Photography prices for beginners: BUILDING PACKAGES
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- čas přidán 8. 09. 2024
- You're ready to start charging for your photography services and you wonder how to price photo services and products. You want to know how to price any type of photography job and know that you will make money at the same time. Learn how to price wedding photos and canvas prints
You're ready to stop delivering digital files for weddings and portraits, but you don't know what to sell. Switching from shoot and burn to in-person sales doesn't have to be hard. I show my client how to price canvas photos, digital files, albums, and so much more.
There are two main things that go into your prices:
A session or creative fee (CODB & Profit)
Products (COGS)
Watch me walk my client through how to sell photography and portrait products to any customer for any photo shoot. photography pricing example
We talk about ideas for what to sell our family portrait clients, like 16x20 canvas or metal photo prints and books.
Here is an excerpt:
So you want to add maybe like I'm just going to be really conservative and add $100 for design time and editing those photos. And here's why...
Theoretically, if you're selling a book, you're also selling prints and those images might go in the book so you might have less editing to do and a salesperson should make it that way.
So if they bought a bunch of stuff, sell them a book that you've already done all the work for, you've already edited the photos on these other products or if they want a book, say okay, what if I give you these images?
Even the digitals because they're already edited for another $500, like try to double time the same photos, so that's where you can be a little bit more frequently and with like how much editing it takes because again you can divide it by all the products they're buying but still like with the metal priests, so want to price it originally for like that's the only thing they're Ryan, she's still want to make sure you're covered anyway and then you can give them better deals or bulk discounts or bundling, whatever because you know you've already budgeted the full price of one item.
I'm a Rochester, NY based wedding photographer for couples who love candid wedding images. My couples are down to earth and want to have fun at their wedding. I help them enjoy their wedding day while I capture photos they can't live without.
You are ready to switch from digitals based photography business to a product-based business, which increases your sales 50% or more. You CAN do this with your current/past clients. No need to wait or re-invent the wheel.
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Who is Heather McKay? I’m a location-independent business mentor for photographers who struggle to sell products. They know they need to value their time and work by raising their prices and stop giving out digital files but worry about scaring away customers. I help them confidently attract the right clients so they can sell with ease.
🌟 My specialty is in helping you streamline your In-Person Sales so you can easily create books and tangible items for our clients! Albums are my jam! I looooooove creating and selling albums.
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Wow, good information!
Glad it was helpful!
WOW Heather!!! Eye opening for me!! thank you! What I struggle with is WHO of my clients will SPEND $800
You can do it! You never know who will spend if you don't ask ;-)
No idea why this has so few views. Amazing video, thank you.
thanks! I'm glad that you got a lot out of it. Pricing is so fun.
I was it thinking the same about her other videos. She needs more hashtags!
Are you curious about how I can help you? I teach photographers and artists how to set their prices, with an easy to repeat system, proven to work by the Professional Photographers of America.
When you are ready to take your income to the next level, I have a limited time offer for my one-on-one Profit Amplifier program, designed to take the guesswork out of your pricing as well as give you clarity to charge what you are worth.
grab your perfect pricing formula for photographers here: parallaxlife.com/perfect-pricing-formula/
Nice content