The Future of Digital Marketing Will Surprise You
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- čas přidán 9. 07. 2024
- Don't try to go viral, post COVID what you're going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it's also going to increase our competitive digital marketing as well. Focus on what you're naturally better at because that's what you'll enjoy and just double down on and be the best person at that one thing.
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Today I wanted to talk to you guys about the future of digital marketing. Where's my size. All right, as you guys can see and the future is not what you think, but don't worry not everything has to be grim there is some good news as well.
How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone's doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don't you guys.
So there's a lot of things that are changing. What happened to Google's revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It's probably going to go up.
They'll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement?
So during a recession, if you still spend a dollar on Google and you make $2 do you think you're going to slow down because it's a recession? No, it doesn't matter if it's a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it's profitable, including all your other costs you're going to keep spending as much money as you can. And that's what you'll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions.
Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google.
Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don't have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other.
Average number of social shares per post, it's been continually declining. What do you think is going to happen in the future? You think it's going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that's the reality of it.
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• The Future of Digital ...
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Great quote "You don't make money by making money, you make money by helping people solve their problems" - This quote is so important for companies that forget what their main purpose is.
Love that :)
You don't drink water by drinking water. You drink water by giving your water to your employer 😂
Why in the hell did the CZcams Algo send me here. I'm not in this field
LOVE hearing you work from bed! Lol - I'm disabled and often must work from bed. Good to know that someone in the 'big leagues' is often working from bed and still 'made it'. Thanks
Working from bed is great :) Thanks for watching, friend!
@@neilpatel I am happy that you respond. Simple things brings more joy
Hi
Neil is definitely the Master of the Game! Digital Marketing is one of the fastest growing career for 2022 and it really helps with the new age companies to market themselves. Coming from a Digital Marketing agency myself I find these kind of videos very helpful to keep myself updated. We create Digital Marketing videos on topics specific for "Small Business Owners" in our youtube channel to learn and implement from our Tips. Thanks for the constant learning Neil.
You're very welcome. :)
Neil - thank you for sharing. I took a screenshot of the top 10 keywords to skyrocket CTR, glad to see “how to” on there.
Nice work!
Thanks for the overview. I am loving your work!
Glad you're liking it :)
Thanks for sharing, doubling down on what you're good at is a great tip.
Glad it was helpful!
honestly, I just love how matter of fact you are !! it's awesome , thank you brotha !!
You're very welcome.
That´s my comment Neil: very good ! Tks for sharing .
Many thanks!
Ooh yes!
Personalization is the new conversation rate optimization.
That hit home, and it's something that we do a lot of within our membership sites and our clients' sites.
That's awesome :)
I just found your channel randomly and after watching your one video , I gone through your playlist and realised that I FOUND TREASURE
That's awesome!
Drinking water first thing in the morning and throughout the day has changed my life
So key :)
Thanks for the video much appreciated. Question... when you give this type of advice, does your own marketing company adjust to make these changes for the existing clients and new clients?.. or do you continue to use your older methods with your existing clients and test new ideas with your new clients ?
We always stay up to date with the latest trends :) It's important to stay relevant.
$856.millillon CRO see actulity
Wow I have learnt so much from you Neil. Thanks for your time and sharing your knowledge and helping us. God bless you
Very welcome :)
Excellent, Neil... thanks a TON.
You're very welcome.
Question:
I have a brand/business which is about producing and selling sustainable farm raised products. Selling actual physical food products.
I also have a digital course under my namesake that teaches people how to produce and market their farm products and how to have a successful farm. Should i combine these 2 brands on social media or website for a stronger presence/authority? Or keep them separate and just do the teaching digital aspect under my personal name since it is 2 different customer avatars that I am after, farmers vs. food buyers?
Yes I would combine them so that your selling site gets the SEO juice from the course :)
We love what you are doing here, Neil! Thanks for always being there to offer us good advice. Happy Holidays!
Happy holidays!
Neil, Thanks for the information on Future of Marketing. First Time I noticed that in youtube probably you are the only person to have replied /addresses to all the comments. Great Followup by you.
Great lesson in replying comments patiently.
I do my best to respond to all comments :) I like hearing what you guys have to say!
I found it so creative and interesting 😀😀 love the Digital Marketing 💗
Glad to hear it :)
By end of Introduction I was subscribed. Thank You 🙏🏽
Thanks for subbing!
Thanks Neil! Great information as always, although I must say that the fact that you respond to all the comments is mind blowing! Or is it for the algo? :) either way - thank you!
I try my best to response to my comments :) I like hearing what my audience has to say.
@@neilpatel all jokes aside, it is greatly appreciated! Not sure how you don't have 10x the subscribers than you already do!
Thanks for sharing. I appreciate all of your step's. It's help me a lot to improve my marketing carrier.
Great to hear!
You are the king of helping people out! 🙏
I do my best :)
Dropping some serious value here bro!
Thanks, my friend :)
Thank you for this tutorial, I'm French but I follow you very well, and I'm getting ahead of myself I haven't created a blog yet but I'm testing different scenarios I also have a youtube channel and I'm using the free ool which is already helping me a lot in order to position myself on low competition keywords to learn and then move on to paying once I've mastered the tool
You can do it! Keep hustling :)
@@neilpatel thanks you mucth appréciate your support have à good day
@@ggunzwebmarketing +44 7955 767275.. Let us chat please
Awesome Content & incredible insights from Neil Patel; Thank You so much..
Glad you enjoyed it!
Thank you Neil, i believe that the future of digital marketing is really explained here with numbers.
Hope so!
Neil... you are the bomb! I have learnt a whole lot from your videos.
Thanks so much :)
This is brilliant! Thank you - I'm just starting out on this journey
You got this!
Great Value! thank you.
My pleasure!
Hello Neil,
Before 5-6 days I started facing a problem in which when I index a URL on Google and after some hours it gets removed from google then after a day it gets re-indexed but not visible on any position on Google.
When I index it the first time the article gets a Great Position and after re-index, it does not get any position.
Can anyone help me, Please
With new posts sometimes you just need to give them some time to settle in the SERPs.
This channel is amazing for small businesses and entrepreneur!
Thank you! :)
I've learned an educational words from you Neil thanks a lot
Glad to hear that!
Very insightful, thanks for sharing!
Glad it was helpful!
Hi Neil. Great talk thanks for sharing. It makes a lot of sense that CRO will be big as traffic gets more expensive.
Glad to share it :)
I think if you're talking about the future, you need to mention cookie depreciation, the subsequently built autheticated solutions (i.e. ATS) (which dont work by the way), the growth of OTT. Also- attribution methods; Privacy changes are going to be so many changes to attribution and thus reallocation of paid media dollars, getting a fundamental understanding of such should be priority #1 for digital marketers. At least for med. to large sized businesses.
Great points :) I have talked about that in other blog posts as well!
A decent enlightening post that you have shared and appreciate your work for sharing the data. I value your endeavors and all the best. Praise your work and continue sharing your data.
Much appreciated!
That's soo good to have this info from my personal favourite and one of the best digital marketer in the world "Neil Patel" 💎❤
You're too kind :) Thank you!
Thanks for insights..
Building relationships online, and allowing your brand to find personal affiliation with its target markets is increasingly important in today’s world. With the potential to reach an almost infinite range of audiences both nationally and globally, digital marketing can build and nurture relationships, achieve high levels of penetration, foster engagement and in doing so, attract the online traffic your business needs.
Couldn't agree more :) Well said!
So does that mean that Digital marketing will be for the long term and the industry will keep growing up in the future?
Great insights. Really helpful. Looking forward to see more content on CRO. Thanks
More to come!
I appreciate this video. Thank you so much Neil🙂
My pleasure!
There are 3 kinds of people, I decide which one I want to be...
Hey Neil, you are the best mentor in the world. Love From India.
Thank you, friend :)
Useful! The explanation was great. I had a great learning experience. Thanks for such a really useful resource. Keep sharing such amazing information.
Thank you for watching :)
I'm a software engineer, I want to learn things in digital marketing and so landed on this video. Valuable and good content 👌. Just new thing was the tools you use. It would have been great if you could list it down in description box below.
Thank you Neil I'm learning 🙏
Here you go :) neilpatel.com/blog/10-online-marketing-tools-thatll-accelerate-growth-of-a-new-business/
@@neilpatel This is perfect Neil. Thanks a million
Excellent video, it really encouraged me.
I'm so happy to hear it!
Great information and worth watching!
Glad you think so!
Digital marketing is one of the selling courses
You are aweseom Niel, 28 minutes passed without a blink
Thank you! :)
Hi Neil. I learned a lot from this video. Thank you so much. By any chance do you have a link to all the free tools you mentioned in this video? I have never used any of them before and realised what I was missing
I don't have the links on hand! Just search them on Google :) Th Ubersuggest link is in the description.
@@neilpatel Thanks
Amazing insights!
Glad you think so!
This was great!
Thanks :)
Very valuable information Neil. Thanks a lot
My pleasure!
The word Mt.Everest, Nepal, Sherpas made me and my country feel proud. Love from Nepal.
Thank you! :)
Awesome tips!
Glad you like them!
Amazing as always
Thanks again!
A great video and exceptional great content. Well-described information and helpful. Thank you so much for sharing this. I will surely share this blog with my friends.
Glad it was helpful!
Very cool insights Neil Patel, thanks for sharing
My pleasure!
Interesting!
Hi Neil
Great to hear yet another amazing speech.
I fully agree with you about the comments we get and return. Yes our value added comments can do wonders to our site. I have posted an article on this subject Power of blog comments on my site. Thanks for sharing such a lot of information at one go!
Keep it up.
Keep sharing.
With All good wishes from Philipscom Associates Secunderabad, India.
Happy to help :)
thank you for sharing.
My pleasure
Which One is better for getting Backlinks?
Creating a particular section in blog for Free Infographics or adding infographics in the blogpost
Add in blog posts :)
Man you're a very good speaker
Thank you! :)
Good stuff Neil! Thank you!
Of course, Mario :)
Following you since I think 3 years now, this video seemed like the summary of the Affiliate World Asia talk from 2016...
That was a really great conference too.... :)
I'm glad you liked it :)
yeah i ticked when correlate was showed
Hi Niel, Great information with stats
Glad it was helpful!
Fantastic Brasil here 🚀🚀
Thanks for watching :)
I wonder if product tours can be made into service tours... e.g. for wedding photography. Perhaps a cinematic BTS video on the contact or about me page, or some other page? Reviews are alread at the bottom of a few pages, and it would seem too salesy to start inserting them not at the bottom of some page
You know what's best for your site :) Test with different strategies and see what works best.
Awesome job Neil
Thanks 👍
thanks for your interesting delivery
My pleasure
Great video with lots of knowledge regarding the future direction of Marketing.
Glad it was helpful!
Thank you for your content Neil. Can it be a good strategy to have many languages' contents on a single channel?
I recommend having separate channels for different languages :)
@@neilpatel Thank you
Wow love this . ♥️🙏
Thank you 🙌
Excellent conference, and very clear for a person, who is old and not into marketing. Neil, is there any service to promote a single photographer, who is too old to learn on new marketing strategies? Thanks for all the usuful information given here! Best from Uruguay.
You can hire a freelancer who can help run ads for you :)
Neil you are truly an expert. I'm new to semrush. My audit shoes 226 issues. Ok so where can I find help on how to fix the broken links 😔 when I click on them they work. Something is definitely broken as I'm getting a ridiculous 20 visits a day on my website without a damn sale the last few weeks. Massive loss of income and I don't know what's changed. Can you suggest a step in the right direction? I would be so grateful
Hmm.. that's interesting. Check these posts out! I hope they help.
neilpatel.com/wp-content/uploads/2016/05/259-Don%E2%80%99t-Let-it-Rot-5-Strategies-to-Leverage-Broken-Links.pdf
neilpatel.com/blog/dont-let-it-rot-5-strategies-to-leverage-broken-links/
so google now does not penalize duplicate content ? like, one article I have posted on medium, can I post the same on my blogger ? I dont think You are saying this.
Correct. Though it's not good practice, I recommend writing unique content.
Very Interesting Neil as always. Also, where or how do you get these stats?
Through research and studies done by either my team or other businesses :)
You are a nice person man...
Thank you!
Loved it
Thanks :)
Thanks Neil
You're very welcome.
Digital marketing is pretty interesting and we believe that this content is worth sharing.
Thank you! :)
Hey Neil, thanks for the much contentful video. I am an analyst and where do you get the data? I am asking because few companies reach out to me, asking for detailed information about their core industry. If you can provide a way/method to collect data, that would be great. Thanks in advance.
I use aggregate data from Ubersuggest as well as getting data from studies online :)
@@neilpatel what kind of studies?
Great advice.
Thank you!
Sir, do we need multiple blog or single blog is enough for earning?
Single can work, but of course having multiple can work too
Love from Uzbekistan!
Thank you! :)
Is a programming language needed? Which one would you recommend?
No it's not, but it can be helpful to know. Python is a popular one.
This is awesome Neil...thanks a Million for sharing knowledge. Appreciate it :)
My pleasure!
You present well without he super animation of some over excited sellers ...you make it all simple ...helps a lot
I appreciate that!
I am commenting :) great content Neil.
Glad you like it :)
Amazing sir , very informative for all the digital marketers and learner .
Thanks and welcome :)
love it :)
I'm glad!
I love this video and I’m not even half way through
Awesome! :)
Now I understood why Neil is replying to all comments.HaHa. you are a genius, this is really useful.
I try :)
thanks for sharing
My pleasure
I am started learning digital marketing.. You are my idol
I'm honored :)
@@neilpatel sir how to become a great marketer like you??
Love that you still have an old iPhone, Neil! Recent research found that wealthy people use iPhones and hold onto their iPhones longer. I have a 7. What's yours?
I'm not sure but it still has the home button ;)
Great video good insights
Much appreciated
Thanks brother
Welcome :)
💕💓
:)
Thank you.
You bet!