CNBC-TV18 DISRUPTORS| The Untold Story Of India's Batter King, iD Fresh Food

Sdílet
Vložit
  • čas přidán 27. 07. 2024
  • Founded in 2005, iD Fresh always been about preserving the tradition of Indian cooking. Idli batter was iD Fresh’s first product and still remains more than half of its staple earnings.
    The co-founder and CEO, Mustafa PC, 44, was born in a village called Wayanad where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness to build a world of equal opportunities.
    Mustafa PC, a school dropout, went on to pursue Computer Science from NIT Calicut and his MBA from IIM Bangalore. He, along with his cousins, found a perfect mix of urad dal and rice which makes deliciously and soft idlis. The batter at iD Fresh is 100 percent natural.
    Every now and then, a company emerges out of the blue and turns a market on its head. These are brands that are able to connect the dots and see the big picture. They are able to spot early on vital trends that are likely to play out in the future. They have a knack of presaging consumer habits and solving the pain points. They have the foresight to explore the fault lines and conflicts shaping their industries.
    These brands focus on strategic expansion beyond traditional boundaries. They innovate by taking new approaches to the customer experience.These are the Disruptors.
    CNBC-TV18 is India's No.1 Business medium and the undisputed leader in business news. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. India's most able business audience consumes CNBC-TV18 for their information & investing needs. This audience is highly diversified at one level comprising of key groups such as business leaders, professionals, retail investors, brokers and traders, intermediaries, self-employed professionals, High Net Worth individuals, students and even homemakers but shares a distinct commonality in terms of their spirit of enterprise.
    Subscribe to our Channel: goo.gl/hKwgtm
    Like us on Facebook: / cnbctv18india
    Follow us on Twitter: / cnbctv18news
    Website: www.moneycontrol.com/cnbctv18/

Komentáře • 340

  • @akbaraligsm
    @akbaraligsm Před 5 lety +436

    I was an employee at the beginning of that company... God bless Mustafa and his company..Bcz he is a good person..

    • @eachneverything4230
      @eachneverything4230 Před 5 lety +2

      Asal brand is his employee rt?

    • @naren2k6
      @naren2k6 Před 5 lety +2

      Amazing Idea, my mouth is watering.

    • @kumarkiran59
      @kumarkiran59 Před 5 lety +3

      @@eachneverything4230 Mustafa pc's son studies in my school

    • @mehakmedia1634
      @mehakmedia1634 Před 5 lety

      നിങ്ങൾ മണ്ടോക്കര ആണോ സ്ഥലം? Ubais ഇന്റെ ഏട്ടൻ അല്ലെ?

    • @kishorshirodkar4943
      @kishorshirodkar4943 Před 5 lety +2

      Can you give me Mustafa Sir contact number please...?

  • @sevenhunteroc1915
    @sevenhunteroc1915 Před 5 lety +136

    മലയാളിയാണ് 😍 ഈശ്വരൻ അനുഗ്രഹിക്കട്ടെ

  • @pradeepnaidu987
    @pradeepnaidu987 Před 5 lety +215

    I have a startup in Dubai. Voxel3d. We are a start up and going through hell lot of issues.. whenever im down, I watch Mr.PC Mustafa's videos. He inspires me . One of my indian heroes...

    • @vinayakadorabonam
      @vinayakadorabonam Před 5 lety

      Hi Pradeep any changes that I can join with you ? Please tell me what business you do ?

    • @pradeepnaidu987
      @pradeepnaidu987 Před 5 lety

      @PAB Media hi, yes I would like to know more about this.. how can we collaborate?

  • @ajaykisshan5995
    @ajaykisshan5995 Před 4 lety +20

    For me it's not about how much the business man makes. But the quality of the person after making big money.
    This person is an inspiration. He is too down to earth and highly energetic. No big English, no big style, no big pride. Just simple and happy person. Awesome guy

  • @mehakmedia1634
    @mehakmedia1634 Před 5 lety +22

    We want to Promote this company maximum. The product is very healthy ..And He is really down to earth..

  • @royalmen666
    @royalmen666 Před 5 lety +146

    Anchor without paying attention to the talk, says wow , absolutely etc. Irritating..
    But the entrepreneur is really great.
    Big kudos to dear bro Mustafa

    • @royalmen666
      @royalmen666 Před 5 lety

      @Maz Peters it should match the conversation right.. i found it a bit odd

    • @noneedofname
      @noneedofname Před 5 lety +1

      Absolutely, wow, sure. These words were not needed wherever she says it. :( Causes us to deviate as well.

    • @NIZAMUDHEENnk
      @NIZAMUDHEENnk Před 5 lety +1

      Don't think so,she is really in the topic,

    • @onlineeducationnepal7842
      @onlineeducationnepal7842 Před 4 lety

      Sure also 😁

    • @jawwadmobinSAJID
      @jawwadmobinSAJID Před 4 lety +1

      @@NIZAMUDHEENnk yes she is good on that

  • @abdulhakeemipkp1886
    @abdulhakeemipkp1886 Před 5 lety +235

    Mt vlog കണ്ടു വന്നവർ ഇവിടെ

  • @durgaraju007
    @durgaraju007 Před 5 lety +80

    We are selling ID products since they have started in Hyderabad. In the beginning we had some issues with the delivery team. I have sent them an email mentioning the issue, they have responded and sort the issue. I have a huge respect for the founders of the company. I wish them more success in coming future as well.

    • @durgaraju007
      @durgaraju007 Před 5 lety

      @Maz Peters We are located in 3rd Phase, KPHB colony, Kukatpally. Near VinayakTemple. My brother runs the general store, I stay outside India.

  • @teteveteveyen9471
    @teteveteveyen9471 Před 4 lety +5

    ANCHOR - Cute, young, energetic, smart with easy and simple spoken English language skill. Regarding Mr. Musthafa -with his high tech education + traditional food + global marketing idea - became a super millionaire. Great.

  • @sourabhgaddagimath5271
    @sourabhgaddagimath5271 Před 5 lety +80

    Super super 👍🏻
    Musthafa is a great inspiration for the young entrepreneurs

  • @kumarnt
    @kumarnt Před 5 lety +38

    Glad they Mustafa is Thinking about Food Wastage, Wish they start thinking about the plastic packaging waste after use!!

  • @wroomauto7615
    @wroomauto7615 Před 5 lety +36

    Real man Tackling real life business problems
    Batter exploding,
    10 Rs per kg batter vs 45 Rs per kg I'd batter
    Distribution problems
    Selling Perishable food with no preservatives
    Fighting for refrigerator space wich is more expensive than the shelf space
    I salute the man

  • @ajishso
    @ajishso Před 5 lety +88

    നമ്മുടെ കേരളത്തിന്‌ പുറത്ത് ബിസ്സിനസ്സ് തുടങ്ങിയത്കൊണ്ട് പുള്ളിക്കാരൻ രക്ഷപെട്ടു... ഇല്ലായിരുന്നെങ്കിൽ കുത്തുപാളയെടുത്തേനേ... anyway congratsss dude

  • @mehakmedia1634
    @mehakmedia1634 Před 5 lety +10

    Their factory is very clean Hygiene. We can Trust this company and their product.

  • @LuvMasalaDosa
    @LuvMasalaDosa Před 3 lety +4

    How can you dislike such a positive video? Ppl r fucked up 🤦🏻‍♂️

    • @Sakshamakshata
      @Sakshamakshata Před 3 lety

      Jealousy is one of the vices humans have got 😊

  • @LuvMasalaDosa
    @LuvMasalaDosa Před 3 lety +3

    Bengaluru the startup's dreamland❤️🇮🇳💪🏻✊🏻
    Great innovation , effort , hustle & decision by Mustafa bro ✨

  • @frb613
    @frb613 Před 5 lety +5

    Mr. PC Musthafa,
    You are the super inspiration for new start up Entrepreneurs.

  • @shoukenz1678
    @shoukenz1678 Před 5 lety +24

    Musthakaa big salut
    A Insprtion man

  • @trektravel1708
    @trektravel1708 Před 5 lety +32

    Power of determination,

  • @rohithkrishnan5747
    @rohithkrishnan5747 Před 5 lety +22

    Superb Dear Mustafa for changing the life of Idly and Dosa eaters. Also you can look at idly chutney powder along with your pack

    • @saivenkatesh7928
      @saivenkatesh7928 Před 5 lety +3

      Very bad mindset, u cant use that language, please take it back. Do you know, Chance makes our parents, Choice makes our friend

    • @zaheeruae
      @zaheeruae Před 4 lety

      Amit s .. You are a Dumb mindset...

  • @LINESTELECOMCORDEDTELEPHONES

    simple business made great turnover, and simple man turned millionaire

  • @arjunramachandran2005
    @arjunramachandran2005 Před 5 lety +5

    What a sensational story 😍 Bringing the sweet taste of dosa, vada and what not into our daily lives by enabling readymade batter! Thank you Mr.Mustafa 😀

  • @vasuk5291
    @vasuk5291 Před 5 lety +3

    Awesome mr.mustafa you have kept Ethics @ top of your business definitely you will Grow big God bless you

  • @Deenanaanu
    @Deenanaanu Před 5 lety +10

    How is ID a disrupter? Its the pioneer! The host is over excited!

  • @sachdeepsivakumar3936
    @sachdeepsivakumar3936 Před 3 lety +1

    Brilliant and humble person. India is proud of him.

  • @LifeinWanderland
    @LifeinWanderland Před 5 lety +19

    All the anchor knew was the word "absolutely"

  • @sangeethanambiar1927
    @sangeethanambiar1927 Před 5 lety +14

    ശരിക്കും inspiration തന്നെ ഭായ്

  • @Gomathi04
    @Gomathi04 Před 5 lety

    Inspiring video Mr Mustafa you are the role model for youngsters. Who like to start a Startup business

  • @crazyrobin5
    @crazyrobin5 Před 5 lety +33

    *Anchor's "SURE" & "ABSOLUTELY" 😉😂🤣*

    • @riyumm
      @riyumm Před 4 lety

      ROB ”interesting ”

  • @farzeenahammedp
    @farzeenahammedp Před 5 lety +3

    Courage and respect in beliefs... and good role model.

  • @gmailuser6380
    @gmailuser6380 Před 5 lety +3

    Ms. Absolutely, thanks for your green eye shade !!! and of course this video...

  • @bbdatta
    @bbdatta Před 5 lety

    excellent video. Thank you soo much . loved it . hats off Mustafa.

  • @sadikkhan-pd1dq
    @sadikkhan-pd1dq Před 3 lety +1

    great motivation from Mr. Mustafa..... specisly for younger generation....

  • @muneebahmedkhan3238
    @muneebahmedkhan3238 Před 5 lety +7

    Congrats P.C. Mustafa ,great inspiration and great efforts...keep it up.

  • @dawoodqureshi2023
    @dawoodqureshi2023 Před 5 lety +11

    Moral of the story.
    Day by day people is giving up wd the traditional way of eating and preparing food. Now a days people moving towards hygienic products. U don't need to always invent or made something really new or out of the box thing. Just go to the regular household make it in hygienic way and market is ready to welcome u.

  • @tariqhussain2973
    @tariqhussain2973 Před 3 lety +2

    Mustafa: Bangaloreans eat 21 meals (3 meals * 7 days) a week
    Reporter: Wow! Brilliant, what an insight

  • @ajaykrishna5440
    @ajaykrishna5440 Před 5 lety +3

    When seeing him...on ksum iedc startup summit we were sure he will reach to bigger heights.

  • @AshiqueAsh
    @AshiqueAsh Před 5 lety +1

    Oh god this amazing I appreciate you all the best

  • @k.p.4818
    @k.p.4818 Před 5 lety

    I really hope he is successful in expanding the business in the rest of the world. As a Bangalorean I feel happy that he was able to establish his business here. South Indian foods need to be marketed outside India well, as people only identify naan and chicken Tikka as Indian food.

  • @hazah3139
    @hazah3139 Před 5 lety +5

    Good luck bro... Over all the world...
    Insha allah..☝️😀😘

  • @prabhakaranrajasekar4947

    Inspirational vedio Superb hardwork of them hatts off u Team ID

  • @mrraam2151
    @mrraam2151 Před 4 lety +3

    കേരളത്തിലെ ട്രേഡ് യൂണിയനുകൾ ഇല്ലരുന്നെങ്കിൽ ഇതുപോലെ എത്ര ഫാക്ടറികൾ ഇവിടെ ഉണ്ടവുമാരുന്ന്..

  • @vaibhav7164
    @vaibhav7164 Před 5 lety +9

    Words heard again and again in this video
    Sure , absolutely 😂 😂 😂

  • @deekshithindra6856
    @deekshithindra6856 Před 4 lety +1

    I really appreciate his thoughts and love it

  • @shahrukhkhan-bq2cq
    @shahrukhkhan-bq2cq Před 5 lety +1

    Filled with refresh after watching this interview.

  • @arunnair.d8606
    @arunnair.d8606 Před 5 lety +15

    A successfull business needs genuine approach not about what investing but how investing and where putting money and what u gain roll model for all mainly after getting crore monthly salary also he made his journey to his passion..... That positive move is success he is.... Do ur passion job sinciere dedicated and right approach and attitude u sure become successfull

  • @eachneverything4230
    @eachneverything4230 Před 5 lety +13

    Wayanad - thippasandra - Dubai

  • @abhishekprabhu1
    @abhishekprabhu1 Před 5 lety

    Congrats to ID Fresh Food TEAM, Wow!..

  • @nithishsorock
    @nithishsorock Před 4 lety +2

    finally a cheta decides to not have a bakery .....and vola! hes made a fortune for himself! good going man!

  • @jemshyc
    @jemshyc Před 4 lety +6

    ലോകത്തിൽ എവിടെയും ഒരു ചലനം സൃഷ്ടിക്കണമെങ്കിൽ മലയാളിവേണം....( മുസ്തഫ വയനാട്) ഒരു വയനാട്ടുകാരൻ ആയതിൽ ഞാൻ അഭിമാനിക്കുന്നു

  • @Sba1234567
    @Sba1234567 Před 3 lety

    Absolutely impressed .. with mustafa👏👏

  • @salmaparakal7895
    @salmaparakal7895 Před 5 lety +3

    Masha Allah.inspiration 👏👏👏👏

  • @abdulazizabdullah2421
    @abdulazizabdullah2421 Před 5 lety +4

    Good job done by ID. Keep it up in serving Bangalorians.
    Meanwhile why not concentrate in Kerala market

  • @siyadkeypee5590
    @siyadkeypee5590 Před 5 lety +9

    He is really a good inspiring person to everyone..

  • @hazypkd
    @hazypkd Před 5 lety +4

    He spent his 3 year for making perfect hole in Vadas, Without knowing market of vadas success or fail....!!!

  • @abis6492
    @abis6492 Před 5 lety +2

    Filter coffee product is available in Bangalore?

  • @sachinsunny6728
    @sachinsunny6728 Před 5 lety

    You are an inspiration thank you

  • @Be-positive367
    @Be-positive367 Před 4 lety

    19:34
    Great
    The best entrepreneur
    The great innovator
    The great man who having sound commonsense
    👌👌👌👌👌👌👌👌👌👌👌👌

  • @HemanthSG
    @HemanthSG Před 4 lety

    The questions were good, super bro

  • @Jeevanmn
    @Jeevanmn Před 5 lety +6

    CNBC needs to fire this woman. She doesn't have enough patience to listen to the speaker.

  • @georgevc7736
    @georgevc7736 Před 5 lety +2

    Mustafa from Wayanad. Proud of Wayanad 😎😎😎

  • @ashiksebastian4470
    @ashiksebastian4470 Před 4 lety

    Great Job 👍
    Nicely done...🙂🙂

  • @hemchand688
    @hemchand688 Před 5 lety +2

    even though it's irritating when she frequently interrupting with her unnecessary little dialogues, she actually asked sensible and worthy questions. I appreciate it.

  • @dilsere1775
    @dilsere1775 Před 4 lety

    Such an inspiration 🙂🙏

  • @ntnme1730
    @ntnme1730 Před 4 lety

    Great sir,❤❤🙏🙏🙏

  • @abalakrishnag5600
    @abalakrishnag5600 Před 3 lety +1

    All best mr mustaf god bless you and your thinking

  • @assss3116
    @assss3116 Před 5 lety +93

    ANCHOR IS OVERACTING

  • @ravikirantk8708
    @ravikirantk8708 Před 5 lety

    Idly Dose is a stamp of karnataka... thanks for keeping it solid.

  • @crazyrobin5
    @crazyrobin5 Před 5 lety +19

    He looks like "ATIF ASLAM" 😱 😉

  • @weekendwanderer199
    @weekendwanderer199 Před 3 lety

    She wasn't listening to understand;
    She listened to reply!

  • @ewj187
    @ewj187 Před 5 lety +5

    If I were to ask you, sure, absolutely, hmm, aahaa . . .I think she used to do a lot of job interviews lol

  • @aravindanmarimuthu8476

    very impressive story...
    best wishes

  • @freshncame7050
    @freshncame7050 Před 5 lety +2

    Absolutely right 😃

  • @RDd188
    @RDd188 Před 5 lety +2

    One word "Sure"

  • @sumitpatil1950
    @sumitpatil1950 Před 3 lety

    how to i get the franchies of this product

  • @vikramshivram
    @vikramshivram Před 5 lety

    Great interview

  • @azarazhar437
    @azarazhar437 Před 5 lety +18

    My cousin

    • @desireshoppee
      @desireshoppee Před 5 lety +1

      How proud you might be feeling while watching this video..... mashallah..♥️

    • @user-nt9ev3qi2c
      @user-nt9ev3qi2c Před 4 lety

      Waynad aano veed

  • @dineshkumarsnair7964
    @dineshkumarsnair7964 Před 3 lety

    He created a branded, organised scalable model in his chosen field and the VC funds available , catapulted the brand into a safe orbit. But how his other products esp Panneer, Curd ( pro biotic) are going to fare is a million dollar question..

  • @sagarthatipalli8971
    @sagarthatipalli8971 Před 3 lety

    Is the batter ,
    Dry or wet batter

  • @janvysatya6595
    @janvysatya6595 Před 2 lety

    So so proud of you Mustafa

  • @jennyapps5942
    @jennyapps5942 Před 4 lety +1

    He's such a nice person.

  • @alphyalex4608
    @alphyalex4608 Před 5 lety +144

    Kerala bro

    • @salmanulfarisi9127
      @salmanulfarisi9127 Před 5 lety +6

      Ys he is from wayanad...

    • @RamMohammadJosephKaur
      @RamMohammadJosephKaur Před 5 lety +3

      Looks Pakistani

    • @akhilm1085
      @akhilm1085 Před 5 lety +9

      @@RamMohammadJosephKaur fuck u bitch

    • @hakkeemap
      @hakkeemap Před 5 lety +3

      Muslim Peru Kandal Pakistani nammude nadinte oru avastha

    • @nirmal6362
      @nirmal6362 Před 4 lety +2

      Mustafa is a good muslim and hardowrking and honest, doos fair business with all communities. Very hard to find one these days after Wipro Ajeem Premji.

  • @user-ho1vt8vz2l
    @user-ho1vt8vz2l Před 4 lety +3

    Why is she using Sure inappropriately

  • @VinithJayachandran
    @VinithJayachandran Před 5 lety +1

    May I know what does iD mean ?

  • @tejashvikumar8900
    @tejashvikumar8900 Před 4 lety

    Great👍

  • @rsdevarapalli
    @rsdevarapalli Před 5 lety +2

    iD will certainly win eduacated health conscious indians 👍

  • @VinithJayachandran
    @VinithJayachandran Před 5 lety

    Sell fresh, hats off for this :)

  • @robimir5957
    @robimir5957 Před 4 lety

    Tnk u..❤❤

  • @yuvaraj9023
    @yuvaraj9023 Před 4 lety

    WHERE ITS LOCATED

  • @mrshaikh5340
    @mrshaikh5340 Před 4 lety

    Good job sir

  • @kabeerkhan6539
    @kabeerkhan6539 Před 5 lety +2

    musthafa ikka .........poliya..mass

  • @shamnasa8122
    @shamnasa8122 Před 5 lety +1

    GOD bless you

  • @EXChristianRamRam
    @EXChristianRamRam Před 5 lety +1

    He is inspiration for youth

  • @ajg5523
    @ajg5523 Před 5 lety

    Proud off .....

  • @maabdulraouf1175
    @maabdulraouf1175 Před 5 lety

    Masha Allah ❣️.

  • @adnnali
    @adnnali Před 4 lety +2

    it looks she is taking viva not an interview,,,,,,kudos to Mustfa

  • @njoylife2323
    @njoylife2323 Před 4 lety +3

    Malayali pwoli alle.... ❤😍😍

  • @riyaskaliyattamukku7906

    Nice

  • @ismail8973
    @ismail8973 Před 3 lety

    Id fresh didn't need advertisement this man itself a brand now

  • @alishanajeeb7671
    @alishanajeeb7671 Před 5 lety

    All the best pc sir