Rolex Prices PLUMMETING! Dealer Reveals WHY

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  • čas přidán 3. 06. 2024
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    Chapters:
    00:00 - Introduction
    02:11 - The Rolex Boom
    07:30 - Is it time to buy a Rolex?
    11:44 - So who is really buying Rolex now?
    14:00 - Why prices will keep correcting to retail
    17:47 - Conclusion & which models will return to ADs
    19:32 - Extra - Comments on other CZcams content creators
    23:20 - GIVEAWAY and How to Enter
    Links & Reference Videos
    @watchsymposium Video - • Rolex Prices Continue ...
    @WatchCharts Video - • Watch Market Update: O...
    Watch our Review Videos Featured in this Video:
    5 Reasons Why the Longines Spirit is better than the IWC Mark XX: • Longines Spirit SMASHE...
    Worth the Hype? Rolex Submariner No Date Review: • Worth the Hype? The Ro...
    Rolex Submariner vs Rolex Yachtmaster Review: • Is the Rolex Submarine...
    Zenith Chronomaster Original Review: • Zenith El-Primero Chro...
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Komentáře • 750

  • @twosecondswatch
    @twosecondswatch  Před 6 měsíci +6

    Congratulations to @mcwtoyz, you are the winner of our 1,000 Subs Giveaway! 🙌
    Contact us via our email at our about page on our channel before 14 Dec 2023 to claim your prize.
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  • @maxfalconi6995
    @maxfalconi6995 Před 3 měsíci +55

    Rolex went from exceptional tool watches to watches for exceptional tools.

    • @Idiot-lf4cj
      @Idiot-lf4cj Před 7 dny

      better: Rolex went from exceptional tool watches to watches for exceptional fools.

    • @gtaatmiami
      @gtaatmiami Před 3 dny

      I guess I’m a proud tool

  • @acethis
    @acethis Před 6 měsíci +277

    I was at a Rolex boutique (within the airport) the other day, 3 Singaporeans walked in and ask if any sports Rolex available for sale. The Saleswoman just said: "Nope, all for display only". One of them replied sarcastically: " You might as well be retrenched and ask Rolex to reconfigure the store into a Rolex museum!" 🤣

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +29

      It does feel like a museum doesn’t it? 🤭

    • @acethis
      @acethis Před 6 měsíci +30

      @@twosecondswatch Exactly, museum pieces are for viewing only (not for sale). ADs should be renamed as AMs - Authorized Museums.

    • @Akj6zmdteuxze
      @Akj6zmdteuxze Před 6 měsíci +38

      I was at Changi airport . I saw the explorer I on display but without the display only tag . I asked the sales person if it’s for sale , he gave me the look and said sorry for display only without offering me to try. So it’s cool, I walked to Tudor and saw the Tudor Pelagos 39 . I asked him again if this is also on display. He mentioned that it is available for sale and asked if I am keen to buy. I replied - why would I buy from you? Nevertheless , I insisted that he let me try the Pelagos. As you can imagine , he wasn’t too happy. Lol. But then, I am the shittest customer so I decide my relationship or journey. At most I spend my money on dumb things that’s none of the rolex business . Let’s see who die first . Just a gentle reminder, in 2015-2017 , there were articles on the death of Swiss watch making. People are just so forgetful :)

    • @acethis
      @acethis Před 6 měsíci +5

      @@Akj6zmdteuxze Hahaha.. you are one of a kind "Bad Ass" customer 🤣💪

    • @Akj6zmdteuxze
      @Akj6zmdteuxze Před 6 měsíci +24

      @@acethis I know I sound cocky , but watch salespeople had things easy for last few years. It doesn’t work like that in sales . They need to up their skills as the watch market dies off. I was offered a champagne and 5 % discount for buying Daytona steel. That’s proper treatment . Don’t create a marketing gimmick and tell me to be park of ur journey . I will tell your listed company to go get f by shareholders and you go jobless . Sorry but just stating how a real world should be :)

  • @davidhaswell5886
    @davidhaswell5886 Před 6 měsíci +63

    Owned a Rolex for 40 years, bought 4 models. Just paid £2k on servicing and enquired about buying another, only to be told I don't have enough spend to be put on a wait list. Will never buy another. What a way to treat loyal customers

    • @hazelhill1678
      @hazelhill1678 Před měsícem +1

      Rolex don't have a waiting list, they take your information and search the internet to see if you have a Rolex history, if you're a flipper or have a history of selling. Every Rolex approved dealer has watches in stock but they keep them for preferred buyers. If you want to buy a sports Rolex you can become one by creating a history by buying a couple of Rolex models that no one wants.

    • @kazaabitboll2026
      @kazaabitboll2026 Před měsícem +2

      Outrageous!

    • @reempire888
      @reempire888 Před měsícem

      ​​@hazelhill1678 fuck that shit. I have to buy a few I don't want and get stuck with it then maybe if I'm lucky enough to be able to buy the one I want? So I end up spending more on ONE watch? Stupid.

    • @user-kb3it8jf8t
      @user-kb3it8jf8t Před měsícem

      I feel your pain I have purchased no less than 6 timex watches at Walmart (the same Walmart each time). Last Tuesday I went to purchase a pleather watch band and the sales associate wouldn't let me pay for my lucky charms at the jewelry counter. NEVER AGAIN. BOYCOTT WALMART.😅😅😅😅😅

    • @7.92Gav
      @7.92Gav Před měsícem +6

      Not exactly a great way to create a new customer base either 😂

  • @jb678901
    @jb678901 Před 5 měsíci +24

    Bought my first Rolex (Sub, 16613) back in 1998, at an authorized dealer in Richmond, Virginia. My wife took it to one of Rolex's boutiques (Bucherer, Lausanne, CH), along with the purchase receipt, insurance papers, etc...to have it sent into Rolex, Geneva for maintenance.
    The lady at the counter told my wife that the watch was fake and refused the service. A rather embarrassing moment for my wife, considering the number of people in the store.
    In any event, my wife insisted that the Sub is genuine and requested someone with more expertise come over and review the watch. The store manager arrived and confirmed the watch as a genuine Sub. The watch was serviced by Rolex for ~US $1100 (CHF1000).
    Bottom line...if an employee of Bucherer, a premier boutique that is actually owned by Rolex, cannot tell the difference between a genuine watch and a fake...why spend the frigging money?!?
    Never again.

    • @robk7129
      @robk7129 Před 9 dny +1

      Absolutely amazing the person in the Rolex store cannot make the difference between a genuine and a fake Rolex !

  • @TrojanStarryNight
    @TrojanStarryNight Před 6 měsíci +47

    In the 80s and 90s I was buying Rolex at 15%-17% discount. Now theses prices are insane....I hope it all tanks....

    • @worldfun0909
      @worldfun0909 Před 3 měsíci

      Me to

    • @kingchowdhury4056
      @kingchowdhury4056 Před měsícem

      In light of the changing dynamics of today's world, I am inclined to believe that the prospect of significant transformation in the next 60 years is highly likely. The present era differs greatly from the late 80s, rendering it probable that further evolution will occur. It would be wise to maintain a hopeful outlook and continue to offer prayers.

  • @codbrenner1423
    @codbrenner1423 Před 4 měsíci +42

    Two years ago I was in various Rolex stores and everyone wanted to put me on a list... I then decided on Grand Seiko. Best decision ever. The customer is king, Rolex and their sales concept have made a fool of themselves...

    • @Andrew-yy2ye
      @Andrew-yy2ye Před 3 měsíci +3

      You sir have pride and discernment and taste , I doff my non existent cap to you, well done sir 🎉

    • @techfun1400
      @techfun1400 Před 2 měsíci +4

      GS is always a better choice, im gonna pick my first GS in next HK trip.

    • @mkyhou1160
      @mkyhou1160 Před 7 dny

      Yeah, but with its crappy bracelet you will always still pine for Rolex. I just got the call on an Explorer 2 after a 2 year wait, happy with the watch. Hopefully the waits disappear in time, the way it used to be at Rolex.

  • @charliebc1277
    @charliebc1277 Před 6 měsíci +92

    You spoke my feelings towards “building a relationship” and apparently i as the paying customer have to build this relationship and they need to like me for them to sell me something 😅
    It’s absolutely ridiculous

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +9

      Exactly! What’s gone wrong with that today???

    • @chinkang3566
      @chinkang3566 Před 6 měsíci +7

      They are not my boss.

    • @fjones1914
      @fjones1914 Před 6 měsíci +12

      They need me (us) more than I (we) need them.

  • @mcwtoyz
    @mcwtoyz Před 6 měsíci +72

    I'm new to the game and visited Rolex when I was ready. The whole game they play has pushed me to other brands. To me their brand represents the ostentatiousness of what I despise. As a consumer, I expect to be treated without judgement and to just have really great customer experience and service for a luxury piece. I actually have to thank Rolex because it forced me to learn more about other brands and get a better understanding of their history and what each brand has to offer. They have beautiful timepieces but I don't see myself purchasing their brand anytime soon because there are just so many other options out there at a much better value for what you get.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +6

      There are many many watch brands out there, enjoy!

    • @grantmcwilliam
      @grantmcwilliam Před 5 měsíci +2

      I think that part of the issue is that Rolex need to be able to do the servicing on existing watches. The AD is also there to look after customers with watches on their wrist.

    • @24bellers20
      @24bellers20 Před 4 měsíci +3

      They did the same for me. I went and bought an IWC. They lost a sale.

    • @justinthomas2880
      @justinthomas2880 Před 4 měsíci

      buy secondary market, mint

    • @1qikz210
      @1qikz210 Před měsícem

      I recently purchased my first "luxury" timepiece a week ago.....a Seamaster James Bond edition. When you look at what Omega puts into their product, and compare it to a Rolex Sub, I don't regret the purchase and doubt I'd ever consider a Rolex.

  • @wildgeeseod67
    @wildgeeseod67 Před 6 měsíci +53

    I visited an official dealer October last year to pick a Rolex for my birthday. Wanted something I could pass on to my daughter. Anyhow, I was put on a list and 13 months later, still not heard a thing. This experience has totally put me off the brand. I could buy a second hand Rolex but I think I’ll buy an Omega instead.

    • @vincenzocherubini2424
      @vincenzocherubini2424 Před 6 měsíci +12

      I was looking in an Omega window just last week. One of the salespeople were near the door and saw me. The lady asked if i was after a specific model. I was interested in the 57. She invited me in to try it on, offered me tea/coffee etc. So i accepted the offer and tried it on. Hearing all the Rolex non-stock stories, i asked if it was available. She said they only had 2 of the various colours in stock, but could have one there and then. You won't get that from Rolex. Go Omega, you won't regret it. Great service.

    • @acethis
      @acethis Před 5 měsíci +3

      Don't think, just act. I bought a white dial Omega Seamaster Professional in Nov 2023. Getting a lot of wrist time 😉

    • @sticky70
      @sticky70 Před 3 měsíci +2

      I’ve never understood why you’d buy a watch from a manufacturer that produces over a million units per year, buy from a smaller watchmaker that produces less than 150 k units a year, you’re much more likely to stand out with a watch that you can talk about rather then bumping into someone with the same thing if you move in watch circles or those that can afford such items.
      I’ve never been able to work out why a company thinks they are doing you the favour by taking your money from you, it’s you that are patronising them buy giving them your hard earned money which they should be greatful for. It’s the diametric opposite of how things should be. You’re really not buying into exclusivity if so many others are involved in the same lifestyle choices.

    • @torchbox
      @torchbox Před 3 měsíci +4

      Same with me. Furthermore, the AD was very - how do you say…snobbish. I went over to Omega dealer who treated me extremely well and I purchased a speedy on the spot.

    • @Klik47
      @Klik47 Před 17 dny

      Yea i got my omega at my loca l botique. They had what i wanted in stock. I love the salesperson inside. They were very nive and gave me omega catalog and seamaster book.

  • @ChristopherMichaelR
    @ChristopherMichaelR Před 6 měsíci +60

    I agree with everything you've said. I was fully prepared to buy an OP or Explorer a few weeks ago but thinking of having to wait on a "list" is ridiculous. I ended up buying a vintage Aqua Terra and a few other pieces. I feel like the Rolex market is collapsing and id rather sit on vintage pieces.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +8

      Good choice! The Aqua Terra is such a phenomenal design and wonderful watch in my opinion. Would love to get one into the shop for sale and review.

    • @clementwong7819
      @clementwong7819 Před 6 měsíci +8

      The list is not even a wait list, they call it Interest List, so u not even waiting for the watch

    • @jacquelinebrown6497
      @jacquelinebrown6497 Před 5 měsíci

      Brilliant choice. I kept asking at an Omega boutique in London for the red dial Aqua Terra and yep the treatment and everything it was awesome I loved it I did register at 3 boutiques though then I got a call. It took two summers to get it. I love it@@clementwong7819

    • @jb678901
      @jb678901 Před 5 měsíci

      Good move. Good call on the Omega. Nice watch!

  • @theadventuresofwolf5.77
    @theadventuresofwolf5.77 Před 6 měsíci +52

    I'm over looking for a Rolex I bought a seamaster and I'm perfectly happy. They can keep the watch

    • @edgardo1166
      @edgardo1166 Před 6 měsíci +2

      Same here.

    • @songoku-jx3cb
      @songoku-jx3cb Před 6 měsíci

      Thank you for the support leaving more for us

    • @edgardo1166
      @edgardo1166 Před 6 měsíci

      @@songoku-jx3cb np u can have them

    • @stevecotterill7981
      @stevecotterill7981 Před 6 měsíci +2

      Not me. Tried the 300M… the awful handset and bracelet put me right off… bought a 41mm No Date Sub instead… best decision ever. 👍🇬🇧

    • @andychang7137
      @andychang7137 Před 6 měsíci

      Same here I bought one for myself and two for my parents

  • @HenrySRoc
    @HenrySRoc Před 6 měsíci +23

    Recently I went to Europe to check out the Rolex AD. I can feel that they are not genuinely interested in us buying although I knew those displaying pieces are just for exhibition purposes. Hence I went to brought myself an Omega Speedmaster which the AD treated me like VIP. The experience which I have from Rolex & Omega are so much different

  • @bobwatson9290
    @bobwatson9290 Před 6 měsíci +25

    Bought a Submariner 30 years ago while stationed overseas at the PX. $850. Biggest mistake I ever made was selling it a few years down the road from that purchase. Those were the days you could walk into an AD and buy whatever they had in stock.

    • @justinthomas2880
      @justinthomas2880 Před 4 měsíci

      $850. I think that was more than 30-years ago, but yeah.

    • @dhc8guru
      @dhc8guru Před 4 měsíci +1

      1990 I got a submariner as a gift from my mom. She paid $1000 for it from her boyfriend who was buying up. It was only a year old. Five years later, I sold it for $700 because my car needed a new engine. Now it’s selling for around $12k. Probably should have hung onto it?😂😂😂

    • @AndreAndre-yd5gw
      @AndreAndre-yd5gw Před 27 dny +1

      Those numbers are all wrong. I remember the 1990s.

    • @bobwatson9290
      @bobwatson9290 Před 27 dny +2

      I guess you were never in a military PX overseas in 1991. I stand by my comment.

  • @gohjulian4627
    @gohjulian4627 Před 6 měsíci +7

    Two can play that game!!
    Rolex AD play their game, we play our game… boycott them, let’s move to other brands … no point, we hold the power as consumers. Don’t be fooled by them, end of day they loose out.
    Guys don’t give in ..

  • @alexanderslowinski2054
    @alexanderslowinski2054 Před 2 měsíci +5

    Finally, a professional, honest and genuine channel! Something we have been longing for for a while now. Many thanks and keep it up!

    • @twosecondswatch
      @twosecondswatch  Před měsícem +1

      Thanks very much for your support! Do stay subscribed for more content in the future

  • @Watchgang123
    @Watchgang123 Před 6 měsíci +42

    I completely agree with your points. The one thing you forgot to mention is the public’s perception of Rolex ADs is so bad that people don’t even bother to go inside to ask or look at the watches. And now that grey market dealers are not buying from ADs, ADs are struggling to sell. It will get to the point where discounts will be available again. ADs and dealers have had a good run. They got greedy, pissed a lot of people off and the table will turn soon. Their luck has ran out.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +9

      Well I do know people are really frustrated and starting to go for other brands.

    • @ericp1139
      @ericp1139 Před 6 měsíci +3

      I highly doubt Rolex ADs will ever give discounts, which would be brand suicide. Even if demand drops, someone will always be there to buy that undesirable piece to build a "buy history." You might actually get close to, or under MSRP for more models on the grey market, though.

    • @winduncan9818
      @winduncan9818 Před 5 měsíci +1

      I think were closer than most think to the flipping not being worth it. MSRP + 8% tax here means it's only worth flipping if there's like a 20% margin over msrp. Grey prices don't have to get all the way down to retail to make flipping not profitable or worth the effort.

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      Who told you grey market dealers aren’t buying? Sure, some smaller ones w/o adequate capital - but there are plenty of big greys with enough cash to wait out the economy. Otherwise you’d see prices on Chrono start dropping - but they don’t because the same watches sit there for 6 months.

    • @kareemalmas7580
      @kareemalmas7580 Před 11 hodinami

      That's exactly what I will do. I'd rather pay 20% extra and keep my dignity. What's funny is that most those Rolex sales people who act so smug and arrogant towards us "common" people couldn't even afford the lower end models.

  • @RaphaelSafr
    @RaphaelSafr Před 6 měsíci +54

    This is an interesting video.
    Thanks for sharing.

    • @BraddPaisley
      @BraddPaisley Před 6 měsíci

      As a wrist watch enthusiast, I would love to have a larger share of my investment in luxury watches after my retirement.
      Any suggestions ?

    • @BendyChoy
      @BendyChoy Před 6 měsíci

      ​It is always good to have a financial plan. I work with Chris Ryan Stewart as well,a professional planner and a fixed-income strategist in NY. the fixed-income portion of your portfolio won't simply serve as a buffer to the volatility of the equity portion of your portfolio but will provide legitimate income.

    • @BraddPaisley
      @BraddPaisley Před 6 měsíci

      ​How can I join in? I will be happy growing my money while giving a few of it away to charity giving back is a good as receiving.

  • @MSutherland
    @MSutherland Před 6 měsíci +8

    Been there and done it with Rolex, sold high and made good profit! It's all about Breitling for me now, they have some amazing peices, the older super oceans 👌🏼

  • @simoneverett6081
    @simoneverett6081 Před 6 měsíci +14

    I'm glad I got my Submariner, I got it for me, not for profit. 1996 and still keeps to within about 10 seconds per week (using Time Is to set and compare - so pretty accurate). I was serviced about 18 months ago and I kept the stickers on it while they remained. I have no idea why! If I can get another 10 years out of it I will consider that I have had my monies worth regardless of what it ends up being worth. Don't buy for financial reasons, buy a watch because it is what you want and what you like. Why should what other people think matter?

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +3

      Well said! So glad to hear a true watch enthusiast speak who doesn’t buy into fads! I agree with your statement 100%

    • @verynormalman
      @verynormalman Před 5 měsíci +1

      I am cut from the same cloth. But I feel the younger generation don't have these values. Buying a watch, that you will love for many years, often changes which brand you buy.

  • @GenobiX
    @GenobiX Před 6 měsíci +27

    Needed to hear this about Rolex. Almost got sucked into their vortex. Was so close to buying a daytona on the secondary market but now I refuse!

    • @J0hnny8ravo
      @J0hnny8ravo Před 5 měsíci +1

      You know you can do better value than that, there’s the Speedmaster, El Primero, Chronomat, and so on…

  • @Tee_Cee1601
    @Tee_Cee1601 Před 6 měsíci +22

    I agree with a lot of what you’re talking about 👍 I’ve bought pieces I didn’t ask for from AD’s because they offered and I wanted to build a relationship, but after several purchases I realized they were not going to offer me the pieces I truly wanted anytime soon. I have had better results from non-AD stores.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +1

      Thanks for sharing!! That’s shocking and very sorry to hear your experience. This is an obvious and deliberate manipulation by the Authorised Dealers who are way over their heads and getting away with treating genuine customers like this. It needs to stop and we need to stop it.

    • @J0hnny8ravo
      @J0hnny8ravo Před 5 měsíci +1

      You might as well ask the dealer out for dinner, then go to your place, you know, just to build a proper relationship…

    • @mihai6976
      @mihai6976 Před 5 měsíci

      Ur the reason why Rolex and Ad’s are doing this shit.

    • @danpmatz
      @danpmatz Před 4 měsíci +1

      They can't sell what they dint have

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      @@danpmatzgreat point. For all those ripping the ADs - they are at corporate’s mercy and don’t always get the watches they want. All ADs in huge cities would love to get 500 Pepsis knowing they could sell all of them.

  • @luigipreti2823
    @luigipreti2823 Před 6 měsíci +5

    I think you nailed it, totally right. I am one of the disappointed customers who decided to give their money to other brands and got kind of offended by the AD who only sell to other dealers. Thanks for sharing.

  • @oneohfive6584
    @oneohfive6584 Před 6 měsíci +6

    I don’t like when someone who works in a shop looks at me like I’m a POS when I’m looking to spend HKD 80-120k. I go to Cartier, Omega etc, they treat me nicely, even AP treated me nicely and gave me drinks and snacks, gave me all the ones I wanted to try on, doubt I’m getting one anytime soon, but at least they treated me well.
    There are too many Rolexes on the grey/used market and only seem to be for people who know nothing or really care about watches.
    There is no Rolex that’s better than a dual escapement twin barrel Omega, it’s superior technology.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +3

      I think that’s the problem… too many non watch people buying Rolex’s as an investment.

  • @kkcwl
    @kkcwl Před 6 měsíci +18

    Yes fully agreed. Very disgusting with those on CZcams who always said they were getting their Rolex watches easily due to their networking with the AD. Btw sick of these AD as well because they are prompting you to buy other watches from them to qualify you for Rolex watches. I think I will be buying well kept watches on secondary market at below retail prices and it is already happening to Rolex watches.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      When the actual genuine customers who want a Rolex and are turned off by the negative experience and move to other brands, I believe this will change…

    • @stephenwright5125
      @stephenwright5125 Před 5 měsíci

      Secondary market is the way to go. I buy through Helzberg, and they treat me like a VIP each and every time.

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      Yes. If it was as easy as just going in and talking watches, proving you’re a watch lover, not a flipper, we’d all have a Rolex GMT, Sub, or Daytona.

  • @johndeady2859
    @johndeady2859 Před 6 měsíci +6

    Would agree with a lot being said here and felt that the Rolex AD/product placement have over played their hand. I went to a well known AD to purchase a Rolex and was looked down by the sales assistant. Fine, I just purchased another Swiss timepiece elsewhere and left Rolex in the past!

  • @fj7509
    @fj7509 Před 6 měsíci +12

    This is the raw, real, down to earth video we need.
    Just like Austin said: Unfortunately, while I think we'll go back to seeing Subs, OPs, and Datejusts on display again, we're never going to see the high in demand models like the Daytona or GMT.
    The past 3-4 years have taught ADs that this marketing strategy works TOO well. You walk into the boutique, and all you see is empty shelves. It pushes brand exclusivity and makes it seem you can never get those models from them. They tell you "We require a certain amount of spend at our location" and it's a race to the top for their clients.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      Thanks so much for the support and agree with you!

  • @J_OWL_0000
    @J_OWL_0000 Před 6 měsíci +3

    I have to agree that standard models will become more available (OP, DJ etc.) with the exception of special / limited editions. It just makes sense.

  • @mvm006
    @mvm006 Před 5 měsíci +6

    If Rolex really wanted, they could fix this. You enter an AD, buy a watch, they give it in a plastic bag, or on your hand. You register your name. And days later Rolex sends YOU, the box and papers, warranty, etc. They would know then, who the buyer is.

    • @twosecondswatch
      @twosecondswatch  Před 5 měsíci

      That’s… actually pretty spot on!

    • @jb678901
      @jb678901 Před 5 měsíci

      Or simply laser engrave (with a unique serialized QR code) an obscure part of the watch (e.g. back plate). Then incentivize the consumer to scan the QR code and enter his/her proof of purchase and other information on the Rolex site. Incentives could be in the form of warranty, consumer status points, and various other loyalty-type programs. As well, they could just as easily maintain e-papers, digitally signed and block-chained, for provenance tracing. A second serialized QR code could be engraved on the inside of the backplate or on the movement (hidden), for an additional degree of authentication. The hidden QR code could be fingerprinted (micron level variations within the physical engraving), in parallel, to thwart counterfeiters. Of course, other overt /semi overt authentication tech is already present on their watches.
      This approach would change the distribution dynamic; creating a more valuable direct-to-consumer relationship.

    • @twosecondswatch
      @twosecondswatch  Před 4 měsíci

      I’m trying to imagine a very traditional age old company like Rolex actually bothering to fixing this issue with your awesome suggestion! I honestly believe deep down they want to fix it, but not completely. The hype and demand is still importsnt for a luxury item

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci +1

      👏 (might have to hold them for 3 months - a few days isn’t enough). They could also buy back a few hundred new box/papers Grey watches, trace them back to the ADs, stop allocating to those ADs, make sure the word got out to the watch press. Owners of ADs would immediately tell their sales staff to stop selling to their flipper buddies and he would start picking people randomly off their waiting lists.

  • @photoholic11
    @photoholic11 Před 3 měsíci +5

    here in chicago, there is a non AD watch store on the 5th floor of a downtown office building that has over 100 brand new Rolex sports models for sale. Every color variant of sky dwellers, subs, gmts as well as Daytonas. I have never seen anything like it as ADs have had nothing for years. Seriously the shop even had 6 brand new hulks, never worn....for $35k a piece. Unreal seeing as that watch was discontinued a few years ago. All the rolex watches were for sale for around 3 times RP. White face daytona for $90k anyone?? I was wondering how this non AD has the most amazing inventory of Rolexes i have ever seen. This video might have answered my question.

  • @watchchat
    @watchchat Před 5 měsíci +2

    You are spot on, about everything…the “wholesale” part of the gray market is a lot of what you “see being sold”

  • @arg6831
    @arg6831 Před 6 měsíci +6

    There are so much more excellent brands next to Rolex. I’ve bought several omega’s and I am equally happy with them.

  • @nycak4713
    @nycak4713 Před 6 měsíci +5

    Thank you for the wonderful and helpful information. I agree with you 100%. Anything that goes up in value due to some extrémeme market situation, will eventually come back down to normal levels. I have my name on the list for a 2023 Rolex Sky-Dweller Mint Green Dial and Jubilee Bracelet. I’ll wait as long as it takes in order to pay retail and not a penny more. No rush.

  • @bradcolby3624
    @bradcolby3624 Před 5 měsíci +4

    In all honesty I have a OMEGA Planet Ocean. The coaxial has never failed me. My Rolex Datejust 41 stopped working after 5 years. I was shocked. 750 dollars later it came back like new. You hit it right on the head with these Rolex AD’s. Same thing..you can order one, etc.

  • @gordonwong3125
    @gordonwong3125 Před 5 měsíci +5

    Thanks for the video, I was in the fence in buying a GRand Seiko retails vs a Rolex after market. You've helped me decide

  • @shariatiehsan
    @shariatiehsan Před 6 měsíci +3

    Thanks for the brave and honest video :)
    I am new to watches but I really appreciate their beauty and the feeling they invoke in me when wearing them. Just discovered your channel, looking forward to see your other videos.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      Thank you very much for your support and kind comments. It’s wonderful viewers like you who really make our effort in making videos worth it and encourages us to keep going. 🙇🏻

  • @mikewills9053
    @mikewills9053 Před 5 měsíci +1

    @twosecondswatch Great video! Thanks for making this. I am in the market for a 39mm Explorer mk2 dial but can't fathom paying $2-3k over retail. Hoping prices continue to drop on this one.

  • @Alexpress81
    @Alexpress81 Před 6 měsíci +3

    I agree. I have been also been saying for a while that WE are the reason why prices are so high. And only us will determine if prices will continue falling by not paying over MSRP

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      Exactly! We need to stop entertaining this kind of treatment.

  • @andychang7137
    @andychang7137 Před 5 měsíci +3

    Already got 4 omegas in past few months after I give up on Rolex
    Actually….
    It’s great~
    All omegas design are different not like Rolex with similar designs
    It opens up my mind

    • @maxfalconi6995
      @maxfalconi6995 Před 3 měsíci +1

      with few exceptions Rolex sport models are iterations of the basic submariner iconic design nothing more

  • @CaptCanuck4444
    @CaptCanuck4444 Před 5 měsíci +3

    Discontinued models with other brands are often a sweet spot. A lot of buyers these days aren't watch collectors, they just want a jewelry piece or something they thing will appreciate in value. 10+ yr old watches from Omega, Zenith, IWC, JLC, Panerai, are often as nice if not nicer and a fraction of the current inflated MSRP of current models.

    • @twosecondswatch
      @twosecondswatch  Před 5 měsíci +1

      Agree! There’s some old school charm that’s sort of lost in todays watches

  • @sangyechua6635
    @sangyechua6635 Před 5 měsíci +8

    First of all, congratulations on the excellent content. I very much resonate with what you have said in the video.
    I recently went to an AD, prepared to spend a hefty sum of hard earned money on Rolex datejust. I was told there is stock so i went down. The sales person was busy, there were 2 more customers in front of me. I waited 20mins and it strucked me that why am i waiting for AD to be free to serve me when i am the one forking out the blood sweat money. It is not even an essential item but it only satisfy my small vanity at best.
    I decided to leave to get back to my house chore. I realised i saved 20k SGD that day. I guess i hv to thank the willing customers in front of me that day for being more commited. 😅

  • @lawrencechong237
    @lawrencechong237 Před 6 měsíci +10

    Well said . No genuine customers will walk into a Rolex boutique to beg to buy a Rolex . Customers are always right and for customers to beg for their rolexes , it is stupid in the long run . One day , Rolex will be redundant.

  • @Cicy24
    @Cicy24 Před 6 měsíci +2

    I really appreciate your honesty, subscriber number doesn't do you justice. The part you said "the only thing that stopping you should be the money" is absolutely spot on. I just don't think that is right if I have to treat the sells person really specially to even be considered to buying, where is the fair buy to seller relationship?

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      Thank you for your support and appreciate it greatly! As a buyer and seller of watches ourselves we believe in making it a great process and experience for our buyers, and try our best to do so. Of course, we also make mistakes, but we certainly do not advocate buying a watch that someone does not want to get something they do want. That’s just manipulation.

  • @m8tyone
    @m8tyone Před 6 měsíci +5

    I do share your belief that we should not butter up AD salespeople. We should be able to enjoy our AD experience and be at ease when shopping for luxury watches specially Rolexes.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +1

      Well said! Exactly my sentiments!

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      The thing is: it doesn’t work! (at least not very often) They are flipping the watches to their buddies who then sell them to a grey and the salesperson gets a kickback.

  • @keithlonglois6274
    @keithlonglois6274 Před 4 měsíci +1

    Same experience. Was in a boutique in Buenos Aires. Displays only. Very cold interaction.

  • @gregsmith7821
    @gregsmith7821 Před 6 měsíci +7

    Had a few rolex in the past. Always bought them second hand at about half retail, then sold them back as unimpressed. Watched the prices rise over the last few years and got interested again. Went to dealer to be told about the list and the wait. So went on the list and got an impressive looking fake to tide me over while I waited. After a short while, I remembered why I always sold them on: Rolex are the king of marketing, not watchmaking.😂
    With the money I had put aside for the over priced rolex, I baught a santos and chronomaster. So glad the dealer didn't alocate me because now I have three good value watches (2 of which I really love). Instead of a rolex, which I would have grown to hate.😂

  • @fjelstednord3159
    @fjelstednord3159 Před 5 měsíci +1

    I bought my 2-tone Submariner (Black) for $3500 about 25yrs ago and sold it pre-pandemic for quote a profit. Hind-sight, I should've held onto it for a while longer. Just bought an Omega Seamaster 300M (Green) and am loving it. Been looking for another Sub but, I'm definitely waiting for prices to fall.

  • @jonesmgmt1002
    @jonesmgmt1002 Před 6 měsíci +5

    Great content and very honest. It's about time for watch enthusiast start enjoying the hobby again

  • @JacReviewsStuff
    @JacReviewsStuff Před 6 měsíci

    Help me decide between two watches...
    I like green so my only two options are the submariner and the green op41
    Which should I get? Green op41 or the green submariner?
    I currently use my rotating bezel daily to time random stuff. So I guess I need to make some lifestyle changes if I go for the one without the rotating bezel.

  • @mrlume9475
    @mrlume9475 Před 6 měsíci +3

    Great video. It's refreshing to hear an honest view about the market.👍

  • @shermanpeh21
    @shermanpeh21 Před 5 měsíci +4

    I believe that BNIB Rolex secondary market will continue to soften, whilst the vintage market will stabilise. AD should return to normality soon. I remember walking into an AD in 2017 and choosing between a Batman and a Hulk. To your comment on the CZcamsrs, I observed some of them are acquiring and flipping ("I bought my grail watch!"... and 2 months later "Reasons why I'm selling my grail watch"). Creating unnecessary hype and cooking up the secondary market.

    • @twosecondswatch
      @twosecondswatch  Před 5 měsíci

      Well said @shermanpeh21. It was obvious why CZcamsrs were busy flipping! I also agree with your observations on the secondary market softening and correcting and vintage will actually stabilise. We might not see the 1990s Rolex even going back down in pricing they seem to have stabilised.

  • @marinecwo4
    @marinecwo4 Před měsícem

    Great video! I really enjoyed your insights and I agree with you. Thank you!

  • @patricklesley7797
    @patricklesley7797 Před 5 měsíci

    Very insightful video about the Rolex Watch Market & the Watch Industry in general.
    Thank You !

  • @charlesYoungbae
    @charlesYoungbae Před 6 měsíci +1

    everything you just said need to be heard by the public! and i genuinely mean it!

  • @davidaraujo3476
    @davidaraujo3476 Před 6 měsíci +4

    You're absolutely right. If it's not a good experience just buy something else.

  • @gtaatmiami
    @gtaatmiami Před 3 dny +1

    Is it bad that I kind of enjoy the struggle to get a Rolex at an AD? It’s gonna be more euphoric when I actually get it

  • @yahoody123
    @yahoody123 Před 5 měsíci +2

    As a long time Rolex owner, I believe you have made some great comments, thank you!

  • @DuaneElverum
    @DuaneElverum Před 6 měsíci +3

    Love this perspective - thanks for the insight. Looking forward to the next one.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +1

      Glad you enjoyed it! Thank you for your support!

  • @robertortiz6259
    @robertortiz6259 Před 6 měsíci +2

    Good perspective. Wish everyone could refrain from trying so hard to build relationships with ADs when they’re the clients. I must admit I’ve done it myself to no benefit but that’s probably because I have kept from buying other pieces just to build my spending with the AD.

  • @POSUEN
    @POSUEN Před 6 měsíci +3

    Totally agree with you on “building a relationship” with an AD! Total BS! Their treatment of customers is not a luxurious experience.

  • @fiat500-cinquecentobianco9
    @fiat500-cinquecentobianco9 Před 6 měsíci +1

    Great video, that’s why I looked specifically on the used market end ended up buying a 16570 from 2002 and I’m super happy with this piece

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +1

      Good choice! Rolex watches before the hype and Neo vintage models are great pieces

  • @vindiicat
    @vindiicat Před 6 měsíci +2

    Totally agreeable on the action to take to correct the market 😊

  • @PatrickHawthorne
    @PatrickHawthorne Před 5 měsíci +3

    Your explanation has struck a cord with me. It explains everything. 2 years ago I walked into a Rolex AD and ordered a submariner telling the dealer it was for my future retirement. I was telling the truth. One week ago I contacted the AD again to enquire as to when this watch was going to arrive because my retirement was imminent. The conversation with the AD (not the original AD I spoke with 2 years ago, because I was informed that he was currently on the phone and couldn't speak with me) went like this; Over a cup a coffee, I was shown a gold submariner. it wasn't what I ordered but I asked whether it was for sale. it wasn't. The AD just wanted to see if I was interested in that particular model. I again voiced my preference to the dealer who then asked if I would be interested in a pre-owned model if one was available - which the AD can now offer because they buy pre owned from existing customers - but came serviced and with only a 2 year warranty. New Rolex come with 5 year warranty. The AD takes my name and number again commenting that 2 years seems a long enough wait and tells me maybe sometime next year something might be found for me. I leave the AD still hopeful - nice coffee I thought.

    • @admiralcraddock464
      @admiralcraddock464 Před 4 měsíci

      Two years ago I went into my local AD after making an appointment. I sat down with the sale assistant tlake to her why I wanter a GMT Pepsi. I was dressed smart casual wearing my Datejust Wimbledon so she knew I wasn`t a time waster. She took my details and since then I`ve heard nothing. The next watch I`ll get will be either an Omega Seamaster ot Breitling Navitimer or Grand Seiko, as i`ve had it with Rolex and their BS.

    • @DS87
      @DS87 Před měsícem

      ​@@admiralcraddock464can't go wrong with a GS. Incredible watch for the money.

  • @rayng4336
    @rayng4336 Před 6 měsíci +2

    I visited a Rolex AD some years back and was shocked half the shelves were empty. The salesperson did not even take the time to entertain my interest in purchasing a Submarina..
    These days, i see an abundance of fake Rolexes. This is indicative of a problem ADs have created. Why would i even want a Submarina now when its likely others will question in their mind if im wearing an original.

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      Agree. Rolex is the reason the fake industry exists. I won’t buy 1 but don’t look down at someone who does because they are refused at an AD.

  • @bigissue9179
    @bigissue9179 Před 6 měsíci

    QUESTION IF ANYONE KNOWS IF I GOTO A AD AND ORDER GET PUT ON LIST CAN YOU GO TO OTHER ADS AND PUT YOUR NAME DOWN FOR THE SAME WATCH

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      I think you can! There is no inter shared system from what I know unless it’s the same AD

  • @alllexandru
    @alllexandru Před 6 měsíci +2

    Liked and subscribed, I fully agree with your assessments, really hope the good old times will come back when hi could enter and just buy what you like and be treated as a customer and your money, like in any other business when you do whatever it takes to make the customer happy not the other way around

  • @mlee6136
    @mlee6136 Před 3 měsíci +1

    In 2010 I walked into Rolex at Raffles and purchased a Daytona for 16k with no previous purchases no questions asked. Now people are flipping them for big gains and cannot buy them from any shops in any country. This is such an insightful video, thanks for sharing your knowledge. I was at hour glass at Raffles recently and the sales person told me I need to buy some lower end watches first, my Daytona purchase is too long ago, so I need to establish myself again.
    Shame…. Rolex and Hour glass this is very poor customer experience, which is a business metric.

    • @twosecondswatch
      @twosecondswatch  Před 3 měsíci

      Wow that’s pretty cool! I guess it’s kinda ridiculous now coming from your point of view as a Rolex watch buyer and customer of theirs!

  • @JLim3111
    @JLim3111 Před 6 měsíci +5

    Unbelievable but True! The watch market is dead

  • @jessedavis7555
    @jessedavis7555 Před 6 měsíci

    So what would be a good trade for my 09 Sub V serial for a 5 digit Pepsi or a two tone Sub? I mean how much cash on top with the Sub that’s in great condition? Any opinion appreciated.Thank you

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +1

      Hi 👋, to be honest we don’t deal much with Rolex watches so your best bet would be to research on WatchCharts and forums. I’m sure someone there can give you some pointers. Alternatively you can go to your local trusted preowned watch specialist and they might be able to assist.

    • @jessedavis7555
      @jessedavis7555 Před 6 měsíci

      @@twosecondswatch thanks I’ll try that.

    • @zaczayn3371
      @zaczayn3371 Před 6 měsíci

      tl:dr, I dont think the price will be too far fr ur expectation. Because the truth many wont talks abt is the high market values for many brands in such situations are mostly artificial. Those in the know /circles inflated prices beyond its actual worth/values to advantage off current trend. When u into the market to sells for profits u realized all hypes don't reflect into real trades/ prices. Its created just to benefits small circle of people's that's why we see the volatility is so crazy, it can be whatever; because the truth is controlled by only certain party.
      It just wont fall below the actual worth, because then these peoples will starts losing their money. And most times will be affecting the Brands itself.
      Basically, avoids trades into the hypes, since u only helping the artificial/price floating going up, while u didn't get much benefits urself.
      Looks at property markets, and compared before the market freely manipulates by realties. Suddenly, as if we shorts of supply of housings, and the price go up to sky. When actually involved in the industry, realized u struggle to sells all the units to the projects. Unfortunately, real estate industry r too far manipulated, and most parts of supplies chains deeply speculation based..it takes a real effort and collective awareness to make the price real again thus a real market once more. Otherwise , everyone feels thats its choking our every breaths.
      Are we seeing the same unfortunate tragedy to the luxury watch industry?

  • @patrik3450
    @patrik3450 Před měsícem +1

    Actually was a great video. 😊 I randomly got this on my playlist.
    I’m new to watches but can already say following. Rolex are beautiful and is something I want in the future. But the omega I bought and the treatment was so good, that I’m almost considering a 2nd.
    However I do want a Tudor too, they were very nice to me as well

  • @wayneellenbecker2908
    @wayneellenbecker2908 Před 6 měsíci +2

    I’ll probably will never be able to buy a Rolex I’ll just buy a Omega instead from Amazon but your video was very informative and I hope prices will drop good luck with your channel

  • @sinhchiem
    @sinhchiem Před 5 měsíci +4

    I got good service buying an Omega, they even bring out wine and liquor, what an experience!.

    • @Klik47
      @Klik47 Před 17 dny

      Yeah when i got my sea master they had champage and stuff. Very cool xp

  • @perid5815
    @perid5815 Před 6 měsíci

    I have.similar experience of being a nice guy hoping I can get my roelx, but after 2-3yrs, i get tired of it and decide to go to the gray mrkt, coughing out a few thousands is much better than hoping for the hopeless wish. Money is just money , we can earn it back.

  • @frankmesner1125
    @frankmesner1125 Před 23 dny

    Thanks for the video I feel like information you shared is spot on and correct !!!

  • @JackiesBoards
    @JackiesBoards Před 6 měsíci +2

    Thanks for the video, the best way to build that kind of relationship is to ove buy something else that aren't the ideal product that you are looking for. Anyway, I love the topic and the content. I hope you will talk more about these kind of topic in the future.Thanks.

  • @Enlessdreamer
    @Enlessdreamer Před 6 měsíci +2

    I fully agree.I went to buy a 300M Seamaster 75th Anniversay Summer Blue from Omega Boutique.The service was fantastic!Screw Rolex!

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      Omega has really been on the roll and taking advantage of the opportunity

  • @dannygonzalez6548
    @dannygonzalez6548 Před 5 měsíci +2

    To your closing statements.. CHEERS!! Buyers should be the ones with the upper hand simply because they are the ones spending. The same applies globally. The resell market is crazy though. I've experienced the same in everything from sneakers my sons want to wear to bourbon I want to drink.

  • @user-in4ve1rp3z
    @user-in4ve1rp3z Před 6 měsíci +2

    Very informative and will be looking into buying an Omega

  • @dannysimenauer5745
    @dannysimenauer5745 Před 2 měsíci +2

    I just found your channel, and fully agree with all of your points! The Rolex buying experience is horrendous. My feeling is the AD sales staff are order takers, and do not know how to sell Rolex nor any other brand. I stopped going into an AD several months ago, and have no plans to go into an AD for the rest of 2024.

    • @twosecondswatch
      @twosecondswatch  Před 2 měsíci +1

      Thanks for sharing! There are many other brands to consider who can make the buying experience much more enjoyable and treat us like proper customers.

  • @silversurfer4240
    @silversurfer4240 Před 6 měsíci +3

    You are correct the prices will drop, but inflation will continue to rise. I don't believe it will drop below pre-covid prices. The price will continue to rise as before pre-covid on a corrected market based on multiple factors such as labor cost, material cost, operational cost, etc. Otherwise the company will go bankrupt.Before then, Rolex prices where known to increase every year. Which is true till this day. The Grey market dealers are the main culprit for price gouging. Also Rolex for not enforcing their rule on banning secondary sales.

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      Great post. While knowledgeable, our host doesn’t appreciate other factors. I’d add to yours: just the number of new rich people who get created all the time. Short of total worldwide depression where food is scarce, there will be people available to buy. And I also think Rolex would cut production if they had to - they are a private trust and don’t answer to shareholders.

  • @marksayampanathan6517
    @marksayampanathan6517 Před 6 měsíci

    Good analysis. I support the way you think and promote the market.
    Just subscribed.

  • @Jayzc8
    @Jayzc8 Před 6 měsíci

    Hated the fact the AD actually do bundling to get the watch you desire but they turn and said in a way that they don’t do bundle and didn’t force you to buy the watch you didn’t like

  • @PK075
    @PK075 Před 6 měsíci +3

    It’s very tempting to buy one from a non authorised dealer but I am not prepared to pay more then the AD prices.

  • @twosecondswatch
    @twosecondswatch  Před 6 měsíci +2

    Hi Everyone, just wanted to let you know that we are having our Black Friday Sale right now on our website, with massive discounts on all watches and also straps. Sale ends on 27 November. If you've been waiting for the right time to purchase a watch from us or any watch straps, now is the best time! Visit us at www.twosecondswatch.com - links are at description.

  • @kopahinr
    @kopahinr Před 5 měsíci +6

    You are speaking the truth and it's very obvious in Hong Kong. You can easily find any model in any reseller/dealers. AD and the resellers are manipulating the prices and sharing the profit together

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci +1

      It’s crazy to watch the 1 HK CZcamsr who walks around HK showing literally hundreds of Rolexes sitting in store windows. I’m sure a few once belonged to real watch lovers who had financial issues and needed money - but pretty sure most are just flips. Sad.

  • @ericfroment4065
    @ericfroment4065 Před 6 měsíci +1

    put it that way! I spend over the last 5 years 12 000 euro in my AD in omega and other brends. I ask to buy a explorer for 9 000 and still waiting???

  • @douglasmstewart
    @douglasmstewart Před 6 měsíci +9

    It is gross that the ADs expect us to come in and kiss their ass. I refuse to do that. I have a small purchase history with one AD and I purchased my new explorer with them this past summer. But I’ve gone into many other ADs and the bullshit is unreal. They want everything down to my address (which I’m not giving them because it’s none of their business what my house is worth). I take a lot of care to have my assets in an LLC or trust and I’m not going to ruin that because some Rolex salesman thinks he’s entitled to know that. I mean, I’m coming in to buy a big ticket item that the saleperson can’t even afford. He should have to tell me where he lives. Anyway, I got a call from one other AD that I refused to give an address to (after some back and forth) and I just turned down what they offered and said I’d find someone else to deal with.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +1

      I think what they are trying to do now is use this opportunity to gather data on their potential customers and for marketing purposes, many without the actual intention of selling to you a Rolex but possibly other brands. Bravo 👏 on your actions and 🫡

    • @F15IDriver
      @F15IDriver Před 6 měsíci

      great!!

  • @barkmark
    @barkmark Před měsícem

    I walked into hour glass boutique in Singapore. Cant get a rolex. No information or procedures on how to acquire one also

  • @garychang97499256
    @garychang97499256 Před 6 měsíci +2

    at current rolex prices (retail or grey), i rather go higher level like VC and JLC

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci

      Been looking into VC lately, they really make wonderful watches

  • @artoh99
    @artoh99 Před 6 měsíci +12

    I Absolutely agree with you. No regular consumer nor watch lovers would pay ridiculous over priced for any watch. Only the flippers would buy them in hope of profiting out of them. Thus the watch just end up circulating within the flipper/seller community.
    Now I don’t even wear my sea dweller as I simply don’t want to be associated with the hype.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +4

      Reminds me of the swatch moonswatch phenomenon which I refuse to get into as well…

  • @somnumna2606
    @somnumna2606 Před 5 měsíci +3

    I think Rolex will maintain price. Increasing production from 1 million to 2 million will only start to marginally meet demand.
    There have been people buying alternate brands but they may still have a desire to have “that Rolex”.
    I cannot see prices being affected. Rolex should open stores direct and set the price (higher) and wipe out the second hand market which is why they are overpriced.

    • @twosecondswatch
      @twosecondswatch  Před 5 měsíci +1

      I don’t think Rolex is affected at all as a brand, they have strong sales. They won’t ever price down. I’m talking about the pre owned market

    • @Magicalphototour
      @Magicalphototour Před 4 měsíci +1

      Nice explanation. Secondary market dealers like Davidsw and European watches always have tons of Rolexes in stock and I wonder how are they able to procure so many watches when there is shortage. Answer is AD’s selling them and they sell it for hefty profit.

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      👏 exactly. Rolex could kill most greys by add $2k USD to prices. There would still be plenty of high net worth watch lovers to buy them.

  • @vdan2879
    @vdan2879 Před 5 měsíci +1

    Pissed off is correct. I call them exhibition centers, with samples only. "NOT FOR SALE"

  • @greatchalla3799
    @greatchalla3799 Před 6 měsíci +5

    You’re 100% correct, I’m sick of the Rolex….🤘🤘🤘…..I bought my first Rolex in the seventies I just walked in and purchased the watch of my choice…a Sub date…. $940 dollars. Now making a purchase….it’s a scam IMO and yes these AD’s are selling to after market dealers. Don’t pay the inflated prices, there’s only one way the prices are going…and it’s down. Regardless of the model…..it’s all total hype no watch made by Rolex should be marked up 65% over retail. I refuse to pay ridiculous amounts to wear a watch.

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +1

      This will eventually stop soon, just like how bitcoin was previously…

    • @greatchalla3799
      @greatchalla3799 Před 6 měsíci +1

      @@twosecondswatch ….When the asking price at aftermarket dealers exceeds the retail that have no purchaser’s a con-tango setup is in play. Future buyer’s holding deflationary valued products will be left holding the bag….then the price’s will truly be corrected.

  • @RB-xv4si
    @RB-xv4si Před 6 měsíci +1

    Can you elaborate on the dynamics of the ADs selling directly to gray market dealers? I feel that demand for Rolex’s watches in the general population is so high, that ADs could sell to regular customers nearly as fast as they can to a gray market dealer. So what is the incentive for an AD to sell their Rolex inventory to another dealer?

    • @twosecondswatch
      @twosecondswatch  Před 6 měsíci +2

      Good question 🙋‍♂️, there was another commenter who mentioned that with the amount of watches Rolex makes there is actually very few watches being allocated to each AD worldwide. I guess the actuality is many small watch dealers or gentlemen flippers are actually long term customers of many ADs. They essentially want to keep them happy as many of the dealers actually buy other brands that ADs carry as well. Especially other unpopular brands and models. So there is incentive for them to prioritize them. It’s just business

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      I believe the salespeople are selling to friends who then flip them and they share the profits. I disagree with our host’s comment - longtime customers are rich, making their money in other businesses, thus they don’t have the time to bother flipping watches, nor would a $4-5k USD matter to them when flipping a Batman.

  • @desireless4092
    @desireless4092 Před 6 měsíci +2

    I got lucky this year and managed to score mint DJ41 on jubilee bracelet. Now as before I only strive to get my Sub (date or no date, either works) and be done with it. Your video gives me hope that next year I will have the chance, but like you said - without going out of my way and making a fool out of myself or beg them to sell me a sub. If they can - good, if not I will be grateful if they tell me then and there on spot so I can get one out in the wild. Thank you for the video.

  • @jacquelinebrown6497
    @jacquelinebrown6497 Před 5 měsíci

    Just to say thank you for a truthful video. It did cross my mind if AD's actually did what you said. As they all seem to be friends which I did not realise.

  • @ulissesmosca666
    @ulissesmosca666 Před 6 měsíci +2

    Just bought a Sub and an OP on the secondary, both new, paid much more than retail and I don’t give a f**k, I’m super satisfied with them on my wrist, they’re superb timepieces. 😎

    • @WestCoastAce27
      @WestCoastAce27 Před 4 měsíci

      👏 our host is knowledgeable - but he’s wrong about prices coming back to retail for the popular steel models. He doesn’t realize how many wealthy people there are, more every week. I just got a Batman too - got a great deal but still a premium. I have plenty of other brands - but wanted 1 Rolex in my collection.

    • @twosecondswatch
      @twosecondswatch  Před 4 měsíci

      Here’s hoping! 🤞 currently you can see the steel Explorer already trading at almost retail in Jan 2024!

  • @ozchinoise
    @ozchinoise Před 6 měsíci

    I do have a contact at a local AD. Only pop in when there is a watch for me so service is very good.

  • @Milofchg
    @Milofchg Před 4 měsíci +1

    Yeah, many CZcamsrs borrow watches from dealers and pass them off as their own. Also to promote the dealer. Or they buy at inflated prices from the grey market but say they bought from an AD. ESPECIALLY when these guys buy 5 figure timepieces every other month for 1-7 years straight on CZcams.

  • @Knight1967
    @Knight1967 Před 20 dny

    You are absolutely right