Phlegethon I was thinking this too. I almost want to feel bad for them - but if they had any real taste they would know better. Sorry not sorry; credibility is earned. And marketing is calculated!
@@lovelyMissInna Nobody knows better. You can't know better there's not a single shoe on earth actually worth 1000 dollars but that doesn't stop hundreds of people from spending that. Nobody is credible in the world of fashion because it's a bunch of sheep following trends leading other sheep following trends (that's what payless proved here)
Jrobhard v fair - fashion is completely subjective. I just thought it was really ironic and stupid that people who claim to champion quality and luxury have proven themselves to be just as much of a sheep as anyone else.
I think Payless should just change their advertising strategy and aesthetic. They should rebrand themselves because the store is so old that people just forget about it.
Wouldn't mind going to payless I'm not so high and mighty that 20$ shoes offend me. It's just it really does smell like feet so badly their I cant stay in the store for too long. And it's always messy and dirty
The marketer shot himself/herself in the foot because this is the crux of marketing, developing a brand. Soon the slippery slope will prove brands useless to the consumer eye and all the hard work the brand took into developing products will be imitated by knock offs. The term brand is more than a company, it is a reflection of an entity (e,g. Country)
Aaron Newell- Tutu clearly people buy products based on how boujiee the brand may seem so buy changing their appearance they may draw in a bigger crowd.
Wow, this was pretentious, embarrassing yet hilarious. These so called fashion "experts" claim to know premium quality while flaunting their credentials to validate their knowledge and stroke their egos. The fact they thought Payless was high fashion only proves how little they know and how big a joke the fashion industry can be. The look on their faces after being told the truth was priceless. Good on Payless on changing perception.
James Stewart I see what you mean, but it’s a legal issue. They can’t promote a fake store name and raise their margins to 1800%. Its illegal. But if they changed the name to Payless and charged that, they can charge whatever they want.
GDMHification what does that have to do with me?? Lol I’m confused?? Do you think I am black??? Lol I’m certainly not. But it’s ok, why respond to ignorance when the next response will be even more ignorant?? But to answer your question, no, it wasn’t illegal. But eventually the passed a law stating that you can’t sell them for 3/5 a person. Considering your asking me, you’re either jumping to conclusions, don’t have google, are being sarcastic, or all 3. Good day!
GDMHification I definetly stated all of your faults..... and I clearly closed your mouth. And how is me asking a question jumping to conclusions?? Last time I checked, jumping to conclusions didn’t require questions.
Says a lot about the credibility (or lack thereof) of these "online influencers" and self-titled "intenet gurus". 99% of them are just walking, talking salespeople - no different than the store attendants you'd find in a shopping mall.
Stephen Mason That’s called “fraud” and it’s illegal. Also the marketing behind this Is genius, Payless is going to have such a big sales boost due to this campaign that the 1300% profit from one fake store is not comparable
@@codename9824 they own and create the apparel, they can have any mark up price they want on it.. it isnt fraud... it is exactly the same as what Gucci, Louis Vuitton, balenciaga, burberry, nike and adidas do, it only costs them around $4 to make each product,yet they sell for thousands
Code Name thats not fraud, as someone said below certain products only cost a few dollars to make and get sold for thousands. If Payless brought up they prices and someone bought it like a dumbass thats they fault.
It would have been better if they got actual fashion experts and not social media influencers. I once saw a piece on a canadian news channel where they had an expert evaluate luxury brands vs their outlet counterparts and the expert was able to spot the outlet version everytime by looking at the craftmanship. I would have loved to see payless fool someone like that.
I've been experimenting with Payless for years. I always wear cute outfits & top them off with Payless booties or knee high boots. I enjoy all my compliments!
nastypupp I've been buying shoes at Payless for years too and do always get complimented on them- people are always shocked I found them there. You do have to be extra careful to make sure they are comfortable though....
😂😂😂...and that’s why I don’t care how much it cost. if I like it and it’s only 10 bucks, I consider it as a win win! this is hilarious and so genius of Payless to do
No, Payless’ sneakers (1:30 mark) favor Louis Vuitton’s Archlight sneaker that retails for upwards of $1,090.00 (us.louisvuitton.com/eng-us/products/lv-archlight-sneaker-nvprod1090066v?campaign=sem_GG-US-ENG-EC-SHOP-OTHE&campaign=sem_GG-US-ENG-EC-SHOP-OTHE-BRA-HOLIDAY-Mob-Tab&gclid=Cj0KCQiAoo7gBRDuARIsANeJKUaUo1gbZkUEAmUmHciIlWljGuGQ_wH_4aWI5F3iM25jXbnOk9A-1Z8aAkWeEALw_wcB).
Kelly Rae well if they stand firm behind the store name “Payless” they won’t. They better not! 😬 I was also thing the same thing as well. But I don’t think they will. 😉
they could have just stuck with it and became an official "fashionable" brand and make big time money considering how big of a turn out the Fake shop had... like $20k in sales on the first hour of opening
Key word here is influencers. They're not fashion designers, or even stylists. These people shouldn't be in the fashion industry if they couldn't tell a top designer shoe from a Payless shoe. Payless shoes are not well made. I tried shopping there, but the shoes looked smelled like plastic. Maybe they've changed these days, but I'm sure they stepped up the quality and look of their shoes for this experiment. You can't compare a real life walk into Payless vs. a walk into a high end shoe store.
David Argenal welted vs cemented soles, last quality/use of a last, stitching quality, finishing quality, leather quality (genuine vs full grain, different staining processes). There's definitely super high over-the-top markups on designer shoes, but they are of a higher quality. If you like the style, though, and don't care about the quality, go to somewhere like shoeless by all means. I like the message that this 'social experiment' was sending, in that cheap things can be stylish too. However, that doesn't change the fact that the way brands are perceived, as well as the actual quality of the shoes, do play into the market price.
I would go to Payless daily if it looked like that fake store. It’s time for a new design and that one is the way to go. Make everyone feel like they’re in a classy store, getting cheap shoes. I LOVE IT
I’ve been a Payless shopper since I was little it was all my parents could afford. they were cheap l, they got smelly. as I got older I became embarrassed and refused to shop here but now I’m back and been shopping here without shame for 7 years. the quality has def improved when I tell people where I got my knee high boots and how much I paid they are shocked and speechless
How is this possible? Payless shoes are made like crap. Poor materials, poor craftsmenship. If you've ever held a shoe made by a luxury shoemaker, you can tell it's premium. Stitched, not glued. High quality leather, not plastic. These "influencers" clearly don't know what they're talking about.
Yeah. I've been working in retail for about 3yrs now and omg you can really tell when something has been made high quality and the other with cheaper materials. For example cole haan shoes. Ive noticed 3 tiers of quality 1) made with higher quality leather, nailed etcc priced over $120 2) a look alike shoe but made with lower quality leather and glued on sole etc.. Priced under $80. Same exact look just made cheaper. 3) the cheap shit Ross and Marshalls store sells that is laughable at first glance, don't even have to touch it to know its super cheaply made
Thing is that the "influencers" may actually recognize they're cheap. But they also know brands won't want to work with them and they won't get invited anywhere if they actually tell the truth. You'll be hard pressed to find any "influencer" that doesn't do anything but sing a brand's praises. I used to run a fashion blog and initially worked with several brands but they started dropping when they realized I was giving very honest reviews. Brands won't work with people who will point out anything negative. Similarly with Payless, I seriously doubt they'd show anyone who potentially pointed out just how crappy the shoes are. Assuming they even put out crappy shoes...I'd be willing to bet Payless had higher quality one-offs made just for this experiment, which is another thing brands tend to do (you really think Walmart has that perfectly marbled steak at their stores that they show in the ads??). Basically put, so much deception all around.
People are paying for the trust that a name brand will be at a certain Quality that keeps them from having to test out a number of random shoes and waste time in a shoe store that could be spent just about anywhere other than a damn shoe store.
I love how they’re absolutely shocked…Omg!!! Are you telling me that I love spending money so as to represent my socioeconomic status? That’s crazy!!! I seriously had no idea!
@@epoch1174 lol ik im not trying to be mean its the truth i have payless shoes for yrs and they harldy smell and its not the material cause i have jordans also and they the same i take care of my feet and shoes but at the end of the day everyones feet stink no matter the material
Perhaps PAYLESS should change their name to PALESSI? PAYLESS is a terrible name and brand. HERE is WHY... "Of the nearly 400 Payless ShoeSource stores that are closing in the U.S., the most -- 66-will be in Texas, according to a list released by the footwear retailer on Thursday. California is losing 49 stores, New York will have 22 store closures, and 17 Payless stores are closing in Florida, the company announced." SOURCE: MARKETWATCH "Reuters Payless ShoeSource said Tuesday that it has filed for bankruptcy and will immediately close 400 stores in the US and Puerto Rico. ... Payless has been in talks with its lenders for months over a restructuring plan that at one point included closing as many as 1,000 stores, or a quarter of the company's locations." SOURCE: RUETERS If Payless wants to become the SEARS of Shoes then they should carry on, but I can tell you their opportunities are limited with this model. Notice I didn't say they were going to "go out of business". Why not tap all of the market? High-end market with "paylessi deep discounts". This elevates the discount perception. Design is all about perceived value. "PAYLESS is a terrible brand." You can have a profitable business and a terrible brand. A terrible brand works against everything you're working to accomplish.
I have some payless shoes and they are still all together and look good. Those high-end shoes are probably all made in sweatshops anyways. Just bc something is expensive does not make it any better.
Kelly B Yes, just because something is expensive doesn’t mean it will be better. However, if something is better it will be more expensive because it would require more effort and better materials compared to cheaper shoes which is very easily noticeable.
Kelly B yes exactly what I was thinking Payless or Versace probably made by a 10 year old in a sweatshop somewhere in a poor third world country with no child labor laws
AWizardMummyandMartian ImUnique It’s actually true. Gucci products and Acne and etc are all made in Europe and the workers are paid fair wages. That’s why they are known for their quality.
wow. genius. they were dying off and now they’re back in the media, ppl will be talking about them. not just the news, but my peers and i! and ppl are going to want to shop at payless again after hearing about this. GENIUS. the business major jumped out
Payless is genius. I remember when I used to shop there as a kid. I don’t know how the quality of their shoes are now, but back then a shoe from Payless would last me an entire year before I went back to Payless to buy another pair.
People don’t see quality as value, they see a name as a value no ,after the cost. I had my kids watch this to show it doesn’t matter where you shop. Be you!
Duh. It’s not their fault they were conned. Plus being on camera asking what their thoughts are would give them more pressure to be kind in front of a lens to a “new designer” that invited them to an event.
Hi, Mr. Strahan! I'm Amber. Where I live, Payless was on 4th Street that had to be demolished in 2003 by construction workers. As for the one in front of Walmart in the 289 getto, it is the last one to go by May.
It all depends on the shoe, the materials used and the craftsmanship. If you know shoes you can tell if a shoe has leather uppers and soles. Many are handmade. If I pay a lot of money for a pair of shoes it’s going to be a pair that will last with quality craftsmanship.A shoe made like that will last for years because you can bring them to a cobbler and have it re soled and repaired/refurbished for next to nothing. My ex sister in law worked for a cobbler and this is the only worthwhile thing I learned from her lol. They obviously didn’t know the difference between the materials and the craftsmanship. I have shoes from Payless and shoes made by Gucci and Christian Louboutin. If I buy high end then it’s going to be a classic shoe or boot I can wear for the next 20 years with the proper care. Classic leather goods aren’t frumpy either. If it’s a trendy shoe that may be in style for a year or two I visit Payless, Shoe World or even Walmart for that matter. Dillard’s and Macy’s also carry shoes with leather uppers and soles that you can buy for 75%+ off during their end of season sales. I’m not brand loyal but materials and craftsmanship I am. I also shop upscale consignment stores for shoes that can last 20+ years. People don’t take the time to have quality shoes re soled or repaired-even the ones that can be so their loss is my found. Same with handbags. You can’t go by where the shoe is made either. It may say Made in Italy but Asian manufacturers have gotten crafty-they purchase warehouses in Italy, staff it with their own workers and their own materials then stamp the Made in Italy on the shoe or handbag. There’s quality leather goods made by Asian manufacturers as well I just typically don’t spend much on those because it is hard for me to tell the quality of the leather. Anyway, they could have learned a lesson the hard way luckily they got their money back.
I bought a pair of boots from Payless for work years ago. Didn’t take long for the sole to detach from the shoe. Last time I went there. You get what you pay for in most cases.
My mom would also shop@ payless shoes for the whole family! It was affordable footwear that was stylish @THE same time! It's sad to see A lot of the stores close down 😢
Same here, they have some quality shoes at affordable prices. I'll be damned if I pay hundreds of $$$ dollars for a shoes because it has a name-brand logo on it.
My thought is they have to sign a release form in order to show this as a commercial no? That's what makes me wonder if this is for real or not and if it is real why would these people sign off to show how much of a non-expert they are?
@@cetriyasArtnComicsChannel They could have filmed it and asked them afterwards if they wanted to be in the final commercial. I have no idea why they would choose to though.
@@cetriyasArtnComicsChannel Easy, just get them to sign the contract before the shoot that way they cannot refuse aftewards. It's' not like payless needs to preserve relationhips with these influencers.
If the actual store looked like the fake one more people would shop there. It was cleaner and overall just gave a better shopping experience which is one of the reasons high end brands seem better, because their overall customer experience is luxury
Oh so when a dude is licking and sucking them toes after 3 months, he passed the test regardless if they were Payless or Debbie Wingham's diamond-studded heels?
aahhh, consumerism at its finest. i love how baffled they were when they found out the truth. sadly, i doubt these morons will change their "perception" but i hope the experiment speaks to normal people.
Why is this some kind of surprise? "Brand name" means they built a reputation with customers. That's worth something, even if the quality isn't the best, the name is the selling point.
Payless refunded their money but can never refund the “fashion experts” dignity
Phlegethon I was thinking this too. I almost want to feel bad for them - but if they had any real taste they would know better. Sorry not sorry; credibility is earned. And marketing is calculated!
Phlegethon I wouldn’t have refunded shit
@@lovelyMissInna Nobody knows better. You can't know better there's not a single shoe on earth actually worth 1000 dollars but that doesn't stop hundreds of people from spending that. Nobody is credible in the world of fashion because it's a bunch of sheep following trends leading other sheep following trends (that's what payless proved here)
Jrobhard v fair - fashion is completely subjective. I just thought it was really ironic and stupid that people who claim to champion quality and luxury have proven themselves to be just as much of a sheep as anyone else.
😂😂😂😂😂👩💻
Apple did this too, but the prank hasn't ended yet
sneijder023 💀💀
Hahahhaa
can’t wait to get my money refunded
Trainer Grim 😂😂
😂😂
I think Payless should just change their advertising strategy and aesthetic. They should rebrand themselves because the store is so old that people just forget about it.
No, they need to fire their buyers! Payless consistantly has UGLY shoes!
I remember Payless. An employee there stole my mama's card ID. Luckily her bank caught it when there was an out of state purchase. Lol
@@celestekoluria2695 can't blame an entire store for what some asshole did. People do that everywhere
whoops
Wouldn't mind going to payless I'm not so high and mighty that 20$ shoes offend me. It's just it really does smell like feet so badly their I cant stay in the store for too long. And it's always messy and dirty
Shpuldve just opened up palessi as a legitimate luxury brand
Lol
Then they be just like every other "high end" brand who sells shit products for more than what the quality is worth.
@@anniedotson1165 but they are making money so why does it matter
i agree
supreme
They may have just saved their business. Genius move.
Indeed. I'm waiting to see how well this move pays off for them.
Payless is not going anyplace if u need cute shoes for less
A.N.A no pun intended 😂😂
It mostly shows how superficial people are and only care about brand names!
I saw another video where a guy said he may check out payless now. They may expand their customer base.
Payless needs to promote the marketer behind this
I'm saying! This was a GENIUS marketing experiment
They hired an ad agency
no they don't. they paid for it.
The marketer shot himself/herself in the foot because this is the crux of marketing, developing a brand. Soon the slippery slope will prove brands useless to the consumer eye and all the hard work the brand took into developing products will be imitated by knock offs. The term brand is more than a company, it is a reflection of an entity (e,g. Country)
Did ad agency just redo an old Folgers coffee commercial czcams.com/video/CxigbiEEOkk/video.html
Water from sink: free
Le aQua di le montané: 500$
Oooh sounds European! I must buy it right now!
Technically it's not free.
lmfao
XD
It'd be so hilarious if they didn't get their refunds lol
they got s full refund plus free shoes
IvanPlayStation4LiFe we know that’s why they commented what they commented
What??? People are surprised that rich people buy BRANDS and not the actual product???
Dizkover Fr 😂😂
Yeah except it's not a real brand, nobody has heard of it and no rich people bought a pair that day.
Lmao
Rich people don't buy brand names. It's the poor people who buy brand name stuff to look rich.
Its the same thing with beats by dre,
They should redesign the Payless stores to look like that
Basic store designs equal less overhead. Less overhead helps keep prices lower.
An upscale design like that may look great but it wouldn't exactly make sense with how much Payless charges for its products.
Aaron Newell- Tutu clearly people buy products based on how boujiee the brand may seem so buy changing their appearance they may draw in a bigger crowd.
They can't afford it. That's why they still haven't remodeled all their older-looking stores. I used to work there for many years.
Fr!! Look high end and get more people
LMFAOOO “Met Gala dinner” sis who are you????😂😂😂😂
Payless could be smart and use Palessi’s shoes at those low prices and establish themselves as an H&M or Zara for shoes
The customers money was refunded, however their know it allness, taste, and credibility remains highly questionable.........
They should have kept these dumb asses 💰
Lol this is why I don’t follow ‘fashion’. They’re more fun to laugh at whilst I do my own damn thing
Rare Breed
You can still have good taste and like expensive things.
😂👏👍👌
You could see their faces
A true fashion designer would know good quality. These influencers don’t know shit
There actors
Where actors ??? @@esmeraldacontreraslanuevad7779
@@donngreg2541 it's obviously
Such idiots.
@@donngreg2541 I see what you did there, although maybe Esmerelda doesn't, lol!
"I could probably wear this to a met gala dinner" lol
Wow, this was pretentious, embarrassing yet hilarious. These so called fashion "experts" claim to know premium quality while flaunting their credentials to validate their knowledge and stroke their egos.
The fact they thought Payless was high fashion only proves how little they know and how big a joke the fashion industry can be. The look on their faces after being told the truth was priceless. Good on Payless on changing perception.
Payless trolling fashion experts lol
Payless shouldnt have given them a cent back and just said "see ya later suckers!"
James Stewart I see what you mean, but it’s a legal issue. They can’t promote a fake store name and raise their margins to 1800%. Its illegal. But if they changed the name to Payless and charged that, they can charge whatever they want.
@@elijahojo2549 was it illegal to have Negros be 3/5 of humans?
GDMHification what does that have to do with me?? Lol I’m confused?? Do you think I am black??? Lol I’m certainly not. But it’s ok, why respond to ignorance when the next response will be even more ignorant?? But to answer your question, no, it wasn’t illegal. But eventually the passed a law stating that you can’t sell them for 3/5 a person. Considering your asking me, you’re either jumping to conclusions, don’t have google, are being sarcastic, or all 3. Good day!
Elijah ojo none of the above just asking questions about the law shalom. ... somebody did jump to conclusions...
GDMHification I definetly stated all of your faults..... and I clearly closed your mouth. And how is me asking a question jumping to conclusions?? Last time I checked, jumping to conclusions didn’t require questions.
0:39 “for me to experience this as an Italian Designer it’s amazing “ lmaoo
THE definition of "pompous"
He looks like a Mexican
Designer from other countries: 😑
Designer from Italy 😮😎✨
i wanna know what the hell he designs.
Nah he definitely not Italian he 🧢 in
Says a lot about the credibility (or lack thereof) of these "online influencers" and self-titled "intenet gurus". 99% of them are just walking, talking salespeople - no different than the store attendants you'd find in a shopping mall.
They just advertise those “luxury” products and get more people to buy them
Sad that the message is just going to go over soo many peoples heads
I know. They’re just so caught up on what’s on the pretty display.
👏👏👏
The message is to mindlessly buy overpriced made in China trash and go home thinking you got a good deal because it was cheap.
I think people got the message, they jus don’t care.
Sam got kicks duuuhhh, welcome to Society if you never got the formal introduction😂
They should have just kept Palessi and made that 1800% profit on the shoes they sold!
Stephen Mason That’s called “fraud” and it’s illegal. Also the marketing behind this Is genius, Payless is going to have such a big sales boost due to this campaign that the 1300% profit from one fake store is not comparable
@@codename9824 how the fuck is that fraud. They own the appereal. They own payless. They can remarket them as whatever they want.
Mirio Togata Yes, but then the sales would drop again. It’s better to use it as a PR stunt instead.
@@codename9824 they own and create the apparel, they can have any mark up price they want on it.. it isnt fraud... it is exactly the same as what Gucci, Louis Vuitton, balenciaga, burberry, nike and adidas do, it only costs them around $4 to make each product,yet they sell for thousands
Code Name thats not fraud, as someone said below certain products only cost a few dollars to make and get sold for thousands. If Payless brought up they prices and someone bought it like a dumbass thats they fault.
He who wishes to decieve will always find someone who will allow himself to be decieved.
- Machiavelli
It would have been better if they got actual fashion experts and not social media influencers. I once saw a piece on a canadian news channel where they had an expert evaluate luxury brands vs their outlet counterparts and the expert was able to spot the outlet version everytime by looking at the craftmanship. I would have loved to see payless fool someone like that.
They should keep the store like that
There are stores like this all around us
rcav Palos should upgrade their look. The design is still set in the 70s style.
rcav if they making money that way with store looking like that they should kept it
@@BENYEET😂 girl you know you have a better option buying from some other store
I've been experimenting with Payless for years. I always wear cute outfits & top them off with Payless booties or knee high boots. I enjoy all my compliments!
enjoy getting foot pain loser !
lord geoffrey shut the fuck up.
@@bigdaddy9334 that girl aint gonna date you calm down
@@lordgeoffrey78 true, but no need to be a dick
nastypupp I've been buying shoes at Payless for years too and do always get complimented on them- people are always shocked I found them there.
You do have to be extra careful to make sure they are comfortable though....
Who ever the person in the ad agency was that first pitched this idea should be recognized.
Yeah recognized as a waste of money.
😂😂😂...and that’s why I don’t care how much it cost. if I like it and it’s only 10 bucks, I consider it as a win win!
this is hilarious and so genius of Payless to do
yeezys look like some payless shoes
C MACK people like to spend💰on shoes and clothes that look like shit😗
Yeezys look like prison slippers crossed with clown shoes.
That's an insult to payless!!
Vanessa Costa 😂😂
No, Payless’ sneakers (1:30 mark) favor Louis Vuitton’s Archlight sneaker that retails for upwards of $1,090.00 (us.louisvuitton.com/eng-us/products/lv-archlight-sneaker-nvprod1090066v?campaign=sem_GG-US-ENG-EC-SHOP-OTHE&campaign=sem_GG-US-ENG-EC-SHOP-OTHE-BRA-HOLIDAY-Mob-Tab&gclid=Cj0KCQiAoo7gBRDuARIsANeJKUaUo1gbZkUEAmUmHciIlWljGuGQ_wH_4aWI5F3iM25jXbnOk9A-1Z8aAkWeEALw_wcB).
#Palessi costumer since the 1980s! & still going strong. 🙌🏽😉☺️👠👡👢👞🥾👟
Morena G. lol
-Burger- -Angel- hahaha just keeping it real. 😬☺️😉
Same
Morena G.
Right. They have nice shoe. Hopefully they won't get any higher do to this.
Kelly Rae well if they stand firm behind the store name “Payless” they won’t. They better not! 😬 I was also thing the same thing as well. But I don’t think they will. 😉
Online influencers, as in people who were not skilled enough to get any other decent job.
They're really just glorified sales people. Nothing wrong with that
After those "Fashion designers" took their instagram pictures, they planned to return it anyways lol
they could have just stuck with it and became an official "fashionable" brand and make big time money considering how big of a turn out the Fake shop had... like $20k in sales on the first hour of opening
I mean if they want to stick to their niche then this doesnt matter
Maybe they’re trying to prove a point instead of being greedy.
Key word here is influencers. They're not fashion designers, or even stylists. These people shouldn't be in the fashion industry if they couldn't tell a top designer shoe from a Payless shoe. Payless shoes are not well made. I tried shopping there, but the shoes looked smelled like plastic. Maybe they've changed these days, but I'm sure they stepped up the quality and look of their shoes for this experiment. You can't compare a real life walk into Payless vs. a walk into a high end shoe store.
Define "quality"
It really depends on the shoe, but when it comes to sneakers you should know off the bat they are cheap
Did we watch the same video question the guy said he was an Italian designer
David Argenal welted vs cemented soles, last quality/use of a last, stitching quality, finishing quality, leather quality (genuine vs full grain, different staining processes). There's definitely super high over-the-top markups on designer shoes, but they are of a higher quality. If you like the style, though, and don't care about the quality, go to somewhere like shoeless by all means. I like the message that this 'social experiment' was sending, in that cheap things can be stylish too. However, that doesn't change the fact that the way brands are perceived, as well as the actual quality of the shoes, do play into the market price.
@@MrThe1234guy
Italian according to his 23 and me
And designer because he has a certificate from Groupon.
I would go to Payless daily if it looked like that fake store. It’s time for a new design and that one is the way to go. Make everyone feel like they’re in a classy store, getting cheap shoes. I LOVE IT
I’ve been a Payless shopper since I was little it was all my parents could afford. they were cheap l, they got smelly. as I got older I became embarrassed and refused to shop here but now I’m back and been shopping here without shame for 7 years. the quality has def improved when I tell people where I got my knee high boots and how much I paid they are shocked and speechless
😂😂😂😂 my favorite part is the “ influencers” giving their opinions, oh is quality! Now you know they are full of it.
Its possible that the shoes are quality shoes (at a cheap price). That's the point!
Privileged rich LA people that dont know what normal life is, in a closed bubble. These folks are lost and its sad, so damn sad
It seems like they don't appreciate the small things in life. I have no shame shopping at Payless.
Us broke and cheap ppl been knowing this 😂😂 Payless is one of the 1st stores that pop in my mind when I am shopping for shoes/boots 🤷🏾♀️
Why give these wealthy people free shoes and not the people who shop their regularly
Because they participated? Also, that's not how keeping up a business works. Of course they're not going to always give people free items...
To avoid lawsuits most likely.
How is this possible? Payless shoes are made like crap. Poor materials, poor craftsmenship. If you've ever held a shoe made by a luxury shoemaker, you can tell it's premium. Stitched, not glued. High quality leather, not plastic. These "influencers" clearly don't know what they're talking about.
Its the same thing as when a few years ago these guys snuck in McDonald's to a food critic convention and everyone says some of the best food ever
PrecisionAcc my first pair of shoes from Payless lost the soles within the first day of wearing them
Yeah. I've been working in retail for about 3yrs now and omg you can really tell when something has been made high quality and the other with cheaper materials.
For example cole haan shoes.
Ive noticed 3 tiers of quality
1) made with higher quality leather, nailed etcc priced over $120
2) a look alike shoe but made with lower quality leather and glued on sole etc.. Priced under $80. Same exact look just made cheaper.
3) the cheap shit Ross and Marshalls store sells that is laughable at first glance, don't even have to touch it to know its super cheaply made
You seem like the kind of person that would pay $600 for some shoes
Thing is that the "influencers" may actually recognize they're cheap. But they also know brands won't want to work with them and they won't get invited anywhere if they actually tell the truth. You'll be hard pressed to find any "influencer" that doesn't do anything but sing a brand's praises. I used to run a fashion blog and initially worked with several brands but they started dropping when they realized I was giving very honest reviews. Brands won't work with people who will point out anything negative. Similarly with Payless, I seriously doubt they'd show anyone who potentially pointed out just how crappy the shoes are. Assuming they even put out crappy shoes...I'd be willing to bet Payless had higher quality one-offs made just for this experiment, which is another thing brands tend to do (you really think Walmart has that perfectly marbled steak at their stores that they show in the ads??). Basically put, so much deception all around.
People are paying for the trust that a name brand will be at a certain Quality that keeps them from having to test out a number of random shoes and waste time in a shoe store that could be spent just about anywhere other than a damn shoe store.
Decided to wear cheap but well made and good looking things last year. Still getting good complements and my bank balance stays healthy!
I love how they’re absolutely shocked…Omg!!! Are you telling me that I love spending money so as to represent my socioeconomic status? That’s crazy!!! I seriously had no idea!
Christian Siriano has items at PAYLESS, Nordstrom, & NEIMAN MARCUS
I use to work for Payless those shoes are made with cheap materials after 2 days your feet would smell
That is true because my parents use to buy me shoes there as a kid and I hated them for that reason
I have Payless heels that have lasted me 5 years and are still going strong.
Lol y'all dumb no matter wat material of shoe u buy its ur stanky ass feet that's causing the smell😂😂😂#facereality don't blame the shoe...
Nick Rodriguez LOL
@@epoch1174 lol ik im not trying to be mean its the truth i have payless shoes for yrs and they harldy smell and its not the material cause i have jordans also and they the same i take care of my feet and shoes but at the end of the day everyones feet stink no matter the material
Love this! People care about name brands too much and those "fashion influencers" are so fake! Glad they got called out for once! Go Payless!
This is amazing. Payless had to do this. Quality doesn't come with quantity
Perhaps PAYLESS should change their name to PALESSI?
PAYLESS is a terrible name and brand.
HERE is WHY...
"Of the nearly 400 Payless ShoeSource stores that are closing in the U.S., the most -- 66-will be in Texas, according to a list released by the footwear retailer on Thursday. California is losing 49 stores, New York will have 22 store closures, and 17 Payless stores are closing in Florida, the company announced."
SOURCE: MARKETWATCH
"Reuters Payless ShoeSource said Tuesday that it has filed for bankruptcy and will immediately close 400 stores in the US and Puerto Rico. ... Payless has been in talks with its lenders for months over a restructuring plan that at one point included closing as many as 1,000 stores, or a quarter of the company's locations."
SOURCE: RUETERS
If Payless wants to become the SEARS of Shoes then they should carry on, but I can tell you their opportunities are limited with this model. Notice I didn't say they were going to "go out of business". Why not tap all of the market? High-end market with "paylessi deep discounts". This elevates the discount perception. Design is all about perceived value. "PAYLESS is a terrible brand." You can have a profitable business and a terrible brand. A terrible brand works against everything you're working to accomplish.
Exactly.... why name a big brand payless.... it has a very unsophisticated name
Bonbon C because you pay less for shoes?
Bonbon C they named it that so that when people saw the name they would immediately know that they would pay less and could save money
GET2222 You’re obviously an idiot/child🤦🏻♀️
Bonbon C R/whoosh.
I have some payless shoes and they are still all together and look good. Those high-end shoes are probably all made in sweatshops anyways. Just bc something is expensive does not make it any better.
Kelly B Yes, just because something is expensive doesn’t mean it will be better. However, if something is better it will be more expensive because it would require more effort and better materials compared to cheaper shoes which is very easily noticeable.
Kelly B yes exactly what I was thinking Payless or Versace probably made by a 10 year old in a sweatshop somewhere in a poor third world country with no child labor laws
devilred1971 designer brand products are made in European countries and workers have livable wages lol dumbass
@@pmwaffle9348 lol not all.
AWizardMummyandMartian ImUnique It’s actually true. Gucci products and Acne and etc are all made in Europe and the workers are paid fair wages. That’s why they are known for their quality.
wow. genius. they were dying off and now they’re back in the media, ppl will be talking about them. not just the news, but my peers and i! and ppl are going to want to shop at payless again after hearing about this. GENIUS. the business major jumped out
I love that I can still quote this for my class research.
Credibility out the window for these “fashion influencers”
Honestly i'm not surprised that these fashion people got fooled, they think with their money and not their mind
Smart move Payless!!! 👌👠🥿👟👡👢 that experiment proves that not always you have to pay more to get nice things!
Payless is genius. I remember when I used to shop there as a kid. I don’t know how the quality of their shoes are now, but back then a shoe from Payless would last me an entire year before I went back to Payless to buy another pair.
Starbucks did this in coffee industry. Kudos to Michel Shults 🙌
I love Payless, been wearing shoes from there since I was born 😊
Their flex ballet flats are my favorites! I own 5 pairs in different colors.
Look where they did the experiment. Many everyday workers, on a budget, would NEVER have been convinced to buy at those prices.
Usually brand name shit has better/higher quality. Sometimes it's trash either way. 🤷♀️
I buy name brand name shoes at thrift stores. I spent $7 for a $150 pair of Keens that had never been worn and still had the tags.
This was absolutely amazing.
People don’t see quality as value, they see a name as a value no ,after the cost. I had my kids watch this to show it doesn’t matter where you shop. Be you!
What’s crazy is fashion is about the item it’s how you wear and work the item. The secret to being fashionable? Confidence!
This is brilliant! Show’s you how stupid these social media bloggers and influencers really are.
This is what De Beers did to make you pay more money for a diamond.
The power of marketing and advertising! Wow!
Love this on so many levels
They should make it a permanent brand
So if you put walmart shirts in a gucci store rich people will actually buy it??........interesting 😐
Walmart shirts are better gucci shirts nowadays we got anyway, it looks like something a fun fair clown would wear
They just proved that the words "Fashion" and "expert" cannot belong in the same sentence.
The quality of name brands becomes apparent after using it for 6 months
I like seeing this, all I knew growing up was Payless and Kmart stuff. Fashion snobs got taken good.
lol
Duh. It’s not their fault they were conned. Plus being on camera asking what their thoughts are would give them more pressure to be kind in front of a lens to a “new designer” that invited them to an event.
If they knew theyre material and designs theybwouldnof caught on to it
Hi, Mr. Strahan! I'm Amber. Where I live, Payless was on 4th Street that had to be demolished in 2003 by construction workers. As for the one in front of Walmart in the 289 getto, it is the last one to go by May.
This tells you how many superficial people are just caring for the look,
Only pair of Payless shoes I got broke in less than a month. They weren't good shoes at all.
It all depends on the shoe, the materials used and the craftsmanship. If you know shoes you can tell if a shoe has leather uppers and soles. Many are handmade. If I pay a lot of money for a pair of shoes it’s going to be a pair that will last with quality craftsmanship.A shoe made like that will last for years because you can bring them to a cobbler and have it re soled and repaired/refurbished for next to nothing. My ex sister in law worked for a cobbler and this is the only worthwhile thing I learned from her lol. They obviously didn’t know the difference between the materials and the craftsmanship. I have shoes from Payless and shoes made by Gucci and Christian Louboutin. If I buy high end then it’s going to be a classic shoe or boot I can wear for the next 20 years with the proper care. Classic leather goods aren’t frumpy either. If it’s a trendy shoe that may be in style for a year or two I visit Payless, Shoe World or even Walmart for that matter. Dillard’s and Macy’s also carry shoes with leather uppers and soles that you can buy for 75%+ off during their end of season sales. I’m not brand loyal but materials and craftsmanship I am. I also shop upscale consignment stores for shoes that can last 20+ years. People don’t take the time to have quality shoes re soled or repaired-even the ones that can be so their loss is my found. Same with handbags. You can’t go by where the shoe is made either. It may say Made in Italy but Asian manufacturers have gotten crafty-they purchase warehouses in Italy, staff it with their own workers and their own materials then stamp the Made in Italy on the shoe or handbag. There’s quality leather goods made by Asian manufacturers as well I just typically don’t spend much on those because it is hard for me to tell the quality of the leather. Anyway, they could have learned a lesson the hard way luckily they got their money back.
This comment deserves top
I bought a pair of boots from Payless for work years ago. Didn’t take long for the sole to detach from the shoe.
Last time I went there. You get what you pay for in most cases.
My mom would also shop@ payless shoes for the whole family! It was affordable footwear that was stylish @THE same time! It's sad to see A lot of the stores close down 😢
PH Payless is honestly pretty good, I bought business shoes there for like 2000 Php(about 40 bucks) and it lasted me 2 years...
Same here, they have some quality shoes at affordable prices. I'll be damned if I pay hundreds of $$$ dollars for a shoes because it has a name-brand logo on it.
we bought our sons' shoes from payless. and it looks pretty good!
Anytime I've gotten shoes from there they've fallen apart after only a couple months but I'll admit that the prices are pretty good.
I bought shoes that fell apart there after 2 months. The soles came off. Never again
@@violetverdict3760 true 😂 some of this comments look fishy like if they were paying their workers to comment positive comments of there stuff
But the real question is... are these so called “influencers” REAL??!
They could be artists hired by Payless itself, but hey what do I know..
My thought is they have to sign a release form in order to show this as a commercial no? That's what makes me wonder if this is for real or not and if it is real why would these people sign off to show how much of a non-expert they are?
cetriya's Art n Comics Channel it’s not a commercial.
Sneaky! I bet you're right.
@@cetriyasArtnComicsChannel They could have filmed it and asked them afterwards if they wanted to be in the final commercial. I have no idea why they would choose to though.
@@cetriyasArtnComicsChannel Easy, just get them to sign the contract before the shoot that way they cannot refuse aftewards. It's' not like payless needs to preserve relationhips with these influencers.
They needed an experiment to realize this
Whoever came up with this idea needs a promotion
Time to start re-branding Dollar Store stuff !!!
...oh, payless already does 😂...
You feed that mutt ol'roy? 50lbs bag for 8.99
@@neanam
WHATEVER.
Neighbor kids are Free. And come with lunch money 🤣...
@@My-Pal-Hal lolz
No, the point is that's what high end fashion designers do!
Expensive sneakers: 645 dollars
Inexpensive sneakers: 35 **bucks**
If the actual store looked like the fake one more people would shop there. It was cleaner and overall just gave a better shopping experience which is one of the reasons high end brands seem better, because their overall customer experience is luxury
I love how everyone acts like they never got fooled and are just ranting about these people’s “stupidity”
The whole thing was fake, including the "customers" who bought the shoes.
@Jeremy Dailey Irony, nice touch. Gimme your address so I can send you a yellow ribbon.
@@kevinseveneleven oooh can it be purple instead
Damn how did you know? Any evidence?
Payless might have pretty shoes however, they make your feet stink and they only last 3 months
Not always.
Pretty shoes? Are you on crack they are god awful
@@ih8angel 😂
kenyap101. your feet stink because you don't wash them, don't blame payless for that.
Oh so when a dude is licking and sucking them toes after 3 months, he passed the test regardless if they were Payless or Debbie Wingham's diamond-studded heels?
Hate or like the store, you’ve got to admit that was a good business move.
I ACTUALLY LOVE THIS
This is the funniest most rewarding video I've seen in 2019. Even better than Soulja Boy👍
aahhh, consumerism at its finest. i love how baffled they were when they found out the truth. sadly, i doubt these morons will change their "perception" but i hope the experiment speaks to normal people.
The creditability of these "online fashion experts" just went down the drain. 😂😂😂
Why is this some kind of surprise? "Brand name" means they built a reputation with customers. That's worth something, even if the quality isn't the best, the name is the selling point.
I buy heels and sandals from Payless very cute and good quality
Genius
Yesss
like number 4
This was incredible!
I love genius marketing strategies!!