How to Create A Wholesale Catalog for Your Small Business
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- čas přidán 3. 07. 2024
- In this video I will walk you through how to create a wholesale catalog for your small business. If you are looking to expand your products into wholesale and have retailers start carrying your goods you will want to create a catalog that you can either print and distribute or send via pdf/email. As someone who used to be a retail buyer I have spend over 5 years working with wholesale accounts and I have seen hundreds of wholesale catalogs and line sheets so I am sharing all of that knowledge with you today.
Some of the below links may be affiliate links that I collect a small commission on if purchased.
Filming Equipment:
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Flodesk (email marketing platform)- get 50% off using my code here! flodesk.com/c/CAITLINBLUE
Inventora (my inventory system)- inventora.co/?via=caitlin
Canva (designing my labels, social media, etc.)- You can get a 30 day free trial via the link here: partner.canva.com/c/3197800/6...
Epidemic Sound (where I get my music for CZcams)- www.epidemicsound.com/referra...
If you'd like to purchase any of my products you can browse my handmade goods at www.fiorellasoapery.com.
Where you can connect with me:
Fiorella Soapery
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Online Store- fiorellasoapery.com
Thank you so much Caitlin for answering my question on the terms and for such an informative video!
I'm glad you also ask for payment up front as that makes me feel better about doing it that way myself. Thank you ❤️
Dear Caitlin, this is SUPER duper helpful. Thank you for being so generous with your knowledge of line sheets and catalogs. Thank you!
So glad you found it helpful!!
Thanks Catlin just enough imformation, I love watching your videos.
Thank you so much for watching! 💕
This was super helpful! And then your background as a buyer...and now as the seller (the business) you are able to give the perspective from both sides. Creating this is definitely something I have on my To Do list.
Thank you so much! I'm so glad you found this helpful!
Very helpful and informative. Thank you!
You are a wealth of knowledge! I'm just dipping my toe into wholesaling, and this answered so many questions for me.
So glad you found it helpful!! 🥰
That was so informative and very helpful for small businesses like mine. You answered all my questions, thank you Caitlin, I love watching your videos.
So glad you found it helpful! Thanks so much for watching! 💕
Thank you Caitlin. That was brilliant.
So glad you found it helpful!! Thanks for watching!
This is amazingly done!! Thank you for another great video :)
Thank you so much Summer! I really appreciate your kind words! 💕
thank you so much for a good guidness
Thank you so much! This is great! Esp appreciate you commenting on shipping & terms. As a small business myself these have been a big challenge I’ve had with some of my wholesale accounts . It makes me feel so much better hearing you say that as a small handmade business, people should pay you when you ship. 💕✨great points thanks soo much
I'm so glad this helped you Jen! Thank you so much for watching! 💕
Impressive! I've not come across this subject in any other soaping / candle video. Great information and ideas, well done:)
Thank you! YES!!! I'm hoping to keep giving content that people haven't really talked about so I'm glad you found it helpful!
Thank you. This was most helpful.
So glad you found it helpful! 🥰
Thank you for sharing this, have a lovely day!
Of course! So happy to share what I can!
Amazing info! Thanks so much for sharing!
So glad you found it helpful thank you! 💕
Thank you! I never thought to do a catalog although I have a yearly one for my graphics design business.
Yes the catalog is a great visual for retailers and I think it can really upsell your products!
This was so helpful!! So glad I found your channel, you seem so sweet!
Yay! So glad you found it helpful. Thanks for watching!!💕
Catlin, thank you so very much. I just subscribed.
Your videos are SO helpful!! Main question is why can't you just put your wholesale price in your catalog and let the retailer come up with their own retail price? Why does that matter?
Thank you for this video, it is SO SO SO very helpful! I am beginning my wholesale journey with my handmade business and am finding a surprising lack of CZcams videos with creditable information on how to get things started. This was just what I needed! Subscribed and will be binge watching more! 🥰
Thank you so much! Your timing is perfect, I’m working on a whole series on wholesale right now sharing everything I know. I’ll hopefully have the first video up this coming Thursday!!
@@caitlinblue Wonderful, so looking forward to it! 😁
Good Morning!
Hello, thank you for a great video! I have had a video call today to sign up to an online wholesale platform and then spent the afternoon in 3 different retail shops talking wholesale!
I most definitely need a catalogue which is what has landed me here so thank you for your tips!
I have sent out introductory emails to all 3 and the one that confirmed i then sent a list of terms and prices (not via pdf though just in the email)
I have decided to go with a 30% off for the retailer. Ive noticed alot do 50% but is this something that you have choice over or is it a rule of thumb in retail that its pretty much half and half??
Thank you for your time 😁
Omg Caitlin this was SO SO SO helpful. Thanks for sharing your expertise from a buyer and seller perspective. I'm looking to wholesale some of my products and I was wondering how you go about payments? I saw your catalogue says email to order. Do you send them an invoice to pay?
So glad you found this helpful! I have the them email me their order and then I create a "draft" order in my Shopify that then sends them a link to pay. Super easy!
Hi Caitlin, this was super useful🥰😊 Thank you so very much.
1. When you delivered your products to your client for the first time, did you have to give them a naked bar of soap and bath bombs, etc in each scent inorder to display with your boxed products so that their clients can smell before buying? You know, like one would do in a market.
2. Do you make a new catalogue for every season that showcases your core line AND the seasonal release and do you then give your existing clients a new catalogue?
Thank you!! Okay so 1) I do offer samples for the whipped soaps and scrubs but I don't do a bar or bath bomb like you're saying mainly because my retailers don't really want that. If you do have someone asking for that I would do it because it will certainly help the customer see what they are buying. 2) I do a catalog every season that includes my core line and anything else that's "available" sometimes I have scents that will go through spring and summer but not fall/winter. Hope that makes sense!
@@caitlinblue yes, that makes sense. Good idea also. Thanks for clearing that up😊
Thank you for sharing! Have someone proof yours if you have a friend who is good with grammer
Thank you so much, please how do you print it out
Hi! I haven’t printed it before, but there are so many places online that could do it for you. Even staples does a nice job with printing and binding.
I want this to be wix member generated content, that they can upload to their own pages? I'm still watching, will this allow me to do that? Thank you
HI, very important tips. However when distributing your products to a wholesale customer, do you go about your packaging the same way for half of your actual price? like the wrapping and labeling of each soap or do they handle that themselves?
Hi there! Yes my product remains 100% the same for wholesale as it does for my own orders!
Thanks so much for this great video. When your wholesaler's order do they fill out an order sheet or just email you with the items and quantities?
I've done both but honestly the email is easier for the retailer. It was getting difficult for them to scan or send back a written order form.
@@caitlinblue thanks, I was trying to decide if it was worth it to design one :)
What does your order form look like and how do retailers place orders?
Thank you for the very useful information! Would it be weird to put the quantity of an item you have in the visual catalog? Say I only have 15 of one product that I can't produce fast (since it's manufactured). Can I list the photo and under it write something like: "15 in stock"?
I think that's totally fine! Most buyers are used to getting what's called a "line sheet" which is typically just the inventory that's in stock so it wouldn't be weird at all to list that information.
Your catalog is beautiful!! When you have it printed, do you have it bound in some way or just clip the pages together. I know binding can get pricey!😬😬
Thank you! I actually don't have it printed, I find that my wholesale customers all work digitally and I don't really send a hard copy to anyone. I don't think clipping the pages is a bad thing. Maybe get some pretty paper clips or binder clips so it's not just a regular old staple or something? just a thought !
@@caitlinblue I love any reason to buy cute paper clips!! Lol Great idea. I'm hoping money will prefer digital, it's cheaper 😁
Hi , I loved this video, I have a quick question ; is there a reason to charge a 200 order minimum for new customers; I just want to understand it so I know how to implement it to my wholesale business
Hi! Yes I like to do a minimum so that people can’t just buy for personal use. I’ve had a lot of people but baby shower favors and holiday gifts on wholesale and not actually buy my products for their store. The minimum kind of weeds out those people who aren’t serious bout carrying my products in their store.
Hi Caitlyn! So did you create your catalog in PowerPoint? If not, what program would I use? Sorry if you already said. Thanks!!
Hi! I've created them in both powerpoint and canva and really don't have a preference as both are very user friendly!
Practically informative! 👏🏽👏🏽👏🏽
I have a catalog, but I have them order online.
Is that correct or should I send an invoice. I suppose I’m a little confused as to why they can’t go through a similar online checkout process as my regular customers. 🤔
Help please.
I just have my wholesale customers email me their list and then I invoice them through my website. I don't have them go through my site because the prices are different and if they want a restock of a scent that I may not have in stock they wouldn't be able to checkout if they just went through the site. If you have a shopify you. can just write up a draft order and it works great!
@@caitlinblue Thank you! I have my own website. It allows me to make a separate shop so my wholesale customers can see only the wholesale items.
Great video! so, after I get my wholesale catalog together, how will potential customers place orders? my retail store is on Shopify but I want to start expanding into wholesale. Do I need to set up a new online store just for my wholesale accounts? How do you receive your wholesale orders?
I use shopify as well and I just do a draft order on my store for them. It’s easy and you can set payment terms (net 30,60, etc.) and it sends them the invoice directly!
I just found your video today. I haven’t launched yet. But I mainly plan to do wholesale and private label. So this informative. But my question is about accepting after pay or Sezzle. Do you think that could a alternative to net accounts?
I don't know that I would want to do the afterpay/sezzle on wholesale because of the fees. You may want to do a cost comparison on payments for wholesale like credit cards versus afterpay vs checks. If you're wholesaling your total value amount is large and want to keep as much of that money for yourself! hope that helps!
@@caitlinblue that makes perfect sense. It just seemed like an alternative. I didn’t think about the fees. That could be counterproductive. Thanks for responding.
U make the heading sound like your going to show us how to create a catalog! That’s not what I did at all !!! So frustrating !
Make your own stuff. Do your own research. So frustrating!
Microsoft has a lot of templates
Thank you for this very informative video Caitlin. More please. How about, more tutorials about TikTok and IG? I already saw your video talking about 'em, but me being a total stranger to those apps (LOL! I only have FB. 😅😅😅), I want to know more. I get confused with reels, titktok video, and youtube shorts. 😁😂
I know I could always search with trusty Google, but it's better to learn from someone who actually does it. You're a very good "teacher", I really pick up my phone, turn the audio up, focus, and take notes.
Hi! Wow thank you so much! Okay I'll add these to my list of topics to cover. I know social media can seem so overwhelming and it's changing so quickly. Thank you so much for watching and I'm beyond happy your are loving the videos!
Goals👏🏾👏🏾👏🏾soap master class
Awe thank you so much!! 💕