We Fixed the Dune Popcorn Bucket | Design for Mass Production 3D Printing
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- čas přidán 26. 03. 2024
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This video explores how a seemingly straightforward promotional item became a case study in product design, marketing, and the unintended consequences of creative choices. From the initial backlash to a redesigned solution utilizing modern 3D printing technology, we explore the complexities of transforming iconic elements from the Dune universe into merchandise. Discover the challenges of product aesthetics, manufacturing requirements, and how a mix of creativity, technology, and understanding of fan expectations led to a redesign that turned a potentially embarrassing situation into a win for fans and marketers alike. Whether you're a Dune enthusiast, a product design aficionado, or someone curious about the intricacies of movie merchandising, this video offers insights into the creative and manufacturing processes behind movie promotional items and how they can evolve in response to feedback.
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It didn't need fixing. It served its purpose for me several times.
They unfucked the dune bucket 😭😭😭
Lmaooo
The Shai Hulussy was perfect as is
that dune popcorn bucket probably was not fail ... they apparently got a lot of marketing out of "wrong design"
The one reason I don't get it is that it would make retrieving popcorn fairly difficult. From a functionality side, it does seem like a fail
You have to understand that a team of artists created it before the manufacturing engineers modified it. Artists. Artists that now feel very very bad about their work.
They knew EXACTLY what they were doing with the Shai Hulussy 😂
Shai Hulussy design is better because it uses a 3rd of the material, packs and transports more cheaply, and gets 1000x more marketing. Great vid though!
It was made like that on purpose.. to cause this reaction. Thinking it wasn't is just being naive.
Umm… that looks hideous. I also don’t get why people think this design was some kind of mistake. They sold TONS of those tins, as I’m certain they knew they would.
I mean like if you want more of the spikes you could make them longer but not quite the full length
The "old" design is how it is described in the books. I have no idea why they changed it or where did they get the idea for the new one.
Food safe PLA ? Those little teeth bits breaking off in my popcorn don't look fun to eat.
"You could partner with a designer and credit them and give them royalties"
Haaaaaaave you met corporate America?
Next up, JAWs .. the popcorn bucket. 🍿🦈
This was a fascinating video from the marketing perspective.
no no no, your hand needs to feel the FRICTION when you penetrate the mouth of the worm. it is pretty weird when i put it like that.
You can fit three of the originals in the space of the silver one.
Dune movie from the '70s?? Whoah whoah. Don't age me prematurely. I'm old enough as it is.
Also, the original worm was hella suggestive.
Clearly this was done on purpose. I’m actually shocked you think this needed “fixing”.
It’s called marketing. Phalic references are a well known design pattern. Look at the “big horn” logo of dodge trucks or the Joe camel from those cigarette ads. The ad campaign costed hundreds of thousands supporting a movie for hundreds of millions- as a marketing studio, you do whatever you can get away with to get people to look at what your client is trying to show off.
Of course, your fix requires Universal to agree to let their IP be used to promote a Warner Brothers movie, which seems... improbable. Because while the Herbert estate probably owns the IP on those books covers, WB will own the IP on the movie images, and Universal would have an uphill battle convincing a judge that this was okay.
why make that in the first place
It was an epic marketing fail for sure. Great video.
or epic success because people are talking about it
No, it was the goal. I don't see how people don't see it's meant to look like that for viral effect.
Awesome looking design. The teeth look a like a bit of a choking hazard, but what is life without a little risk?
Wait? People don't like arsecorn?
Lisan al gaib of 3D printing CZcams
It's fixed unless you like this sort of thing that their model looks like.. which many shamelessly do..
LOL
I could still put the new design to use....
Original one works great for chocolate candy bars