Why The UFC Doesn't Have A Face Anymore

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  • čas přidán 7. 09. 2023
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Komentáře • 712

  • @tjlovesfights
    @tjlovesfights  Před 9 měsíci +43

    Don’t miss out on all the action this week at DraftKings! Download the DraftKings app today! Sign-up using dkng.co/tjlovesfights or through my promo code TJLOVESFIGHTS

    • @cathaldowdall7467
      @cathaldowdall7467 Před 4 měsíci

      Sean o Malley can’t trash talk ….what u on about?

  • @ferrari.michael
    @ferrari.michael Před 9 měsíci +2430

    Seems like Dana is the face

    • @FayeTheNerd
      @FayeTheNerd Před 9 měsíci +200

      Ong, he keeps trying to tell fighters make their own money, but he keeps trying to find ways to steal that money.

    • @STiergoofball
      @STiergoofball Před 9 měsíci +49

      ,,I love it"
      - Dana White

    • @mopar_keys
      @mopar_keys Před 9 měsíci +21

      He’s there Floyd 😂

    • @makhundred
      @makhundred Před 9 měsíci +3

      What are you talking about?

    • @randommf3549
      @randommf3549 Před 9 měsíci

      E

  • @zaidkidwai7831
    @zaidkidwai7831 Před 9 měsíci +1700

    The fact that most ordinary people don’t know the difference between UFC and MMA says enough. UFC IS MMA now for most people.

    • @ssj4goku18825theepic
      @ssj4goku18825theepic Před 9 měsíci +16

      Dudes it’s just like basketball and football(soccer) there are euro league Japan league Australian league etc same concept with ufc and the rest of mma like one BellaTor etc

    • @defaultyboi9916
      @defaultyboi9916 Před 9 měsíci +83

      ​@@ssj4goku18825theepicIts not like that though. Basketball has the other leagues that are known to the casuals(NBA,College, euro to some), Football(Soccer) has the brazil leagues, mls, german leagues, english leagues, etc that are well known, and so on with the other sports. Some casuals dont call it MMA but rather just UFC.

    • @Diogo-gw9wq
      @Diogo-gw9wq Před 9 měsíci +30

      yeha, it's like like calling football FIFA

    • @ssj4goku18825theepic
      @ssj4goku18825theepic Před 9 měsíci +3

      @@defaultyboi9916 cause dude first of all basketball has been around for years Americans love college sports in general. Secondly those sports are popular among non sport fans they have martyred themselves well and actually know how to be entertaining most of the time. Most people actually don’t care about the ufc except for modern fans and fight fans I’ll be real. Weee just a small bubble you think someone in the public gives a damn about merab or a Sean Strickland outside the ufc? No not really. The fans are fickle ufc refuses to create stars and honestly no one wants to see ufc fighters do anything outside of fighting which sucks cause there so much these guys can do idk if we ever will get a Conor type guy again popularity wise unless there’s a catch

    • @luan4753
      @luan4753 Před 9 měsíci

      thats cause noone cares about your silly little sport

  • @rogeraimable5477
    @rogeraimable5477 Před 9 měsíci +250

    My man said "Desean" Strickland lmao

    • @paulbadman8509
      @paulbadman8509 Před 9 měsíci +1

      More black than adedogger for sure.

    • @MonkeyBalls565
      @MonkeyBalls565 Před 9 měsíci +13

      That's him tho

    • @lucasleao1756
      @lucasleao1756 Před 8 měsíci +11

      What's the problem, this is the dude's name

    • @kingt0295
      @kingt0295 Před 8 měsíci +3

      Should’ve said our Champion DeSean Strickland

  • @buddylee5712
    @buddylee5712 Před 9 měsíci +905

    Before I watch the video - I think it's 100% INTENTIONAL by the UFC. They don't want anyone becoming larger than the brand, like Conor and Ronda Rousey managed to do. This tactic is taken directly from WWE (who is now owned by UFCs parent company) who stopped making superstar pro wrestlers (like Hulk Hogan, Stone Cold Steve Austin, The Rock, and John Cena) who were able to transcend the WWE into mainstream culture like Hollywood. When you have stars that large, they have way more leverage than you would like. They want you to think more about the brand than any of the individual fighters.

    • @ssj4goku18825theepic
      @ssj4goku18825theepic Před 9 měsíci +61

      Honestly it sucks and isn’t a good look or thing for the company and it’s fighters. Khamzat is the closest thing to Conor level come up we’ve seen. Sean is a huge guy for his weightclass but he’s at best gonna be a Ryan Garcia type popular not everyone will like it but it will be enough where he’s got that sneako, adin Ross type crowd to hype him up for years. Another issue is ufc fails to produce a product marketable to non fight or sport fans where everyone can watch this a lot. They also don’t get big endorsements like that which sucks. The fighters who wanna do things in Hollywood like movies fashion etc should be allowed to do so on the biggest level. Hopefully this can change around even Dana can see the company needs a proper face fighter

    • @leongaines3805
      @leongaines3805 Před 9 měsíci +12

      I was gonna say the same thing about a comparison to WWE. These companies don't want their people to get too big or they will become part-timers or just leave completely. They want them to be big enough to make them money but also small enough to not attract too much mainstream attention.

    • @nlmbboogz7382
      @nlmbboogz7382 Před 9 měsíci +14

      Your right 💯 you dam near erased the need for this video in one sentence 😂😂😂

    • @iyziejane
      @iyziejane Před 9 měsíci +14

      The whole economy is like that now, because of the concentration of wealth in the past few decades. As an example, consider professors at elite universities (Harvard, MIT, etc). Traditionally these people were respected as geniuses and allowed a lot of ideological freedom, they got a high status but a lower pay (compared to what they could make in private industry). But now they are just slaves, not allowed to think for themselves, they must obey these face rags and injections, they must obey diversity initiatives, etc. Some people call it neo-feudalism, because like feudalism you either own significant holdings, or you are a replaceable peasant slave.

    • @mikeyrandom13
      @mikeyrandom13 Před 9 měsíci

      💯💯💯💯

  • @gordonneverdies
    @gordonneverdies Před 9 měsíci +506

    Conor was one in a million. He was a elite, flashy fighter and had main character lever charisma. It'll be a long time before we see his likes again, if ever.

    • @mmaSlayer
      @mmaSlayer Před 9 měsíci +23

      He was the first big star never again just like Ronda was the first biggest women’s

    • @madgavin7568
      @madgavin7568 Před 9 měsíci +30

      We're honestly not going to see another Conor like figure again unless the UFC makes some major changes to how they promote their stars, as well as increasing the amount of revenue they pay their fighters. Guys like Conor transcended the sport, the closest thing we got to that was Khamzat and honestly I'm not entirely convinced Khamzat is going to live up to his potential; dude is extremely wild, has questionable discipline and is full of ego.

    • @mzydaddy
      @mzydaddy Před 8 měsíci +1

      I think Khamzat comes pretty close to him

    • @NeilSteel
      @NeilSteel Před 8 měsíci +10

      Facts I got into MMA cause of Conor

    • @NeilSteel
      @NeilSteel Před 8 měsíci +2

      ​@@mzydaddyif he fights often he has potential

  • @Wraithynn
    @Wraithynn Před 9 měsíci +166

    i think what khabib and conor did also made this a reality, because after the khabib conor fight when the ufc wanted to let go of islam and zuba khabib threatened to also leave if his partners aren't reinstated, which the ufc reluctantly did, and conor also had similar actions and i think it rubbed dana and the shareholders the wrong way knowing that their fighters can control the company and the direction.

  • @dyl7729
    @dyl7729 Před 8 měsíci +38

    Strickland is now the face🤣🤣

  • @yehhhremix2810
    @yehhhremix2810 Před 9 měsíci +238

    Your analysis of Sean O’Malley is on point. Just seems so forced. UFC is trying so hard push him it’s just so corny

    • @Az_N.S.O.L.
      @Az_N.S.O.L. Před 9 měsíci +44

      Yeah. You could tell they wanted him to win at all costs.
      On fight night, all of the commentary was about SO.
      There were a couple different commercials that starred SO.
      The cage mat even had his brand logo all over it.
      To say the ufc was pushing him is an understatement. Especially since sterling was still the champ at that time, yet there was zero talk about him all night.

    • @tannermcguire7713
      @tannermcguire7713 Před 9 měsíci +30

      I honestly don't think that many actual regular fans like him that much, more so the nelk boy and twitch fans

    • @survivaltipsandtricks4042
      @survivaltipsandtricks4042 Před 9 měsíci

      @@tannermcguire7713imma agree to a degree, his striking is honestly something to hype up but for the most part his fans do come from places like twitter ( or X now💀)

    • @stefanm2731
      @stefanm2731 Před 8 měsíci +2

      True. O'Malley is a charisma vacuum

    • @FeinChronicles
      @FeinChronicles Před 8 měsíci +12

      they wanna push him but he just knocked out aljo like you can’t force that to happen

  • @gudea5207
    @gudea5207 Před 9 měsíci +162

    The other largest contributor to a lack of UFC stars is probably the inability to prop up a star past his prime. A team sport can retain stars past their prime by building a team around them but in an individual sport where there’s very little can crushing that could be tolerated it’s very difficult. This is not to mention how taxing the fight game is on the body in comparison to these other sports.

    • @michaelcrawford6130
      @michaelcrawford6130 Před 9 měsíci +8

      I very much agree with this l. Think of Peyton manning on the 2015 broncos who managed to win a Super Bowl despite it being his worst season

    • @GazerPlur420
      @GazerPlur420 Před 8 měsíci +5

      Solid take.

    • @rico14
      @rico14 Před 8 měsíci +8

      I think the biggest difference is that combat sports athletes generally have to have big personalities to be stars. Whereas team sports stars can have very bland personalities, and can still garner a lot of interest.

    • @starseeddeluxe
      @starseeddeluxe Před 6 měsíci

      You're right, and you make good points about the team sport allowing Tom Brady to really shine. But the UFC could easily build up their older stars, but they just choose not to. I'm beginning to see that Dana should not be in charge of matchmaking anymore. He's burned too many good fights, and basically assaulted the media for mentioning Francis Ngannou. Francis Ngannou never should have been allowed to walk away. Dana is more concerned with laying down the law, than actually making appropriate fights. Why was Tony Ferguson fed to the wolves, during his last 6 fights--he's a huge star and the UFC could easily find an "easy" opponent for him.

    • @starseeddeluxe
      @starseeddeluxe Před 6 měsíci

      I really support Dana's vision of the world. But there are 2 major reasons why Dana should be fired.
      1.) The bad referees with their constant early stoppages and also egregious, career ending, late stoppages.
      2.) The poor matchmaking of aging veterans, who keep getting fed to the wolves, and forced out of the company--despite having many years left and a desire to keep fighting.
      Summary: If you consider how the UFC has handled Ngannou and Tony Ferguson alone, it's enough reason for Dana to be fired. Tony Ferguson should have been given Chris Boutino or Carlos Condit--not Charles Oliveira in his absolute prime. Why are big stars constantly being destroyed, and pummeled into non-existence? Maybe there is some type of strange bitterness in Dana, where he hates aging fighters?

  • @YeTism
    @YeTism Před 9 měsíci +100

    Love or hate him, Conor was massive. One of the biggest stars on the planet.

    • @IqbalIqbal-kx9pf
      @IqbalIqbal-kx9pf Před 8 měsíci +7

      UFC crossed a million PPV buys multiple times and way before Conor.

    • @elijahbatiste9171
      @elijahbatiste9171 Před 8 měsíci

      Hot take

    • @team3gaming749
      @team3gaming749 Před 8 měsíci +1

      Was? He still is 😂

    • @quanganhdinh418
      @quanganhdinh418 Před 8 měsíci +13

      @@IqbalIqbal-kx9pf thing about Conor is his sell alway higher than 1.5mil no matter who he fight

  • @iamDBA1
    @iamDBA1 Před 9 měsíci +85

    I think you hit the point for the most part. Theyre creating big stars by MMA standards, but nothing like what Conor once was. They dont want someone with that amount of power

    • @LevisH21
      @LevisH21 Před 8 měsíci +14

      maybe so but let's be honest here, Connor McGregor also had a special talent to be a bad boy enough and likable at the same time for casual audience.
      and since he is Irish, his funny accent helped him a lot.
      with Khabib, he became famous because of his fight with Connor and his undisputed record. NOBODY cared about Khabib before his match with Connor McGregor, let's be honest.
      the casual audience and people that never watched MMA because aware of Khabib because of McGregor.

    • @double0double0
      @double0double0 Před 8 měsíci +7

      Let’s ask ourselves, was it really worth it in the end? Conor reached extreme levels of fame and we had to sit and watch an MMA legend go down in shambles.

    • @GFBSTPPI
      @GFBSTPPI Před 7 měsíci +1

      @@LevisH21 yeah conors accent helped alot. alot of stuff he said if said by an american would make him really unlikable

  • @GgCashh451
    @GgCashh451 Před 9 měsíci +58

    They no longer rely on pay-per-view. Once they sign the ESPN deal, their money became fixed they’re guaranteed 500 million at the very least per year even if pay-per-view numbers were to plummet. Thats why you notice most fights are only promoted heavily during fight week. The only promotion you really see is from MMA pages started by fans that may have built a profile big enough to associate with the UFC but are still not UFC employees

    • @bobbygreen1020
      @bobbygreen1020 Před 8 měsíci +16

      i hate this aswell, no aldo connor like world tour press conferences or anything anymore. that strickland izzy fight couldve been promoted way better with the trash talk

    • @ErinJeanette
      @ErinJeanette Před 8 měsíci +1

      That sucks 😢

    • @GgCashh451
      @GgCashh451 Před 8 měsíci +4

      @@bobbygreen1020 exactly bro if promoted correctly Adesanya vs Strickland could’ve been fucking huge

    • @sp123
      @sp123 Před 8 měsíci +1

      ​@@GgCashh451it was considered a easy fight tho, no one expected Strickland to win

    • @GgCashh451
      @GgCashh451 Před 8 měsíci

      @@sp123 true but the Trash Talk may have been lethal enough to make it huge

  • @Ar1AnX1x
    @Ar1AnX1x Před 9 měsíci +134

    this kinda makes Dana and his bosses sound like masterminds, but I don't think they're that planned out, the only thing they've actually done themselves to grow UFC's power is trying to be a monopoly and doing everything they can to make that happen, besides making a super-star do a large degree will have to happen organically, the UFC can do only so much.

    • @d26k164
      @d26k164 Před 9 měsíci +8

      monopsony*

    • @CC-INV
      @CC-INV Před 9 měsíci +1

      @@d26k164The UFC is not the only buyer?

    • @d26k164
      @d26k164 Před 9 měsíci +3

      @@CC-INV nah bro just referring to the class action lawsuit

    • @Bill_Dippertly
      @Bill_Dippertly Před 8 měsíci

      From following Dana for awhile now, he is an exceptional business man. Very smart and immoral / unethical / manipulative which helps.

  • @woahblackbetty7691
    @woahblackbetty7691 Před 9 měsíci +12

    3:21 to skip draft kings bollocks

    • @sbtig9637
      @sbtig9637 Před 9 měsíci

      Thanks...i always skip 'meet today's sponsor' part.

  • @ketchard
    @ketchard Před 9 měsíci +70

    Knowing how restrictive the UFC can be, I wouldn’t be surprised if this is the exact reason why they stopped making one person the face of the organization

  • @yehwanlee1720
    @yehwanlee1720 Před 9 měsíci +60

    I too thought originally Suga’s rise was a bit forced, however after knocking out the greatest bantam weight of all time in just two rounds he’s earned himself as one of the most dangerous fighters in MMA and all of those concerns have gone out the window. You can’t call if forced when his proven he’s one of the best🤷‍♂️

    • @outtanowhere9939
      @outtanowhere9939 Před 8 měsíci +16

      Greatest bantamweight what?

    • @ReggieBowe
      @ReggieBowe Před 8 měsíci +13

      When did Sean knockout Dominick Cruz?

    • @shinyminy94
      @shinyminy94 Před 8 měsíci

      That yan robbery cemented his title as ufc industry plant forever

    • @davidke5851
      @davidke5851 Před 8 měsíci

      Think it's to early call him one if the best..think there's least couple of fighters in division who would defeat him

    • @kingt0295
      @kingt0295 Před 8 měsíci +2

      Cruz is still the BW goat that was just marketing they say every current champion is the greatest of their weight class if they have more than 2 defences it’s an easy way to promote fighters over older legends who hold more impressive records but aren’t making them money in that moment when they’re retired or washed lol

  • @barokmeca
    @barokmeca Před 9 měsíci +15

    They parallel so much with WWE. WWE has done this for years now because of Brock Lesnar and John Cena. Brock is who they wanted to build and he left the company back in 2002 and then they relied on John Cena for years as they built the WWE brand. After Dwyane "The Rock" Johnson left for hollywood and became a bigger star than when he was wrestling they didn't want to rely on megastars anymore because hollywood gave wrestlers better working conditions and bigger pay days without as brutal of a work schedule. Long story short, UFC is doing this on purpose just like WWE did.

  • @Exiecutioner
    @Exiecutioner Před 9 měsíci +60

    It’s no mistake it’s by design. After Connor transcended the entire sport Witten boxed than everybody else was trying to do the exact same thing so the UFC was trying to pull back on letting people go do stuff like that for the fear that they would be bigger than the brand just like Francis that’s why they didn’t want him to box.

    • @anon2427
      @anon2427 Před 9 měsíci +19

      Francis never had a chance of becoming bigger than the UFC, as he has no personality or charisma to speak of. You’re way off the mark

    • @GeorgetheGreat
      @GeorgetheGreat Před 9 měsíci +3

      sounds like what Vince McMahon did after the attitude era

    • @Exiecutioner
      @Exiecutioner Před 9 měsíci

      @@anon2427 we get it you swing off Connor’s jock strap . Since nobody agrees with you then that leads me to believe that I am right and I’ve been watching UFC since probably before you were born if I had to guess since 1997. I’ve been watching this shit you can’t tell me shit, bro I apparently you didn’t even understand what I said so just keep your little weird comments to yourself.

    • @Natsu4495
      @Natsu4495 Před 9 měsíci

      What about alex pereira ? He is very famous even without speaking english

    • @Exiecutioner
      @Exiecutioner Před 9 měsíci +6

      @@Natsu4495 let’s be real OK the only reason why he has any fans is because he beat Izzy before if he was just some dude that came into the UFC. Even if he was two division kickboxing champion he would have half the fans he has most people just like him because he knocked out Izzy twice and that’s real shit.

  • @woahblackbetty7691
    @woahblackbetty7691 Před 9 měsíci +42

    UFC went from fine dining to Mcdonalds

  • @basedboy6848
    @basedboy6848 Před 9 měsíci +13

    Coming from a purely fan perspective, I feel like there's just so much talent competing at once and so many fanbases colliding that its just harder to become a superstar off of genuine talent and without dana and the UFC's help.

  • @therealphilly7392
    @therealphilly7392 Před 8 měsíci +11

    I think it’s hard for them to make a star because regular people can’t see the fight highlights I know it sound dumb and simple but after Sean ko Ajio he gained a lot of fans because they dropped like the 2nd round on yt.. but if the ufc dropped more full fights and fight highlights edited the right way .. somebody would go viral and naturally become a star picked by the fans and they would have to try hard to push out a star . Conor was a star but the fans really pushed him to a new level

  • @armedhobo6398
    @armedhobo6398 Před 8 měsíci +11

    Strickland is the face of the UFC. Deal with it.

  • @disciples1782
    @disciples1782 Před 8 měsíci

    Always great to watch a TJlovesfights video

  • @ethanhawkins3391
    @ethanhawkins3391 Před 8 měsíci

    Very well put together video! Lot of points I hadn’t thought about before, especially factoring in the ESPN deal providing guaranteed cash flow

  • @ScootsMcPoot
    @ScootsMcPoot Před 8 měsíci +4

    Sean omalley was popular on his own. He gained a majority of his following being out of the ufc 2 years. He isn't a moldable superstar. He makes more streaming, he's already said as much. Leaving ufc wouldn't hurt his pocket

  • @tjlovesfights
    @tjlovesfights  Před 9 měsíci +35

    Also, this video was made after the Izzy dog situation but that's another reason he ain't the face!

    • @rogeraimable5477
      @rogeraimable5477 Před 9 měsíci

      Lmfao

    • @fazegamarra65
      @fazegamarra65 Před 9 měsíci

      this nigga

    • @stanley3342
      @stanley3342 Před 9 měsíci +3

      Izzy hater, never heard you say anything positive about Izzy. Always pandering to the casuals

    • @saulspanco854
      @saulspanco854 Před 9 měsíci +3

      ​@@stanley3342you're pro-beastiality? Gross bro.

    • @yea8937
      @yea8937 Před 9 měsíci

      @@stanley3342dude stop crying the dog videos are extremely weird get izzys nuts out your mouth

  • @Handslikechess
    @Handslikechess Před 8 měsíci

    I like the unique takes and questions you pose about the sport.

  • @survivaltipsandtricks4042
    @survivaltipsandtricks4042 Před 9 měsíci +9

    Well before it was Connor then after everyone followed suit with what he did or are trying to anyways. People(fighters) started realizing just how important it is to have a “character” or some kind of image to play up for the fans, now everyone wants to be the good or bad guy

  • @pierrebernard7665
    @pierrebernard7665 Před 9 měsíci +15

    Dude, thank you. I was starting to believe I was paranoid with Sean O'Malley. I ticked when I watched the Embedded episodes before the fight with Sterling. He gets out of a private jet and steps into a Ferrari, then I thought "Wait a minute, the guy barely has 20 pro fights, a CZcams channel with less than a million subs, a Twitch channel with 150k subs...there's no fucking way he's that rich already" Company goodies to look the part before he even reaches Connor levels of fame and money heh...and the fight with Sterling was stopped way too early.

    • @mikeyrandom13
      @mikeyrandom13 Před 9 měsíci +6

      Sean had money before fighting top ranked guys 👋

    • @pierrebernard7665
      @pierrebernard7665 Před 9 měsíci

      @@mikeyrandom13 From where did he get that much?

    • @Rez_97
      @Rez_97 Před 9 měsíci

      @@pierrebernard7665he streams on twitch brotha

    • @Rez_97
      @Rez_97 Před 9 měsíci +5

      @@pierrebernard7665dk if you know but the average 3,000 viewer streamer on twitch with atleast 5k subs is practically richer than a ufc champion lol

    • @pierrebernard7665
      @pierrebernard7665 Před 9 měsíci +1

      @@Rez_97 I guess I'm opening a Twitch account then 😁

  • @Raul-ce9tv
    @Raul-ce9tv Před 8 měsíci +3

    “No man who beats off to cartoons is gonna beat me”
    -Sean Strickland

  • @keltongillanders5736
    @keltongillanders5736 Před 8 měsíci +2

    it has one now, and his name is sean fuckin strickland!

  • @cristiancastor4531
    @cristiancastor4531 Před 9 měsíci +1

    I used to love your videos man, idk what it is know a days but I'm finding your videos harder and harder to watch :/ 5:30 really solidified this feeling with me

  • @noahdaniels7061
    @noahdaniels7061 Před 9 měsíci +21

    "Desean Strickland" lmaooooo If he wins I'll eat a shoe

  • @lMobiuscidl
    @lMobiuscidl Před 8 měsíci

    You're correct. Love your videos, incredibly insightful.

  • @pjjp2041
    @pjjp2041 Před 9 měsíci +11

    I think it's 100% business strategy, but I don't think it's bad. At least not for the sport and for the fans. And fighters can make a living from theirs passion because of fans. If you have 1 big star, the star dictates the terms and that sucks like Conor holding up division, while much better fighters have to wait for title shot. This sport is star driven and even super active fighters are fighting 4 times per year at best and I rather be pretty excited 2 times every month than super excited few times per year. Also it's opportunity for more fighters to be big. If someone is super charismatic UFC is not going to stop him. But you have to have platform to start. Also this "mediocre" stars make more money every year than whole comment section under this video so i don't get all this whining about UFC not paying enough.

    • @gunpowderwithnosulfur9042
      @gunpowderwithnosulfur9042 Před 8 měsíci

      well, if the UFC CAN pay more, then why shouldn't it, especially in a sport like MMA? If they want more than half, then they can bump it to 30-40% going back to fighters, but fighters should be a lot more decorated in the organization

  • @TheDXJC56
    @TheDXJC56 Před 9 měsíci +5

    What everyone seems to CONSISTENTLY miss when comparing leagues like the NBA and how they pay versus the UFC is that the NBA league/organization itself DOESN'T pay the players....the OWNERS OF THE TEAM pay the players...that's the MASSIVE difference between the UFC and EVERY OTHER SPORTING LEAGUE that y'all just completely overlook or don't seem to understand, the UFC is responsible for paying ALL fighters, ALL employees that work for them, and ALL overhead operating expenses with running events, whereas a lot of those responsibilities fall on each individual NBA team owner not Adam Silver or the NBA as a league/organization

    • @munaali840
      @munaali840 Před 8 měsíci +1

      yes better to compare UFC to an NBA team rather than the league, if bellator ever becomes as big as UFC they could be another team and the winner play each other under a new banner which would be like the NBA

  • @dayligs
    @dayligs Před 9 měsíci +6

    Oddly enough he isn't a big star here in New Zealand. We don't really celebrate combat sports other than Boxing. My country cares only for Rugby players

  • @josemarialaguinge
    @josemarialaguinge Před 9 měsíci +10

    My friends know who Izzy is, they don't know Jon or Sean. I think he really is the closest to the face.

    • @OmeedZolaliTM
      @OmeedZolaliTM Před 9 měsíci +3

      Definitely the closest thing.

    • @flizzy4645
      @flizzy4645 Před 8 měsíci +7

      Facts izzy is the face of the ufc not many people even know who volk is

    • @NeilSteel
      @NeilSteel Před 8 měsíci +2

      Yes Izzy is the face he's got the African audience and western as well

    • @NeilSteel
      @NeilSteel Před 8 měsíci

      I like that there isn't one star and I can have many favorites

    • @iamyourfather4270
      @iamyourfather4270 Před 6 měsíci

      Nope. Izzy is not even 10% as popular as Conor. You cannot call that as a 'face' of the promotion lol

  • @user-is9bn5en9v
    @user-is9bn5en9v Před 9 měsíci +31

    That’s why Leon edwards is the face of the ufc

    • @user-cs4wj6ne7p
      @user-cs4wj6ne7p Před 9 měsíci +12

      LOOK AT ME NOW!

    • @Jadenthegoat1
      @Jadenthegoat1 Před 8 měsíci

      Actually great joke that man is t the face of sh*t he don’t even fight Dana needs to take his belt away

  • @stacrafty
    @stacrafty Před 9 měsíci +5

    Aus and NZ don't care as much as you think about UFC even though we have some giant stars here

  • @amphibianenthusiast1887
    @amphibianenthusiast1887 Před 9 měsíci +17

    Izzy's stock has dropped way too much due to the recent press conference imo. While his diehard fans are still trying to defend him, many people have been enlightened to his disgusting practices concerning dogs, and have stopped rooting for him as a person/personality, even if they still recognize his skills as a fighter.

    • @flizzy4645
      @flizzy4645 Před 8 měsíci +14

      It hasn't at all

    • @godlike3735
      @godlike3735 Před 8 měsíci +1

      I don't think it did really that topic is rlly popular just amongst a certain community but the casual audience is much much bigger

    • @WiseyMikey
      @WiseyMikey Před 8 měsíci

      Trust me. Izzy is the biggest star they have currently. You’re just a plain old redneck hater

    • @STiergoofball
      @STiergoofball Před 8 měsíci +1

      His popularity maybe
      But his stardom?
      No, he is still the biggest name outside of Conor

  • @Rip_in_son
    @Rip_in_son Před 8 měsíci +3

    Just got one desean Strickland

  • @JCedition1
    @JCedition1 Před 9 měsíci +11

    I dont think it was on purpose more like they dont have anyone that big to be on the level of mcgregor and you can see that in the PPV numbers. I dont think anyone is interesting enough to watch or buy all the ppvs. For example this weekend. Id be surprised if izzy vs sean did more than 400k buys. Also fight card fights arent what they used to be. They fill up the card for the sake of putting something out.

  • @oddalfhutlur6760
    @oddalfhutlur6760 Před 9 měsíci +5

    Chael P. SONNEN is the face of the ufc

  • @SOULJALOS
    @SOULJALOS Před 9 měsíci +5

    After seeing the kiiyon kimora thumbnail screenshot at 4:32 I’m def convinced you, kiiyon and the modern martial artist organize to drop on or around the same day 😂 love y’all 💯

  • @qjames0077
    @qjames0077 Před 9 měsíci +5

    I would disagree. When Elden Ring came out, one of the biggest games of the last few years, Izzy was in their ad.
    Ronda and Conor were doing the same in their heyday, which they did around the same time.
    Just because Izzy has become persona non grata, and Islam is boring, and JJ has been gane for years (😉), and Volk is a humble man, doesn't mean the UFC is lacking a "face." Hec, give Suga a few years and he'll be the "face" of the UFC if you want to measure fame based on Conor's influence on our sport

  • @heheheha9094
    @heheheha9094 Před 9 měsíci +2

    Bro when you called Sean an industry plant that's literally how i feel. He just has that vibe

  • @edwardkelly3280
    @edwardkelly3280 Před 8 měsíci +2

    Jon Jones is honestly in a similar position as LeBron James,Cristiano Ronaldo(mover from Man United to Saudi Arabia)and Lionel Messi(moved from PSG to MLS)an aging superstar.Jones basically said that he’s extremely close to retirement and nothing else to prove
    I say Steph Curry,Patrick Maholmes(NFL)Erling Halland/Kylian Mbappe(soccer).
    I feel Sean O’Malley is the current face of UFC.Israel Adesanya image took a massive hit by MMA Guru leaking out the dog scandal and lost his belt again twice within one year

  • @jondaman123
    @jondaman123 Před 8 měsíci

    Great video. Only thing I would add is naming Ronda Rousey is your name of superstars. She brought so many new eyes to the company and especially the women's division.

    • @sp123
      @sp123 Před 8 měsíci +1

      Ronda created the women's division. If not for her, UFC wouldn't have female fighters

  • @CitizenoftheWorld1
    @CitizenoftheWorld1 Před 9 měsíci +12

    I remember when Dana tried to make Darren Till then Paddy the potential faces of the UFC 🤣🤣🤣 Gotta love that Dana White privilege. He never forgave Woodley for whooping Till

  • @jotaro_kujo488
    @jotaro_kujo488 Před 8 měsíci

    I think the issue lies with the fact that in MMA in general the champions need to be calculated to keep on winning (unless they have some immense talent like Jones). I mean most champions with 3+ title defenses have rarely had truly spectacular fights - Izzy, Shevchenko, Usman, Aljo, Volk, Khabib. Same for fairly good fighters with winning streaks - Whittaker, Colby, Poirier, Belal, Merab
    The most entertaining fighters are the risky fighters - Oliviera, Chandler, Prochazka, Burns, Fiziev, Costa.
    I hence believe it then boils down to you are either boring to win continuously or be entertaining and fail to maintain the winning streak. The bad pay and the high knockout bonuses also encourage risky behavior rather than slow calculated wins. The irony is that it is hard to make a superstar out of someone who wins inconsistently.

  • @tylerkovacs7320
    @tylerkovacs7320 Před 8 měsíci +4

    What are your thoughts now that Izzy got steamrolled by Sean

  • @CT-eq2po
    @CT-eq2po Před 9 měsíci +2

    Just for clarity ESPN bought the tv rights deal in 2019, Endeavour bought out the UFC for $4 billion back in 2016 :)

  • @markduncanspencerjr.
    @markduncanspencerjr. Před 9 měsíci +1

    bring back sponsors for the fighters to put in their shorts like come on who doesn’t miss seeing the outrageous sponsors on these guys shorts😂

  • @2Natural
    @2Natural Před 9 měsíci

    I think this for sure - as well as fighters fight way less often so you can only promote your star actually fighting every 4 months vs a LeBron, Messi, Ohtani who plays every 2-3 days

  • @dylancrozier9673
    @dylancrozier9673 Před 8 měsíci +1

    At the moment I think there’s multiple faces. Probably Sean and Jones and then Alex and Charles right now based off his current star power and how Jon and Alex are the P4Ps right now and Charles is maybe more of hardcore star but his performance and recent names he’s beaten should’ve made him a casual star too, feel like you can’t leave out Machachev based off his association with other stars but again he’s more of regional star and a hardcore name rather than mainstream

  • @ArJayDM
    @ArJayDM Před 9 měsíci +2

    1:43 Bro gave Strickland the N word pass by changing his name to Desean

  • @slixlix7303
    @slixlix7303 Před 8 měsíci

    All I can say is I love seeing Charles up there

  • @Ok_Boomer_
    @Ok_Boomer_ Před 8 měsíci

    I love how you said desean

  • @deuelellan2446
    @deuelellan2446 Před 9 měsíci

    I might bet on draftkings just so they know we out here supporting the boi

  • @andrewortiz6430
    @andrewortiz6430 Před 9 měsíci +2

    Jon is having his retirement fight vs Stipe, this is why I feel Jones shouldn't even be included he's at the end of his career.

  • @Zooom88
    @Zooom88 Před 8 měsíci +2

    It's perfectly okay sometimes; not every sport necessarily needs a singular face to represent it. This is often how toxic fan bases come into being. Consider Messi and Ronaldo fans, they're constantly engaged in online fights as they each hope for their respective idols to dominate the sport. Yet the reality is, both Ronaldo and Messi are exceptionally talented, and both have the potential to embody the essence of the sport. A similar perspective can be applied to the UFC; it shouldn't be limited to just Conor McGregor or Jon Jones. Instead, it should encompass both of these remarkable athletes.

  • @damekennedy9615
    @damekennedy9615 Před 9 měsíci

    In my opinion, this is a good thing because more stars equals more money for more fighters instead of one or two guys getting all the money.

  • @isaacadebayo6901
    @isaacadebayo6901 Před 9 měsíci +1

    desaean Strickland 😂 that interview was too funny

  • @philxd636
    @philxd636 Před 7 měsíci +1

    I feel like Ronda Rousey doesn’t get enough credit. Obviously she gets the credit of putting women’s MMA on the map, but people forget she was on the same level as Conor when it comes to popularity inside and outside the UFC

    • @JJJ_999
      @JJJ_999 Před 7 měsíci

      Her and Brock were the first 2 true global stars they had

  • @battlebeard2041
    @battlebeard2041 Před 9 měsíci +3

    Big difference between athletes like Lebron/Jordan and Messi and McGregor. They are all “goat contenders” within their sport. Conor is not. He had one of the greatest double-title runs of all time, no doubt. He once looked unConor was the face that took MMA mainstream. He was the first superstar when the UFC was finally starting to be seen as a major sports organization rather than “human cock fighting.” Lidell, Silva… plenty of other stars for the fans but Conor was in the right place, at the right time, on a win streak and with tons of charisma. The sport has expanded to a point where it can have multiple stars with huge fan bases. As yes, nobody has caught lightning in a bottle like they did with prime Conor. They keep trying.

  • @siuchaos2606
    @siuchaos2606 Před 5 měsíci

    It’s really smart, better to have a lot of popular and well selling PPV stars 700k+. Than just relying on a single guy who’s providing way more PPVs and getting much more leverage comparatively.

  • @jvanek8512
    @jvanek8512 Před 8 měsíci

    Odds of making a full court shot is considerably more difficult than a one move knock out/ submission

  • @kenfromstreetfighter3432
    @kenfromstreetfighter3432 Před 9 měsíci

    “Deshawn Strickland “😂😂😂 got a sub just off that Hilarious

  • @Ares91k
    @Ares91k Před 8 měsíci +1

    I feel like when connor was the face of mma it was still in its infancy compared to today but i think right now we dont have 1 face but multiple. I feel like if ya ask some casuals they will say izzy and o'malley

  • @jackglazzy7889
    @jackglazzy7889 Před 8 měsíci +1

    My man go the question answered a week later Sean Strickland

    • @jvr6809
      @jvr6809 Před 8 měsíci

      So strickland is the new face of the ufc?
      Actually i dont hate that😂

  • @joesalyers
    @joesalyers Před 8 měsíci +2

    #1 ESPN does NOT own the UFC but has the broadcast rights and PPV, the actual owner Endeavor group now called TKO sports owns the UFC, WWE, and Pro Bull Riding or PBR. The face of the UFC is Dana White, and has been since 2002. The UFC was designed to be more about the league and less about the fighters, that way more fighters can earn a living fighting. Compare that to boxing where only the top 1% make any money and everyone else down the card makes less than UFC starting pay. Say what you will about the UFC but 99% of fighters their make more money on their way up than boxer do. It isn't until you become a mega star and can carry a pay per view on your own name as a boxer that you could get more money than a UFC fighter. But the UFC goes on with or without stars. Where as boxing needs a star to do anything because you can't sell a pay per view by just saying WBC Boxing welterweight championship card, but you can sell a PPV with nothing more than UFC presents the Undisputed Welterweight Championship of the World and a night of great fights! On the boxing match you ask who is fighting on the UFC card you don't care who's fighting because it will still be GOOD!!!

  • @kena4573
    @kena4573 Před 8 měsíci +1

    Conor was a generational superstar who had a mix of sufficient level of in ring talent, entertaining fighting style, from a english speaking country and great at self promotion. None of roster have the same combination currently

    • @sp123
      @sp123 Před 8 měsíci

      Same with Ronda, they can't be copied

  • @kiiree1178
    @kiiree1178 Před 9 měsíci +2

    Having lived in a different continent where UFC is not popular, imo the face is Izzy as he’s the most known throughout the entire world

    • @twentyone1
      @twentyone1 Před 8 měsíci +1

      no he isn't cuh ebeyrone hates izzy except lil children and women

  • @MarkBarna1
    @MarkBarna1 Před 9 měsíci +2

    I don't see UFC this calculated. UFC had two once-in-a-generation fighters -- McGregor and Rousey. Then Rousey retired and McGregor stopped fighting in MMA. So UFC went back to pretending to have fighters we care about but actually don't. Dana White has tried very hard to make stars, but none pan out. They just don't have the talent, personality and charisma, and the mainstream media do not care about any of them. Even after Jon Jones won the heavy weight title, mainstream media was not interested, probably because of Jones' checkered past and lack of charisma. You can't manufacture the crossover power Rousey and McGregor had, though UFC still keeps trying.

  • @eddielee9212
    @eddielee9212 Před 9 měsíci

    Makes sense.

  • @abu-bakrkhan5692
    @abu-bakrkhan5692 Před 8 měsíci +2

    Agree with most the stuff you talked about but the real fans know after conor it was khabib so it's weird how you didn't mention him, islam is also really big now but not quite there level and slightly got hurt by his last fight

    • @penguin3448
      @penguin3448 Před 7 měsíci

      Fuxk khabib
      Ran away from the Sport
      what has he done except beating McGregor
      Didn't once had 1millon ppvs out of 4 he headlined except Conor's
      Come on he is big but not the face at any point in time for UFC

  • @sly6868
    @sly6868 Před 9 měsíci +2

    Say what you want about connor but he was a great thing at the time,hos era was amazing,makes everyone elses press conference look cringey in comparison

  • @lukelocks9083
    @lukelocks9083 Před 9 měsíci +3

    Deliberate or not, only the head honcho's of the UFC really know, but my thoughts are the opposite, it's because the decision was made for them.
    Put it another way, if they really wanted to make another face of the UFC right now, who would it be?
    For that person would be naturally compared to their last/greatest ever so far, face, Mcgregor and they all would come up well short.
    So I think Mcgregor wasn't made deliberately the face, he became the face with his charisma, character, acheivements and his accent.
    So why on Earth would the UFC, with a Gold-Dust star on their hands, step in to stop his rise?
    He did so much good for the UFC's profile.
    Plus one punch/kick finishers are way more Box Office than the grapplers/chockers/submission experts.
    His hand, the left hand, is a Hollywood Hand!
    The Irish sure do have a way with words as he so brilliantly proved over and over again.
    It was meant to be for him, it was a stage that he rapidily built and owned, even the other fighters in the press conferences would be laughing at his verbal antics.
    Not including the Khabib one though, as that took a dark, unsavourary, nasty turn. It being the only CM's press conference I didn't enjoy.
    There's is & have been some big characters in their own way, Masvidal, Diaz, Ferguson, but simply put no one comes close to Mcgregor for captivating viewers in press conferences!
    Once you've been to the Maldives, it's hard to sit on Margate's beach.
    Maybe there'll never be another like him, so I think that's the reason why there hasn't been another UFC face.
    Not having English as your Mother's tongue, or haven't mastered it, makes it difficult to verbally spar in the media with those that have, you're already at a big disadvantage, as the quick fire quips and joking banter flies over your head, giving the impression that you're either not that interesting, or your mind is from the "stuck in the mud" division.
    Even his fans added to his meteoric rise, the sheer numbers that travelled abroad to back him, was incredible.
    There were louder/more electric atmopshere's at his press conference/weigh in's, than at some of the non big-named events.
    Watch the UFC 194 CM/Aldo press conference, when an Irish fan serenaded Holly Holms with a decent attempt at the song "You're just to good to be true".
    With all the legions of Irish fans joining at the chorus.

  • @collegeoffoliage6776
    @collegeoffoliage6776 Před 9 měsíci +1

    Bro ain't no way you think jbj was more famous than Rhonda

  • @yes1671
    @yes1671 Před 9 měsíci +2

    Why do mma fans think Charles is a face. No non ‘casual’ fan knows who he is. Jones still the only one to get 1mil PPV buys in the last year

  • @c0dakw0lfgaang48
    @c0dakw0lfgaang48 Před 7 měsíci +1

    Yeah you are right about O'Malley, it seems too good to be true and is forced upon UFC fans.

  • @ECHOFOXTROT289
    @ECHOFOXTROT289 Před 5 měsíci +2

    the izzy opinion aged well

  • @mmaspotufc
    @mmaspotufc Před 9 měsíci +6

    Even Dana said Izzy is the current face of the UFC

    • @chickenlicken865
      @chickenlicken865 Před 9 měsíci +8

      Do you really believe Dana?

    • @STiergoofball
      @STiergoofball Před 9 měsíci

      @@chickenlicken865
      I mean if he just go by stardom and who brings the most cash
      It's not necessarily a thing about believing or not cuz Izzy is the guy who brings the most cash now
      If that makes him the face is another thing

    • @andrewsomers1369
      @andrewsomers1369 Před 9 měsíci +3

      @@STiergoofball Izzy fights don’t sell crazyyy numbers though. His social media status is what makes him a star. Still sells around 500k on average which is solid and his highest being the Jan fight which was around 800k to the best of my knowledge. There’s no real ppv stars in the ufc anymore bar Conor, although Jones comeback apparently sold 1m+.

    • @RS-hz9pg
      @RS-hz9pg Před 9 měsíci +2

      Khamzat is bigger then adeysana. He is not even active or a champ and has 6 million followers. Everyone wants to see that guy fight no one cares about cringelord

  • @SquareLuthuli
    @SquareLuthuli Před 8 měsíci

    It's all about absolute power.

  • @vls3771
    @vls3771 Před 8 měsíci +1

    Star Faces come and go and often when leaving are embarrassing the commercial side of business . Can you imagine Ronaldo behaving like Mc gregor...?

  • @MrSoggyjocks
    @MrSoggyjocks Před 8 měsíci +2

    The ufc will always be better with a megastar. A rising tide raises all ships. Your O'Malley reference merely points out the true reason the UFC no longer has a face anymore. A real megastar is organic, a combination of ephemeral things pertinent to that time. Sean isn't ephemeral, he is pure known quantity. He is a boy band vs the Beatles. Real stars don't grow on trees. McGregor occupied this position for a while, but he cashed in and squandered his prime, so he is no longer what he once was.

  • @saadqureshi9599
    @saadqureshi9599 Před 8 měsíci

    What happened to the new video brother, I saved it..I came back and now it's gone?

  • @user-xu1ol3pn1e
    @user-xu1ol3pn1e Před 7 měsíci

    We I can see a couple of ufc stars Alexa Grosso , Sean O Malley , Zhang Waleii , Rose Namijans , Alex Volkanowski , Islam Mackachev and Sean Strickland.

  • @hmohngcheelee7549
    @hmohngcheelee7549 Před 9 měsíci +11

    I’d say it’s intentional that there’s no face for the UFC, but also they’ve try to artificially create a face for the brand as well. And that creating a face is a problem when they’ve tried. You can really tell when they want specific fighters to win to push the narrative, Paddy being one. Then the whole Dana White privileged thing.

    • @twentyone1
      @twentyone1 Před 8 měsíci +1

      dude they are creating hype not faces. When Paddy, Suga, are pushed they are as hype for the division. The face will always be the a champion. What makes you get up and excited for a fight its anticipation. You get with ufc fighters like Khamzat, charles, even Islam a bunch of hype and edits on youtube. Izzy is so lucky Perira came into the sport because his hype when he won and the antipaction of the rematch made izzy go from 5.7 million followers to 8 million plus just for context khamzat was closing in on izzy followers and 1 KO changed Izzy trajectory

    • @marcodaddario3965
      @marcodaddario3965 Před 8 měsíci +1

      They're still looking for a big british fighter. They tried pushing Till to the moon back then. Leon Edwards is the most successful right now but I'm not sure if it was intentional.

    • @munaali840
      @munaali840 Před 8 měsíci +1

      @@marcodaddario3965 they did everything in their power to stop Leon, he is a nice guy doesnt want to lean into his past or glamorise it so a lot of ufc fans just found him boring. I'm glad hes finally had his shot at the title and kept it. He will always sell out a stadium because for the most part if ANY british sportstar does well the nation will support him. Usually the British star has banter so Paddy and Till are more marketable, Paddy I dont think is good enough to win, Till could have been but he wouldnt leave his old training coach, he has the ability and is still young at 30, UFC rushed him, hopefully he gets a new tactical team and gets back

  • @callumpeebles5273
    @callumpeebles5273 Před 8 měsíci +2

    Strickland got the potential

  • @lemonzy8902
    @lemonzy8902 Před 9 měsíci +2

    Should’ve put Khamzat in that thumbnail

  • @ahmeddudha2658
    @ahmeddudha2658 Před 9 měsíci +5

    Its probably adesanya

    • @TreySarver
      @TreySarver Před 9 měsíci +1

      Everyone that isn’t Kiwi, Nigerian, or 14 years old hates him

    • @gamebred6995
      @gamebred6995 Před 9 měsíci +1

      Ha? Jizzy is super famous but he ain't the " face of ufc"

  • @PotatoSlices
    @PotatoSlices Před 8 měsíci +1

    0:13 never heard of him

  • @Natsu4495
    @Natsu4495 Před 9 měsíci +1

    What about alex pereira ? he is like superstar right now on ufc even without speaking english

  • @fabianperez4447
    @fabianperez4447 Před 9 měsíci +1

    The ways you described Jon jones is the Same position Messi and Ronaldo are in. Everyone has a “biggest star”. Haaland and mbappe are it for soccer now. I don’t really seen how u made a point. All sports are diversifying their stars.

  • @WDManns
    @WDManns Před 8 měsíci +1

    “Desean Strickland”

  • @huey6944
    @huey6944 Před 9 měsíci +2

    Who tf still watched mlb like have you guys ever heard a friend or someone at work bring up mlb who’s watching it wtf ?

  • @dabinguscat1714
    @dabinguscat1714 Před 9 měsíci

    how was o malley knock out of aljo “manufactured” sounds like someone bet on aljo 🤣