Gap Inspired Fashion Shoot (Behind the Scenes)

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The original concept behind this shoot and tutorial was to show how to do a fun and lighthearted photo shoot similar to something you might see in a Gap advertisement. The goal of a fashion image is to convey the companies message and brand image to consumers through still photos. This is true for both "high fashion" and "retail fashion". Where high fashion might focus on being overly sexual and extravagant, retail fashion wants to convey the message of fun, comfort and happiness.
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[@musaka14]

Just watching you sitting on that couch and explaining the shoot and the idea, I got an idea for a different photo. I love this behind the scenes videos!

[@LuisFilippeUllmann]

Terrific! Behind The scenes you can see those triggers... like the clothespin holding the kid jacket! ha ha

[@bala1000mina]

Awesome, fun and educational! Thank you so much Aaron!

[@FCBI0]

I work for Gap and it would be awesome to see this as one of our in store portraits!

[@Ari-jq2jz]

Victor Fuentes you should take a look at TMA talent agency they have really good and trained models

[@JacobdelaRosa]

Awesome talent on set. I've worked with some "professional" models who were one pose ponies that I had to hand hold through the entire session. These kids were hitting 40-50 without even thinking.

[@MickeyOfOz]

Regardless of the level the model is at, the person behind the camera is ultimately the one who will get them to open up and flow through posing.
Just sayin.

[@AaronGRandall]

It would be fun to tell adults to act like kids for a photoshoot! Ha ha! I reall y like these behind the scenes looks into your photoshoots. :)

[@GuyMobile]

Where can I buy the roll of paper you used for the background?

[@PatrickMcNease]

This is an awesome behind the scenes look. The lighting is awesome and I really love the interaction with the models. Great work.

[@MickeyWebster]

FYI that shirt on that couch is like a green shirt on green screen! lol. floating head! JK, awesome show as usual!

[@MultilingualEducation]

very nice pics thanks!

[@stuartsweeting6747]

Agreed. Stunning

[@asiasgaming9538]

I would love to do this the photo shoot epically

[@heipuntnl]

Thanks for this one.

[@Youtubersmiley]

Beautiful

[@mightymuffinful]

Awesome

[@mahshar100]

good job

[@islaxx4365]

I am starting modelling maybe

[@Maciejf85]

What's this music name ?

[@friendsphotographysrianand7698]

Nice job

[@celestepeterson8518]

How can I be an assistant to possibly learn more since I love to do styling and photography myself? I would love to get hands on experience

[@iamamaankhan47]

Hi

[@asiasgaming9538]

I wanna be a kids model

[@sianthomas9377]

Asia's gaming I always wanted to be a model too😃😃

[@LibbyWhitehead]

Lol I model for gap kids

[@csselement]

Sponsored by Paul C Buff

[@iamamaankhan47]

Hi my son kid model

[@iamamaankhan47]

Send me your no

[@shaunwhincup986]

6 Years Late lol