Pro cricket data analyst: "Stats aren't everything even in a data heavy sport"

What does it look like to use data effectively when coaching elite cricket players?
Bertie Kennedy is a top-level cricket analyst who has worked with numerous clubs and franchises across professional cricket, including conducting the inaugural Hundred draft for the Northern Superchargers. He consults for numerous sporting teams to help them make better data-driven decisions alongside lecturing on the MSc in Performance Analysis at the University of Gloucestershire.
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