Subset x Colton Underwood (2024)

Subset is a brand of "sustainable innerwear designed for daily living".
They collaborated with openly gay Colton Underwood, an American reality television personality and former professional football player. He appeared i.a. in The Bachelor and Masked Singer
Colton posts on his IG: "From commando to connoisseur. i set out to find the best innerwear… and i found it. Introducing: @wearsubset - organic cotton, non-toxic materials and they are committed to making our planet better. sounds like a win, win, win to me. #SetYourNewStandard
Directed by: Me
Shot by: @rye_nordin
Colored by: @rye_color"