The Future of Digital Marketing According to Neil Patel
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- čas přidán 19. 07. 2019
- Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.
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[00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
[01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
[02:40] I see every single side of marketing.
[03:20] There are at least a billion blogs on the Internet.
[03:30] Do we honestly need this many blogs?
[04:15] All companies are leveraging digital marketing.
[06:22] We are all worried about another recession.
[06:32] However, during the last recession, Google’s revenue went up.
[07:32] Marketing is going omni-channel.
[07:47] Google has the majority of the revenue, with Facebook a close second.
[10:06] In general, social shares are declining.
[10:25] Google doesn’t penalize for duplicate content.
[12:25] If you don’t keep updating your content, you won’t maintain your rankings.
[14:11] Conversion rate optimization is not sexy, but it’s effective.
[14:35] It’s the smallest investment with the biggest ROI.
[17:09] There are so many tools to use to compare your competitors stats with your own.
[19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
[24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
[24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
[27:01] Email and push notifications are still a great way to market.
[30:00] The more you focus on conversions, the better off you will be.
[30:14] Conventional CRO tactics won’t work anymore.
[32:55] Personalized messaging is a great tactic.
[33:12] Chat is responsible for 28% of Neil’s sales.
[36:15] Anything you do in marketing and business should be researched and tested.
[37:12] That’s it for today!
[37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.
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Wow, thanks so much for providing so many actionable insights there. So much value for free from Neil. Eric, thanks for posting this, I really appreciate it and the Marketing School Podcast!
Absolutely! Thank you for tuning in! We really had a blast with the event, great to hear you are enjoying the content.
Thanks for sharing. Neil is one of my favorite speakers!
Awesome! Thanks for watching!
This is an information rich session I regret not being able to attend. The video pans to Neil's face too often to show the screen with the info, but I guess I have to be there for that experience. Good talk Neil, keep the podcast rolling both of you guys, Eric and Neil. Good work on that, for us non-marketing folks.
Fantastic, thank you so much for the encouraging words. We'll definitely keep on with the podcast, and hope to see you at the next event!
Most excellent - very interesting. Thank you :)
Fantastic, thank you for tuning in!
Thank you for posting the entire video for free. Those were great tips on marketing trends. I shall give more attention to CRO asap.
Absolutely, thank you so much for tuning in! Let us know what else you'd like to watch.
Great value Neil, thanks! Here's a comment, you earned it!
Awww how nice! Thank you! Glad to hear you got some value out of the talk!
The stuff from this event is gold!
I live in the UK but my god how I’d love to come stateside and be at one of these for myself.
How do people go about attending these sorts of events? Is it invite only?
Thanks again Neil & Eric!
Hi Rob, thank you so much for tuning in and for your kind words! Yes, we have an application for future events available here: marketingschool.io/live
Eric/Neil thanks for sharing, learnt a lot and you helped to solidify some of my marketing choices moving forward. If comments will help your content then here you go :)
Yes! Thank you so much Jay, great to hear. Comments definitely help :)
Eric, Thank you for putting this together. I follow you and Neil in CZcams. I have a question here, I come from Nepal and I am trying to use Google Correlate but the country drop-down does not have Nepal in the list. How do I use this tool in Nepal? 😣
Awesome, thank you for tuning in from Nepal! Great to have you on the channel. I think the best thing would be to contact Google Support. Not sure if there's a workaround.
Another Good content from you guys. Thanks
word! Thanks!
The video is very helpful, thanks for this!
Glad it was helpful! 😃
Very valuable video 👍👍 Thanks for this one
Fantastic, thank you so much for tuning in!
@@LevelingUpOfficial yeah man, my pleasure...lot of learnings 👍👍👍💙
@Neil would you recommend doing press releases for each blog post we publish to get more signals out there
Thanks for tuning in Greg! This is Eric's team here, but doing a press release for each article seems like a lot of work without a predictable return. If you have a very noteworthy post that is really incredible, it might make sense to get as much buzz as possible around that article. But generally, backlinks and updating are going to be more predictable.
Great message bro!
Thanks for tuning in! 😉
top notch! can you @neilpatel pls tell more bout the expedia case (where going omnichannel lowered cpa)?
Awesome, thank you for tuning in! This is Eric's team here, so might not have the exact stats Neil is referencing, but check out this episode on the podcast where we go into depth about omnichannel marketing: marketingschool.io/how-to-master-omnichannel-marketing-in-2019-ep-945/
@@LevelingUpOfficial good content here, now i understand the omnichannel approach even more. thanks
Awesome as it is what it is...
So true! Thank you for tuning in! Let us know what else you'd like to see. :)
I am switching degrees and I know nothing. This discipline and fields needs another maverick to come in and dominate.
Interesting insights! Thank you for watching! 😄
His humor is so dry but I like the information hes speaks and how he speaks it
Fantastic, thank you for tuning in and sharing your feedback! :)
Why would Google need marketing assistance?
Good question - There's always a different perspective that they can use. "Fresh eyes" that are specialized in a certain area can do wonders if you're looking to solve a specific problem and your team might not have the experience at the same level yet.
Bester Mann
thank you!
Wonder what's this all happening> See how things are happening> Make things happen .
Great words to live by! Thank you for sharing
people are just busy with their phone ...
word!
i think he meant for this to be an inspirational video in some way but it just turned side ways. it was more of a "hey, youre f**ked , but heres what you can do while you still alive" typa talk
That's an interesting way to see it. It's possible he was mainly just giving information and some hacks to put into place
Chris Hansen caught this guy
LOL had to google who Chris Hansen was to get this.
Crying baby does it get any better :-)
LOL right 🤣
I like Neil Patel but he always uses his painfully unfunny wit that nobody laughs.
Thank you for the feedback!