI
amzn.to/3UXIHR5
Get high quality affordable Niche Fragrances niche4all.com/...
Get yourself some money off Louis Cardin using code FM20 louiscardin.co...
BUY ME A COFFEE and help support my channel :-) www.buymeacoff...
You can purchase Argos Fragrances through these affiliate links
USA
buyargos.com/?...
Follow me on Instagram / fragmental.uk
For business enquiries www.chrisfragmental@gmail.com
If you're looking for the best men's cologne of all time, the best women's perfume of all time or the sexiest men's fragrances, I will help you make the right choices!
My camera equipment
UK amzn.to/36ejGI3
US amzn.to/3cN07cn
Camera lens
UK amzn.to/2jMcQ5O
US amzn.to/2AKAHy3
My lighting
UK amzn.to/2ADTTxi
US amzn.to/2ylnyuy
Aaron Terrence Hughes is what the British fragrance industry needs. I support him all the way, and so proud of what he's doing for us fragrance lovers. Thank you, Aaron.
Absolutely agree! I only have 3 of his fragrances, Hard Candy, Legend and a sample of something that seems to be a working title, is has the name of the month it will launch on it and let me just say leather lovers are in for a treat soon đ.
I just got them on Saturday and i am loving what i have, so i went and ordered more. I love that he does the 10ml bottles, making his products accessible to people to try and maybe don't have as much money to buy the 50ml bottles.
I know i am going to get the 50ml of Hard Candy for sure though. I love it. I will need to pick up the Elixir version when we get closer to winter.
It would be sick if Aaron had a bottle refilling policy since the bottles seem like such an investment.
I think his prices are reasonable compared to many of the big brands and niche houses. Especially given that he seems focused on using higher quality raw materials.
Still needs a refill option.
What I like most about Aaron is his integrity, he doesnât rest on his laurels. You have to respect that. So many of these companies have their hands in your pockets
He is selling his latest fragrance with no mention thatâs itâs an aventus clone, not much integrity there.
@@verdej2057 Lol. Listen sweetie, it is much better than aventus.
@@danielsparks1848 itâs almost identical to my 2015 Aventus, sweetie.
@@verdej2057 Sorry sweetie. Creed is trash. Last good batch was from 2017.
Itâs like Christmas all over again, Iâve been saving up for this and not wasting my money buying bunk bottles that donât live up to the hype. If anyone is reading this comment and wondering if Aaronâs bottles live up to the hype. Trust me they do. They did before the reformations, and now they are extraits⊠wow I literally canât wait to see how đ„they have become. Thank you Aaron for always improving you brand and sharing it with the world. Congratulations brother on you and your teamâs hard work.
what are the best ones you would recommend ? i guess one more of an every day one
@@emmanuelemman7699 Luna, daddy, haze,raw cherry, hard candy. All his stuff is out of this world, but right now those are some of my favorites, that are still in production. You wonât be disappointed, trust that bro.
@@emmanuelemman7699 Luna, daddy, haze,raw cherry, hard candy. All his stuff is out of this world, but right now those are some of my favorites, that are still in production. You wonât be disappointed, trust that bro.
Thank you! Iâve smelled dam near EVERYTHING at Neiman. All the hyped stuff. All the new stuff. Me and my girlfriend went there 3 times smelled stuff over and over and over again. Every house. Creed, TF, Xerjoff, MFK, PDM, you name it! We smaller EVERYTHING. And I literally only bought 5 fragrances out of the possible 100 we smelled. Itâs just insanse how hyped stuff is and itâs just decent or smells like ass đ. Iâm so interested in trying his brand because of how honest and knowledgeable he is in his videos. He just isnât ooo yeah this is the greatest thing ever etc! He gives real reviews. I also could relate from smelling a good amount of stuff heâs reviewed and definitely could agree! Things heâs loved or really liked I also liked them and bought them. Such as Naxos, Aii, Side effect, Haltane, thereâs an Amouage he liked that I bought but canât recall at the moment what the name is because I have too much and not home. But Iâm excited to try his line! Much love everyone â€ïž
Absolutely love his brand and the new bottles!!! All the best to Aaron â€ïžđđ».
You failed to mention the New hair!!
@@whytwhale I love it! I love his new style. Suits him so well đ„°đ„°
I love ATH , but I must say I miss the old haircut
It's just a phase
@B havenât u people ever heeaard of⊠closing the god dam door
Exactly. The new look is not versatile. It's a professional look only. It doesn't match his personality. The old look is wayyyyy more versatile. Also looks more "him"
@B to each his own, girlfriend
@B are you feeling? Is that how you feel? Your opinion. And I'm entitled to mine, girlfriend
It's very nice to see Aaron come so far in this entrepreneurial journey. Great to see you back together and hopefully we'll have another run of Smoulder soon as well.
I had to get a replacement notorious due to the bottle being completely smashed when it arrived with no juice left in it. I wondered how that had happened but it makes sense if the old bottle company quality was inferior. Kudos to ATH and the team, they replaced it immediately with no worries. Thanks guys x
Whipping through the base đ
Thank you for this interview.
I'm in love with Aaron's perfumes. It's simply amazing. Good luck to him and his team.
I you stop on a treadmill you move backwards, if you walk on a treadmill, you stay in the same place, always run Aaron! You deserve everything that you are accomplishing! We are all so proud of you. Thank you for all you do for your customers. It means the world to us!
the bottles look decent đ. must admit , when I bought smoulder, I opened the cap and collar came off the atomiser and it just dribbled out when I sprayed it. Couldn't be arsed moaning about it at the time . Glad to see the improvements though . onwards and upwards đ
Ah sorry about that Geoff. Well done for sucking it up!
This makes sense why Aaron smashes the old bottles with a sledgehammer on his promo video / website landing page - out with the old in with the new ha
Is there going to be any discovery sets of these new fragrances? I would love to be able to buy a set of testers.
This guy is legit. Super knowledgeable, comes of as confident yet humble. Love his takes on popular fragrances and I keep coming to closer to pulling the trigger on a bottle from his own brand. May have to now thatâs heâs rebranded
Forward progression is always great! The new presentation looks fantastic, cheers
I like the bottle look I just find the diamonds on top very tacky but I guess that I am not surprised knowing what the British consumer wants.
I know what you mean. The overalls bottle, branding and packaging is much improved but the crystals on the top remind me of Armaf which is synonymous with cheap clones.
@@martinpaul444 yes exactly
The only thing I don't like about ATH fragrances is that I never catch them in stock T_T
Really hoping we've got some more Hard Candy/Elixer coming!
I love his raw cherry but the others Iâve tried havenât blown me away at all and for ÂŁ150 for 50ml I need to be blown away. I think people overhype his fragrances because heâs such a cool and interesting guy
Which ones in particular are you referring to? I'm interested as there are a couple from his discovery pack that I'm not keen on either. Some are fantastic though.
@@njdenney69 Donât like Onyx, boss bastard, supernova is an just another aventus dupe at mega price. Raw cherry is lovely though.
150 a bottle??
Received the haze extreme today and got to say I'm very impressed. Beats some of the penhaligons stuff I've got tbh, the citrus is punchy and upfront and the soft powdery background work really well together.
Try wearing Haze and Haze Extreme together. One is top heavy, the other is base heavy.
Thanks gents and glad you worked out the sourcing and packaging issues. I've got Aaron's products on my wish list.
Buzzing Iâve found Aaronâs brand! Seems like a bloke who knows what a bloke wants to smell like with these descriptions. Definitely will be ordering next pay dayđ„
Roja said that its best to spray first, lotion next. Does ATH agree with that?
Great to see Aaron continuing his work and adding new twists and items đđ€ I'm hoping to order a few things this year from the US
Great video fellas! This is super exciting & very well done! The new bottles and boxes look awesome! I agree Chris, this is a blessing in disguise. Can't wait to see what the future holds for ATH!!!
I really need to try Aaron's work. I watch so much of his content and the content you create with him here. Might be time to satisfy my curiosity with his re-launch!
Definitely worth it! My favorite house right now! Hard candy, daddy, onyx extreme and blood orange are my favorite but they're all so good!
Absolutely love the line and Aaron, have 3 full bottles + many 10mls can't wait to see an EU supplier so I can stop hearing from customs đŠđŠ
I love how Aaron is so honest and even states brands that screwed up.
Everything that helps fragnances to project more ... I'm on the train đ
My packaging is falling apart when it arrived to me in Australia.
A shame because I was so excited to receive his product.
Hopefully itâs old stock??
The fast cut at the beginning cracked my ass upâŠâyou excitedâ yes/cut!
I'm a new Aaron fan, been binging your content with him and he seems like a genuine caring person very passionate about the work he does. I want to support him and hopefully I can get my hands on one of his fragrances soon. Where can I buy online for the US? I live in honduras and use a po box when purchasing fragrances
Damn this rebrand must have been stressful! Canât wait to smell the new frags.
heck yeah. was just wearing Carbon today. sunny cool day. the scent radiant clean strong , vibrant. love it!!!!
Very bold and brave decision to face the issues that were causing such stress and to rebuild the brand from the bottom up.
Iâve ordered the Haze body wash and will get the Carbon lotion when itâs back in stock!
Brilliant, I panicked slightly when I went to Aaron's site earlier in the month and found it with just a countdown.
I bought Legend, Ozone, and Oddysey about a week ago. All three are great. Well done and smell like nothing else I have smelled. I'm a little worried about buying something that I've never smelled before. I ordered a fragrance from a different company, that I won't name here, and it smelled like kerosene or lighter fluid. It was really bad. I was very happy with the ATH fragrances.
Best brand for me. No question. Zaharoff is up there too
Superb comment, totally agree. Zaharoffâs RosĂš is amazing
My fav was gardenenia blanc,glad I stocked up on bottles of that,boss bastard is great too,can't wait to try more of Aarons beautiful fragrances
I stocked up too on Goddess/Gardenia blanc. So beautiful.
@@louisefisher9959 and it lasts a long time too,my fav of all time lol
Im on my second 10ml of homme,and I really want to pull the trigger on a 50ml,so hopefully it hasnt been reformulated 'too' much. Im a big Iris fanboy and Homme is just,fantastic.
I just bought 10ml of the new Homme so we will see.
@@James7995 Was it the same?
This was really interesting and helpful, I have Hard Candy Elixir and itâs amazing (plus a second sample of Smoulder in transit! đ)
I bought Carbon a while back and it's sooo goood. My only problem was the bottle, the one with a rubberized/suede finish, the paint near the atomizer keeps coming off. If I close the cap and let it sit, I open up and it's wet (moist?) and black paint comes off.
Since I'm in Brazil (hassle to import) and there is no problem with the fragrance itself, I never complained xD hopefully that new bottle and atomizer fixes that issue completely.
My next purchases are probably Daddy and Hard Candy. Superb fragrances.
Aaron is the shiznit, I love his line. I am so excited to try all of the new reformulations and have me some crystal covered caps. Much love Mr. Hughes
Just picked up Maverick and Onyx Extreme this morning. Very excited to finally get my hands on some ATH
Well done, Aaron. really proud of you and to wear your product. Keep it up.
Just had a look and all sold out, well done đ
Aaron is getting live from frag content creators. This is the third Iâve heard of him in 3 days. Thatâs great and I wish him the best!
Amazing rebrand Aaron!!
Would of loved if in this vid you could of smelt some of the most popular frags like tabac, daddy and homme. Iâm scared shi*less that they have been reformulated
Saw he said in comments that they haven't changed
I love Aaron's works but even in Germany it is kinda difficult to get these without paying extra money
Big fan of Aarons work - a great brand - very unique - I made sure I was on line at 8am this morning
I love that Aaron is transparent with his reformulation reasonings. Unlike him, most reformulations with perfumes go by silently and it doesn't give me a good impression of the company.
What was the problem with Firmenich exactly? Why did they start limiting products, does anyone know?
YES...
Aaron back on the channel. Good to see
So glad he called out the company publicly. I think his audience knows it's highly unlikely he would be dishonest about what he experienced and people need to know. I can't stand unethical businesses.
would love these new bottles in matte or even frosted kind of glas, high gloss sticks fingerprints. And plz have refills you will save you own money and ours :D
Ozone and legend sound appealing to me.. Especially for going on holiday.. Love creed VIW and hope ozone has a similar vibe
Chris, another informative video, that shirt bro đ where did you get it from?
I ordered three samples from Aaron's new website yesterday, very much looking forward to delving into his collection. His videos are always honest, informative and well thought out đ. Keep up the great work guys.
Great video & insights! Good luck in the next chapter! đč
Made sure to stock up on old Neon before the online store closed down... itâs my everyday signature fragrance. Iâve never really seen it as a âclubbingâ scent, itâs super clean, projecting, and mass appealing. Made my order today for new Slut, Notorious and Neon. Iâm looking forward to seeing how the new formulation smells, and potentially layering them both.
Which one are you liking the most? Thanks!
@@firefighteremt25 old neon, I wore the new one twice then sold on eBay. No performance and the quality just isnât there. Iâve sold 3 new formulations for that reason, itâs really disappointing cause the old stuff lasts an eternity.
@@joeS163 appreciate the response, man! That sucks. Iâve got too many of these on the way haha Blind buys too. I should know better.
@@firefighteremt25 the stuff heâs not reformulated is still good, raw cherry and oud are still beasts, but the new formulations just arenât that good imo, seeing a lot people selling them on eBay.
Well I just bought a bunch of 10ml, the body wash, the fake and odyssey. Canât wait!!!
How exciting. I hope to explore Aaron's fragrances this year.
Must be quite risky releasing so many new fragrances at once, given people donât know how the new ones smell yet
Itâs a huge risk for sure and requires a lot of trust. Iâve been happy enough with ATH in the past that I trust him so I just dropped a bit a coin. But I can only imagine what Aaron is going through right now.
@@James7995 me too, and I hope to sample more of the new ones before splashing more cash
I feel like a bunch of scalpers have hopped on buying his fragrances. Seeing them selling for 2x-3x the price on resale sites while ATH is sold out right now.
@@PappyMcPoyle-vj4vt which I never understood because ppl can wait 30 days to buy them at regular price lol. MaxAroma had a BOGO at the end of December until Jan 15. You could have got for example, Guapo and one of the hazeâs for $150 free shipping and no tax for US customers. Then apply 15% first time discount and you could have got 2 of his $145-$160 bottles for $125-$135 or any 2 of legend, maverick, boss bastard, neon, carbon, slut for $90-$100.
Great video and I enjoyed it and have a blessed day
Can't wait to get my hands on a new style bottle
I really need to try some of ATH's fragrances! Love his channel.
Love the improved bottles
Everything looks great! Any chance on a discovery set with all the new reformulations?
Great video , I really like ATH fragrances, I own Tabac my favorite, Boss Bastard, Onyx, Oud ,& Daddy . My only complaint with the bottles it is very hard to see the juice level. How are these bottles compared to the original ? Cheers Mate đ
They look more sophisticated đđ»
ordered me that ONYX EXTREME, wanna see what the rose is like on that.
Illed the older bottle desighns it looked so sleek and simple
I'm glad that I stocked on the older style bottles...
Everything looks great! Iâve been wanting to try his fragrances for the longest time however, thereâs only one vendor in the states that carries it from what I know of and you have to buy $100 sample set, I do not want to do that, I want to be able to order specific frag samples
Maxaroma had a few bottles and samples in stock yesterday (2022 line). I picked up a bottle of the limited (and discontinued) "Smoulder" that was a collab between these two right here.
@@BT-ld4wi Thank you, Iâm actually on their site as we speak. Now that he has a new formulation how are we going to know if weâre getting old stock or new stock? This is the type of crap that drives me nuts. Max aroma doesnât look like theyâre going to change their graphics reflecting the new bottles
Why donât you buy the discovery set for $100, try them all and then sell the discovery set on eBay for like $80 and someone else can try them all. Thereâs around 20 sprays in a 2ml tester, thatâs what I did anyway. Wrote down the names of all of them and scored them out of 10, then went shopping đđ
@@tonymarinelli7304 someone commented a few slots down that they spoke to maxaroma earlier today and were told that they should be receiving the new batches within a few weeks đ€
@vodkapops I'd definitely be interested in the discovery set
Enjoyed this video. Will surely get the fixative. Do they ship to NZ
THANK YOU for calling out this Ably company BY NAME. I think there are too many predatory business practices going on these days because theyâre never held accountable and they just get away with it. My sister and her husband have started a new supplement company and they encountered a similar situation where they turned over the raw materials to be processed and packaged by a company that completely failed in many ways. I donât know the name but again there was no taking accountability or apologizing for their errors. I donât understand why there is so much lawlessness going on these days. People used to care about ethics and integrity but not anymore. Thatâs what I love about Aaron actually, heâs honest. Thatâs unfortunately rare right now.
Do you know the reason he stopped using Firmenich for the ingredients? I am trying to understand what happened there? I know he says they were limiting resources but was there a problem with the company that they were actually doing that?
Seems like big massive improvements more likely for the asking price not like a while ago when most were overpriced
Also Animalx or whatever was the name totally failure as base/enhancement/booster fragrance âŠpeople should have their money back or at least 50% discount from any fragrance they pick
It's unreal how irresponsible some companies are. Hard to wrap my brain around that.
He doesn't buy the same volumes as big companies so they just ignore him unfortunately
@Chris that's no excuse. A client is a client and a contract is a contract. I don't care how big or small your company is. You should have pride about fulfilling your duties and providing excellent service. I can't stand that crap.
@@cayetano6547 Does anyone know if there were problems at Firmenich causing this? Are they a popular resource that were struggling with fulfilling orders?
Such a good human. Good luck, great work, even better person. Chris you're cool too lol.
Terrence Hughes is the equivelant of a modern day Thomas Edison when it comes to perfumery. I can't wait to smell his next creation.
$50 shipping to the US is tough
Gotta adapt . Prob because supply chain is absolutely demolished by the government etc. Cheers and best of luck đ
ÂŁ17 for a 250ml shower gel? Iâll stick with Poundlands 500ml Simple body wash which has a lovely font thank you very much
Everything sold out on his website will he be restocking ? i really want that carbon body lotion and legend đ
Oxytocin was always my favorite will this make the list?
Have smoulder canât wait for the elixir
Look forward to trying Hard Candy & Elixir together đŠ
I have many ATH fragrances from the original formulation and packaging. Now make me wants to get more especially the new formulated Ozone (I already have the original), Carbon body lotion and Haze body wash (I have the fragrance too). My wallet is gonna be broke again đ
packaging is top notch, I'd like to add a ATH fragrance to my collection
Ordered the new Hard candy Elixir and have huge expectations! Good luck with the launch lad.
Just ordered that,what do you think about it ?
@Maggs Paine underwhelmed.
Doesn't smell anything like Hard Candy imo. It's very pleasant, sweet vanilla, chocolately, slightly dark and is a very nice scent BUT...
Compared to HC the projection is average, longevity is poor, after 4 hours it's a skin scent using 4 to 5 sprays and the oud barely detectable. For a 30% parfum I expected much more.
Please let me know what you think of it. Maybe I was expecting too much.
@Paul Haswell aww what a shame,as it is an elixer I was hoping for ultra longevity,thanks for your reply
@@maggspaine5419 so was I, exactly what I wanted tbh.
Hey frag-mental I was wondering if you could review Encre Noire al'extreme?
Why can't we get his fragrances in the US
Max Aroma đđ»
That paisley shirt is low key fire
Ive always loved how open and genuine arron is with his business and creative process. Aaron is a very rare beast in the fragrance industry who puts his customers first and always wants his fragrances to first smell amazing with high quantity ingredients and be affordable to everyone he could quite easily have doubled his prices and it wouldn't have even been questioned because it still would have been within the price range of niche fragrances and you cant help but wish hm all the best and keep you hooked for his next bit of witchcraft to emerge from the bat cave
the man has built a brand and is from the community and people bash him. he is running a business. he should be given his flowers
I need recommendations please Iâm going to a wedding in July and I want your opinion please and thank you
Would like to know which of his frags are heavy on ambroxan so I know what to stay clear of. It doesnt work at all with my nose and my skin.
Thatâs a biggie for me too. Hate Ambroxan with a passion yet brands donât disclose it in the note list.
@@twinklefire7241 I have found my fragrance brother :D Hope someone can help us here.
When will it be available on MaxAroma?? I need this in my life!
Yes!!! When?!
I emailed him early this morning about it and he said they are preparing a shipment to Maxaroma so theyâll update their stock in a few weeks when they receive shipment from Aaron.
@@_TonyCrossroads thanks for the info bro!
Fabulous perfumer who creates fabulous fragrances.
Everything is sold out đąđą. Would love to buy something from him.
I'm definitely going to get at least one of Aaron's fragrances đ
I like to see how Aaron had such lofty ideals and critisms of the industry and now he is going against all of that. Price going up for trendy packaging and all of that I understand the why just if you wanted to watch a characer arc you could just watch from his first interviews/opinions till now
Still have my og bottle of animalix....man that juice is strong.