Don Norman: Emotional Design

We spoke with Don Norman about Emotional Design and the 3 different levels of human emotions that impact UX.
Don Norman, Ph.D., is co-founder and principal of Nielsen Norman Group: User Experience Research, Training, and Consulting.
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[@zLiina]

Wow, the way he articulates is like a proof of what he's talking about. Sure he must've done it a thousand times, but the intonation and gesticulation give so much reassurance to what he's talking about. Like it's obvious :D

[@adelanaofficial]

What he said from 1:35 upwards really got me thinking!

[@muskduh]

Thanks for the wonderful video!

[@lachlanpitts6680]

really just here to pass class

[@Est.1993]

Please what camera was used to record this? This is so crisp.

[@MafiDS]

Interesting, I wonder if it takes a psychological insight to understand how to design, it is at least part of it.

[@SikkiSweets]

So basically it is intuition, there is no "process" to it?

[@SteveChab]

What's the prog track in the background?