How 7 Mumbai-based women Entrepreneurs made a 1600 Cr empire from 80Rs | Lijjat Papad Case Study
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- čas přidán 17. 05. 2021
- Everyone enjoys ‘rags to riches’ stories and everyone likes tales of stupendous success achieved through sheer determination. The story of Shri Mahila Griha Udyog Lijjat Papad is all that and much more.
Today, Lijjat is more than just a household name for ‘papad’ (India’s most popular crispy bread). Started with a modest loan of Rs 80, the cooperative now has annual sales exceeding Rs 301 crore (Rs 3.1 billion). What’s more stunning than its stupendous success is its striking simplicity. And perhaps that is the most interesting lesson managers can pick up from Shri Mahila Griha Udyog Lijjat Papad. Sticking to its core values for the past forty years, Lijjat has ensured that every process runs smoothly, members earn a comfortable profit, agents get their due share, consumers get the assurance of quality at a good price, and society benefits from its donations to various causes.
Let's understand how they did it in this video.
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#lijjatpapad #karramkurram #womenempowerment
Finding your channel is the best thing happened to me in 2021 ❤️
Means alot ❤️
Same here brother . This guy is a Gem 💎
Sm here bro👍🔥
Awesome content bro...and yeah this is a brilliant presentation indeed... spellbound at the end speech...❤️❤️❤️ 🎉
Same here❤️
What I learnt :
1. Should Start small even we have very small capital.
2. Should always respect employee and treat them equally and make them feel like owners.
3. Quality matters more.
4. Degree doesn't matter to build startups.
Thanks for Amazing Content.
And may be one more
5.startups are for a change and not for a money only...
@@vallabhjoshi1327 Startups are ruining market as they don't know costing or ignore most of the time, waiting somebody to fund/ takeover er. We hear only good, successful stories what about failures???
You didn't know all this before the video ? Ig all this is common sense ofcourse
You mean amazon content
@@shashikantmahabalshetti8401 without failure there won't be any successful startup. Its all about sticking in the wall
When u realise that "think School" gives u a lot more knowledge in a single video than our entire school life......
Salute to u sir❤️
♥️♥️
Yes
My dad works in this company so I've already researched a lot about it and was really fascinated to know how 7 women literally became examples for *Women Empowerment*
Learning more here than entire school and college life.
♥️♥️
@@ThinkSchool hyy... U are look like abhay mahajan of TVF pitchers...
It feels so because he brought the hidden reality and place infront of us so.
Waha buss fee deke bakchoddi krne jate hai hum
These case study should be given to students in school too. It not only gives you idea but also tells you how to raise our society with minimal attention.
Great work!!
This case study is given in CBSE entrepreneurship book.
@@tenzingbhutia7944 is it? Its wonderful then!
@@tenzingbhutia7944 nobody reads book, in foreign countries they show videos.
Let's accept videos are more entertaining and give study vibes.
Damn good! The kind of incisive insight you have is absolutely astounding. You managed to compare LIJJAT PAPPAD & APPLE in the same breadth and successfully proved that LIJJAT PAPPAD is a better example of corporate vision, mission culture & ethics versus a tech giant like Apple. Absolutely fantastic. You are amazing man! I did my MBA in the early 2000’s and never even heard of these case studies. These cases studies should be discussed in all B-schools in India and outside, they are shining examples of Indian entrepreneurship ability. You should be thinking of putting together all your case studies in a book.
Trust me I never felt the need to comment on any video, I always thought it wasn’t really worth my time! But the content in here absolutely deserve every bit of time to appreciate the content and applaud the homework that has gone into it! The channel is pure gem! Great work Ganesh!
Thank you so much :)
The legend has spoken once more. Thank you Ganesh!
Welcome
Hey everyone,
Correction in the video. I said 'Importing' instead of 'exporting' 🙈
I am so sorry.
Hope you learnt something Valuable :)
Thanks for the love ♥️
We don't have time to see your mistakes.actually we have been busy in getting knowledge form you sir ..thank you ❤️
Put subtitle at that point in your video.
No worries bro. U have this unique captivating aura that draws the listener in. The subjects u chose are dope too. Like i have said before, keepnupbthe good work and all the best in this journey. Lets get educated together. Chao
Means alot :) ❤️ Thank you so much
No problem, It's understood !
This video made me realise that when you think about helping people, you automatically set rules that will grow the business.
Thanks for the video Ganesh!
0990
One of the few channel with No Left Wing No Right wing . . . only with Pure Knowledge. . 👍
I'm proud to say our Family is Costumer of Lijjat Papad since a long time I'm seeing it since childhood
Excellent Video 🔥Ganesh Dada
Thank you so much :)
Same
Not more relatable 🤣
Same
during whole video....i was getting goose bumps........anybody else?????
This is so so good... amazing work. This is so inspiring. Thanks for sharing such great insights
Me ✌️✌️
Mission, Vision, Values, Discipline, Honesty, Empowerment---aren't just words! They have the " POWER" to make/break any company. Too much in 11 mins.. Amazing
Proud to be a lijjat papad user since 20 plus years
The way he presents things! He is on another level man⭐✌
Thank you so much :)
@@ThinkSchool top notch explanation..…..just now subscribed ✌️
If I ever succeed in my life I will give a certain percentage to you, man the way you teach business you should be appointed as an analyst.
♥️♥️
What Lijjat papad did to the women, we need someone, some company that will do it for our Farmers.
Well AMUL can be a close example! (Cattle farmers)
Being son of farmer, and slave of corporate organizatio I worry for farmers
Never tikait and lathait(new zamindar) will never let them to do that
@@amayakumar370 Tikait is just another politician. People will eventually get rid of him just like Patidar in Gujarat got rid of Hardik Patel.
@Shubham Chakrabarty even crony capitalism is bad. They suck the resources of the country
We keep reading books about people from other places and became so convinced that our people had nothing to offer. Stories like Lijjat and Chick shampoo are proof that we stand shoulder to shoulder with the world when it comes to innovation in business.
There is a lijjat papad centre near my home and the lijjat sisters come to the centre in buses 🙂
That's wonderful ♥️
Apple :- "Think Different"
Think school :- "Inspire Greatness"..
❤️❤️
I am from Gujarat. Eating These Papads for Years now. kudos to your Research!
I'm in Sydney in 20s. I always prefer consuming Lijjat Pappad for the same reasons..
Steve Baba ✌️😂
As i said earlier this secret gem is going to be famous soon and now u can witness it guys 😀❤️🔥
❤️❤️
I have thought about these women for sometime now.... As we can compare the present situation where there are plenty of well qualified professionals.. staying jobeless due to the over education they receive and greediness towards maintaining high bank balance!! The world would be better if they keep helping for others progress!
Thanks for the message with an Excellent example.
Good luck to you ✌️
I love everything about your channel ranging from content, confidence, English speaking skills, business case studies and many more. You are amazing
Thanks alot bro ❤️
I wish i could show your videos to my grandma
This video especially was very heart touching, An Indian company felt indian for the first time.
Kudos
I already know this is one of the best content I'll get on CZcams😌🤘
What I learnt:
1. We should not compromise with our values just to build profit which would literally have a bad impact on the image of the company and it would lose customers.
2. Employees must be treated well so that they dedicate their time and effort with love, not just for the sake of money.
3. The motive of any start-up must be to solve problems of the society and would be reward back with profit directly/indirectly to exist in the market.
Sticking to the values is the most important in BUSINESS.
The question "WHY" !
this story is first one that strikes in my heart. The value they created for women inspire me a lot. Thank you for incredible video. waiting for more. thank you
Thanks Abhi and niyu for introducing this wonderful person
❤️❤️
When and how did they??
This has always been my brother's favourite. He's been eating these for more than a decade and he sticks to the fact that their taste is consistent!! And from a business perspective too, they're ❤️❤️❤️❤️ The Sarvodaya mission is soooo sensible! Now Lijjat k liye ijjat badh gayi.
Damn! Such businesses should be spoken about more often.
The business case studies are amazing and to the point. Love the way you simplify concepts.
I have been eating this same exact papad for years without knowing it's backstory. Never imagined this could be the story.
Now our Tuesdays & Fridays are incomplete without watching 'Think School' videos ❤️
Means alot buddy ♥️♥️
True 💯💯💯
This extraordinary story deserves a movie.
I don't need to do an MBA after going through all the case studies on your channel Sir, practical knowledge and knowhow is always the key. Thank You.
Lijjat Papad Case Study makes humanity proud. The vision of this company can be incorporated by everyone, at a business level and yet even more importantly at a personal level. Thank you for making this inspiring video.
I love their papad so much till now, the unique taste makes it so good and so memorable and heard about their story but didn't knew that it started in 1950 and it's a 1600 crore business ❤️🙏
You provide so good case studies for us to learn.❤️ Thanks a lot bhaiya.❤️
Just typing a comment so that more people are brought here by CZcams algorithm. Great insight
I never do comments in CZcams videos, but this is the first time my innerself is pushing me to write a complement for you,
Awesome work..thank you bro🙏🙏
I think that finding this channel is the greatest achievement of me in my life.
The kind of information you collect and the way you have delivered it with such a few amount of resources. Hats off!!! Well done and keep going
I am hooked to your case-studies. The charisma lies in the way you present them. Rather than a sermon, it seems as if a friend is telling me an anecdote passed on to him. The way you paraphrase in the end, helps us a retain the content with its core intact. More power to you Ganesh! I don't know if you know it but you are truly making a difference to the lives of those who wanted to read an MBA but could not make it. With you, I truly feel I am a part of the process.
This was mind-blowing content. This is a true example of women empowerment. Loved your storytelling style, kept me engaging throughout the video.
HONESTLY..I STUNNED BY THIS STORY...It really blew my mind ❤️🔥
"If this isn't epitome of greatness, I don't know what is."
❤️❤️
All of them were Gujrati women livin in mumbai, at that time Gujarat also had thousands n thousands of mahila Griha udhyog... But gujrat lacked market & infrastructure
I never knew that watching video could ever bring tears in my eyes but you did it by this one. Everytime when i watch this case study i got tears. Think school you beauty ❤
Your communication skill is great.God bless you.
I don't know why this story made me emotional ❤️
aahhhaa!!! his voice is just like a informative melody, never knew when we reached to the end of the video ❤️. till date whenever i was eating LIJJAT i was just wondering about the profit it makes but today rectified my thinking 👍
♥️♥️
Why have I never heard of them ever..thank you so much for bringing to light ppl worth being praised for in our country...
It's great work by bringing such stories which are truly inspiring for Indians whereas in schools and institutes, it's always shown as if only western countries have the skill and intellect to start business...it's very inspiring if such local stories are taught in schools nd institutes 👍👍
Insane man! I literally binge watched all your videos this weekend. I learnt so much which MBA will never teach us. Hats off to your reasearch, every second of your video provides a lot of knowledge
Hats off to the seven ladies . Extremely inspiring video . Thank you
Give Goosebumps when he presents his points.... Amazing work Ganesh.
Man our country needs content creators like you. People like you can make a great influence on India especially youth. Please continue the business case studies
Please make a “riches to rags story”
Failure stories teach you more than success stories.....
I can straight away watch your 5 videos, atleast, in a single stretch. You are just amazing 💞
Means a lot
I am sticking to this channel since 100K subscribers and I am Confident Enough that this CHANNEL will be India's No.1
AMAZING content
Amazing Speaking skill and AMAZING background music...
Thank you so much :)
Everytime I watch this video, my eyes are filled with tears ❤️. Great story with greater presentation. Keep it up.
Hey Bro! Thanks for such an amazing video! You have done a great job! Infact I shared this on my LinkedIn as an inspiring story, and within 3 days it has hit almost 400 likes (meaning around 400 came to know of your channel and video through the post). Keep doing such awesome content! It will continue to attract and educate the audience!
It would be good to know case studies of Kodak, Fujifilm also.
Thanks great content, have watched almost every case study in channel 🔥
Watched two years ago and came back to rewatch just to not forget.
I have downloaded almost Every single video. So articulating n Am using ur style in my Classes in demos. Thanks a million Brother
Bro, the way you explain and elaborate, it's too Amazing...
Really thankful to you bro for making this type of contents.
Keep it Up. ♥️
Your presentation skills, speech, body language, knowledge and most importantly the deep level of research that u do in your case study videos is commendable. Whenever I come across your video in my CZcams feed, I stop whatever I am doing and watch your video. Cuz I know I am going to learn and educate from your video. 100% ROI 😁
Everytime i open your videos !!! it just hits me hard to open a business. But this time it showed the purpose to open a business... Thanks for the knowledge
Absolutely fantastic video......all these years i just had a vague idea about Lijjat. But this video really made me cry......so very fascinating. Of course, your presentation is really really breath taking. We should be proud of so many inspirative case studies from our own country.
Awesome content and beautifully explained. This actually made my bad day lil better, now I am inspired from Lijjat sisters and their success story.
You motive us to think out of the box, thanks for such rich content
I am extremely fascinated and moved by the great story of Lijjat Papad organisation
Idk why i get a motivation by watching u....having a shine on ur face shows that u are pure from inside to outside...like an open book...
This was so inspiring! I have never heard of this company, thank you for sharing this story!
One day I just found his channel on recommendations... since then I've subscribed and watched almost all of his videos🙌
Thank you so much :)
Subhanallah.... What an eye opener on how core values of companies are important... May every business follow the concept and empower the humans around them
Finally this channel shown up on my feed , one of the best channel finded during this lockdown. Thanks brother for using this medium in a right way👍✨
I love ur communication skills🔥
The way you present yourself and the fact/info/knowledge you shared is always amazing Sir. 👌❤️🙏v soon its gonna be a million family just like LIJJAT.
ur thumbnail brought me here and I knew u were one of youtube legends, thx u for sharing such stories. keep it up. ONE MILLION SUB sooon!
Bhai maine to sabse bada case study aapse sikha hai and you are really a good marketing man
Apne 3rd time is video ka thumbnail change kiya hai really this is good idea .
Maine ye sikha ki shayad jo aap soch rahe ho wo sab na like kare to change zaruri hai
The kind of emotions that numbness he was having in between while speaking about these great womens is amazing! 👏👏
One of the best channels
I genuinely thank god to have found this channel. I am just getting addicted to your content and binge watching.🙏🙏
No doubt the story is awe inspiring, but what makes this case study top the charts is the delivery of the story. The story would have indeed inspired had it come from anywhere else, but making it emotionally overwhelming is something that is the sheer quality of the script and delivery of the speaker. Amazing, thanks for making the start of my day so amazing
Hey, thank you for this case study, I knew it before but you added some insights which I wasn't aware of like their supply chain and ownership system.
Your clips are extremely informative and motivating.
I dont get how could some one be so negative minded giving thumbs down👎 for such a great content like this , feeling really sorry for those 334 disliking people.
Great content , keep up with great work
It is high time to support the entrepreneurs of India.
In India, We have a lots of quality ideas. But our biggest mistakes are we are not giving value to them...
You need to have passion to fuel your ideas and pursue it to the hilt. I ma entrepreneur.
thank you for this video, real nice to know the history of such a brand. its sometimes hard to find Lijat Papad in some stores, have had to go hunting. there are other brands that have tried to mimic Lijat Papad but dont taste the same. This story is a real example of women empowerment. Your presentation is very commendable
Thank you very much for your valuable information sir. By this vedio, I once again came to know that Mera Bharat is always Mahan. 🙏🙏🙏🙏🙏🙏
Mission & Vision ...... Bro as a entrepreneur you are giving me literally lot of goosbumps and inspiration.... Thanks for bringing awesome success stories like Lijjat Papad....
Got your video recommendation from nowhere this afternoon and then onwards I sat like a mission to watch all of the videos made. This is my 5th video in a row. Amazing content.
Thank you so much :)
I guess this is the only youtube channel which i liked first then watch later..
Thank you so much :)
I didnt know about Lijjat before, but now I know . Superb research
This is the most valuable thing on youtube