What It Takes To Stage A $14 Million NYC Apartment
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- čas přidán 15. 06. 2024
- Cheryl Eisen is the CEO of Interior Marketing Group, a New York City-based company that does interior design, staging, and marketing for luxury homes. Her past clients include Chrissy Teigen and John Legend, Ivanka Trump and Jared Kushner, Kim Kardashian West and Kanye West, Bethenny Frankel, and Swedish real-estate broker Fredrik Eklund.
The homes she stages? They start at $5 million. She takes us through her 60,000-square-foot warehouse to pick out the pieces to stage a $14 million loft in Tribeca in NYC.
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What It Takes To Stage A $14 Million NYC Apartment - Jak na to + styl
Wonder how her assistants walk around that giant warehouse looking for tiny pieces of tape
...😂😂was thinking that same thing. What kind of method is that?!?!
Probably by row and shelf numbers.
Right?! Why wouldn't you just have inventory and a scanning system
Yeah I was thinking they needed a better system. Noticed at one point there were two rows of tape, one blue one green. She's blue so I bet she gets right of first refusal.
iLoveLeatherNYC When she showed the board to show the one she was staging, it had the blue tape she was using. Below it or throughout the board, it included someone else’s designing other places with the two type of tape or a single type.
Imagine being a kid that lives in a 14 milion dollar appartement and you have to share your bedroom...
NYC problems I guess...
Castle bed non the less!!! 12:27
😂 jeeeeezzzz ,
It is new york
Alejandro Aldana Gonzales
it's not true, see how huge the living room is.
I thought “the owners of this house is gonna have to clean this whole house” then I realised that if they buy this loft they probably can afford cleaners
Lol
They might be spending their entire life savings on the apartment and not be able to afford cleaners, though. Lots of people who buy crazy-expensive huge places like this spend years and years paying them off
She is so calm and down to earth, refreshing and she has a dream job!
It helps that her face has been completely frozen
@@TrindyForce ikr
@@TrindyForce but why are you trying to kill me? 😂😂😂😂😂
she seems like a very nice employer
@@TrindyForce ouch
she has a fricking IKEA to herself
A luxurious version of IKEA.
Yash Nigam DIYKEA
IKEA/Chinese in-house custom furniture factory.
..and the quality of Ikea as well.
Yash Nigam *restoration hardware mega warehouse! If you don't know about that company, def check it out. Most beautiful decore there ever was
So she basically playing sims irl and gets paid for it
Cool
Екатерина Решетникова, right! Where's my sweet 13,14,15 & 16? I used to create great hones for my Sims :)
With a cheat code "motherload"
miss mae day **motherlode
Dream job.
Came here to say the same thing
_"To add light, add lighting"_
thanks for the tip, sister
😂😂🤣🤣🤣🤣
SLAYYYY CHICKEN SOUP JAMES CHARLES
The moment when you have low intelligence and it shows.
😂😂😂😂
Would love a segment on how the company got started, in terms of start-up capital, how she secured her first space and clients + the logistics involved.
Start small and PR, plenty of free jobs to get exposure, I dare to believe she did not pay for 1/2 of all those furniture, marketing publicity, she got them for free, but I bet they were not free when she started this business
She may also have been an interior designer prior to her current job and
she's smart
Even if she was to tell you exactly how she started, it would not work 'cause she started many years ago
A lot a lot of PR
likely comes from wealth to have a monumental startup cost. this isnt a buisness you can just start. no seller would be willing to pay to furnish a property unless its worth a certain amount. the capital needed to even begin decking out a relatively simple home is expensive enough let alone super luxury apartments. shes obviously doing very well for herself but yeah you need to be rich to start this buisness or have some form of investment.
@@shmaisrael Probably lots of investors, too! Investors are a huuuuuuge help
@@shmaisrael And yet...that's all just speculation.
@@shamkawow1 rich parents. Very rich parents.
...This is literally the dream job I didn't know I wanted
I'm also a staging company owner. I do what she does (although on a smaller scale). What you see in the video is like 5% of the actual amount of work that goes into it. Most of it not glamorous or exciting. Any job is what you make of it :)
She present homes for clients and decorate it right??
Hodor Hodor, a dream job AND business I didn't know even existed!
@@liliyaverlan8020 Hey did u study it my Dad owns a gallery Shop thats sells and iam not happy with my major so iam thinking of Working with my dad and do design and stuff as my dad is old fashioned can i do this job with no Degree m
@@karimyassine5932 I don't have a degree in design (or any other for that matter). My sisters and I started the business and for the first 5 years almost didn't make any money. Had to work 2 jobs plus run the business. My parents were also supportive so in those first 5 years I lived at their house without paying rent. We just decided that quitting is not an option so we kept pushing no matter how difficult it got. Also, I believe in God so many times complete trust in him was what carried me through. We made mistakes, fixed them, made mistakes again and so on. You always have to work on yourself and always improve. For me, running a business is very difficult but working for someone else is even harder. It's a long reply but I hope it helps.
So you are telling me that they have gigantic leaving room, media room, reading rooms, master bedroom , toilets and etc
Yet the 2 children rooms are the size of a shoe closet
I think the reason for that is, that those children will not spend most of their time in their bedrooms.
Silva Phoenix it’s Manhattan not suburbia! Plus it’s more likely that a couple without children will buy the property anyway, but they’ve staged it to appeal to everyone!
Kids don't need that much space in their bedrooms. They are tiny people who just need a cozy little space to sleep.
its a loft all lofts are like this design smaller sleeping areas on a mezzanine, high ceilings and open space
@Silva Phoenix, did you mean "LIVING ROOM"?
My parents bought a trash house that’s worth 5 million because it’s in Mosman Sydney. There’s no aircon (keep in mind this is Australia) Lived there for a year, the price went up 1 million. Had some company redo interior and installed a bunch of electronics, after 5 years it’s now worth 12 million.
Still can’t believe how real estate price just goes up like that.
How many rooms if you don’t mind me asking
Fuckin hell Sydney is way to expensive. Its funny how much cheaper melbourne is XD
Housing just keeps going up :/
The Luna Mage Melbourne is more appealing anyway. It's upsetting Melbourne isn't most people's first choice.
"my pearents bought a trash house thats worth 5 million"....Bruh. U seriously calling a 5 mill house trash?
I photograph luxury real estate for a living. Often times the properties are staged professionally. What a treat it is to come behind a designer who has great style and understands this market. Cheryl sets the bar high...very, very high!
Her belt looks like that 24/7 WWE championship
Nailed it. xD
R-truth 👦
Prolly stole it from R-Truth 😂😂
who cares
lololol
She's plays it off as if she's a little ditzy, but that girl's IQ is secretly sky high. Running the logistics of that business is one hell of a challenge. It's a moving company, a furniture manufacturer, a design studio, and real estate agent all in one. On top of that, she has all the latest trends memorized every month, plus the ability to visualize and realize it in an extremely short time frame. Also, she's selling home made furniture and printed art to the rich for hundreds of thousands. And she can shmooze.
She didn't seem ditzy to me at all. She seemed more like a hippie who has a talent for staging.
@That One isn't southern California where the hippies congregate? I saw a bunch when I lived there.
she get paid 1% of the listing price so I would expect her to be able to do that.
There's a woman near me like that that sells houses. She comes across as a bimbo but is a secret genius. I love it
i agree. ive worked in a place similar to this. a lot of meetings and communication. some the employees were meh and the owner made odd requests sometimes. some weird mathematical ones that dont even make sense.
She’s really made something incredible. Best CEO I have seen so far. She knows her work that’s very refreshing to see.
She also respects and is in awe of her employees’ capabilities and work!!! That’s one of the best parts
I love when multimillion homes are marketed as minimalistic. Loving the oxymoron there hahahahahahahahaha
That being said, the end result is lovely
Yea so? Try buying a house in London or Manhattan. 2 million dollars is getting you dick
@@mohit_panjwani 🤣💀
So....... they should fill up the apartment with a bunch of things? Lol. Just sounds like you’re bitter and envious
@@Matt-by3yd You know what? You right, I guess she meant the style was minimalistic, not that the apartment itself was minimalistic. So scratch that XD
*Has thousands of pieces of furniture in the warehouse*
“We don’t have this so I’m going to have it made”
Shows how she actually cares about her designs, instead of just grabbing a random piece of furniture
IKR
Clorox Bleach Official of course, that’s why she’s successful. I just find it funny how there’s little Knick knacks everywhere and there’s still stuff to be made.
Ironic haha
Imagination is the limit
RIGHT ! RIGHT !!!!!
Go her. She is living the dream. High powered luxury NYC real estate stager with a Santa's workshop of employees to fabricate items for her creative vision. She is fueling an entire niche economy. Lots of employees, I'd imagine lots of taxes paid and winning all around. That was so satisfying. What a dream.
I also dream about paying a lot in taxes
If it says no scam its definitly a scam!! 😂😂😂
Maxwell Smart_086 I believe Sean was being sarcastic
Sadly, back in the day they’d never let a woman run all this. At least most companies. Good thing to look up to
@@adamagustus1316 If anything, blame the rich moreso than her. She's just catering to what they personally like.
She, herself, she looks so polished and professional. Why is her hair so perfect?! Love love love
I’m so impressed with the operations behind this service - the level of expertise is incredible. I can’t imagine the amount of hard work it took to get to that stage
Holy crap the amount of resources this designer has.
Give her a TV SHOW!!! "Staging" with Cheryl Eisen”
'Million Dollar Staging'
YESSS!!
I WOULD ABSOLUTELY WATCH THIS.
I would love that?!!
YESSS
When selling our place in NYC we got a quote to stage, it was VERY expensive. Our place is 3000sf and they wanted $60k and then $9k a month rent we just ended up redecorating the place for around the same price and actually own the furniture.
When she said the table was with her for 25 years and all this while I thought she was maybe late 20s early 30s. She looks stunning 💯
She looks like a noticed and filled 40 year old, but yes does not look 50.
This lady needs a show !
Cristian Diaz I know right?
I would watch religiously
Ashley Obasi same
Id watch
Yeah that would be great°
This is a tough job, hats off to her to be able to manage all of this for over 25 years. That's so hard.
Amogh she isn’t working alone tho
@@milkimatcha1636 which is still very hard as you are not only thinking of your clients but also your employees and a large ass business. Slack off and all of that would be woosh gone.
grant noroyan she works hard? and your mad, why?
grant noroyan I can tell ur unsuccessful
grant noroyan i feel like u work minimum wage
That apartement room was cold and sterile, she make it very warm and inviting!
I got the same feeling..
Isn't that every empty room?
She is too cute, I want to see what the inside of her home looks like!!
SAME
Not sure if that’d be so safe for her to share publicly, but yeah, it’s be cool to see!
Sameeeee
Someone needs to sign her to a TV deal. I can watch this all day.
Same
HGTV
Selling Sunset is a reality show based on staging houses, its pretty good!
Andrew Ancona LIAR!!!! #basic
I like her. She's likable.
If she had a reality show, I'd watch🤔🙂
That’s what I thought as well. and she has great representation of employees.
She should have a netflix series about furnishing. That would be super cool!
Yasssssssssss
@mtv @hgtv hook her up
@@darinasa4428 that would be dope!
I don’t have the patience for this lmao. She is visual and super talented.
“to add light you add lighting”... damn she’s good
hmmmm.... this floor is made of floor.
Every 60 seconds in Africa a minute passes by
I more amazed at how big their warehouse must be.
Frankie Rossi 60,000 sq feet
True dat
I need a reality show of this process and everything. I will definitely watch that and binge.
Watch selling sunset then.
@@canvasofthoughts I’ll definitely watch that
Thanks!:)
I would binge watch a show of her just doing this, and I'm so curious how the whole business works, it seems so big and complex! Their own art department, upholstery team, logistics, etc
Cheryl Eisen got it going on she established her own line of items and all the necessary people to get her work done within the warehouse. Super cool.
I'd love to know how much capital it took to acquire all of that. The ginormous copy machine alone is probably $100K.
Literally, SAME
No, more.
My uncle has one of those giant printers its not as much as people think, its around 10-15k for a really good one that prints 60 in.
HP DesignJet Z6610 60in Production Printer, ofc the ink and canvas are additional costs.
Yea the printer isn't that ginormous. Maybe compared to your home A4 sheet printer but it's really not crazy if you stand next to it. Our studio had an Epson for €11.000.
Generally with tools like this, it's not the initial purchase that will drain your wallet. It's the maintenance, the ink, the paper rolls. Printers like these can be used for years and will pay themselves back easily.
It's like a car in a way. You could buy an occasion car for €11.000 as well but in its lifetime, you will spend at least that amount in maintenance, gas, repairs, cleaning, taxes, insurance, check-ups etc.
Since the business has been around for over 25yrs my guess is she's collected that much over time and probably started off with a few things owned and maybe everything else on loan or rental from furniture stores etc.
That tables been with them for 25 years???? Hold up, how old is she? She looks like she's 40 max!
Either way this whole business is so complex and well run, in in awe. She's a true business woman, she's created an empire 😮
bruh... she couldn't have been 15, could she?
she is 50
She looks great for 50. I thought 40.
Her creative process is amazing.
Great tips. I like the mirror infront of windows to add more light and make the room seem bigger.
To add light, you add lighting.
WOW NO WAY REALLY???
WHOA 🤯🤭
I thought u add a camel for the lighting
Therm Graphics what are you twelve?
OMG
It's not obvious. To add light, I'd have thought of playing with colors (lighter colors for furniture and drapes). Or strategically placed mirrors. She's actually adding lighting that will be turned on during the day.
I walk by that building several times per week. I never would have guessed it has a $14 million apartment.
🖐🏿🤑🖐🏿
Love Cheryl's work! That place already looks like a dream come true, and she's elevated it even further!
Former intern at IMG here! Cheryl is great and had the best experience working with her circa 2013!
Beautiful yes but weirdly designed, has a living room, media room and huge library/lounging area but the kids bedrooms are so tiny and have to be shared, even the master's closet looks bigger than one of thos little bedrooms
Monalisa Menno , I think rich people don’t care about there children... you know they will chilling.. that’s why .
It just seems to me that the original owners were too excited designing the apartment and then almost at the end when they had little space they were like "damn we have kids!" haha
That's why the staging is important. It'd be tough to sell those as empty rooms when it feels smaller than the walk-in closets they are used to
I mean the kids live in a big apartment so I wouldn’t care about my room
It's a staging design, it should give potential buyers what they could have. If the buyer have son they realtor will take then to the boy's room and tell them that there's 2 extra bedroom if you want room for their own. It's about giving ideas, not to specifically design the room.
"here's the grand reveal, of the room you've already been shown 8 times"
the editor and her were definitely not on the same page
Ikr
Business insider and it's related channels are most useful CZcams channels ever💯. Kudos to you all, working for creating highest quality content in available in internet for FREE.👏👏
Wow im almost speechless !! Thanks so much for this detailed video from start to finish on what luxury staging is like i feel more inspired than ever to pursue my passion in staging as a new career!!!
So distracted by that belt
*When OCD kicks in...*
It's valinteno something like that
As a gay, I can say she's really well dressed.
@@geoffreycharles6330 Being homosexual doesn't make you fashionable, bud
Then Valentino decides to watch this video, reads the comments, sees the lady above calling him “Valinteno or something” and replies: Am I a joke to you?
This is literally me when I'm furnishing a house in sims
Yeah but only in the Sims 3... when we could change the color of furniture. lol
@@LightworkerLissa You can do that in the sims 4
@@aprilaesthetic200 No you can't, at least in the way TS3. 3 has Create a style, which allowed you to change ANY TEXTURE on any object and color it with a color wheel from in game. TS4 is very limited in this sense.
You could create a pink leopard print countertop with green carpeted handles and red and white tile cabinets. *-*
She’s so talented and organized. I would be so overwhelmed with such a large space lol. I love watching this comes together! Very cool!
She’s a wonderful woman. Great sense if style.. and gorgeous hair.
this is the type of content that you didnt realize you need but very much appreciate
That belt is so subtle I could barely tell it was there
🙊 Lol. Your sarcasm is cute.
Lol
@@sabrina.natalie...... What's ur problem bro
@@legendarysoftie5911 Their problem is that Gaby is being negative and insulting.
Pink how is commenting on a belt insulting?? grow up
Even though this is a HELL of a lot of work, this really seems like a hella fun job! I already love interior decorating/interior design myself, so this would be an amazing everyday challenge. Kudos to this woman for getting to live, and experience such an amazing career! Great motivation!
That poor end table, 25 years and not a single buyer 😭
Digby Dooright 50s... ‘case she can’t start staging 15 yo, at least 23-25 which is: 25+25=50
I.e that type of design
i think they're using it but re-designing it again
Made me want that little orphan.
it’s so fun and unique though! i want it so much
Wow she actually has amazing skill making a space so desirable.
This is the “motherlode” cheat code on steroids
Wow. She is my fave designer! Would love to see her in action. That warehouse was dreamland. Love her work so much!
Hello, gorgeous...I stumbled upon your profile and noticed the beautiful smile on your face. You're charming lady of which every man that knows the heart of a woman must appreciate and welcome. I feel we should get to know each other. You must understand that I don't mean to be rude in any way nor come here to embarrass you but all I just want is to get to know you, don't know how you feel about this... hope you don't mind let me know what you think, love to get a positive reply from you🙏🙏🙏
Where my broke homies at
Sup bro
Sorry I’m late but I’m here
I’m not broke my parents are doctors and government officials and btw don’t put yourself down.
@@Maria-im7li Dont flex on us mate
Mr. ÆnonyMouš I never did
Video: The aesthetic where going for today...
Me: Let me guess. Modern and Minimalistic?
Video: A Modern Minimalistic Design.
Me: ...Yep
The only style people like that ever do
Personally I find it extremely basic and boring
@@ginnymarch it’s staging for the place to be sold. This kind of neutral minimalistic approach is going to appeal to the most people.
@@ginnymarch I personally like it, because it feels clean and uncluttered. And it also feels luxurious and spacious since white opens up the space more
Yh I get what yall are saying with it needing to be sold and stuff I just mean that as far as living there it would feel too spacious and bland
@@ginnymarch yeah definitely
This was such a dope video! Love her and her work
High end dynamics for interior designs. Quick displays for leasing the dream. Staging the home or work place brings styling dynamics. Layering feels good and adds warmth.
3 large rooms for adults to relax in. Children's rooms two kids per room. Right.
Kids are temporary, no need to give them so much space.
@@RacingPepe 18 years isn't that temporary
Rupsa Ray do u not kno wut temporary is
Yomiko Readman that’s because people don’t live in their rooms
I think they were rooms for staff, originally.
I love how she just casually says "I'll just get it made..." like no big deal lol.
I love design videos like this...i could watch her all day
She truly has a talent for interior design! It looks so good :D I dream to become a business woman like her
Is this the voice of the same guy that does the Vogue 73 questions series?
Laura Howard literally my thought
Its Dan Levy.
Jesyra LBfly it is not Daniel levy, he talks very different, and compare the voices in the Dan levy 73? Video.
Speaking of voices, my pet peeve is a successful woman with one of those high pitched Sarah Jessica Parker little girl voices. Toning it down a few octaves would complete the package IMPO but her success speaks for itself so who am I to judge.
@@patriciannpalka917 most people cant just change their voice
11:58 To add Height use a low profile furniture...to look Tiny, wear a WWE Valentino belt !! Lol
Mark Thompson Thank you !! 😁👍🏼
She OWNED that huge space, like a boss! And wasn't afraid to use large pieces. Go girl!
Why on earth would she be afraid to use large pieces? xD
I admire her sense of organization, taste and vision. Very artistic career path and not easy as you need to have a vision and stick with it to deliver harmony. ♥️
“To add light, you add lighting.” Wow thanks for the tip!
Ambient lighting
I'm over here looking at a 14 million dollar house when I can barely afford to live in a $2 Rat Hole. Anyone else?
Mah man
I'm actually living in a not so bad $300 rent each month small apartment, so i got that going for me, which is nice
Oh wow rats on social media now? That’s cool
Well if you get a job a 1,5k a-month home isn’t that hard in sweden...
@Richard Foran Me too bruh
let's see here after 10 years
Just because there’s two beds in a kids room doesn’t mean they’re sharing... lots of kids have extra for sleepovers! Also, if the children are very small, it might be nice for them to share until they’re older. I wouldn’t like my toddler in a big empty space. These rooms are cozy for a kid, which is nice!
but that doesn't change the fact that compared to the rest of the apartment, those kids' rooms are teeny.
Great video showing the reality of what it takes to become a stager at an untouchable level. Good job.
How to earn money in youtube
Reupload the vid
What do you mean by re-upload
😄
that staging company owner and painters/craftsman have some awesome jobs.
I love her and she's so smart. You go girl
This has all blown my mind. A lot of respect for this lady.
4:39 I thought her blue arm-bangle looked odd, it's actually a roll of blue tape 😆
Wait a minute, you have to add lighting to add light? I've always been adding darkness to add light. This is a game-changer.
For me I just bring the night vision potion works well in caves, but man did I mix light with zombies
Well, I'll be damned. Lights?!? Who knew?
Love these kind of videos
Love this! Great video!
The bathroom does not match the furniture and the vibe of the house
Was shocked to see that. Thought the video changed for a second lol
Agreed. Looked more Trump-ish.
Yeah if i were to buy id change the bathroom
The apartment was renovated but for some reason the bathroom wasn’t. It was used in the blacklist!!
That's luxury bathroom for you
Wow, creative mind. And she has her own IKEA to herself, AMAZING!
Wow 🤩
Great work & wonderful done , wish you were here in Dubai !
There is a lot going on here & you would be very busy here !
Thanks for yr tour 👌🏻👍👍
Its a WOW! Absolutely Stunning decor!
She's been doing this over 20+ years😮 she looks like she really enjoys her career. #respect
I like her outfit & style. She's articulate. Smart & talented girl!
You tell the story so well... awesome !
*I swear this is my mood when I’m cleaning my room* 👌😫
Idk if you did’nt catch, but at 0:22 is the infamous windowless maximum security building owned by AT&T.
It's amazing how cheap furniture can make a place look expensive when we'll put together
How can you tell the furniture is cheap? I gotta say the art didn’t look that great. It was just large pieces but not special.
Cheap furniture? Pretty sure it costs 0.5 to 1 percent of the retail value of the house, that's 140000 dollars in just furniture.
That's only for rent, if you're planning on keeping the furniture, that's much more
I liked this video. I learned so many things that I will forget by the time I am ready to decorate LOL.
Love her calm demeanor. Good to see this in business.
I just hope all those workers get paid a living wage
Yes i hope so as well. The people doing the hard work to make someone else rich 🙄 my fiance works construction and his boss sometimes doesn't even show up. Meanwhile the workers are suffering in the heat
@Saoirse Justice McKenna So many large companies pay living wages, as it's good publicity and encourages better labour to apply? ALDI pay living wages to all their staff, yet are the most profitable supermarket in the UK
Creative workers do it comfortable pay.
The kind of job that these workers have usually have high salaries.
I hope she is paying them very well obviously you tell she is very wealthy the prices she charging the Rich for an apartment not A house now. U can forget it. Better off being in a mansion if I had that kind of money.
The way she looked sooooo comfortable strolling around, picking furniture and getting everything customized just the way she wanted is honestly admirable. I wish I could be that gifted and able to do my dream job the way she has been
I can't stop watching her valentino belt looks gorgeous and those appartements are magnificently decorated 🥰
I'm just shook at the price of an APARTMENT in NYC. If I'm spending that kind of money, it better be a house with a pool and a backyard.
Can we just talk about her Valentino belt? It’s so huge
Oh , is that what it stands for? I'll bet she likes the giant POLO logos on shirts.
if she knows a floor to ceiling cirtains make it higher, then she should know that belt eats her proportions ugh
@@paulaaquino5847 The belt suits her body just fine. Plus, she isn't selling her body, she's selling her work.
Hype ego if you know your self you are great you won’t wear big of logo the thing pretty much own her she don’t own the thing
@@dosereviewschannel2230 I don't know where did you get this idea of relating her style with her ego but its actually a part of her ensemble ,the V is in gold color which matches her accessory and the brown matches her heels . it has nothing to do with ego .