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Shop Visit - Sugar Wheel Works

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  • čas přidán 2. 05. 2017
  • In this shop visit, we talk with Jude from Sugar Wheel Works in Portland, Oregon. She tells us what makes a good hub, why you would choose a carbon rim and also the ups and downs of owning a small business in the bicycle industry.
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Komentáře • 68

  • @mikemorehead5794
    @mikemorehead5794 Před 4 lety +5

    Refers to employees as"co workers". I in love luv! Go Jude!

  • @ScrubsIsee
    @ScrubsIsee Před 3 lety +3

    I just fell in love ...
    Helga!!!
    Thanks for this wonderful insight into a wheelbuilders shop.

  • @thunderinthenight13
    @thunderinthenight13 Před 7 lety +41

    One of your best videos so far! Jude was a great interviewee, smart and funny.

  • @oddknack
    @oddknack Před rokem +1

    love the real talk about running a business. thanks

  • @joelchapman1156
    @joelchapman1156 Před rokem +1

    Wonderful! I am going to Portland in the Fall for a conference and am compiling a list of bike-related things to visit. Definitly adding this one!

  • @johnbouttell5827
    @johnbouttell5827 Před 7 lety +13

    How lucky you are in Portland to have wheel-builder like Jude. Great interview. I found the details about carbon rims very useful. Thank you.

  • @arvindganesh9069
    @arvindganesh9069 Před 6 lety +8

    Russ, thanks for this great interview. As a fellow business owner in the bicycle industry, I have great empathy for Jude and her challenges. She said it well.

  • @chrisjong8412
    @chrisjong8412 Před rokem +1

    What an amazing personality, cheers from Amsterdam

  • @sarkisbenliyan7806
    @sarkisbenliyan7806 Před 6 lety +6

    Wow, honest view into the business. Nice interview. Also She looks like a real nice person🤗

  • @timlong2291
    @timlong2291 Před 5 lety +4

    Talk about a dream. Girl. Love Jude.

  • @matthewsponseller
    @matthewsponseller Před 7 lety +11

    Nice job Russ! Sugar is Jude ... she plays it down, but she and the shop are successful! In addition to building wheels Jude holds classes on the art of wheel building, and there she really demonstrates her mastery of wheel building and clearly enjoys teaching others about the craft. I learned and built a set of wheels during a recent weekend class, one of the best off the bike cycling experiences I've ever had.Besides building a set of wheels, I learned why custom wheels are worth seeking out and paying for ... they are carefully made, will last, and will provide many trouble free miles.
    Jude and Sugar Wheel Works are an ingredient of the wonderful Portland cycling community.

  • @lenkiewitcz
    @lenkiewitcz Před 3 lety +1

    So many reasons to move to Portland from the UK. Now there's another.

  • @PInk77W1
    @PInk77W1 Před 4 lety +5

    I’ve never heard of this company before. Awesome story.

  • @waterboxer87
    @waterboxer87 Před 5 lety +2

    Jude, many years of success and cycling to you.

  • @bicyclist2
    @bicyclist2 Před 5 lety +5

    I love to build wheels. I built the wheels on my road and mountain bike. Wheel building can be therapeutic. This was a great interview. I would love to build wheels for a living. Thanks.

  • @pgtorrez1246
    @pgtorrez1246 Před 7 lety +2

    I, too, enjoyed this video. I agree, Jude is a good egg here and provides an informative and engaging interview. I most enjoyed her comments as a small business person talking about the challenges of operating a shop. The questions were good .... one of the questions I would have asked, how did she get started, if she'd had previous experience working in a bike shop or retail, and how she grew the business over the eight yrs. Bravo, and thanks!

  • @TTLBALLER
    @TTLBALLER Před 3 lety +1

    Sugar wheel works is a super cool shop.

  • @MarcSasso
    @MarcSasso Před 5 lety +2

    Next time I am in Portland know were I am going, may not purchase wheels, build my own, sure to take away something as I did from this video. Jude is a dynamo! Thanks!

  • @00bikeboy
    @00bikeboy Před 4 lety +1

    Looking forward to visit!

  • @keithandrews7696
    @keithandrews7696 Před 7 lety +1

    A wonderful interview as always. Wheels have always been the way I choose who works on my bikes .. short of myself. And a great time to be in the wheel building business with the advent of carbon rims, disc brakes and wide cross section multi-purpose tires. A big thumbs up to Jude!

  • @DrDrew1979
    @DrDrew1979 Před 7 lety +3

    very nice interview, lively and warm

  • @markgoproductions
    @markgoproductions Před 5 lety +5

    Really good video. Expected to learn about wheels, got a business and leadership lesson instead. Jude, you are amazing!

  • @keatingjpk
    @keatingjpk Před 7 lety +4

    Great video. Really nice to see some normal people like Jude doing well with her business. Keep up the good work. If I am ever back in Portland on business I will be sure to drop in and take a look. Jeff (Dublin, Ireland)

  • @rrrseajay
    @rrrseajay Před 6 lety +1

    Thank you for the introduction to SWW. I grew up with Sally and Guenevere at The Magic Spoke. Its exciting to see that spirt still alive.

  • @mikieson
    @mikieson Před 7 lety +1

    gonna look these people up..i LOVE smaller professional businesses..AND they seem really passionate about their work..RAD!!

  • @ronwolfept
    @ronwolfept Před 5 lety +4

    Great interview and responses and advice to those starting up

  • @SezShares
    @SezShares Před 7 lety +2

    What a fantastic business and entrepreneur in the Portland community! Thoroughly enjoyed this interview. Jude is FASCINATING! And such a great interviewee. (Did have a giggle that 1second after Jude said stabilisation, the camera went wa-wow ;-)

  • @keithandrews7696
    @keithandrews7696 Před 6 lety +3

    They built me a set of great wheels. Thumbs way up!!

  • @smalltimeadventures_usa
    @smalltimeadventures_usa Před 3 lety +1

    Luved it!

  • @ecycled3d
    @ecycled3d Před 7 lety +1

    Awesome video and what a great business model! Jude has an amazing outlook. This video has "sweetened" my day!

  • @thedarrenwilson
    @thedarrenwilson Před 7 lety +7

    Love my Sugar wheels! Top. Notch.

  • @jediyoda67
    @jediyoda67 Před 6 lety +1

    Really good interview, so natural and fun. 👍

  • @beach4me2007
    @beach4me2007 Před 4 lety +1

    I'm going to check out her website.

  • @iiLouixie
    @iiLouixie Před 5 lety +4

    This is an excellent interview!

  • @BangTheRocksTogether
    @BangTheRocksTogether Před 4 lety +1

    Sold. All I need now is a good rationalization.

  • @spikewf003
    @spikewf003 Před 7 lety +1

    I loved this interview! I'm lucky my pal here in ATX builds wheels for me, but I would like to go to that shop if ever in PDX(soon, hopefully...). Bikes, coffee, community.

  • @MrMetalhead33
    @MrMetalhead33 Před 5 lety +1

    That was fantastic! Thank you for sharing

  • @stevelucero9047
    @stevelucero9047 Před 5 lety +1

    This was an awesome watch...

  • @TimTheMusicMan
    @TimTheMusicMan Před 5 lety +1

    She knows her stuff !!

  • @Dragon_rls
    @Dragon_rls Před 5 lety +1

    Salud!!!!! Best of luck to you, yours, and your business. Great video by the way.

  • @ltigard34
    @ltigard34 Před 7 lety +1

    Great business mind, and great products. Keep it up!

  • @tedwrink
    @tedwrink Před 5 lety +1

    Ah ,the magic of wheel building without pointed hats and cloaks ,great video thanks

  • @littlegoobie
    @littlegoobie Před 7 lety +1

    need a shop like that around here. Due to restrictive distribution channels for hoops, decent wheels are impossible to get now unless you're talking full carbon race wheels. Believe it or not, you can't even buy mavic hoops without going out of town. There are machine built wheels with mavics but nobody will hand build one without paying a high premium because they need to go out of their way to get parts.

  • @walkwithmetravel3596
    @walkwithmetravel3596 Před 3 lety +3

    OMG, that is a bike candy store. "Embrace where we are at." No truer words these days.

  • @SergioInlight
    @SergioInlight Před 7 lety +3

    wow. cool shop

  • @pinsboy
    @pinsboy Před 5 lety +1

    Such a cool jig

  • @DrJRMCFC
    @DrJRMCFC Před 6 lety +1

    what an interesting lady. awesome video

  • @automat8
    @automat8 Před 7 lety +1

    Well done!

  • @adamrhind2321
    @adamrhind2321 Před 7 lety +1

    great advice for small business :)

  • @jmkc740
    @jmkc740 Před rokem +1

    Jude is RAD🤟 I hope to have enuf money one day ta have her build me a bomb proof set or two one day🤞

  • @danwebb6766
    @danwebb6766 Před 7 lety +1

    Man, I so want to move to Portland! Being a cyclist in Australia blows.

  • @michaelmathis1961
    @michaelmathis1961 Před 5 lety +1

    Finding available people who service and build bicycle wheels is hard to come by. It usually sets you back a week or two as they send them off or put them in que!

  • @davidstanek1227
    @davidstanek1227 Před rokem

    I'm getting my next set here

  • @stockton350
    @stockton350 Před 7 lety +1

    Great video

  • @mediumrick7667
    @mediumrick7667 Před 7 lety +1

    Wouldn't hesitate to give her some business next time I'm in PDX.

  • @SilatShooter
    @SilatShooter Před 7 lety +1

    WOW!! SOO SOO COOL!!

  • @paulsanchez4141
    @paulsanchez4141 Před 6 lety +1

    Excellent interview! It’s very hard to run your own show ! Hours and hours :)

  • @llewisiv
    @llewisiv Před 5 lety +1

    Great interview, what kind of truing stands are those? Custom?

  • @ClintOlsen
    @ClintOlsen Před 7 lety +15

    Liked the video. Liked Jude. Please don't get so aggressive with the editing/truncating of the video. It was really hard to follow the conversation with the sound bites.

  • @derrickrides6530
    @derrickrides6530 Před 7 lety +1

    Autofocus is killing me. Thanks for making a video with great content.

  • @melissamccurley90
    @melissamccurley90 Před 7 lety +1

    What kind of microphone is that? Thanks! I enjoyed the video.

  • @colinosullivan930
    @colinosullivan930 Před 5 lety +2

    👏👏👏

  • @mramazingtroy
    @mramazingtroy Před 7 lety +1

    All my wheels on all my bikes are hand built. Handbuilds are cheaper in the long run. Thats what I tell my partner when I have to re-rim and re-spoke a wheel. My expensive wheels have Royce Hubs. It didn't look like they where on the board. Is it me or are people excited about the new Mavic open pro?

  • @SnootchieBootchies27
    @SnootchieBootchies27 Před 3 lety +2

    "Coldsetter" AKA "person who bends things back again"

  • @andyzacek9760
    @andyzacek9760 Před 2 lety +1

    I want to start a bike business, but I don’t want to work 80 hours a week for five years. Guess I’ll just make minimum wage in a bike shop my whole life