Why every Johnny Harris video goes viral

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  • čas přidán 4. 05. 2024
  • The secret formula behind Johnny Harris' popular explainer videos. A visual look at how this ex Vox "Borders" video maker structures his journalism, map, & historical stories. Insight into scripting & editing CZcams videos that inspire, retain viewers, & get views.
    The clips of Johnny Harris explaining his structure come from a much larger talk he gave, I've linked to the region I sampled from here:
    • Tips for Video Journal...
    Those ideas were used as a base, but much of the ideas were original, for example, the "experience it, understand it", which my creative editor Michelle Jia helped come up with.
    It's also important to note:
    1. This structure isn't Johnny's creation: he learned it in large part at Vox under the mentorship of folks like Joss Fong.
    2. Beyond his structure, Johnny Harris puts weeks of effort into deeply understanding a topic, which enables him to use this story structure so effectively. It's not the structure alone doing all the work :)
    3. Johnny has a larger storytelling (paid) course here: www.brighttrip.com/courses/vi...
    00:00 the formula behind Johnny's virality
    01:40 1. Visual Anchors
    03:02 look at his use of "look at this thing"
    3:56 2. Contextual Bridges
    4:53 look at his formula again
    Music used:
    artlist.io/song/82272/bloom
    artlist.io/song/55750/still-life
    That click sound effect in the video that everyone super excited about in the comments:
    artlist.io/sfx/track/modern-u...
  • Věda a technologie

Komentáře • 1,5K

  • @johnnyharris
    @johnnyharris Před 2 lety +15325

    Wow. Yep you got it right. Nice work.

  • @ThomasFlight
    @ThomasFlight Před 2 lety +1559

    Love how you're using the forumula to explain it. Brilliant.

    • @SeanConway99
      @SeanConway99 Před 2 lety +2

      This summarises Why It's Great's video on Nerdwriter1.

    • @dundeedideley1773
      @dundeedideley1773 Před 2 lety

      @@SeanConway99 nerdwriter is boring

    • @SeanConway99
      @SeanConway99 Před 2 lety

      @@dundeedideley1773 viral though

    • @mattignite
      @mattignite Před 2 lety +1

      Yooo Thomas Flight! I'm a big fan!

    • @Michellekdoria
      @Michellekdoria Před 2 lety +1

      Thomas I literally rewatch your videos (specially inglorious bastards one)... I love you.

  • @pcholtz
    @pcholtz Před 2 lety +3555

    I'm one of the producers on Johnny's team, and I must say, amazing job with this analysis! 🙌

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +352

      Thanks, Parjanya! The work you all do is setting the standard for so many creators! I hope you know that when I say “Johnny”, I’m really meaning all the amazing folks on his team! Thank you for your creativity and hard work!

    • @spenceflatulence
      @spenceflatulence Před 2 lety +7

      Jeg var ikke forberedt på, at en dansker er producer for Johnny Harris. Stærke sager!

    • @THOMASTAYIMOEHL
      @THOMASTAYIMOEHL Před 2 lety +20

      I'm curious how many are in the team working on the johnny videos and how long does it take you? great job everybody!

    • @angusstubbs2010
      @angusstubbs2010 Před 2 lety +13

      I have no idea whether it is deliberate, but as a musician, I think the music you pick goes a long way to sustaining the audience throught the 10-25 minutes videos

    • @KootFloris
      @KootFloris Před 2 lety +4

      Consider the opposite: Most of the news, is 2 minutes facts (often even just told, with some pictures) and then 10 minutes explanation with experts. Cheap TV that makes us dumber. We don't have to think for ourselves any more about facts. The constant (manipulative) framing (or even lying) steers our narrative. We should develop our own based on facts, not on 'experts'. Therefore we should go see and think for ourselves, like Johnny. Though I wonder if Johnnies episode on Venezuela just blamed their politics, or also included the influence of the US blockade, because the USA wants to get Venezuela's oil?

  • @kaseywahl
    @kaseywahl Před 2 lety +1165

    In writing, there's a concept called "show, don't tell."
    Amazing how universally it works.

    • @breadof1999
      @breadof1999 Před 2 lety +3

      Wow, is this a God of coincidence? After going through the comments of this video, I scrolled down my CZcams feed and there was a video on " How to show, not tell: The complete writing guide"!

    • @gabrielfair724
      @gabrielfair724 Před 2 lety +1

      Thanks for mentioning this. I had not heard of this before

    • @suluhwidyotomo7942
      @suluhwidyotomo7942 Před 2 lety

      +1 this

    • @daniel1RM
      @daniel1RM Před 2 lety +4

      @@gabrielfair724 what? you mustn readn any novels or manga, thats a very common topic in story telling, spoonfeeding info or show dont tell or just make the audience think for themselves

    • @gabrielfair724
      @gabrielfair724 Před 2 lety +3

      @@daniel1RM I have a lot to learn

  • @axamitidynamit8355
    @axamitidynamit8355 Před rokem +90

    Honestly, I believe that a huge part Johnny’s success is a result of what I call a "dumb boy effect". The way he presents these topics is something like "hey, look at this interesting thing. Awesome, right? But what’s this all about? You don’t know. I didn’t know either, but now I do and I’ll show you", or sometimes even "Watch me trying to figure this out for myself and yourselves". He makes the viewers believe that he’s one of them, that all those topics were unknown to him and he has just found out and he’s coming to share his findings. His appearance, his voice, his body language, it all helps and enhances this effect. It’s like your buddy saying "hey, look what I’ve just learned". He doesn’t position himself as an expert or even a journalist in his videos. He’s a curious boy. And it works.

    • @itsdavidmora
      @itsdavidmora  Před rokem +9

      This is a really interesting take! I like the idea of moving beyond the "evidence=>context" idea, to the underlying FEEL of Johnny's self-presentation: "ooh, this is interesting. i don't get it. I'm just a friend who doesn't get it either. Let's figure it out." Yeah, I think you point out the biggest reason NOT to label Johnny a journalist: journalists try to act like objective experts. Johnny acts like a "dump boy" 😉

    • @j.singer8461
      @j.singer8461 Před 6 měsíci +1

      Yes, exactly. It's that journey of discovery

    • @lexa_power
      @lexa_power Před měsícem

      I agree. This comment honestly resonated with me more than the video. I definitely am a viewer who watches videos based on how they make me feel. I work professionally in the tv industry so I’m not impressed by graphics and editing techniques that I do at work. I’m into how a video makes me feel and I do think that the Harris videos are successful since he doesn’t pretend to be an expert. America loves anti intellectuals and he plays into that.

  • @kjul.
    @kjul. Před 2 lety +719

    I've always wondered why Vox's (or Voxes?) and especially Johnny's videos were so intriguing. Surely the master class editing and great pacing plays a big role, but I never could point my finger on what exactly made these videos so "different" from a storytelling perspective. Thanks for the explanation, looking forward to more videos from you! 😊

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +44

      That's exactly how I feel, Kjul! I was so excited when I saw Johnny's longer talk I had to, well, make this video :)

    • @xXJ4FARGAMERXx
      @xXJ4FARGAMERXx Před 2 lety +10

      Vox's _____ = the ______ of Vox
      Voxes = many "Vox" (which may be a creature, a company type, a schedule, or a thing)

    • @henrik1743
      @henrik1743 Před 2 lety

      Too bad the facts are mostly shit, sadly

    • @XxXNinjaFanXxX
      @XxXNinjaFanXxX Před 2 lety +1

      johnny did work for vox for a while i think

    • @RaymondHng
      @RaymondHng Před 2 lety +2

      It's _Vox's videos_ because _'s_ indicates that the videos belong to Vox. "Voxes" would be the plural of "Vox".

  • @CleoAbram
    @CleoAbram Před 2 lety +338

    You really captured it! And you yourself showed the evidence (Johnny's clips) in your own explanatory style (the music layout!!!). You also did what we'd call a "key visual" - you had a one viz (the purple+green graphic in this case, but it could be a clip or an image or a demonstration) that people *had* to see in order to understand your point. Without that visual, it would have made much less sense, which makes this a great video. And you came back to that key visual over and over again, helping us better understand it each time. Love this so much.

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +41

      Cleo, thanks so much for this breakdown. I’m still really learning so much of the basics and it’s helpful to hear how you think about video, as a real expert. I remember talking to Alvin Chang a while back and he asked me, “If you were trying to explain this topic to someone IRL, what’s the first thing you’d draw on a whiteboard?” I guess that’s the “key visual”. :)
      PS seeing what you did at Vox, and even more so what you do as an independent, really inspires and encourages me!

    • @TheConcernedSum7
      @TheConcernedSum7 Před 5 měsíci +2

      Meta. I love meta.

    • @lowlowseesee
      @lowlowseesee Před 3 měsíci +1

      @@TheConcernedSum7 same lol. wait to you see jay clouse interview george blackman. its like four levels of meta. many screen shots were taken by me

    • @christopher9727
      @christopher9727 Před 2 měsíci

      .
      Don't follow the worldly trends follow Jesus Christ today
      There is no security or hope with out Jesus Christ in this world come and repent of all sins today
      Today is the day of salvation come to the loving savior Today repent and do not go to hell
      Come to Jesus Christ today
      Jesus Christ is only way to heaven
      Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
      Heaven and hell is real cone to the loving savior today
      Today is the day of salvation tomorrow might be to late come to the loving savior today
      John 3:16-21
      16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
      Mark 1.15
      15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
      2 Peter 3:9
      The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
      Hebrews 11:6
      6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
      Jesus

    • @donniegombel
      @donniegombel Před 2 měsíci

      ​@@itsdavidmora Thank you for Helping expose this fraud being played on the People by Many Actor's who prove they are at war with truth and real history to confuse and confound good people. Proof that these corporate sites help folks just like him are overwhelming.

  • @NotJustBikes
    @NotJustBikes Před 2 lety +939

    Huh. That's really interesting. I think I do this on my channel, by accident.
    In my videos, I really focus on the experience of actually being there, standing on the street. It's all about visual evidence.
    After watching this video, I'm going to think more consciously about how often I trade off between that visual evidence and context.

    • @AFrogInTheStars
      @AFrogInTheStars Před 2 lety +33

      while i may not be an avid watcher of your channel, it certainly sticks out to me in a good way! love your channel, and surprised to see you here!

    • @nasifsiddiquey8867
      @nasifsiddiquey8867 Před 2 lety +39

      I actually love when you show graphics about the specific neighborhoods you discuss. Like when you criticize a massive strip mall, and you highlight the huge parking lots on a picture to show how inefficient it is. Visual evidence like that really adds to the quality of your videos.

    • @plumeater1
      @plumeater1 Před 2 lety +2

      r/notjustbikes

    • @perplexityvideo
      @perplexityvideo Před 2 lety +19

      I love it when Not Just Bikes shows up in unexpected places on the internet !

    • @qwertzpoiu4439
      @qwertzpoiu4439 Před 2 lety +1

      I really enjoy your videos!

  • @The_Horizon
    @The_Horizon Před 2 lety +142

    this is like the level beyond next level content

  • @motioneer
    @motioneer Před 2 lety +670

    Man this is well made video. The amount of effort and work is seen throughout the video. You got a new subscriber.

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +22

      That means a lot, IJ! Yeah, I really tried to take my time on this one, no matter how many drafts :) I also want to say I really dig your motion demos!

    • @papishome3394
      @papishome3394 Před 2 lety +1

      same here

  • @Mogswamp
    @Mogswamp Před 2 lety +70

    Great editing man. Congrats on your first CZcams hit, won't be the last.

    • @ThatJyJade
      @ThatJyJade Před 5 měsíci +1

      i agree, also hi mogswamp lol

    • @christopher9727
      @christopher9727 Před 2 měsíci

      ...
      Don't follow the worldly trends follow Jesus Christ today
      There is no security or hope with out Jesus Christ in this world come and repent of all sins today
      Today is the day of salvation come to the loving savior Today repent and do not go to hell
      Come to Jesus Christ today
      Jesus Christ is only way to heaven
      Repent and follow him today seek his heart Jesus Christ can fill the emptiness he can fill the void
      Heaven and hell is real cone to the loving savior today
      Today is the day of salvation tomorrow might be to late come to the loving savior today
      John 3:16-21
      16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. 17 For God sent not his Son into the world to condemn the world; but that the world through him might be saved. 18 He that believeth on him is not condemned: but he that believeth not is condemned already, because he hath not believed in the name of the only begotten Son of God. 19 And this is the condemnation, that light is come into the world, and men loved darkness rather than light, because their deeds were evil. 20 For every one that doeth evil hateth the light, neither cometh to the light, lest his deeds should be reproved. 21 But he that doeth truth cometh to the light, that his deeds may be made manifest, that they are wrought in God.
      Mark 1.15
      15 And saying, The time is fulfilled, and the kingdom of God is at hand: repent ye, and believe the gospel.
      2 Peter 3:9
      The Lord is not slack concerning his promise, as some men count slackness; but is longsuffering to us-ward, not willing that any should perish, but that all should come to repentance.
      Hebrews 11:6
      6 But without faith it is impossible to please him: for he that cometh to God must believe that he is, and that he is a rewarder of them that diligently seek him.
      Jesus

  • @heychrisfox
    @heychrisfox Před 2 lety +215

    While this is all true, and Johnny makes great videos, I think it's important to also differentiate between the styles of information. Johnny makes infotainment. It's entertaining, and is meant to inform. Something like PBS is strict journalism; it's not entertainment, but rather 100% context. That means by necessity, it's not as fun or engaging to watch, but it's more jam packed with context than any Johnny Harris video ever could be.
    While it's definitely good Johnny can ingratiate us to deep, complicated, interesting topics - and it's good the video go viral, because they're on very complicated, hard topics to cover - it's also important for things like PBS to exist, which can give extremely dense, fact-based, well researched context dumps that actually explain more than show. Sometimes that explanation is vital, especially for extremely complicated topics.

    • @crazydragy4233
      @crazydragy4233 Před 2 lety +23

      Very good point.
      I think it's important to distinguish infotainment from pure reporting too. Infotainment standards have been creeping into everything and become the new one size fits all for "success". I don't agree on the basic assumptions of such a stance that all we consume must entertain us (at least based on conventional entertainment standards...) It has certainly caused damage in some industries and arguably society.

    • @compedium
      @compedium Před 2 lety +8

      I think the distinction is a good one. But I think we need to admit that more news will need to be packaged in a sort of infotainment-esque way or people just won't watch it. The infotainers will control the narrative. So if you want to teach people about climate change or systemic racism or capitalism... it needs to be packaged in the infotainment way and not something like thomas piketty books

    • @Franfran2424
      @Franfran2424 Před 2 lety +4

      100% agree. Johnnys videos are extremely shallow.
      He starts rambling about how hard his research was when it was literally half a week of googling liberal-adjacent news

    • @heychrisfox
      @heychrisfox Před 2 lety

      @@compedium I agree. MSM has clearly lost its touch in a lot of ways, and I think that's because people have seen the behind the scenes, and seen when it's disingenuous. That's why I enjoy Vice. They're really bold and are fine to get their hands dirty while reporting. Those are also my favorite videos from Johnny; his Borders series is so compelling because he's literally there, on the border, investigating first hand.

    • @heychrisfox
      @heychrisfox Před 2 lety +4

      @@Franfran2424 That's also why I can't get too mad at it though. While his videos can often be a bit shallow with context, that's also because I'm deeply invested in journalism and learning things. I know the average normie gives zero craps about the world around them. So if Johnny's videos can be a person's first entry into a new bit of information, or if he can do that basic research that most people won't take the time to do, it's still good work, because it's a general increase in the level of knowledge for everyone.
      Only downside is that for people who do like getting in the weeds, his videos will feel more like a salad and less like an entree.

  • @KiskeyaLife
    @KiskeyaLife Před 2 lety +39

    Wow, that explains so much. Thanks for clearing that up!

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +2

      You bet! I’m definitely trying to learn all I can from amazing visual storytellers out there!

  • @santoshaiyar3884
    @santoshaiyar3884 Před 2 lety +63

    When i got out of college, CZcams didn't even exist - (yeah that makes me like 40) - but I've spent my entire career thus far in advertising and communication, so I can say I understand a bit about filmmaking techniques and storytelling. But I have been truly amazed how everything has evolved and continues to evolve with many emerging communication platforms - and the idea of explanatory journalism, first born with Vox, is truly amazing and its former star journalist Johnny Harris is one of its great proponents. I have been his admirer for long - and this video of yours gives a very neat insight into what makes his work - work. So thanks a lot man! And here's hoping you're the next one to rock!

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +6

      Santosh, thank you for the words of affirmation! Wow, it's really neat to learn from your perspective on the evolution of storytelling & the web. I think for "babies" like me, Vox was just a thing that existed by the time I was looking for news online! Hopefully I can continue to get your insights on my future videos. :)

    • @roboticvenom1935
      @roboticvenom1935 Před 2 lety

      Vox is a biased as fuck, it makes it harder to watch
      And no.. they did not invent exploratory journalism.. seriously?

    • @santoshaiyar3884
      @santoshaiyar3884 Před 2 lety

      @@roboticvenom1935 If you’re going to negate something, - maybe Vox didn’t invent explanatory journalism as we know it on CZcams - then provide the answer according to you - who did? I have no problem learning something new or correcting myself but the easiest thing in the world is to shit on something without basis

  • @AuthenTech
    @AuthenTech Před 2 lety +113

    Great breakdown, and sweet graphics/animations, well done 👊

  • @seasong7655
    @seasong7655 Před 2 lety +29

    Insane how he actually used Johnny's formula to make his video go viral as well!

  • @rithiksrivastava609
    @rithiksrivastava609 Před 2 lety +43

    Oh Man, mark my words, you are going to be a successful CZcamsr one day, you have a great sense of storytelling. all d best

  • @atulkumar943
    @atulkumar943 Před 2 lety +13

    The extraordinary amount of his editing skills, mapping structures used, the analysis behind every video, and the simple way of explaining the topics is exactly what excites me!!

  • @sameedshariq5080
    @sameedshariq5080 Před 2 lety +50

    Really loved this. I've loved making my own Johnny Harris style videos about topics I'm passionate about. Having it clearly laid out why I find his format so compelling was fascinating. Keep making videos please.

  • @edzion2072
    @edzion2072 Před 2 lety +3

    Impressive that you did this, giving us the evidence then the context. Nice to see you adopting your own advice and it working well. Thanks for the video!

  • @Jemuzu80
    @Jemuzu80 Před 2 lety +15

    The reason I watch his videos is because "impartial" investigative journalism is dieing. His content is a breath of fresh air.

    • @rcbrascan
      @rcbrascan Před 2 lety +4

      There are some "opinion" based videos that Johnny tries to make an issue out of an non-issues. His videos about China are full of stock footage and unsourced graphs that has little to do with the main topic he is discussing which leads the viewers to formulate negative opinions where none was before. Some CZcamsrs noticed it and made their own videos about it and Johnny countered them with snarky replies.

  • @smartideas-pedro1690
    @smartideas-pedro1690 Před 2 lety +2

    I've watched the hole presentation where he talks about the structure but I was so hooked up about it that I forgot to take notes. Well, glad you made this video, it's way better than any note I could ever take. You synthesized the whole think in a few minutes and it's amazing.

  • @mudu2645
    @mudu2645 Před 2 lety +1

    Blessed to see this video and someone who’s made his simple yet powerful style simple enough to understand. Will be trying this in my videos !!

  • @KingdomOfStars
    @KingdomOfStars Před 2 lety +10

    Underrated video 🙌 Good job explaining Johnny's video structure!

  • @Dysprosio2
    @Dysprosio2 Před 2 lety +10

    And when you scrutinized his formula, you went viral yourself!
    Great content! Keep it coming!!

  • @ropro9817
    @ropro9817 Před 2 lety +1

    David Mora: Wow, I never even thought about why I find Johnny's videos so engaging. Well explained! 👏

  • @hansklaus6860
    @hansklaus6860 Před 2 lety

    I really love the different colors for visuals and context. It helps so much with instant understanding.

  • @TheTrackRecord
    @TheTrackRecord Před 2 lety +6

    Brilliant explainer. Johnny is one of a few youtubers that I take inspiration from for my own videos.
    Another thing that I like about his stuff is nothing ever sits still. Even if its just a newspaper heading it will be animated in some way.

  • @rebeccam1316
    @rebeccam1316 Před 2 lety +30

    Like good literature (and unlike most CZcams videos), this video merits multiple "reads." Each time I watch it, I see more brilliance and nuance of explanation. The color coding and musical sounds contrast information/context vs experience, causing me to feel the difference. Watch this again!

    • @JaxxO2
      @JaxxO2 Před rokem

      from johnny contort history to his ideology? very good nuance

  • @intesarsaeedi
    @intesarsaeedi Před 10 měsíci

    Thanks David. Being a beginner creator, I must say this was quite insightful. Eventhough I had listened to Johny's talk before, your analysis made me reach to more depths of his content. Thanks again!

  • @miccocruz
    @miccocruz Před 2 lety +1

    The editing, pacing, visuals, and music of this video was phenomenal. New sub. Can't wait to see more

  • @ismaillakdawala
    @ismaillakdawala Před 2 lety +6

    You're a legend for breaking it down this simply! Subsribed to see more from you everyday!
    😍

  • @saldan3985
    @saldan3985 Před 2 lety +5

    I also honestly love his presentation style, it feels like what you'd imagine how a crack journalist trying to explain the secrets of the universe, it's fun and amazingly paced

  • @melfranciseden1953
    @melfranciseden1953 Před 2 lety

    Good shit! This simplifies the complex process of creating a great video but it should not undermine the immense work put in in Johnny Harris videos, your videos, and all other videos around here. Thanks, this was a good watch! Subscribed.

  • @unfoldlab
    @unfoldlab Před 2 lety +2

    really hooked by the way you explain things, can't wait to see more

  • @dexterosity
    @dexterosity Před 2 lety +10

    Who would have thought something so simple like, " look at this thing" could just be awesome.
    BTW , nicely done, you researched the hell out of it.😅

  • @ZacAlsop
    @ZacAlsop Před rokem +7

    Great video David!

  • @helenowski
    @helenowski Před 2 lety

    Great job on this! The music notes to "listen" to the structures at the beginning were a great touch

  • @david_small
    @david_small Před 3 měsíci

    This has single handedly opened my mind to a completely different way of making my videos, wow. Thanks David will deffo be putting this into practice!

    • @itsdavidmora
      @itsdavidmora  Před měsícem

      Love to hear that! Looks like you made a lot of fun blogs a year back, hope you jump back into it!

  • @Flutterbyby
    @Flutterbyby Před 2 lety +51

    As a visual learner, watching Johnny’s videos opened my eyes to the world and things I would not have read about. His style works for me. Your emulation also kept my attention. I wish tax accounting education in Australia was produced in same way so I don’t fall asleep while watching 😀. One can wish right? I Just subscribed as I have a curious mind too.

    • @TheGenerations1
      @TheGenerations1 Před rokem

      Lol yes maybe educators should consider this

    • @uubfi3779
      @uubfi3779 Před rokem

      How could tax accounting education be produced in the same way? I don't know what the visual evidence would be.

    • @TheGenerations1
      @TheGenerations1 Před rokem

      @@uubfi3779 Haha! Yeah maybe doesn't work for everything. Hmm like maybe a pic of what happens if you get something wrong/right? Like a skit. Or some videos of some numbers LOL I think incorporating stories can be good and add the visual representation

  • @ColinBoyardee
    @ColinBoyardee Před 2 lety +2

    Johnny’s an artist! He zooms in to the unconscious experience, like the body of a myth or story, then zooms out to analyze it consciously, which makes clear the moral/lesson of it.

  • @MathersOnTheMap
    @MathersOnTheMap Před 2 lety

    This is really well done, amazing work David!

  • @RodneyKimbangu
    @RodneyKimbangu Před 2 lety +2

    So, you are using the technique you talk about to talk about it. Brilliant!

  • @whatsbehindthesky
    @whatsbehindthesky Před 2 lety +13

    I love this explanation. It's so cool that Johnny looks for a visual anchor for his topics, just like my favorite podcast, Radiolab, looks for a sound-design anchor.

    • @Flutterbyby
      @Flutterbyby Před 2 lety +1

      Ooh good point. Oh how I love a well produced podcast.

  • @GeoPerspective
    @GeoPerspective Před 2 lety +5

    Thank you for breaking it down, been trying to do what he does. It's hard.

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +3

      I feel you! I think the other element I'm trying to cultivate is just that deep curiosity that looks at the issue with fresh eyes, not within the paradigms my particular society gave me. Glad to be on this journey with you!

    • @kugul1683
      @kugul1683 Před 2 lety +2

      I wasn't expecting to see you here

    • @GeoPerspective
      @GeoPerspective Před 2 lety

      @@kugul1683 :D

  • @thedenskan3440
    @thedenskan3440 Před 2 lety +1

    I love how the details on the formula is reflected in the time stamps

  • @mrajjdas
    @mrajjdas Před 2 lety

    Years of watching Johnny's work since borders and yet never saw what was right there. Amazing work bro!!

  • @jonathanstensberg
    @jonathanstensberg Před 2 lety +3

    Here's the problem: everyone burns out of Johnny. Eventually, you realize that he's overloading your senses rather than nurishing your mind. You get frustrated with the incredible thinness of it all that delicious footage. Slowly you criticize it more and more. Then one day, you realize you don't have to waste your time on it anymore. You out grow Johhny.

  • @KARATEbyJesse
    @KARATEbyJesse Před 2 lety +194

    Amazing video!! 👏Can't wait to enjoy more of your work. Subscribed!

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +4

      Welcome to the community, Jesse! We're glad to have such a heavy-hitting channel in the mix! :)

  • @aaronyip
    @aaronyip Před 2 lety +4

    Wow, I LOVED ALL of this so much!! This is brilliant (and my favorite part starts at 5:26 ✨)

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +1

      Awww, that's probably cuz it's a clever idea that was originally inspired by your playful genius, Aaron :)

  • @leka1011slay
    @leka1011slay Před rokem

    "good explaination doesnt just start in our head but rests on a body of vivid experiences. "

  • @jameslzhu
    @jameslzhu Před 2 lety

    This video is edited and composed as well any channel 1000x this size. Those graphics hitting those guitar beats is *chefs kiss*.

  • @JforJonas
    @JforJonas Před 2 lety +4

    Nice vid! A tip, try to isolate your voice recordings or add a high pass filter to get rid of the low frequency rumble leaking into your mic. The sound design overall could do some refining to be cleaner/less intrusive as well.

  • @juniravegaming8564
    @juniravegaming8564 Před 2 lety +4

    Ironically, you convey this explained by displaying it in your own video format subtly. Good work

  • @AliSolanki
    @AliSolanki Před 2 lety +1

    I love how you use these exact formula in this video as well!

  • @real23lions
    @real23lions Před 2 lety

    This video randomly appeared on suggestions. And I watched all the way through. Man, you're great. Awesome vid!

  • @zhuofanzhang9974
    @zhuofanzhang9974 Před 2 lety +21

    This is exactly what led me to his channel.
    Ironically, this might also be why I gradually got tired of it. Context + evidence is a great way to explain, and a great way to persuade. However, it's only as good as what the producer gives the watcher. Videos after videos, his editing style becomes obvious. I started to realize that the initial bombardment of out-of-context clips mainly serve to drag me in, instead of to explain. I started to skip the dazzling part, and only to watch the informative part.
    I started to notice how long the video drags before giving out context. Eventually I started thinking, if his team spends so much effort on producing the videos in this style, then how much time do they still have to do the research? How could I know if they're presenting the topic in a holistic and objective manner? How can I trust that this video is covering the topic fairly, when the editing style itself is the key to persuade people? ... eventually, I grew up.

    • @LZP123
      @LZP123 Před rokem

      I couldn't agree more. I used to love his videos. Then Tom Nicholas did a tear-down of one of Harris' videos (titled "Johnny Harris: A Story of CZcams Propaganda"). I don't know if I'd put it as crassly. But Nicholas made me view Harris more critically.
      Similarly for Vox actually. Adam Ragusea (who's a cooking youtuber now but used to be a journalism professor) said "Vox is gonna Vox". By which he meant that they like to simplify complex problems to make you feel like you really got it.
      Now I read "professional" (by which I mean well-established and reputable) news papers like the New York Times. And I'm not naive either thinking they are "objective" (there is no such thing). But at least they hire hundreds or thousands of journalists and have op-eds from all kinds of angles.

  • @xiaohanzhang6580
    @xiaohanzhang6580 Před 2 lety +8

    Reminds me of the principle of "put the locked door before the key" in game design. Otherwise people don't understand either

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +1

      Oooh, that’s a great physical metaphor! When you put it that way, it makes it seem silly to do things any other way :) thanks for bringing that gem from game design!

    • @jannellol
      @jannellol Před 2 lety

      Can you explain this principle?

  • @twosheafilms
    @twosheafilms Před 2 lety

    Very very well done!! Thanks for putting this together. Really changes my perspective on things!

  • @Olesiaro
    @Olesiaro Před rokem

    I just LOVVEEE this video! It's like you boiled it down for us. Short, on point, wonderful visualization! Thank you!

    • @itsdavidmora
      @itsdavidmora  Před rokem

      Thanks so much, Olesia! I'm glad it feels pithy, I spent quite a few weeks trying to refine this script with my editor, Michelle Jia! Haha she really kicked my butt on it ❤️

  • @bunnypeople
    @bunnypeople Před 2 lety +3

    The downside of this approach is that you get a 5 year old's understanding of a situation because a complex issue cant be primarily explained visually with very little context given. That's why textbooks are mostly words and not photos.

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +1

      Right, I don't think Johnny gives us a super deep, critical understanding of the topic. Whatever depth he found in research is mostly out of site in the video. I think if he wanted to put more info, he might have to target a slightly smaller, if more appreciative audience.

  • @schumzy
    @schumzy Před 2 lety +3

    That explains why I don't like his videos and always thought they were light weight, almost puff piece type videos. Just saying. Then again, I'm the kinda guy who can watch 1hr power point presentations with nothing but context and be satisfied. (actually not satisfied, will probably have further rabbit holes to investigate further the merits of the arguments). Yeah, I like to understand fully

  • @DrVishalT
    @DrVishalT Před 2 lety

    What a brilliant video you've made. Thank you.

  • @commslab
    @commslab Před 2 lety

    This is brilliant! Thanks, David - amazing video. Crazy how you can experience something (ie Johnny's videos) and have no idea how it is being crafted around you! I guess that proves the formula...

  • @SamuelNasta
    @SamuelNasta Před 2 lety +3

    Or maybe his success is just because he is a think tank who has a full chain of places and groups that share his videos to create a neoliberal narrative.
    So, no, if you repeat exactly how he does his movies you won't "go viral" without thi$ chain.

  • @OneMDHealth
    @OneMDHealth Před 2 lety

    It's awesome that you have used the the "formula" in this very video. Show then Tell. Beautifully done. :)

  • @hajnihercz
    @hajnihercz Před rokem

    Such a great video and straightforward explanation. Thank you, I can't wait to try out this formula in my own creations.

  • @vedantgupta01
    @vedantgupta01 Před 2 lety

    Loved the Video. Got Hooked In the Video like Of Johnny. Been Following Johnny since his Vox Borders Days. Love to See more creators with the "Formula".

  • @dustinpike3710
    @dustinpike3710 Před rokem

    My favorite journist/story teller. Love your work Johnny!

  • @avikchari
    @avikchari Před 2 lety +1

    The way you used music to explain how his formula works was awesome and so much fun!

  • @IsaiahImproves
    @IsaiahImproves Před 2 lety +2

    I love this idea! Thank you for sharing! I'm definitely going to use these in my next videos.
    One thing that I noticed about your video, is that during the beginning half I felt like the content was coming at me so fast that I could barely keep up in understanding! I'm sure that's something that you've either already thought about or will dial in in the future but I thought I'd point out what I noticed, from one creator to another :)
    Great video!

  • @SocialShifters0
    @SocialShifters0 Před 2 lety

    The best thing is that his uploads don’t feel rushed

  • @untiliwin
    @untiliwin Před rokem

    Beautiful... It's art... David Mora thanks for bringing this up

  • @calme2
    @calme2 Před 2 lety +2

    This was an amazing video, and revealed to me the intricacies behind effective storytelling. Thank you!

  • @finnhogan3443
    @finnhogan3443 Před 2 lety

    This video is simultaneously an excellent explanation of the formula and example of how to put it to work. Awesome stuff!

    • @itsdavidmora
      @itsdavidmora  Před 2 lety

      Thanks Finn! Yeah, I definitely knew exactly where to channel my learning as I wrote the script :)

  • @rasdan1192
    @rasdan1192 Před 2 lety

    Short, straight to the point. Extremely informative.

  • @wanderingtheinternetwithni8855

    This was such a good video dude. I look forward to more videos from you.

  • @chikondibanda_
    @chikondibanda_ Před rokem

    This is an amazing analysis. Excellent work, David.

  • @aospkitkat4446
    @aospkitkat4446 Před 2 lety

    Johnny's is my go-to favorite channel. So much information and intelligence.

  • @victorbraca6259
    @victorbraca6259 Před 2 lety +1

    Woah. Crazy amount of info/insight in this somehow short, well edited, and entertaining video. You got a new sub!!!

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +1

      Welcome aboard! Looking forward to sharing the journey with you!

  • @TheBoundlessNexus
    @TheBoundlessNexus Před 6 měsíci +1

    never, in a thousand years, would I expect someone to say "yea man, just treat your video like music"... and then provide and example that literally made me rethink everything... Nice m8

    • @itsdavidmora
      @itsdavidmora  Před 6 měsíci +1

      Thanks so much, glad it worked well for you! :D

  • @cara.leo_
    @cara.leo_ Před 7 měsíci

    Motion graphics and editing on point! And the dissection is so helpful!

  • @ubiquitousgamer9176
    @ubiquitousgamer9176 Před 2 lety

    amazing, you explain everything and I understand everything without even putting in any effort.

  • @simulify8726
    @simulify8726 Před 2 lety +1

    This video got recommended to me and it was very well made.
    I was surprised that you only have 650 subs, but you will definitely grow 😁

  • @polterheist77
    @polterheist77 Před 2 lety

    Was so hooked I didn't even realise the video was almost finished

  • @HungryTheologian
    @HungryTheologian Před 2 lety

    Very well explained and demonstrated! Saving this one to come back to. Subscribed and looking forward to learning more!

  • @greattinytravels
    @greattinytravels Před rokem

    That was the best ad for his visual storytelling course ever. Great work, makes me really want to learn more about it!

    • @itsdavidmora
      @itsdavidmora  Před rokem

      Thanks! I took his course midway through making this video.
      Surprisingly, I didn't actually find anything in it that informed this video: his course doesn't actually do too much with concrete storytelling mechanics, despite the course title. Some general references to tension & release mostly.
      I would say it's an amazing course if you want to do travel storytelling, though: Johnny & Nathaniel really let you inside their process & minds, & it's really helpful. They have the 3 levels of travel storytelling concept which is pretty useful, too.

  • @CTOLARSSON
    @CTOLARSSON Před rokem +1

    Amazing video and insight of the month. Thank you!

    • @itsdavidmora
      @itsdavidmora  Před rokem

      Wow, that means so much, glad it was of value!

  • @natasfresas
    @natasfresas Před 2 lety

    This is simply brilliant. Amazing analysis.

  • @smriti_goodvibes
    @smriti_goodvibes Před 10 měsíci

    vow i really got hooked on your video. This is the best video ever on how content is created and learnings from it. Amazing work buddy. Keep it up.

  • @tokiomitohsaka7770
    @tokiomitohsaka7770 Před 2 lety

    This was a wonderful video. Thank you!

  • @tillycomedy2194
    @tillycomedy2194 Před 2 lety

    this is an amazing video, his principles can even be applied to commentary style videos, not just documentaries. i'll be sure to use these principles in my own videos

  • @alexsatri_
    @alexsatri_ Před 3 měsíci

    Your video is 10/10 in so many aspects, thank you so much for making this. While I still edit so little, I get myself using those concepts in music, it is all storytelling for humans.

    • @itsdavidmora
      @itsdavidmora  Před 3 měsíci

      My pleasure, makes my day to hear it resonated!
      That's super neat -- I'm curious how this video resonates with your experience in music. What parallels do you find? I also love playing music, and definitely feel like they're connected!

  • @heyJordanParker
    @heyJordanParker Před 2 lety

    Oh wow. I've been stuck on writing this video about the Pomodoro technique and this might just do it for me finally getting it done. Thanks for introducing me to Johnny Harris too!

    • @itsdavidmora
      @itsdavidmora  Před 2 lety

      So glad to hear it! Can’t wait to see what you create, Jordan!

  • @reyannemustafa7098
    @reyannemustafa7098 Před 3 měsíci

    Loved this breakdown and also a fan of Johnny's storytelling. Would love a deeper dive into this and more examples. Keep em coming. Great video.

  • @ihtesham_emon
    @ihtesham_emon Před 2 lety +1

    He's a good storyteller, that's one of his quality that very few CZcamsrs masters 💜

  • @onthejourney42
    @onthejourney42 Před 2 lety

    Thanks for the making this incredible explainer! Amazing work, and I’m so excited to subscribe at this level and watch you continue to grow and blow up! As a small creator myself, I really enjoy supporting other small creators that make quality content.

    • @itsdavidmora
      @itsdavidmora  Před 2 lety +1

      Welcome aboard! That means so much! Excited to share our creative journeys together!

  • @Sunnykr275
    @Sunnykr275 Před 2 lety

    Woah! (Taking notes)
    I always no what he is doing but it takes good amount of editing
    By the way amazed with your work man!! Keep up with your work

  • @CashJordan
    @CashJordan Před 2 lety +1

    Great video David

  • @erwincastillo2969
    @erwincastillo2969 Před rokem

    This is so good! The amount of effort and work is seen throughout the video. You got a new subscriber.

    • @itsdavidmora
      @itsdavidmora  Před rokem

      That means so much, Erwin! Welcome to the community :D Are you a video-maker yourself?