Terrible Promotions That Lost Companies Millions Of Dollars
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- čas přidán 31. 05. 2024
- Lots of marketing promotions fail, but none more than these top 10 terrible marketing promotions that lost companies a fortune!
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5:51 - "In fact, it worked so well that Duracell uses a bunny as their mascot now"
The Duracell Bunny is 16 years older than the Energizer bunny...
Must not be using it everywhere. Never saw Duracell bunny in my life.
I find it really funny that so many people keep claiming that "people thought the Energizer Bunny was promoting Duracell" and that "people don't care about battery brands". Nope, back in the day everyone knew that the "cool bunny" was the Energizer Bunny, and the jokes surrounding it (what happens when you put the batteries backwards on the Energizer Bunny? It keeps coming and coming and coming!). And back in the 90s, people *still* cared about the battery brands, as it meant whether your Walkman would survive the entire road trip / camping or if you'd end up SOL because you bought those damned Rayovac crap batteries.
They’re in all Duracell ads always, so it’s pretty easy to see them.
I don't know anyone who thought the Energizer Bunny was promoting Duracell
Echoing what others have said, who thought the ENERGIZER Bunny was advertising Duracell? Duracell is the "Copper Top". I have always used Energizers as they "seem" to last longer for me but that may just be some sort of advertising bias...oh wait, that ad campaign actually worked!
For those wondering what #3 was about, Silo was an electronics company and in an effort to reach a younger audience, they advertised a stereo system for "299 bananas," which was slang for dollars at the time... Then 35 people showed up with 299 actual bananas and expected to get a stereo, so they honored the ad and made the exchange. :)
(I was confused about that one, and figured other people might be, too. ;)
you really are a hero for all of us, whose confusion is outmatched only by our lazyness.
Ty
That kinda reminds me of the time someone bought Fallout 4 by sending Bethesda thousands of bottle caps
Melody Joy thank u so much sweetie pie! 🙏🍰
21 Stoner lmfao that was so unexpected.
You missed the biggest one of all time "Fyre" Festival (26 million)
Yeah that is a whole scam
@efjiewjidoecs cmdslkcsdinv Whoa there. Calm the fuck down. The festival was still a bold campaign that failed due to outside-marketing circumstances, and in that way is no different than some others on this list.....
Now I know how I got that free u2 playlist 😂
I was 18 and working at KFC when the Oprah coupons were released. Tons of people from the high school printed out dozens of these things and we couldn't possibly keep up. Definitely one of the worst days of my working life.
Damn, dude. I would guess that experience even surpasses working on black friday by a mile. Specially as an 18 year old as well.
you have my sympathy. I worked at kfc too
I went to cash in a coupon when that happened, so many customers pissed over free shit... i just walked away. Felt bad for the employees
My worst working day was when I was working the toy department, 18yo, at Wal-Mart in Tampa. Dale Earnhardt died at Daytona. I was home on my dinner break when it was announced as I was walking out the door as a scroll on some TV show my dad was watching on a network. I drove the 3/4 mile back since I was getting off at 11pm. So... about 4 minutes from announcement to inside work. Clock in, and like a movie, as I reached the section, GAGGLES of people flooded in, trying to buy up the diecasts/Hot Wheels, 1:64s, anything 3, Dale, or Goodwrench related. And because it was a random non-holiday and it was race week in Florida, there was stock above, people started yanking boxes down onto other people. Two chicks who clearly had no idea what they were doing started arguing over a Dale Earnhardt Jr. insanely overproduced car from his 2nd year, the old Budweiser car... and it didn't even have Budweiser on it. (No alcohol on the cars sold there allowed, as it was a toy for kids.)
I didn't get home until almost 3am that night. Thankfully, being Sunday we didn't have any overnight trucks so all the night crew helped fix the place up. I mean, the toy section is sort of off in it's own... they still wrecked the bike rack, the automotive section... pushing and fighting to get in there.
At 9:00, Russia was not "too lazy" to compete in the 1984 Olympics. The USSR boycotted the 1984 Olympics held in the USA because the USA boycotted the 1980 Olympics in Moscow. No matter how bad America felt, President Carter refused to let the USA team compete in Moscow 1980.
which actually defeats the meaning of the olympics
Halpin2006 It was a joke. He explained why earlier.
@@random1267 , as we Jews always say, FEH!
The U.S.S.R. had invaded Afghanistan in 1979. So the U.S. boycotted the 1980 Olympics.
Militarized assholes were just scared to face US on home turf.
6:15 "Bad at math"
Girl sitting there: *literally READING a pie chart
You beat me to it.
@@kdausu90 hi kaden I'm kaden too
pepsi made another big mistake....they had winning bottle caps for free drinks...problem was you could tip the bottle on its side and see if it was a winner...that summer I must have got like 150 bottles of pepsi drinks all for free
How much money did you get
@@simplicity8796 not money...free drinks
oh. I remember that one
Because nobody thought of an insert held between the cap and rim of the bottle.
Dr pepper did something simular in the nineties. If the numbers printed on the cap extended down to the plastic piece that broke away from the cap, it was always a winner for a free Dr Pepper. I'm not sure that was widely known though.
Throwing 1,5 million plastic ballons into nature, yeah that's great marketing😂
Edit: two years down the line I'm here to correct myself, regular balloons are made of latex, not plastic. Latex breaks down over a few years. However it is still detrimental to wildlife because it is not easily digested and contains additives such as plasticides. The strings they are attached may be worse than the ballon itself. Also, my use of an emoji I find embarrassing, I apologise
I thought the same thing! But maybe people weren't as environmentally consious back then.
vcalblas as we are now
Even lantern festival is more environmental friendly than plastic balloon
Back then people didn't care about environment and those who did were kind of ostracized and made fun of.
Yeah, should promote Greenpeace with it
I think you forgot about Pepsi promising a jet and someone actually getting enough Pepsi points to get it, then Pepsi couldn't pay up.
The Mad Den I remember that. Wasn't the jet in a commercial for Pepsi for an insane amount of points?
Omg i remember pepsi points. You know how much shit we got. T shirts hats bags etc.
Also malboro miles too...i know someone who got the pool table
drvance2 yeah, the amount of points for the jet was so high, guess they figured no one would actually be able to it. I think that’s when companies started putting legal disclaimers on such ads. “Jet used only for comedic purposes and not an actual prize”, should have been included lol
How much was the points for the jet?
it was 7 million points i believe. the jet was an AV-8 Harrier 2
Go to England, predict the weather. You get paid.
Go to the Philippines, win the jackpot. You get screwed.
Lol
@Hexiryy - and specifically relatives and neighbors
Its not like ph is the only terrible place to win a lottery and possibly get targeted
Tama ka
You're right
@Hexiryy Pilipino ka ba?
How do you know that better than me?
I am a Bulakenyo
Back when I worked at Blockbuster, they ran a promotion where you could get a "One-Week Movie Pass" that gave you unlimited rentals for $10. It paid for itself after just two rentals. We were told to sell it for literally like 4 days before corporate issued an emergency memo telling us not to sell it anymore because it was hugely unprofitable. But Blockbuster was a very well-run company that never made any mistakes, like refusing to buy Netflix when offered, so I'm sure they bounced back.
I once did a golden ticket promotion at the mid sized paper company I work for. I accidentally put all 5 tickets in the same shipment and our biggest customer got 50% off all their orders. Sounds disastrous but it all worked out in the end.
lol
you work at dunder mifflin?
I want a Dundie award show.
Reddit/thistotallyhappened.
You moron. Start over 😂
I still have the '349' bottle cap
Melvin Prado haha that's pretty cool, I remember when I was little Gatorade had prizes you could win under the caps, my local store was slow at selling out of items by the time I got the first winning cap the contest was over.
you can still get 2000$ dollars mate
Choseo Tet yes I can get that. But the cost of lawyers here is crippling and Pepsi won't take easily. Several winning cap owners took over eight years and hefty price on lawyers to win it. At least they won the base prize of one million Pesos plus damages.
pepsi screwed everyone over with that promo. they're such a shameless, greedy company.
Bebe Reyes in the name of money and profits.
I worked in promotions (different to marketing) for 30 years. On the whole I found marketing people to be smug, inflexible and mostly unapproachable. To get work, I often had to go over their heads and approach CEOs and product managers. Basically, the marketing gurus do not want to run with a promotion that they didn't dream up, because if they do, they'd have to admit that they are not as smart as they think they are.
i can only imagine what was going through the mind of Pepsi’s CEO when he turned on the TV one day and saw Phillpinos rioting and going apeshit over Pepsi lol
It's Filipinos, mate... fyi... ✌
My mates were angry at this debacle(I'm a Filipino). And they believe Pepsi ripped them off.
The Energizer bunny started as a parody of an already-existing Duracell commercial. That might've had a little something to do with it.
zardox78 that's true. I remember the Duracell bunny ads in the seventies.
zardox78 but he was the energizer bunny? I never thought of Duracell. i don't get it.
First there was this: czcams.com/video/kaF6FxmixJk/video.html which ultimately led to this: czcams.com/video/qiFQsxGUQOI/video.html
Energizer took Duracell's concept. At first it was a parody/comparison. But then it became their main mascot/ad campaign ... and all because they kinda sorta stole it. Even though they stuck with it way longer than Duracell ever did. So long that people forgot it _was_ a Duracell thing to begin with.
Yeah, I've never got the "ZOMG people thought the Energizer bunny was promoting Duracell". That may happen *today*, but back when those commercials were airing everyone knew it was the Energizer bunny. There were even jokes related to it. "What happens when you put the batteries backwards on the Energizer bunny? He keeps coming and coming and coming!"
danix, right. back then there was no confusion about the ad... i remember that duracell was just known as a better battery.
"...because the Russians were too lazy to compete."
...an instant indicator that the narrator was born after 1990...
I must’ve forgot the Russians and soviets were the same
Max Baltzer honestly more than half of the Soviets were Russian. Plus Russians and Soviets end up making the same fucked up decisions anyway.
The USA boycotted the Moscow Olympics in 1980 because Russia invaded Afghanistan.
The Russians just returned the snub four years later.
Not to be defeated, the USA invaded Afghanistan themselves 17 years later.
Happy days!
A Soviet diplomat had admonished US counterparts never to enter ground war in Afghanistan. Afghanistan is also known by the moniker "cemetery of empires"...
It is also known as a shithole
You forgot when Pepsi used 11 million dollars to make a space can for astronauts to drink, only for the astronauts to not like Pepsi.
7:50 silo didn't want folks to exchange beatboxes for bananas. In the 80s, "bananas" was an expression for cash, so silo wanted to look cool and hype with the kids, but didn't realise that their customers took the ad literally. But, to be fair, after realising that their customers were buying 100 dollar electronics with measly 20-50 dollar bananas, silo did nothing, for some reason
I remember a promotion that Pepsi did in Mexico for the World Cup '94. Under each cap they printed the name of a team and a number of goals, so you had to collect the caps and fill all the scores of the World Cup. Of course they printed the name of the best teams with the lowest score and the weakest teams with high scores (ex. Germany 0, Nigeria 4), making it almost impossible. Anyway, if you somehow could collect the caps forming all the real results of the World Cup you would win a lot of money (like a LOT, don't remember how much for was a millionaire sum) My aunt by the time had a restaurant and she had access to hundreds of sodas so she was able to collect all the caps. When she claimed the prize, they said several people also achieve it so the prize was going to be split among all the winners. She got paid a ridiculously low amount of money when the promised prize was a millionaire sum of money
didn't happen liar
@@Dylan_thebrand_slayer_Mulveiny ok? So
The biggest mistake is having all these ads for an 11 minute video.
This is the 1st and last time I'll watch a video from you.
what do you expect? The Name of the Channel + the Name of the Video + The Genre should all scream clickbait at your face. If you disliked it, you have nobody to blame but yourself XD
I can't believe that after all these years people still don't know about AdBlock Plus.
indy_go_blue60
Does Adblock plus work with the CZcams app?
I have adblock on my pc, but he majority of my CZcams use is on mobile
Download the Adblock browser for Android.
I didn't even get that many ads really, unless they were the pop up banners and I just didn't notice.
Lmfaoooo Kejriwal also got a free promotion. 😂😂
Another excellent macOS video! Keep it up, these are my favorite videos you make.
I'm sure KFC throws out more than 40 million worth of food regardless.
Black Zach on the beat they reuse meat. Where do you think the bbq shredded meat comes from
As someone who works at KFC, we reuse meat and don't throw out much of any food
glad u can speak for 1 out of the 100,000 chains around the world. thanks.
Black Zach on the beat it's common knowledge. Call around and ask. I worked for one as well.
Two total strangers give similar information, And you just reply with a passive comment.
These chains are separate but they are held to the franchise standard. These businesses are owned by private persons but are still affiliated with one brand.
mickeys love it's funny you throw out insults but are clearly casting stones only because you're unarmed intellectually. Running a business is very expensive, the company holding the trademark (franchise) has good reason to make sure the owners (franchisee) are selling and conducting business in a proper manner for fear of destroying the brand image, that's the reason that franchisees all use the same product (minus when things run out) for purchase.
Therefore there is a standard.
As far as waste, the majority of foods are saved simply because of cost. A lot of the foods are capable of being stocked for the next day possibly two.
That being said, having taken care of a business myself, I can tell you, throwing food is one of the biggest expenses.
I never mentioned environmentally what tossing food does. which it's funny because food is biodegradable.
I may believe in Santa according to you, but at least I can grasp the 3rd grade science of food degradation.
What do you think compost is comprised of?
Duracell had a bunny as a mascot long before Energizer, and in fact the Energizer Bunny is a parody of the Duracell Bunny.
I'm 36 and this is the first time I ever seen the duracell bunny.
38 here and I had never heard of the Duracell bunny either until a few months ago. Oddly enough , it was in some Mandela Effect video I was watching because I was bored.
Sans Handlebars Duracell and energizer are the same bloody company
Gplus sucks big No they aren't. Energizer is its own company while Duracell is owned by Berkshire Hathaway.
The Duracell bunny came out in 1973 while the Energizer battery came out in 1989. We don't really see the Duracell bunny here in North America but from what I understand it's still commonly used as a mascot in overseas markets.
When I was younger, I always thought 'the Energizer bunny' was the name for Duracell's mascot 😂
Sucks for them
I thought the exact same thing, heck didnt even knew energizer batteries exist till now lol
TESCO is definitely not cheap here in the UK anymore. If you want cheap, you go to Lidl and Aldi. If you want pricey, you go to Sainsbury's, the Co-operative Food and TESCO. If you want insanely expensive (but admittedly good), you go to Marks and Spencer's Food.
04:40 - You don't use liquid nitrogen to make fog. You use Carbon Dioxide (CO2), usually in the form of dry ice. The CO2 is heavier than air, and will sit as a choking layer near the ground, or, in this case, pool surface. If liquid Nitrogen had been used, then people would be in more danger of frostbite than suffocation - it boils off far more vigorously than CO2.
brianartillery not true carbon oxydes are lighter than air, for example in case of fire you are suggested to get lower as much as you can so you minimize amount of CO and CO2 you inhale on your way out
Whatever chemical was used to make the fog, it was made even more dangerous by the chlorine contained within the pool water.
Yepper there are stupid people out there, But I wonder how much cash it would cost in dry ice for say 6 or so kids wader pools for some what the same effect and with the wader pools you can load up a lot of wine coolers and
micro ~ brews to stay cold.
Crab Battle
Carbon Dioxide is heavier (about 1.4x) than air and will blanket the ground in a suffocating and (mildly) toxic layer. Especially if cooler than the surrounding air and the fog (tiny water droplets) helps prevent the CO2 and air mixing.
Carbon Monoxide is slightly lighter than air (atomic weight is close to that of N2) and is very toxic. This is the gas that is behind the "get down low and go, go, go". Breathing CO quickly reduces blood's ability to carry oxygen and that is the common cause of death by smoke inhalation. The heat and smoke of the fire create a layer and reduce mixing of gases (similar to above) so the air near the floor contains much less CO.
That said I don't know if they used dry ice or liquid N2 in this case, but using cold suffocating gas in a pool (or any enclosed depression) is a really dumb idea.
Hey, looking like we found our boffin!
i once got kicked out of the library for putting a women's rights book in the fiction section.
LionDoge
I did the same thing with a bible and actually got my picture put up outside saying if i'm seen there again I will either
be arrested
or be forced to pay a £30
FOR TELLING THE TRUTH
Lmao
Voltaic Fire you are a disgrace to this planet
@Voltaic Fire the magic of anime
Absolute madman.
People thought *THE ENERGIZER BUNNY* was advertising Duracell???
🤔
Mmmm, I don't know about that one...
Got a source?
Johnny Carcinogen if you’re over 35 and remember the commercials then I could see that.
the channel didn't explain it very well. So much effort in their animations and video art, it seems they forgot the basics of actually explaining what they're talking about. If they're going to tell us that people thought an Energizer commercial was advertising Duracell, they need to explain WHY and give us the backstory. Same with the KFC/Oprah one. Just saying that people printed out vouchers from Oprah's website isn't enough, especially as it goes on to say that KFC probably doesn't talk to Oprah anymore??? Why? Was it Oprah's fault? Or KFC's? What was the actual mistake and who made it?
Johnny Carcinogen
Duracell had a commercial years ago involving pink bunnies with their brand batteries in them. Energizer used the pink bunny as a parody in one of their commercials which back fired and Duracell made profits off it which is stated in the video. Not sure why energizer kept the bunny mascot though
@@colewilliams3437 Yeah see the video didn't even mention that it was a parody or what the backstory with Duracell was.
I'm 40 years old and never knew Duracell was the one about the bunny i always seen the Energizer bunny going and going and even to this day in year 2019 still going. A more expensive Energizer bunny of course but still going.
3:24 😂😂 WTF Kejriwal !! what's he doing here 😂😂
@@padmanabhachatterjee6999 hum bhookh hadtal karenge ji 😂😂
Saboot maang raha hei !!
What The fuck dudes please english
I remember the Pepsi 349 controversy a bit differently. The promo was set to run for a specific number of weeks. During the initial run, 349 was not part of the list of winning numbers Pepsi pre-selected so they printed a lot of them. The promo was so wildly successful as it gave the illusion of a daily lottery, boosting sales through the roof. Pepsi became greedy and extended the promo and on the extension run, 349 was a winning number with the marketers forgetting they already printed hundreds of thousands of 349 caps on the original run.
“Made people remember the name walkers crisps” they’re the biggest crisp company in the UK 😂😂
EWBU72
It's the English equivalent to an American saying, 'Made the people remember Hersheys'
People already know them very well.
Im English btw
EWBU72 WTF is a crisp?
Paul Meadowlark
They are what you call chips.
Lays chips
Walkers Crisps
It's not a massive deal
A better example would be frito -lay. Thats their version of walkers
the original word for chips
"Walkers Crisps", AKA the British unit of "Lays"
Is that not obvious from the logos?
Walkers is the original. Currently owned by Pepsi Co
+Josh Thomas, that is incorrect. While Lays/Walkers (the same company today) are both owned by Pepsi Co, Walkers was founded in 1948 and bought by PepsiCo in the 80's. Lay's is from 1932 and was bought by PepsiCo in 1965.
Lay's is older by 15 years or so.
Lays was trademarked in 1961 but founded in 1932 as you correctly say. Walkers and Sons has been in Leicester, England since 1824 and trademarked as Walkers in 1948.
Walkers is older by 108 years or so.
+Bret Z
In the 80's and 90's, when everything that wasn't plugged into a wall was powered by replaceable batteries, Energizer's brand recognition was pretty much universal. They started their campaign as a parody of Duracell, and then, after initial confusion, pretty much stole all brand recognition, and more or less wiped out Duracell in the states. Duracell's ad campaign, after a few years, was thought of as the knock-off. Though unscrupulous, this was actually a major win for Energizer.
I was about to say i was kinda confused on that one and thought energized was the original haha
You know, that banana-for-stereo thing would probably be a really good marketing buzz, if they'd said "canned food" instead of "bananas", and then donated the canned food to a food bank, soup kitchen, or homeless shelter. Sure, it'd still lose them money, but no more than your standard loss-leader - and the good will from donating to goodwill would be KILLER!
I get the feeling they just wanted to offload excess old stock and this was a fun way to promote it. I doubt they lost anything and probably got a ton of positive media exposure.
Silo going out of business is not a mystery...
They weren't expecting to exchange bananas for stereos -- they ran an ad that offered stereos for "299 bananas", meaning $299. 32 customers each bought 299 bananas for $40 - $60, then went to Silo to exchange them for a stereo. Silo actually did donate some of the bananas to food banks, as the zoo only needed 1,000 per week.
(Source: www.snopes.com/fact-check/banana-skinned/)
🌠 The More You Know
read a comment above from a 'Melody Joy' according her the company wanted to reach a younger audience so they advertised a stereo system for "299 bananas" which was a slang for dollars at that time. 35 guys showed up with actual Bananas and the company honored the adv
I heard of a car dealership that put a ad in the paper offering 1,000 or 5,000 dollars a purchase of a new car with the coupon that was inserted in the paper, the problem was the fine print didn’t say one per customer it had no limit on it actually, at least one man noticed this and went out to get as many newspapers as he could get his hands on then went to the dealership with enough coupons to redeem his brand new car for the cost of the papers
+ 2Yz4U Genius! Just wondering, what car did he get?
hamsterama- not sure I read that about 7 years ago it didn’t say what the car was just that he got one
+ 2Yz4U Well, regardless of what type of car it was, it's sure nice to see a dealership get a taste of their own medicine! Dealerships are great at screwing their customers, so I'm glad this guy found a way to screw them right back.
2Yz4U: I’m surprised that they honored it
If they aren't already bankrupt and can afford it then they usually will give in on those kind of things. Depending on how much is any the manufacturer was involved in the promotion, it may be their decision. The bad press coming from not honoring it is usually worse than just quietly paying the guy off with a cheap car and firing the marketing idiot who wrote the ad and the lawyer who approved it. Car dealerships are a lot like restaurants, profit margins can be very thin and bad press is a killer.
We had a somewhat similar situation at a place I once worked for 20 years ago (terrible job, don't recommend it). It was for a trade in and somehow a guy who had 3 or 4 junkers (he probably bought them all for $100 at a salvage place just for this scam). Anyway at the end of the day he was going to get a new $30,000 truck, probably a $50,000 truck today, for like $10,000. At a tiny local low volume place like ours that kind of loss really hurts. It's almost impossible for the little small town dealers to compete and stay in business anyway.
I have no respect for people like that. No doubt many dealers are scum, and there's plenty of rich guys that own dozens of monster dealerships who would barely notice that kind of loss, but this wasn't either of those. They had been in the community for like 60 years and was the only place to get a new car of any brand for 70 miles. The owner was a really cool old man, he gave me the job because I used to mow his yard and he knew I needed to make some more money and work odd hours while starting college. Just good people. And this asshole tries his best to ruin his business. We probably could've got out of it but the guy was very obviously going to make a scene and take us to court. The dealership is always the bad guy in that scenario, you can't win.
Best I remember they went back and forth with everybody's lawyers and he ended up accepting a more reasonable trade in plus free service for life or a 10 year warranty or something. It still hurt but not as bad as it could've.
To be fair the whole Tesco and math thing isn't really a surprise, three of their executives have been charged with fraud and their defense was that they couldn't count! 😂
Hey I am a Tesco executive. Please don't lump us all together. Let me show you.
"One, two, three, five, nine, eight, eleven, thirteen, twenty."
Tescos probaly do weed every meeting because you'll get a parking fine for paying for a parking ticket. That's Tescos car park for you
@@belsy6026 they do weed lol
Also, the TESCO idea has been stolen from the French company DARTY, which sells home appliances, computer hardware, audiovisual and the like. Their slogan "if you find the item cheaper elsewhere, we'll refund you the difference" dates back to 1973, and it didn't make them lose any money because it was nearly impossible to find cheaper elsewhere.
This video got so many thumbs down probably because of the 3 ads in one video. Bad marketing strategy there. Should pay us all for watching now. Lol
People dont like his political comments.
Youve seen nothin i saw w 10min video with 6 ads
Two words: AdBlock Plus
Are People so butthurt because of 3 ads? Omegalul
Do you actualy realise that CZcams Will usualy display you only one max two short ads, right?
so no one uses ad blocker?
You left out Pepsi's incident with the harrier jet! That's the best of all! 🤣
Justin I remember it well.
I was wondering if that was going to be on this list... So long ago I didn't remember who it was that did it.
They choose the worst of pepsi
Some years ago my brother in law discovered that on a Guinness promotion scratch cards which were distributed to all the public houses around the UK the answers could be seen by shining a strong light to the back of the scratch card giving him the right answer every time, which was a free drink of Guinness enabling him to drink free all night, but instead of going to Guinness and probably being paid money to keep quiet he went to the sun newspaper and sold the story for £500 and cost Guinness a small fortune and would have gladly paid him 10 times that to keep the secret out of the press.
A true comrade!
Don't forget the Pepsi Harrier Jet for 1,000,000 Pepsi points. Dude saved that amount up, and sued.
John Raisor - IIRC, he didn’t save them up, but sent in a check to buy the remaining points at the posted rate, which still came out to way less than the price of a Harrier.
@@justins8802 he still had the right amount of points. I wonder what happened to that law suit
@@brianpreston8483 he got a settlement , as in Europe its not legal for a private person to own a military jet , i do not how ever remember how much he got
As a graphic designer I worked on a promotion for Hoover, an English vacuum cleaner company. They offered free air miles with their vacuums. This went pear-shaped when customers bought them and sold them immediately in the wanteds... essentially getting free airtravel. Hoover is a shadow of it's former self, as this, no doubt devalued their brand with a market flooded with cleaners no one wanted and they didn't anticipate the huge cost of so many exploiting the offer.
We worked thru the night amending all the artwork with fine print saying *One cleaner per customer. People were buying 10 cleaners to get them, and their kiddies to Florida! I'd never seen suits panic like that b4.
I remember that but it was free flights to the USA that was the issue? They essentially offered £600 worth of flights if people bought a £100 vacuum cleaner, I think it cost the company about £50 million and they were sold to Italian company Candy shortly after. I was expecting to see this in the video and was surprised it wasn't included.
Hoover got bought out, no? Most of their main buildings got closed down YEARS ago. I know they're still selling other appliances alright but they're dying aren't they? My family has always called vacuum cleaners hoovers even if they aren't the hoover brand, so at least that stuck aha.
Yeah they were bought out by an Italian company called Candy, but they still produce and sell appliances under the Hoover brand. Likewise I've always referred to vacuuming as hoovering except online as it often confuses people from other countries. I think that legacy will continue for a long time, least of all because dysoning sounds silly. :D
7:05
I'm loving this stock image company.
Philly Cheese Take i
Thought the same thing when I saw it... went back and paused it to take in the glory of it, lol. The chick looking at the guys crotch, the other chick basically with her tits out... stock gold :)
Bless you Philly, someone with a mind like me. Damn I want to work in an office again, mighty fine pair of knockers.
just typical college aged white girl interns that can't get shit done, i don't blame that guy
Philly Cheese Take q
I worked on a project where “Bingo Cards” were included with a newspaper, and over the course of several weeks, numbers were published. The setup was that there were certain numbersthat should never be published as that would precipitate thousands of winners. Atthe end of the game, a certain few numbers would cause a few winners. Guess what. . . partway through, thankfully early enough, a newspaper printed a “never publish” number. My job was to figure out which other number(s), not yet printed, would recover the game. This involved writing a program to analyze all the numbers on all the cards in circulation, and determine which numbers had the highest frequencies, and withhold those. Problem mitigated!
I'm slightly surprised that Hoover didn't figure in this list. In the 90s, Hoover UK ran a promotion that gave away flights from the UK to the USA for buying a vacuum cleaner. A lot of Hoover vacuum cleaners were sold that year, Hoover had to ramp up production of the products in questions and Hoover spent a lot more on the flights than they earned in revenue.
You didn't include the time when McDonald's had a promotion where you had to spell your last name with game pieces, and they just didn't print many vowels, thinking that would keep the winners low. They forgot that "Ng" is a very common last name!
Anne Marie Wall Only in Vietnam...
No in China and lots of chinese
9,999,999 views Nope; in China it's spelled "Eng."
nope. if its printed Ng on your ID then its NG no matter what if youre in china dumbass
People in from China always has a last name with a vowel.
in Italy, in 2006, mediaworld (MediaMarkt Saturn), launched the "World Media World 2006 - Tifa Italia e vinci" promotions. in practice you bought a television and if Italy won the World Cup, you won the money back. lost around 10 million euros
MediaMarkt is anyway a shitty company
In Brazil a company did the same thing. In 2014 Casas Bahia said if Brazil won the World Cup they would give another LED TV for 1$ for everyone who bought one in their stores during the promotion. Well, I think now we know why they lost by 7-1.
why do you guys say mediaworld is shitty, what have they done?
The sarcasm in this video made my day🤣
Let's add the T-Mobile Tuesday app promo to the list as various promos failed with some being flat out cancelled which brought ugliness for both T-Mobile and it's 3rd parties let alone millions of frustrated T-Mobile customers!
Mate Walkers crisps have been around for 70 years. That event didn’t make them well known, they already were.
Joes hair looks like a Cabbage must be a British thing cause they don't exist in America.
Lays and Walkers are the exact same company, just branded differently.
Chris MiAss Yeah it's really popular here my favourite has to be the traditional ready salted but I do love me some Salt and vinegar
TheAztecGamer lol I can tell you're from UK because you spelled favorite with a u (No offense)
Chris MiAss spelt it correctly (no offence) ;)
Pepsi did not pay $2000, they paid only 500 pesos for 1 million peso winning cup. I still have the 3 cups of 1 million for remembrance. 😤
mga gago sila😂😂😂
Lol. Maybe in part that's why hindi masyado sikat Pepsi dito sa atin? Dugas nung mga yun ah.
Oh well, you know how most Filipinos are: they forgive offenses more readily than say the Chinese or the Japanese. So ngayon quits-quits na lang siguro yan 😛
Israel Resurreccion They even had the nerve to do another promo not so long ago that is similar to the number fever.
greedy
I have a co-worker who is still boycotting Pepsi products to this day.
The Energizer bunny was a spoof on earlier Duracell commercials. In those commercials, a series of battery-operated toys (including toy bunnies) would be placed in a row and all switched on. The only difference was that each had a different brand of battery. The toys would be left running until the batteries died. Invariably, the toy that ran the longest had a Duracell battery. Duracell was already known for the bunnies, and Energizer tried to play off of that. "Our bunny runs even longer", or some such sentiment.
It is not the case that simply "for some reason" people associated the Energizer bunny with Duracell.
You forgot the free flights offer when you buy a Hoover in the 90s
Was just about to post that one in comments :D
Same here - I think that was just the UK though?
The crisps got a mention but not Hoover? Our host really did not bother to do much research for this.
www.independent.co.uk/life-style/great-financial-disasters-of-our-time-the-hoover-fiasco-1171711.html
I've never heard of the Duracell bunny before. When I see a pink bunny, I think Energizer. O.o
The energiser one is an imposter, Duracell bunny first appeared in 1973, energiser`s one didnt show his ears until 1989.
meetoo594 Well, Energizer did a really good job at stealing the pink bunny then.
@emilieloveskiwi: The energiser bunny first appeared in an ad mocking the Duracell one, I have no idea why they still use it as its just confusing brands.
But its gotten to the point where no one considers the pink bunny as Duracell anymore, they think Energizer.
I always consider the bunny as Duracells, I've never knew that energizer even had a mascot, they barely advertise it
Saying the Russians were _"too lazy to compete"_ is a patent falsehood.
*It was political.*
Good video, but that was an unfortunate judgement error.
I think it was supposed to be a joke?
It was supposed to be a joke, but still I agree :|
Dude it's a joke
@Rahimzai That statement is just objectively false. First of all, when you say America, you are technically including Mexico (which is part of North America) in having the most lazy people. I'm just going to assume that you meant the United States but your statement is still a falsehood. The United States has one of the largest economies in the world so of course there is always a steady demand for labor. I don't want to generalize all Mexicans, but a good majority of Mexicans do find work easily in the US only because they are willing to work very dirty jobs for low pay. This is especially true for illegal immigrants who are in desperate need for work that will not require documentation. Most US Citizens are moving towards more white-collar jobs, as our economy shifts towards that (factory jobs leaving US). So, yes now we are relying on immigrants to take dirty jobs with low pay in order to keep the economy rolling.
redd Greene Blue
5:07 It says that duracell m,ade bunny as their mascot after the
incident. But if bunny was not the mascot of duracell at that time, why
would people misunderstood energizer for duracell?
Duracell had the orignal bunny in its ad. Energizer used the drumming bunny in 1988 as a spoof after Duracells rights lapsed. There was later an agreement to allow Duracell and Energizer to share rights to the bunny with Energizer owning the rights to a pink rabbit in north America and Duracell in the UK in 1992.
Thanks stranger.
Another promotion gone bad was Red Lobster's "endless crab legs" deal in 2003.
raydunakin that was my first thought too.
Dang.. I missed out.
Why did it fail? Not enough inventory?
Josh Davis you're ignorant as fuck.
RAIDER FAN umm it's true I tore up some crabs legs during this promo. So you the dumbass.
i never knew there was a bunny for Duracell ive only seen comercials of Energizer with the bunny
Ima grown woman and Duracell Always was the gringy bunny one, I didn´t even know that Energizer kept it after the first commercial where they made a joke on behalf of the Dura-bunny. I`m from Denmark maybe thats why ;D
Mr Kush there were Duracell bunny adverts on British TV in the seventies.
oh they are much older than I thought, but we have used it like a joke to describe a "little too eager"lover, or a real energetic worker hehe...
I don't know why Apple didn't do the "no headphone jack" and the "U2" thing at the same time, sounds like a perfect gimmick to me, they just didn't have the two pieces of the puzzle at the same time!
Luckily the golden ticket idea from the Scranton Dunder Mifflin branch proved to be successful
So that’s why I have always had this album in my phone, which admittedly I like 2 or 3 of the songs back when I used to listen to them.
JJCUBER that promotion gave me a heart attack. I was 14 almost 15 when they did that. I already had a phone and the ITunes account was set of to my aunt’s bank account so I wasn’t allowed to buy anything without her permission. I was just going to listen to a song I already had and suddenly there was this new album from a band I had never heard of in my music and I was in tears cause I thought I had accidentally bought this album and I was worried that I’d be grounded for months.
Kaylee Hogness dang that must have scared the life out of you!
@@kayleehogness7184 omg sweetie
People need air to breathe?
Dylanius your mom is tho
Nghtstorm161 ooh sick burn -_-
Dylanius you where asking for it.
Nghtstorm161 it’s *were* get it right uneducated shit
Dylanius more specifically Oxygen. We need Oxygen to breathe. Air can be various gases
Back in 2003 Red Lobster was running an "All you can eat Crab legs for 22.99" campaign. The chief marketing officer misjudged the amount of crab people can eat and it cost red lobster nearly $400 Million and nearly cost them to go bankrupt. I am surprised this wasn't in the video.
I heard of the infamous 349 promotion from my elders when I was a kid. Basically some of these filipinos who "won", threw lavish parties to celebrate their win and the money they‘d soon be getting... some even promised money already to their friends and relatives. Damn.
Love your videos
That video was pretty good. Just like those promotions for the public
Huh? Here in NY state everyone associates the Engergizer bunny with energizer, & we know what battery brand we bought -- usually the ones on sale, unless we were looking for rechargeable ones. I never ever saw a Duracell bunny. Was that a Europe or Asia thing?
Let me put this in perspective. For example - Pepsico makes $35,000,000 a day.
Wow
I love that intro with the small man.
How did Pepsi get away with reneging on their deal? The holders of the number should have persisted until Pepsi either gave them their promised $40K or until Pepsi went out of business.
A large corporation having to face up to their mistakes? What amazing world do you live in?!
All joking aside, they probably just bought off the court as it would have been cheaper. Even if it was the consultants fault (Which I doubt) they still where working under a Pepsi contract so Pepsi was still responsible.
Jack Landon it did cost pepsi almost the entire Philippine market.
The incident is the reason why only 1% of filipinos ever drink pepsi.
No company plays clean dude
@@nerdygeek4845 i agree 😂 no one in our family ever drinks pepsi
Because ultimately it was human error from another company that did them in. Yes, it sucks, but if you were held personally liable for something out of your control, especially if any one person out of the tens of thousands of people that work for you screwed up, you'd hope to be given a little understanding & leniency too.
Is it *REALLY* necessary to expect a company to pay $55 billion to people for a common number printed on thousands of bottle caps? Far more people's lives would've been ruined if Pepsi went out of business. As of 2015, Pepsi employed more than 260,000 people worldwide, and that's not including the hundreds of thousands that worked there over the years before then.
A one time payment of $40,000 (which after being taxed would've less) would help people for sure, but it wouldn't help as much as having a longterm job for hundreds of thousands of others that suddenly put them on the streets...all over a stupid printing mistake caused by another company.
3:25 didn't expect kejriwal here😂
Indians where you at?
3:26 is this Kejriwal
🤣 C.M of DELHI
Yaa😂😂😂😂
I guess the Energizer one worked pretty well over here in Mexico. There are Energizer batteries all around here.
6:25 why does Sean Dyche the Burnley manager pop up? Did they Google manager and his was the first square-on picture?
The
Thanks again , but it would not 0
how about Hoover in the UK? Offered free air travel tickets with ANY vacume cleaner to ANYWHERE! They got cought trying to wriggle out of it and massivly sued
In the case of McDonald's (and probably KFC as well) the company didn't pay for the free food, that cost was picked up by the owner of the franchise.
I'll grant you that the franchisees were none too happy, but keep in mind that the companies are probably paid a percent of the profit. When that profit is a loss, there's nothing to collect.
Pepsi ran a promotion with David Beckham in Australia around 1999, in which you could attain a jersey, a portable cd player, and some other stuff simply by collecting enough points from their products (usually printed on the bottle cap). Upon realizing KFC and Pizza Hut had points on their paper cups, I asked a Pizza Hut employee for 300 cups "for a party". I went home, cut out all the coupons, and sent away for the cd player and jersey. The jersey was alright, but the cd player was pretty shite. Still, wish I had kept it because I can't find any pictures of it online.
Don’t forget about the time they promised a Harrier Jump Jet.
6:26 Why is Sean Dyche on this(Burnley FC Manager)
Isn’t walkers crisps just a British version of Lays chips?
Edit-lol tesco is like cosco and Asda is like aldi
There is Costco in England too, Costco is just a lot cheaper and sells in bulk
But ya lays is basically the same lol
asda isn’t like aldi, aldi is like aldi
Jonathan, thank you VERY, VERY, VERY, VERY much for introducing yourself, I would like to ask if you and your fellow narrators could do this more often, I really love your voice, it sounds so cool, you are what makes "be amazed" so cool, keep up the great work!!!!!!
They couldn't use dry ice because when Ericsson Departed Is there a lot of fun but it's much safer bad cast in Madrid
KENDALL JENNER #PEPSI
#10 isn't a mistake. Apple is extremely supportive of Product Red campaign which was led by Bono. Apple didn't release any product red device since 2012 which made Bono salty.
So, to shut him up and prevent him from openly badmouthing Apple, they did all those things.
They didn't include product red in their roster till 2018, which says a lot....
I remember the McDonald's "McMillions" promotion! EPIC FAIL!
I will remember the Pepsi thing the next time I am stuck at the traffic lights in Manila with beggars tapping on my windows.
Walkers really don’t need any promotion In the U.K. no one doesn’t know what they are lol
IM BRITISH AND I KNOW WHAT THEY ARE! they are my fav snack
they are lays but british
@@xxgalaxialikesgamingxx1840 you misunderstood him comrade. he's stating that they shouldn't launched any promotions because everyone knows what they are. They are pretty famous
angel guerrero other way round, walkers came first
@@lm8348 i know i just mean they are the same but diffrent names
Pepsi also had a campaign to return bottle caps in the mid 90s. Each cap was worth a point and if you turned in 1 million points, you'd get a private jet for free. Someone returned the million caps and pepsi refused to honor it thinking no one would have been that crazy to collect that many caps. One lawsuit later and the man had his plane.
Stop lying, he didn't get the jet, the judge ruled in favor of Pepsi. The U.S. government also stated that the jet could not be sold to civilians without being demilitarized which means it wouldn't be able to fly anyway.
8:39 A gladiator with a clown and a guy in a parrot suit surrounded by people in swimming wear sounds like a fun party to me!
Oh .. so that why I have that stupid album on my phone ... huh!
3:24 😂🤣 Delhiites out there ...
Arvind Kejriwal
I do not have a dollar amount of loss , but in the mid 80s Pepsi also promoted an under the cap prize .
The contest revolved around a mysterious missing letter .
As customers purchased bottles of Pepsi , they would find a letter under the bottle cap .
Over time the letters accrued would spell an unknown phrase .
Customers that produced the winning phrase won some sort of prize .
I was a bike ramp jumping kid at the time .
I do remember that the the letter required to complete the phrase was an R .
I remember this because once the letter R appeared , the winning phrase turned out to be
"Pepsi Spirit" .
That means that every customer without the R held on to the marketing phrase , " Pepsi Spiit " .
the last one is just sad. It gives u an inside look of how selfish and mean this world can be. It was a mistake pepsi made that they were dearly sorry for. And nobody understood, they just care about the money. Such a shame.
How about the hoover free flights promotion?
Lmao is that sean dyche at 6:27 (burnley manager)
yes!!
Gary Lineker during the walker crips part as well.
Does anyone remember a few months ago Cheetos had a "Win What You See" promo going with their current "What do you see in your Cheetos?" ad campaign for about a minute? I'm guessing they figured out that everyone was just gonna be like "Yep, this Cheeto looks just like a 10,000 ft² mansion in the Bahamas".
I’m from Taiwan and Duracell entered Taiwanese market when I was a kid. They had a pink bunny in their commercials. When I moved to US at age 25 and saw Energizer bunny, I thought “wow what an ugly copycat! Duracell bunny is way cuter!” It took me a long time to realize Energizer bunny was actually the original.
In the iTunes screenshot there was a Kenny Chesney album. I love dat dude