Van Heusen - Anti Bacterial Innerwear (2019)

Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say "aesthetically pleasing"), and thus more easily appeals to gay men.
In June 2021, it was announced that Authentic Brands Group (USA) would acquire the i.a. the Van Heusen brand from PVH.
"Laze at home and catch this summer’s blockbuster - Van Heusen #AntiBacterialInnerwear.
Packed with technology that absorbs sweat, fights bacteria and stops odour, it keeps you feeling cool, comfortable, and refreshed all summer long. Truly making it #MansBestFriend"
#VanHeusenMensInnerWear #MansBestFriend #AntiBacterialInnerWear