My Secret Tips to Pricing Your Photography Like A PRO
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- čas přidán 27. 08. 2024
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Having trouble pricing your photography? In this video I share my tips and advice on how to come up with your prices, including some package examples.
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Really struggling with undervaluing my time, I need to take myself seriously before I expect anyone else to. thanks for this tips
Seriously. I have the same problem.
The package examples I'm showing are what I actually used for my pricing list (give or take $50-$75) when I was doing professional photography such as senior photos, portraits, family photos, etc. Feel free to take the numbers and fit them to your liking.
My packages were simple, effective and my clients were always able to choose something that fit their needs. I was very successful with my business and these packages were part of the success. You just need to find the right balance between the amount of retouched photos and the price point that works for you. The amount of retouched photos is low in each package - that's because I spend so much time working on retouching, color toning, etc. that I also wanted to make sure that I didn't undervalue my individual photo price. Feel free to add or subtract the amount of photos you give out as you see fit. Another tip is you can offer extra retouched photos at $15, $20 extra if your client wants to pay separately for those. Hope this was helpful! ^_^
I’m new at this and found this video very helpful. Thank you.😊. I’m not familiar with charging for the number of outfits. Is that for the time it takes for more changes or is there a set number of shots or block of time for each outfit? How does that work? Beautiful color on you by the way!
Are you not doing professional photography still?
I am guessing the retouching you did to those kind of photos didn `t take you more than one hour per photo otherwise these prices for photo-sessions including retouching are really low!
When I do my retouching no matter its a product, senior, portraits or fashion it takes more than 2-3 hours per photo and the older the person is or the product (used already or with dust, scratches etc) the longer it takes the high end retouching process!
So I guess a second portfolio to include also the hours you spend on that particular work is needed, I am referring to high end retouch and/or photo sessions with lighting set ups for indoor and outdoor which take time; even when u are thinking to just do the setup and the tests, it takes a while to do them because different clients lead to different needs!
when you mention outfit change in the price, does that mean you go shopping with your client for those outfits? or are they ones that the client already owns and wants to wear for that shoot?
@@pdbdd its for the additional outfit that the client wants to be shot in. Usually the client takes some time to change and change their make up if any so its probably factoring the time the photographer is waiting during that time... or maybe its more work for setting up the camera for the new outfit? I always found that clients take forever changing into the new outfit lol
One thing that has stopped me from doing photography for payment is...charging 😂. Valuing yourself is so important. I have dodged so many people coming to me for pictures because I was scared of disappointing them, and had no idea what to charge... This was definitely helpful. First time I have thought about packages. Thanks!
This video is literally perfect timing because I am currently working on pricing for my photography business!
It’s just your phone spying on you. Lol
@@MediaBuccLA true lol
Girl SAME🤍😍
Same lol
As a NYC based Photographer, I, personally would charge no less than $400 for a Basic Package; but I've charged $700 for High-End packages in the past! My last assignment was a Wedding, but the couple didn't want a package at all! So I put 150 of the best photos on a Jump Drive and sold it to them for $700! Needless to say, the couple was very Happy with their Photos!🙏
This was so incredibly helpful! My photography business is finally taking off and I'm starting to realize I'm charging too little and spending hourrrsss editing. thank you for your advice I really appreiciate you sharing these tips!
Depends on what you are charging. Actually I am charging 90 Euros per picture.
How long have you been doing photography?
Can you start charging for photography after getting a camera and practicing for only three months?😐
@@khamaniharper3003 I wouldn't yet if it were me, but I guess it's personal preference. When I started, which was like over 5 years ago, I did a lot of practice shoots for free with my friends and family just to get more experience. I knew I wasn't ready to charge yet. it took a few years to perfect my craft, editing, camera settings and be proud enough of my work to sell it to someone. I started charging around 2 years ago.
@@khamaniharper3003 over 5 years now!
Being a photographer is getting harder and harder. I come from a line of professional photographers. Most people nowadays think their iPhones are comparable to a professional camera so good luck trying to get them to pay your $$$ to take their photos.
Stay away from Craigslist, etc. The people on there are looking for cheap.
Best way is to send out postcards with your info to expensive neighborhoods. Sell to people with money.
Just gotta find the right place to promote photography and other creative work. They'll eventually realize that professional work is a lot better when they see their friends/family pull out their photos from your time with them. I wouldn't worry. It also depends where you live. -Lots of other factors.
yes Craiglist is cheap for graphic design and photographer. Most people are looking for freebies not a paid photographer whose skills are valued
Honestly, iPhone photos even from an iphone11 are shi*. Like I recently did a maternity shoot and I took photos on both an iPhone and my professional camera. When it came to editing I could tell that the phone photos were grainy, and the bokeh was not even good. People are going to have to learn the hard way. 😒
You speak the truth
With advancements in cellular camera technology your average person is finding less of a reason to fork over money for a pro photographer. Features such as portrait mode on the iPhone emulate that FF look. And again for the average person this is enough. Most people nowadays just want photos to share on Instagram.
I’m not a photographer nor want to be but I’m still watching it because I adore you and your work 💕
Oh thank you so much!!!!
I used to charge $325 for one photo lol I have never charged this little. My smallest package was $1200....biggest sale to date is $3500.
I’m just recently taking my “business” seriously and man.... I can’t imagine anyone paying me that much 😂
I know this feeling so well, girl. But remember how much you've practiced and all of the time it takes to create your beautiful images. you are worth it!!!
Trust me. It works. I'm a Photographer living in a 3rd world country. I charge 900 dollars for wedding. Its all about branding perception
then they wont if u believe it they will and if u dont guess what ......THEY WONT and thats on period
This was genuinely really helpful! I have no idea what to charge (if at all) so I just change like a throw away amount like £50 for 10 images. Really helpful, thank you!
Thank you so much, I appreciated your tips. I been kind of lost on how much to charge customers. But now I feel more confident because I been doing research and I found your video at the right time. I can't wait to start my business soon.
Thank you so much for this Jessica! I have undersold my photography for quite some time because I was always in and out of it due to school and work. However, I am getting more attraction to be requested and finally I decided I have to not undersell my work and time. I followed your pricing guide and made some tweaks to adjust it for families, like 1 parent photo or 2 parent photos, etc.
Please, please do one for doing shoots for businesses, clothing brands, etc. much luv
Great video! The concept of offering 3 packages with the middle ground being the best option is a consumer behavior theory that has also been proven, so I really like how you included it in this video!!
Yes!! I’m working on my website right now, this is what I needed!
Ansleigh T don't use squarespace they do not have customer service you can talk to. Check out photobiz they are so nice and professional. I left squarespace after 5 years. I wish I had done it sooner.
COURTULOOKIN 2 I actually have an independent creator I’ve hired to help with mine! She’s really great. While it’s in the works though I just have an adobe portfolio:)
Photobiz his a host site for your website they specialize in photographers websites. You can have your pro design your site straight through their platforms. If she knows her stuff it will be a breeze. They charge $29 a month to host and you can also have your client galleries there as well with private passwords. I was using a separate host for that but ended up saving $30 a month because I was able to combine everything. Trust me it’s worth taking a look hon. I do t work for them I am what you would call a VERY HAPPY CUSTOMER! I hate squarespace and I don’t know why so many influencers try to say they are so great. The templates are fine but the customer service is nerve wrecking. 😖
COURTULOOKIN 2 he is actually right about this. They brag about having 24/7 service and it’s a lie. I signed up and had tons of questions and couldn’t even get emails back. At least with smugmug they have a team get back to you. Downside is their sites are really hard to edit and their sites have the smugmug logo on the top left
I swear I’ve been stressing on what to charge for portraits and you’ve saved the day!! Definitely undervalued myself but now I know, thanks!
i price a bit extra to offer a accounted for discount to clients xd. Ah i charge this much but 15% off for you :). or 25% off on the first contract and 20% off on future contracts.
You've helped me grow my business with your tips and ideas, I never comment but I always watch, thanks so much, you helped me with my contract /deposit from your other video. blessings to you and Happy Thanksgiving 💜
I've been sitting for hours today trying to teach myself photoshop to enter your competition! Wish to become a talented photographer like you some day 👏🏻❣️ your picture is going to be my third ever retouch 🙈
It’s like you read my mind! I’m just starting out my photography business and I’ve been struggling trying to figure out pricing! Thank you so so so much, this helped a lot!!
HERE FROM YESTERDAY’S STREAM
Loved the video, made me rethink my prices and my worth! Thanks!
Jessica - I love your tips on pricing here. How much time do you think an "ideal package" will take (i.e. 2 hours total?). I'm just trying to get an idea of time value.
The photographer needs to take into consideration the market, but doesn't need to price exactly like it. Pricing comes from a doing business stand point. The market is saturated with amateur photographers who don't understand pricing. This contributes to the a race to the bottom and isn't good business practice. A lot of photographers price "affordable" but then that price is way to low. Next you have multiple photographer doing the same. If you look into that market an amateur photographer coming in might think that they need to charge what the other are charging, when in reality its completely wrong. If we take example package 2 it breaks down to something like this: $350 Total. 2 outfits, lets say that it can be shot in 1 hr. 10 edits, we can say that the photographer is a PS wizard and can knock out a great edit in 1 hr or he sucks and he can knock it out in 1hr. That's 10 hrs plus 1 hr for the shoot ( not counting commute) for a total of 11 hrs. That comes out to $31.80 per hour. IF someone worked 40 hrs a week at $31.80 that's $1,272 multiplied by 4 weeks is ~$5,000. For the year that is ~$60,000. I don't think anyone charging that price is working 40hrs straight a week shooting/editing. Now factor in your Marketing, Expenses, Rent, Car, Gas, Gear Maintenance and TAXES, your prob making closer to 35k IF you are shooting 40hrs a week non stop. Pricing isn't just about VALUE its also about feeding yourself and being able to live comfortably. With the High End Package your actually doing more work and basically making the same $$$. Note: I do understand these are just "examples" on how to price like a Pro and that it can be adjusted, just breaking down the math so the passionate photographers out their don't go bust an hungry.
You just made this challenge soooo simple. Thanks a million. I was struggling to set my prices and felt that I was undervaluing my work by doing 4 hour shoots and offering 20 retouches for $100 CAD 🤦♂️ Felt drained because they also demand major changes which made it frustrating for me. Thanks a million and I subscribed.
I don’t know if you’ve ever covered this, but I was wondering how you would approach a situation where the client isn’t happy with the photos and wants a refund or reshoot. That would be my biggest fear!
A signed in paper/document as an agreement between you and ur client before the session, also your portofolio to be seen by ur client, with what kind of photos u can do I think will cover you not being scared anymore!
I second that, make sure you outline your process for reshoots in your contract!
Cristina Dirnea I’m newly into commercial photography, but I feel really awkward when I start talking about contracts with clients. The clients look at me like I’m going overkill, and in their heads I’m guessing they’re thinking “they’re only photos, is a contract necessary?”. Have you ever felt like this?
maybe rephrase the contract as "agreement" and bring it to your clients as some kind of summary of your terms and conditions and their wishes and needs, plus date and time of the photo shoot.
@@james-r yes indeed in the beginning it might look awkward for you but a professional usually does this; Can be just an agreement not a real contract but where u have to stipulate your conditions and also limitations if they are; also can be an email with their signature as a confirmation (signature just their name and a tel. no. at least); How u send them an offer than? use an official email address for ur work, put everything down, send the email to them and do not forget to ask for a confirmation from their part, otherwise u cannot start the photosession.
I recently found your channel and I really love how you stay true to your personality in these videos! You come off as really authentic and I always smile a bit when you make jokes like you're talking to a friend. Keep up the good work!
This is great, I'm in the process of setting up my website. I paused this video and just deleted all my packages (6 in total) and did it the way you suggested. Makes so much sense!!
Thanks girl!!
Thanks a ton Jessica, you always gracefully express yourself to educate. Bless you kind heart ❤️
The color you're wearing is PERFECT for your skin!!! Your makeup too! Gorgeous
OMW This is the mistake I have been making, I have 3 packages, but my lowest is at 350 ( which is allot for people in my currency, but its like less that $35 LOL)
SOO, now I will add a basic package and cover all 3 categories. Which means this video has helped me 1000000000*% to be in a position to increase my bookings :D
thank YOU Jessica!
Thank you Jessica for this info!
I'm wondering if you could do a video talking about what to do if the client isn't happy with the retouches but also doesn't want to pay more to have more retouched? Have you ever had a difficult client that felt underwhelmed with the results of your photos? Thnaks again Jess
sometimes the client asks for a certain photo that i didn't include in the retouched photos just because it didn't work out or was blurred. what should i do in a situation like that? Some clients are just hard to deal with.
Dina Galal tell them exactly that! Not every photo is perfect that’s why we have full sessions and take many lol
I know you're asking Jessica, but personally I only include ones I'd want to retouch in the proofs they receive--so they wouldn't have the option. If they saw it while we were shooting and remember it and want it (fortunately has never happened), I'd say it was blurry. If they still want it I'd just give them what they want so long as they understand what they're paying for. I give them final pick on what is being retouched.
You can put a price on it. Extra retouched photos for x amount.
Thanks, Jessica, for a very informative video. I agree that the value you provide will make the difference, and providing different options or packages is not just convenient, but also gives the opportunity to explore or further customize the offering. Thanks again for bringing this topic up for analysis.
Thank you so much for this video. Now I understand how to charge . I enjoy all your videos.
I make sure to include in my packages if I’m allowing them to be printed and if the images are sized for print. I like sizing my images at high resolution always.
I agree! Also, once one gains the experience it's very natural to be confident about pricing higher, and offering high end packages.
10 retouched photos for 350$?
That means 35$ per image. So now, what goes into that one image? 1 hour of shooting Calculate half 0,5-1 hour of retouching per photo (5-10 hours of retouching). So basically your hourly rate trickles down to 350$/11=31,8$. That does not include travel time, preparation time, camera gear, insurance and taxes, culling images, hard drives, back-ups, software.
Such lowball prices ruin the photography industry. Calculate all of that into the equation and you probably won't gain much.
Because you still have life expenses such as rent, food, transport costs, clothing etc.
You can't be serious. A daily rate should not be below 1000$. Talk to agencies and specialists, they'll confirm that!
Did you even watch the video? I say MULTIPLE times that these are example numbers and you can add whatever you like to fit your needs as a photographer. I give example estimates so you can get an idea of how I sort my packages. At the end of the day you choose the prices that work for you.
Yes, Jessica, I watched it and I heard and listened to you. Still your title claims to explain PRO rates which those are not. Then call it "how I price my images" or whatever.
If you don't talk about a pro market and pro customers and then keep saying "change to what fits you" while talking about normal people getting their photos taken instead, you mislead many real PRO photographers, devaluate their work compared to other photographers and compared to potential clients watching your video.
Because what would justify then to charge 1200 a day if a pro charges 300€ already and clients heard that pros charge 300€. I just think the title is wrong, misleading and not well thought through. The rest is okay. Those are good rates for shooting ordinary people. But those are not pro rates. Cheers.
--
Just to quickly pull up some numbers here:
- Camera: 1200€
- Back-up camera: 1200€
- 4 lenses: 5000€
- SD cards: 300€
- Batteries: 100€
- Tripod: 500€-1000€
- Tripod head: 120€
- Lighting gear: 500€
- Camranger: 500€
- Fast computer: 2200€
- iPad: 850€
- Color calibrated monitor: 500€-1000€
- Website: 150€ / year
- Photoshop: 120€ / year
- Gear insurance: 70€ / month
- Health insurance: 200€/ month
= 13.900€
And those are just a few of all the expenses a photographer has, to be able to work professionally. Education time (12 years) and costs as well as experience are not even taken into account, neither are life expenses such as rent, food, transport, clothing and leisure, or time for client acquisition, writing offers and e-mails.
So if I shot for 300€, taking me 2 days there's not much left to make any living from that money, considering all the business costs, time to build up a client base and for marketing.
If you order a plumber, you pay him travel time, time on location and gas. You pay 80-100€ per hour. Calculate the time above for one shoot with that rate and you end up somewhere around 800€-1000€ a day. And well, this so claimed "PRO pricing tip" brings you to 300€ for 2 days.
Jessica omg first of all your makeup is beautiful but second this video was SOO very helpful! I’ve been struggling with my pricing for literal months but thanks to you I’m gonna go edit my site rn! You always keep me motivated 💖
I literally make up prices every month and sell people on them. 🤦🏾♂️ This was very helpful.
This is the best explanation of how to price yourself that I’ve seen! Thanks so much Jessica :)
Great video! I have always HATED dealing with money for art.
Hey Jessica can you please explain what you mean by outfits? I thought clients would show up wearing whatever they want to be wearing for their photoshoot, do you give them outfits that you own? Like how does this work?
This was really helpful btw ♥️
I want to know too !
It means that they can bring more than one look with them to change into :)
ZanyMe ohh okay I get it now, thank youu
When you said retouched photos, that´s the total photos you give to your client? ...thinking if you give them like 50 photos of the set but olny 4 retouched for example , love you jessica!
I wouldn't ever give clients untocuhed photos. Unless agreed upon before hand. You want the client to have photos that you want to represent you're full talent and work. Untouched doesn't usually show off your style :)
@@Internet-Queen
Now that you say it, my question sounds very silly, I would do the same.😅
Isolino Silva I’ve seen another video of Jessica’s, where she said she did not release photos to clients that aren’t retouched. It’s a representation of your work. Even though your client may want it, people will see it and will assume it’s the finished product and the quality of work they can expect from you.
I'm an actor and there's a photographer I go to for headshots. He'll take maybe 200 photos or so with a few different outfits, and then he'll sort through and delete the bad ones (blinking etc) and send me all the shots. In his package, I'll also get 2 retouched photos included. I can get more retouched at an extra cost if I want. But for my needs it's perfect, and I love that I get a copy of all the raw unedited photos.
Maybe someone's doing an engagement or pregnancy shoot, and they want an album of photos, but they just want a few blown up onto a poster, or the cover of a photo album. They don't need every pic retouched. From a customer perspective, I would prefer to get all the photos, and the few retouched ones. The average person can barely tell the difference anyways, unless it's super stylized/color edited.
@@twistedlilly how much is your photographer charging you for raw/unedited photos?
I work as a fashion photographer and charge $1000 for half a day (4 hours) and $2000 for a full day (8 hours). I also do test shoots for models and charge $250 for a 30 minute shoot.
Does that include edited photos or just time? If so.. how many edited? Really curious
@@stahlix7511 It depends on the client. If it's just a small boutique, I make a selection with them, which is usually one picture of each outfit for their website or newsletter and do a quick edit myself without any extra charge. Bigger clients usually hire a professional retoucher. If they don't, I do charge extra by the hour. Since I work in the fashion industry, the number of pictures the client needs varies each time depending on how many outfits we're shooting. So it doesn't really make sense for me to include a set number of edits in my rates.
Your half day shouldn’t be 50% the cost, you want them to hire you for a full day so price your half day around 1200 so they see a better value in a full day :)
A bit off topic, but how did you get into fashion photography? How do you get brands to notice you?
Robert J. Mueller thats great, goals
Who the hell is disliking the video ?
This artist Is trying to help us and she's doing a great job at this ! I feel you boo Keep doing what you're doing !
Thank you for this! All makes complete sense.
This video reminded me about that bridezilla story Jessica had a story time 😂😂
thanks jess, you're a life saver
Thank you! Great advice 😊
Watching videos like these make me so happy because you help me with all my questions!!!:)))
Dear Jessica, thank you for your insights. One question remains and that is what amount of time you spent per package, for the shoots and for the retouch? Could you please give advice on time per package (shoot and retouch time specified). Thank you so much! (Btw, would love a video on how your work changed, 2019 in comparison with 2018). Like you did in a former video. It is so educating!
My specification is working with modeling agencies and sometimes I receive orders from small businesses and ordinary people. For the second group of clients I charge a fixed amount of money for my work and particular number of retouches but I don't pick up photos myself. I send them preview of all pictures that came out well and that's when I can earn more. People are used to choose way more pictures than stated in a package so I charge them for extra retouching.
Дарья Македонская smart!
How do you keep them from stealing the previews though?
@@clairetundra1683 I send them watermarked previews or pics that are not bigger than 600px by long side. Depends on clients and my relationships with them.
Great tips - wish you'd uploaded this about three years ago though!
It's never too late to change it up
@@nick_a_pagan It is actually, I gave up trying to be a pro photographer ages ago. Oh well..
In fact, she did. This was an updated video from that video from years ago..
@@dennisagusdianto315 doh
This is extremely helpful. THANK YOU
Thanks so much for this video. We recently started getting paid photography jobs and it's been difficult to figure out how much to charge so this really helped!
Thank you so much for the tips. You’re so amazing for sharing this. Thank you
Very helpful. Thank you Jessica. You always do great work.
Here from the live stream yesterday, as ordered 😂 . I hope your voice has recovered from yesterday. I am not commercial but I see this question a lot on photography groups, so will refer them here!
Awesome ideas.. thanks for the guidance!
Thank you so much Jessica. That was a really helpful video. Great tips for someone who is starting out like me.
Thank you for your pricing tips! I'm just getting started and it was very helpful!
I love this thank you.
maybe this is a silly question, but when u give the photos to your client, what is the resource u use? for example, you give them prints of the retouched images or u send them the digital images... im really confused about that 🤔
Thank you for this video! It really helped me pinpoint where I was getting confused with my pricing!
This is so helpful! I was having a hard time with pricing my work. Thanks Jessica!
Thanks for the video Jessica. Do you have a pricing structure in any of your packages that include prints? How do you price prints?
Jessica i love watching your videos. You help me a loooot!
Cheers!
This is so handy for me right now! Thank you, Jessica! Much love💕
This is a great video. I got aa lot out of it. I am currently working on some pricing packages for my husband.
Thank you for making this video, it’s like the universe answered my questions with this one
I have really struggled with this topic and am so happy you did a video on it. My problem here where I live is that there are a TON of ‘photographers’ taking average photos and applying a generic or none at all preset and then giving all the photos to their client. Eyes closed photos and all! They charge like $200 and just let the client have them and that way they don’t have to edit anything. It’s so frustrating!
my first gig was 40 bucks and starbucks. not a bad start amirite?
You always come through when I need it the most 💜
Thanks for the informative video and a lot of great ideas. Very helpful.
Girl what makeup are you wearing in this video? It just enhances your natural beauty and I love it! Is it Glossier?
I'm not even going to lie, this was extremely helpful! Been struggling with pricing, so thank you very much for sharing I really appreciate it.
Thank you soo much! Your advice was very helpful.
I work with a base package and then offer add ons so clients can choose how much they want to spend. Base is around €100 and every add on is around €20/€30 like extra backdrops, extra outfits, extra photos, extra shooting time etc! Works like a charm.
Omg I love this eyelook Jess! You look stunning 💕
Wanted to start my own photo business someday been seeing a lot videos from you but this one me subscribe decisively well done! More power to you
who here is from the 200 people of the live stream ?? told you we'd represent !!
hi!! you made it :D
Me.
@@JessicaKobeissi Sure did !
I need this too.Thanks Jessica🥰🥰🥰
Thanks for this video, exactly what I was looking for.
Thank you.
Great advice, thanks!
Thanks Jessica! You're always so helpful 😁
Hey Jessica, big fan of your channel !! I'm just slowly getting into photography, this video helped me come up with some ideas in my near future. Your the first photographer channel I started following, followed by your homies Manny Ortiz and Irene Rudnyk. Btw , yes your funny, like how you say " Buhh" when you use "but", without the "t" pronunciation ..😆
thnks jess love ur voice n awesome vid my photography getting better but still havent figured this pricing stuff yet this definitely helped tho
Thanks for your tips ! I definitely have to adjust my packages! 👌
Can you please make a video on how to price for events ! I’m stuck and I just don’t know how to price it. I charge hourly for events however I don’t take in account my editing time ... and I can’t figure out how many photos to give ! 😫
But how many pictures do you take in these packages is there like a specific number of total pics.
this video taught me that i was pricing my work wayyyyy under what i should be asking for
Great advice. I love your video’s. Keep up the great work.
thanks so much for this. Im starting my pricing at 10 euro an hour (with 20 promised uneditied pics with the choice of 5 pictures that I will edit for them)
Any thoughts on Sports Photography! "What Should prices be?"
Thank you for posting this, it's very useful, especially from someone with experience. And I'm sorry this has nothing to do with the video but I looove you jawline jeez
What I struggle with is if these price points change due to the product being basically digital. I feel like I have to add prints to these packages, but I don't necessarily know if I should, and if I do, how that could affect my prices. I am really starting to see the value of my work, but still the struggle is real when trying to really feel confident that how I price my packages makes sense. And what to include in those packages. Would you possibly be able to share your thoughts on this?
Thanks so much! Love it:)
Thanks for the top Jessica.... I just revamp my price sheet for 2020!!!!