Correction: there was already a number designated for never winning and the computer glitch made the losing number to be the winning number also, it is said that the computer was actually sabotaged ALSO, the prize wasn't 1 million dollars, it was 1 million pesos(the currency used in the Philippines)
The Number Fever Was Started In 1991 According To The Wiki It says On Story On wiki : In February 1992,[2] Pepsi Philippines (PCPPI) announced that they would print numbers, ranging from 001 to 999,[5] inside the caps (crowns) of Pepsi, 7-Up, Mountain Dew and Mirinda bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos (about US$4) to 1 million pesos for a grand prize (roughly US$40,000 in 1992),[6] equivalent to 611 times the average monthly salary in the Philippines at the time.[7] Pepsi allocated a total of US$2 million for prizes.[4] Marketing specialist Pedro Vergara based Pepsi Number Fever on similar, moderately successful promotions that had been held previously in Vergara's geographic area of expertise, Latin America.[8] Pepsi Number Fever was initially wildly successful, and increased Pepsi's monthly sales from $10 million to $14 million and its market share from 19.4% to 24.9%.[7] Winning numbers were announced on television nightly. By May, 51,000 prizes had been redeemed, including 17 grand prizes,[6] and the campaign was extended beyond the originally planned end date of May 8 by another 5 weeks.[7] Number 349 Edit On May 25, the nightly ABS-CBN Channel 2 News broadcast announced that grand prize number for that day was 349.[6] Grand prize-winning bottle caps were tightly controlled by PepsiCo; two bottles with caps with that day's winning number printed inside of them, as well as a security code for confirmation, had been produced and distributed.[4] However, before the contest was extended to add new winning numbers,[7] 800,000 regular bottle caps had already been printed with the number 349 (but without the security code).[3][6] Theoretically, these bottle caps were cumulatively worth US$32 billion.[4] Thousands of Filipinos rushed to Pepsi bottling plants to claim their prizes.[9] PCPPI initially responded that the erroneously printed bottle caps did not have the confirmation security code, and therefore could not be redeemed.[3][6] Newspapers the next morning announced that the winning number was in fact 134, adding to the confusion.[7] After an emergency meeting of PCPPI and PepsiCo executives at 3:00 a.m. on the 27th,[6] the company offered 500 pesos ($18) to holders of mistakenly printed bottle caps, as a "gesture of good will".[10][11] This offer would be accepted by 486,170 people,[12] at a cost to PepsiCo of US$8.9 million (240 million pesos).[12] Many irate 349 bottle cap holders refused to accept PCPPI's settlement offer. They formed a consumer group, the 349 Alliance, which organized a boycott of Pepsi products, and held rallies outside the offices of PCPPI and the Philippine government. Most protests were peaceful, but on February 13, 1993; a schoolteacher and a 5-year-old child were killed in Manila by a homemade bomb[7] thrown at a Pepsi truck[13] and in May, three PCPPI employees in Davao were killed by a grenade thrown into a warehouse.[14] PCPPI executives received death threats, and as many as 37 company trucks were damaged by being pushed over, stoned or burned.[6] One of the three men accused by the NBI of orchestrating the bombings claimed they had been paid by Pepsi to stage the attacks, in order to frame the protesters as terrorists;[7] then-senator Gloria Macapagal Arroyo however suggested that the attacks were being perpetrated by rival bottlers attempting to take advantage of PCPPI's vulnerability.[6]
I am never drinking Pepsi ever again if it has a number on the bottle
Lol
@@Kai.__.Official im in filipino
@@hide01 😳
@@hide01 well that escalated quickly
@@Kai.__.Official my mom cant not buy pepsi so they buy Cola and royal
Correction: there was already a number designated for never winning and the computer glitch made the losing number to be the winning number also, it is said that the computer was actually sabotaged ALSO, the prize wasn't 1 million dollars, it was 1 million pesos(the currency used in the Philippines)
Thank you! ❤️
@@Kai.__.Official good to help, your welcome
ok if I go to the Philippines, I will be thinking about the 349 Incident in 1992-1993
Fr me too
Nice vid i hope u luck in ur carrer
Thanks.
^^
This is really messed up the pepsico was very negligent
Also Whats the song
I dont know what the Song name is im so sorry😅
Everyone is so happy that Pepsi was sued and 5 people died for a litteral bottle cap in the comments
Yep.
The Number Fever Was Started In 1991 According To The Wiki It says On Story On wiki : In February 1992,[2] Pepsi Philippines (PCPPI) announced that they would print numbers, ranging from 001 to 999,[5] inside the caps (crowns) of Pepsi, 7-Up, Mountain Dew and Mirinda bottles. Certain numbers could be redeemed for prizes, which ranged from 100 pesos (about US$4) to 1 million pesos for a grand prize (roughly US$40,000 in 1992),[6] equivalent to 611 times the average monthly salary in the Philippines at the time.[7] Pepsi allocated a total of US$2 million for prizes.[4] Marketing specialist Pedro Vergara based Pepsi Number Fever on similar, moderately successful promotions that had been held previously in Vergara's geographic area of expertise, Latin America.[8]
Pepsi Number Fever was initially wildly successful, and increased Pepsi's monthly sales from $10 million to $14 million and its market share from 19.4% to 24.9%.[7] Winning numbers were announced on television nightly. By May, 51,000 prizes had been redeemed, including 17 grand prizes,[6] and the campaign was extended beyond the originally planned end date of May 8 by another 5 weeks.[7]
Number 349
Edit
On May 25, the nightly ABS-CBN Channel 2 News broadcast announced that grand prize number for that day was 349.[6] Grand prize-winning bottle caps were tightly controlled by PepsiCo; two bottles with caps with that day's winning number printed inside of them, as well as a security code for confirmation, had been produced and distributed.[4] However, before the contest was extended to add new winning numbers,[7] 800,000 regular bottle caps had already been printed with the number 349 (but without the security code).[3][6] Theoretically, these bottle caps were cumulatively worth US$32 billion.[4]
Thousands of Filipinos rushed to Pepsi bottling plants to claim their prizes.[9] PCPPI initially responded that the erroneously printed bottle caps did not have the confirmation security code, and therefore could not be redeemed.[3][6] Newspapers the next morning announced that the winning number was in fact 134, adding to the confusion.[7] After an emergency meeting of PCPPI and PepsiCo executives at 3:00 a.m. on the 27th,[6] the company offered 500 pesos ($18) to holders of mistakenly printed bottle caps, as a "gesture of good will".[10][11] This offer would be accepted by 486,170 people,[12] at a cost to PepsiCo of US$8.9 million (240 million pesos).[12]
Many irate 349 bottle cap holders refused to accept PCPPI's settlement offer. They formed a consumer group, the 349 Alliance, which organized a boycott of Pepsi products, and held rallies outside the offices of PCPPI and the Philippine government. Most protests were peaceful, but on February 13, 1993; a schoolteacher and a 5-year-old child were killed in Manila by a homemade bomb[7] thrown at a Pepsi truck[13] and in May, three PCPPI employees in Davao were killed by a grenade thrown into a warehouse.[14] PCPPI executives received death threats, and as many as 37 company trucks were damaged by being pushed over, stoned or burned.[6] One of the three men accused by the NBI of orchestrating the bombings claimed they had been paid by Pepsi to stage the attacks, in order to frame the protesters as terrorists;[7] then-senator Gloria Macapagal Arroyo however suggested that the attacks were being perpetrated by rival bottlers attempting to take advantage of PCPPI's vulnerability.[6]
Thanks for correcting me💗
@@Kai.__.Official Also The Wrong Was It wasnt Starting the Contrst in 1992, its 1991.
@@lordshen9036 ok thank you ❤️
"the number fever incident"
It's just like squidgame with the number on the cap
Yea lolz
my friend likes pepsi but... i cant stop him.
Damn
Nice video
Thanks
Just for the filipinos that died in the incident
#BoycottPepsi
Rip.
OMG 😱 people sue pepsi
Yep
@@Kai.__.Official thanks
Thanks for commenting 🥳
whaaaaat pepsi is my fav drink
Why are people still seeing this from so long ago😭
Im in Filipino
Uh oh guess your next
dorami does love pepsi (search him)
Ok
My opinion I like coke better
Ok
There’s No War That Was Started It Was A Riot :/
I know i just forgot the word and said war
@@Kai.__.Official Oh Ok
I am a Filipino, but I was born in 2013.
@@Kai.__.Official me three
@@Kai.__.Official may 11
@@SquareyW feb 4th
Welllll….. IDK WHY MY MOM AND MY FATHER SURVIVED :)
YAY