Review: 2024 Toyota Tacoma TRD Pro + Trailhunter - Are They Worth the Price Premium?
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- čas přidán 31. 05. 2024
- I go off-road in the 2024 Toyota Tacoma TRD Pro and Trailhunter to see what these two are like when they're used the way they're supposed to be. I also take a Limited on the road to see what this new iForceMAX hybrid powertrain is like on-road in the Tacoma. Overall, there's a lot to like, but unfortunately the major hurdle is the pricing, both for the engine upgrade and for the TRD Pro and Trailhunter trims. What do you think about the 2024 Tacoma TRD Pro and Trailhunter? Thanks to Toyota for bringing me out to San Diego and providing me with this opportunity to review these trucks!
Time stamps:
0:00 Exterior
2:10 Interior
2:27 Off-roading in TRD Pro
3:47 Off-roading in the Trailhunter
5:35 Towing and payload ratings
5:57 iForceMax on-road impressions
8:43 Pricing and competitor comparisons
12:35 Final thoughts
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$63,900 before markups.
Quick math:
$6,400 down (10%)
+ tax and interest (7.64)
60 Months Payment: $1260
@12.5% of take home pay you should be earning $157,500 annually to be looking at this car (assuming the appropriate taxes are coming out of your paycheck).
National average wage (US Census): $63795.
Percentage making $150k annually: approx. 8.3%
5 Year price increase Toyota Tacoma TRD Pro:
2019 MSRP: $42,960
2024 MSRP: $63,900
49% increase
Wage growth 2019-2024: 1.7% (Source: US Treasury)
These price increases far outpace inflation and wage growth.
Toyota is targeting 8% of total market. Or people who just want to act fiscally irresponsible.
100 % 💯 correct 😮
The more people "justify" these prices the more we get bent over. Too many people slobbin on that toyota knob
Toyota knows Americans are irresponsible with buying expensive trucks so they charge them extra.
umm.. the TRD Pro and Trailhunter is targeting 8% of the market. The rest of the market should be driving base models and stay where they belong.. LOL
I don’t know what’s crazier, the price of a new Tacoma, or the price of a used Tacoma after 10 years and 100,000 miles.
Both lmao, now that they are 4 poopers the old ones are going to shoot through the roof
Its gonna be worth slighlty less than msrp
100k is nothing
$65,000…… lol
Completely insane.
They need to bring back the mini-truck. An updated original Tacoma sized truck. Something the average buyer could actually afford.
not quite insane with all that you get and the resale value that it holds...
@@dms14 just keep telling yourself that.
@@briand1060 speak to the market
Called a Maverick. Ford is posting taco numbers with those
@@marklihsu and that’s also called a Ford.
Toyota needs to bring back the mini truck.
No one is saying that these Tacos aren't good, but holy crap are they overpriced. Toyota has lost its mind with the pricing for this truck across all trim levels. This isn't 10 years ago when the competition kind of sucked. All the other mid sized trucks in the segment have been redesigned and are new and they are all excellent vehicles.
Not worth $65,000!
$70k for a Tacoma now? Yowzers. Just the times we r n.
Buy the 35k one then… theres options
@@robby831 thank you lol i don't understand all these comments about the most expensive one as if it's the only one Toyota is making. There's a gazillion Tacoma trims, all cheaper than this.
@@myemailiscool because in no fucking reality is it a 65k truck. Every single mid seize competition is 10k under the PRO. ZR2, Raptor, AT4X. Don't give me the BUT ITS RELIABLE excuse lol. The gap is closing and in no way is a Toyota worth 65k. That's luxury car territory
Those 2 off road trims look amazing and can't believe what you can buy from factory these days, it's awesome to see how they use ARB for some is those aftermarket mods make their trucks look really cool. Toyota has been on a tear lately with their new SUVs and trucks
Holy smokes that intake sounds insane, I love it!
Wow, that shot at 6:45 is one of the coolest I've seen since the TRX review.
My first reaction upon clicking on this was "Wow, that thing is TALL." Can't wait to check this one out in full.
Also incredible shot with the palm trees as the backdrop.
Thanks!
Good morning Matt.
The trucks are awesome.
But Toyota used to be that affordable, reliable brand.
Man, they’ve changed.
I don’t doubt reliability, but paying this sort of premium for a mid size truck is just unrealistic.
It's the most expensive, limited version of the truck. It's going to be expensive. They still have the normal Tacoma trims
The high trims of Tacomas are always expensive. That is what these are. You can still get basic Tacos for less than $40,000.
All trucks now
Cool truck!
Looking at this has me worried about the 4Runner pricing.
Gonna be a tough sell at nearly 70 grand
maybe for you
@@kylanwalters37 no ure being low iq... its a mid size truck not full like tundra
@@kylanwalters37itll be an easy sell for stupid ppl such as ryanw
@@kylanwalters37 For the cost, id rather get a full size V8 truck. The point is, the midsize truck is way overpriced.
Toyota is going nuts with the suv and trucks right now
How big is the gas tank for the hybrid? Same size as regular Tacoma?
Yeah it's the same 18.2 gallon tank.
Here for the early Upload 😮
Wow what a cool truck.
Wow what an insane price.
No, thank you.
So glad I have a 2017 TRD OR Tacoma. It was 41k out the door.
A lower trim Tacoma with wheels and tires upgraded has never sounded better
Badass trucks. But I don’t think they’ll sell many PROs and Trailhunters at those prices
I wish they would bring back the FJ Cruiser.... all the 4 runners and land cruisers and sequoia are great but how about a fairly plain Tank of an suv!
The Land Cruiser is really the FJ cruiser.
@@paulm6481 yeah but it's 1/3 the price... or was at least!
4Runner is usually a few grand higher than Tacoma. If the 2025 4Runner TRD Pro is 66-67k, why would you not buy the GX 550 Overland? Toyota pricing similar to Lexus🤔
the lex is $80k+
@@tinhinnh overland plus yes. Regular Overland starts at $68k
@@jamieboling7791 “starts” i dont think the 4r will be more than the taco this time as it doest have those seats
@@tinhinnh the seats are not causing the inflated price. Trail hunter is basically the same MSRP as the Pro without the fancy seats. 4R Pro will be a few grand more than the Taco.
@@jamieboling7791 im guessing it wont be more than the taco but thats just my feeling
Magnificent vehicles, take my money 💰
These are halo vehicles and will be bought as soon as they hit dealer lots or in transport. Think Civic type R.
If you care about money get a TRD off-road or sport with hybrid. Very reasonable for tech and capability.
Beautiful rig but at 65K its to much cash!
Wow … nice Toyota ! Price no that much .
I make 110k a year and I can’t even afford this comfortably. Who’s buying this ?
After taxes and licensing, over 70K!? “ZONK” as my buddy Joesph would affectionately say!!😁
If/when I am shopping for a midsize truck it will be the Nissan frontier Pro4x. Stone Age V6, 9spd trans and just enough of tech.
I think 58K tops would’ve been the most justifiable price… Since the Ranger Raptor falls at that price too (MSRP). I understand inflation and all that but 65K is a joke. 10k more you’re in a Tundra TRD Pro which.. Is probably done intentionally. Tundra is already overpriced and not selling. Make the tacoma (their best selling truck) overpriced and now the Tundra looks “more reasonable” at 75K.. I feel it’s all done on purpose.
The sad truth is that these will still sell with added 5-15k dealer markups = a 80k midsize truck
So Toyota is doing what Jeep does with the Gladiator by having their own version of the Rubicon and Mojave
"Whats up everyone.. this is the Most Expensive Toyota Tacoma ever built." Shoulda been your intro. Save people time.
take my $$$!!!!!
You can find Canyon at4x for $15,000 less
Which still comes with the defective A8 transmission (pure shit that GM has pumped out for years across many vehicles).
GM IS TRASH!!
@@ttown918that's why you buy the extended warranty and come out ahead while save your self $10k
Nope... and especially not for a 4-cyclinder pick-up truck
We are going to say no for Toyota Tacoma TRD Pro, the price and the markup is ridiculous.
65K dollars for a four cylinder truck is WAY TOO MUCH. Forget about it. I'll keep my 4runner thank you.
@ 4:28 you left out some important differences such as more usable rear leg room, bed scene lighting and and I'm not sure what you meant about exhaust tip finisher? but it does dump before the rear axle giving you much more clearance when rock crawling.
I appreciate the corrections, but where did you see that it had more rear legroom? They're all the same cab for the 4 doors.
It has less legroom 🤦 fanboy gonna fanboy
Yea, no thanks, toyota. For that price, maybe I'll look into the ranger raptor instead.
which would be a better truck anyway
65k 😂
Great truck. Matt I am a long time subscriber since the early BRZ days. I’m trying to understand why your channel has experienced a lack of growth and engagement over the past couple years. How is this sustainable for you?
Thank you for the longtime support. I could give a long answer but to try to keep it short, the channel growth has slowed (in my opinion) due to 3 main things: First and foremost is more competition, both from newer and better car channels and also just from people leaving CZcams for TikTok and other short form stuff. In short, too many videos and not as many viewers. Second, the algorithm changes have definitely made it harder to get views, and with hardly anyone using the subscriptions feed anymore, my fairly large amount of subscribers doesn't mean much anymore, less than 7% of my subscribers even see the thumbnail to each video I post. Third, the car market has sucked the past few years, with lack of supply being replaced by high interest rates and high prices, killing a lot of people's interest in cars and car shopping ever since 2020, and therefore reviews of new cars.
To answer your question of how this is sustainable, I still get a decent amount of views from the 600+ reviews I've done over the past 12 years, and that combined with memberships, live-streaming and the trickle of new video views helps to keep me afloat, but just barely. If things don't improve I'll likely have to go part-time with this channel in the next year or so, maybe sooner, maybe later. We'll see how this year plays out.
@@MattMaranMotoringthanks for the detailed and honest response. I tend to agree with you and feel that the biggest issue is the algorithm. I sub to another channel called BrosFourrspeed and they have the exact same issue…their content is just not pushed by the algorithm. It’s very good content like yours. A part of me feels like once you get “flagged” by CZcams as content to not push, your chances of making it out of that are very slim. I am wondering if starting a second, fresh channel, is a potential solution. Basically a re-brand with a different approach to the same content. Anyways, just concerned since it would be a shame to see some of my favorite CZcamsrs slowly dissapear.
@@MattMaranMotoringI can definitely agree with this! My channel grows in subscribers on the daily, but views are trash now and most of my views come from non subscribers. Makes no sense
@@1in7.8b I used to blame the algorithm more, but I've come to realize that at the end of the day it's mostly just me. Other car review channels have no problem getting views. Maybe a new channel would solve that, and I may try a dedicated channel just for the weekly update news videos and see how that goes. But starting completely fresh is something I almost don't have the energy to attempt.
@@KonaNthusiast People are just subscribed to too many channels and can't keep up so instead of going to the sub feed they just watch whatever is recommended on the home page.
The answer is no.
Love the truck but the pricing is insane. Not worth it whatsoever.
65k is disgusting...
Nope
F YOU toyota, F YOU. $65K for a small truck. Wait until the 4Runner prices are out. It'll be $100K with mark ups for the top of the line.
worth the price?........no
💩 Opinion these sell out instantly 😂😂😂😂😂😂😂😂😂
@@redghost8871 initially, maybe. but not in the long tern, once people figure out they have been duped. but there is always that one guy who will never admit he got screwed, no matter what.
@@redghost8871maybe or maybe not. There are s competitions with lower prices
Sure it is worth a lot more. Wanna bet Toyota won't be able to keep up with the demand?? And every dealer will mark these up by ten thousand!
@@redghost8871because there are enough gullible people to buy a midsize truck at full size truck prices, it suddenly makes this vehicle worth the price? That’s like saying the pink Stanley cups that were selling for double over retail were worth those prices because they were flying off the shelves. 💩 reasoning.
At least the ford and chevy come with built in recalls…😂. Sorry. 👍🤪🏳️🌈