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How To Use Brand Archetypes For Brand Personality
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- čas přidán 10. 07. 2020
- Learn how to use brand archetypes to define a brand’s personality. 👤
So that you can give your or your client’s brand a character that makes it accessible and relatable to audiences who share the same values.
12 Brand Archetypes:
2:40 - #1 Innocent
3:52 - #2 Sage
5:15 - #3 Explorer
6:55 - #4 Outlaw
7:59 - #5 Magician
9:11 - #6 Hero
10:40 - #7 Lover
11:58 - #8 Jester
13:22 - #9 Everyman
15:09 - #10 Caregiver
16:35 - #11 Ruler
18:07 - #12 Creator
Archetypes were a concept introduced by Carl Jung, who believed that they were models of people, behaviors, or personalities.
Brand archetypes help as, a branding experts instill humanity into brands, so that they acquire a character and a human like persona.
They help you define a brand’s personality in such a way that customers can develop a relationship ❤️ with that brand and care about it as if it was a person.
Brands who adapt the Carl Jung's archetypal framework become very successful at branding.
By the end of this video, you’ll understand all 12 brand archetypes, their core desires, drivers and fears.
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www.ebaqdesign...
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Have any questions? - Leave a comment below 👇
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#brandarchetypes #brandstrategy #branding
Thank you for explaining things in such an eloquent and straightforward way. Excellent stuff man!
Glad it helped!
Thank you so much #Arek, to help to understand Brand Archetypes
Youre welcome!
Thanks for the videos you have made on Brand Arek, they are clear and concise!
this is so helpful! Thank you so much for this great and informative video!
Very nice presentation here, Arek. We've been using archetypes (and other behavioral psychology-based principles) to humanize brands for years, and to help them connect with their consumers and prospects. You've made a very strong video here, highlighting the brands and some movie characters to really connect your message. Excellent stuff!
Happy to hear you’ve been using archetypes tp build brands! Thanks for sharing with us as this might encourage others to use psychology in branding!
Great info, a lot of value
Thanks a lot Samir!
you used to be my Starbucks customer! Cool to see your contact now. Life is funny
The one on Park Pl?
Grazie 1000!
Very nice concept & analysis. I remember reading 'Man & His Symbols' based on Jungian work.
Interesting!
Ah! I saw something in this that helps identify a source of friction. There's a conflict between how people inside the company view our archetype, and the archetype that would attract our desired audience, and therefore a rub with some departments about some of the work being produced. That will be an important topic to introduce as we go forward ironing out our brand issues.
Yes - your goal as a strategist is to align all the stakeholders on the same vision. So it’s important to listen to all people but also educate them. So that ultimately they all feel like they’ve contributed something and you can resolve that conflict.
Excellent 👌
I have struggled for years with marketing. But the clients I do get, they Love my course and coaching!
I took a test about 2+ years ago and my archetype came out as Maverick. Which is probably what you call
outlaw... I thought this was the same business I took the course from. In fact I am pretty sure I clicked a link to get to this
video.. maybe not.. I noticed I personally was like a few others like Sage and magician and 1 or 2 more... so does that mean, that's my personal archetypes but Maverick / outlaw would be my business's type? 1 challenge I have had over the years is I feel conflicted in how to advertise my business as in if I do it this way then it will scare of / push away clients in the other types that I am etc... does this make sense?
I’m definitely Sage. Can you tell me how to use that knowledge to build my brand?
Check out the 7th branding exercise of my Strategy Guide here www.ebaqdesign.com/blog/brand-strategy#31
I always test as Creator, which I get, but for some reason I have no idea how to apply this archetype to my branding. It’s like it’s the only one I don’t get, and it’s my own 😂 I don’t get myself lol
For more information you can either read the book "The Hero And The Outlaw" amzn.to/3gs3f02 or check out Kaye Putnam's online course (she dives deep into each archetype) visit: www.ebaqdesign.com/go/brand-fluency
You're a Rebel so allegedly, you are my target Audience for Scribblebytes especially Generic Millennial Programming.
I create functional and poetic ceramics, I choose the Creator and a pinch of the Lover
Seems like a perfect choice! Thanks for sharing with us.
@@ebaqdesign Thank you very much! Your contents are great, and the book seems very interesting as well!
magician 🪄