How Apple nearly collapsed | Inside The Storm | Full episode
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- čas přidán 17. 09. 2018
- Thanks to squabbling management, unpopular products and a lack of direction, the world's most famous company - Apple - was once weeks away from bankruptcy. We interview former executives to find out how Apple survived.
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The saddest line I ever heard about Steve Jobs and Apple was. "As Steve got weaker his products got stronger." It genuinely brakes my heart whenever I think of and watch this.
I only buy used Apple computers.
This way I get a proper machine at a proper price, the previous owner, who got ripped off by Apple's overpricing gets partially reimbursed and Apple can't line their pockets with my German money.
Fair enough lol. I personally like the idea of buying new because it’s soooo clean and almost perfect in the box however I do agree that pricing is inflated but that’s because Apple puts a paywall between the consumer and their brilliant software
Wow love this channel. New documentary to bing on of 40mins plus videos. Love it. Subscribed and liked
No mention about Microsoft saving Apple from bankruptcy In a documentary about how apple nearly went bankrupt lmao.
They're all EVIL by way of their autocratic technocratic forced eco system enslavement.
CUPERTINO HQ SUICIDE NETS=??????
CHINA FOXCOM SUICIDE NETS=???
HYPOCRITES!!!!!!
🙊🙈🙉🎯😘
🧐🧐🧐
☝🏿☝🏻☝🏾💛♥️🧡💚👍
I STAND WITH ALL THE SLAVE WORKERS WORLD WIDE!!!
I'll give up my cell phone and LED tv if it means no one will lose their life to suicide because they work 12 hours a day 6 days a week just so some frumpy tech nerd can have a new imac.
Apple is now rubbing all its customer and advising them to buy new one instead of their “Very Expensive repairs” that they CAN NOT EVEN DO It but can be done by repair store in less money that the Apple is telling. Apple now is a total shit in my concern and can no longer trusted.
@@galitovgervacio1688 personally I love my iPhone I never have to have it fixed unless it’s dropped without a case and I’ve had 5 different models the first the 4 the 6 7 and 11 currently and I have never had an issue with it at all so if they say they don’t want to fix it I don’t personally have a time I can remember when I needed them to in the first place
@@es8559 i know this is a year old but whatever.
1. the Apple Park doesn’t have suicide nets
2. It’s Foxconn, not Foxcom
3. Apple simply employs Foxconn to make their devices, Apple has no say on how long people work for, mostly it’s just Foxconn wanting to earn more money, by any means possible, and that includes child labour and so on. Foxconn makes all the decisions in manufacturing, not Apple.
Lots of praise, no criticism. This is an ad not journalism.
when you that good its hard to criticize
@@FBDmoney lets see: high price, lack of innovation, poor product performance, proprietory software and hardware, no visionary leadership. Pretty damming criticism if you ask me.
@@FBDmoney as a computer technician I have to say that I hate Apple the most of any computer manufacturer, they force customers to pay ridiculous service fees for things that are easily fixed
They might be lacking innovation now, but before Steve jobs passing away it was a wonderland and it was flourishing with revenue
Miguel Rodriguez There was criticism
To be honest Apple hasn't impressed me since Steve Jobs died
hasnt impressed me since android over took market share from them
Because the price you cannot afford.
@@williamchong6841 That is correct lol. Also im not about to pay a thousand dollars for an iPhone X only for it to have a 720p screen display and no sd card slot to expand GB storage in case my s8 gets full and even tho I don't use my earphone jack I'm happy I still have the option. But I do have to admit the iOS is some beautiful software. But not beautiful enough to dish out that kind of cash.
@@horror7927 You can buy whole damn car for a $1000, but these idiots will buy a phone🤦♂️🤦♂️🤦♂️
william chong I can afford an Apple product but I’m not stupid enough to buy a technologically inferior device simply because Apple is trying to sell me their closer ecosystem and branding.
I mean it’s like you can buy a car that’s extremely fast and has great tech or you can buy a slower car with less features but looks slightly prettier for a shit ton more money.
Just to give you an example there’s a phone with a damn projector a freaking projector that can make a nice 50 inch image now that’s something to keep the market fresh and relaxed not stale and unoriginal like apple
whats the cycling app that shows up in the end?
2:53 My man Steve Job had invented Apple Watch before it all happened and wore it.
Yooo
Los Andrea woahhh 😳😳
31:59 it literally said iPod pro commercial 2007 when it displayed an iPad pro commercial from 2018
Apple is no longer Apple without Steve Jobs... RIP Apple....
Change isn’t a bad thing, I have faith in Apple and their future is bright. Learn to embrace change, Steve Jobs wouldn’t want the company to be seen any differently, at least know that what he created set the stage for brilliant minds in the future.
@@adawg3032 i love how this sentence is written again again and again but denying the fact that apple is over 2 trillion valuation lmao people are just fcking ignorant
Steve Jobs is not a computer nerd. It's Steve Wozniak who's the nerd/hacker.
I learnt a lot off of this video, keep up the brilliant work CNA (I know I know I'm a year or 2 late but still keep up the great work)!!!!
For Apple to have all of those Performa models was ridiculous. Who really knew the differences between a Performa 6290 and a 6300? The model line started to get better by 1997, but the reduction of models didn't happen fast enough.
Dropping the Apple III was not to reseat tthe chips but to check if your unit has improperly inserted chips. If the unit failed to work after dropping, you went to the Apple store and has the chips put back in.
Rich Laue they didn’t have an apple store back then
I think they will have a hard time again if they don’t find a way to bring down ther prices here in Canada it’s redicules the price 1200 dollars for ther cheapest phone in 2018
Prices? No my child it’s all about features and innovation if they make better devices at that standpoint the branding will stay alive no problem. They’re great at marketing they’re just lacking in the innovation’s department prices will never drop
Don’t buy it then
@16:00 sounds like history repeating its self with Apple products.
Apple no longer THINKS DIFFERENT. The idea people left Apple, after the 1984 Macintosh arrived.
Rose Apple they now suck isheep money in DIFFERENT ways
The Australian beach is Bondi, mate.
As an app,E user since 1984, I'm moving O Android next year. :) Long live Apple.
Somehow I want to have respect for Steve Jobs. But I can't shake the feeling that he wasn't interested in putting a computer in every house hold. He was only interested in making every household a slave to his ideas and his products.
very good document!
WHAT GOES UP, MUST COME DOWN.
People tend to make Woz just an engineer and Jobs a marketing guy. Woz was a genius of digital design and Jobs had a very wholistic view of things and did understand the impact of technical aspects could have on users. People also tend to never mention others like Alan Kay and many who created those wonderful machines.
Products Too expensive
All apple need is a SUPER update period point blank#teamapple🤷🏽♂️💪🏽🌎📦🔥‼️
I remember going to classes in middle school and highschool and they all had Macintosh computers. I always thought to my self that it was a great marketing strategy to have us Children in the 90’s using apple computers. We grew to buy them as adult millennials
High resolution graphics on the Apple 2 ??????
I'm amused about people talking about Apple's expensive pricing being the eventual downfall of Apple. Maybe this is true, BUT the way these commenters are talking about it it's as if they believe this is a new development. It's not. Apple has always been an expensively priced company pertaining their products. So if they fall due to this, it's just a case of living and dying by the sword.
@3.25 is that Kimmy from Full House/Fuller House?
14:10 - Nearly a decade of misses - what ? The 77' apple was the first one, and now were supposedly in 1985, hows that a decade ?
The think I want to complain is,, it's uploaded in 480p in 2018,, i thought it was uploaded in 2011
Steve Jobs was a marketing genius - that's it. A real marketing genius can sell ice to an Eskimo.
He can sell shit to u while you're shitting in the toilet as well
The last thing Steve worked on was 2D touch iPhones was a great hard ware that needed to be refined… only thing Tim Cooks done good at was software updates & switchin the charger port to C!
Lol at all the “experts” in the comments section predicting apples demise
8:29 guys Steve Jobs is holding up the finger sign.👌😱😂
Hey, they skipped the Lisa computer, that sat between the Apple III and the original Macintosh
It's really going to be interesting to see what happens now that Jony Ive is leaving. Tim Cook looks like it's the first time he's seen a device in person on launch day.
Summsung has never failed me! 😊👌
You‘re literally getting ripped off with the Exynos chipset.
I have several points/questions. 1) I would've liked to see Jobs response to the following questions. a) What did Next & Pixar teach you that you brought back to Apple? and b) What did getting fired by Apple teach you about yourself? 2) As yet, there is no business model (that I'm aware of) that states what you might do, once you move from being the upstart to being the behemoth. Is there anybody (in business or academia) who considers such things? 3) Similar to question 2, what does a company do after they enter a market, knowing that the market will then not only undercut their prices, but actually counterfeit their product on a massive scale (which they won't be able to redress in any conceivable way? 4) What's next for Apple? Rikki Tikki.
Is there limits in technology? How far it can go? In 2019 I think it’s coming closer
At 32:01, there’s no such thing as iPod Pro, it’s iPad Pro, and the wrong year as well, it should be 2017.
And in fact, at 35:55, you’ve got the year wrong again, it should be 2011. How’s CNA so careless?
is that an apple watch at 2:26 on jobs wrist
Great Video. I wish we could see where apple would be to day if Steve Jobs were still here.
What about those of us that decided Apple products were too bloody expensive and moved to Android/Windows/Linux ? And this is from someone that had access to an Apple I !!
I still have my MacbookPro, running Linux, and I have a Bondi Blue iMac sitting next to me.
There is no attribution of the graphic interface (windows, icons, mouse) was invented by Xerox and given to Apple and Microsoft.
The problem I have with apple is not so much the price. It's their arrogance towards the consumer. Everything is proprietary. You have no other options besides their 'inside monopoly'. I took a long drive through Africa and couldn't listen to my ipod because there were no 'official ipod products' in the isolated shops there, and the regular speakers wouldn't work with it. If I'd had a normal MP3 player there'd be no problem since there were plenty of speakers which worked for everything else. Those speakers are interchangeable with any brand you like. There are tons of 3rd party products available worldwide for everything EXCEPT apple. A hard lesson learned via my first and last apple product!
Almost everyone knows that Apple has a closed system. If you knew this going in, it's your fault about whatever happened. Second, I can't speak for the year of your iPod/Apple product, BUT I could play music on a wireless speaker, not apple, without any issues. I could listen to wireless headphone on my iPhone without any issues. My sister always plays her music from her iPad to her Samsung soundbar without any issues. I've even paired my iPhone with another wireless speaker that I used once with issue. So, what are you talking about? I'm not saying nothing is proprietary, but for most products, your example is furthest from the truth.
This was over 10 years ago. There was a warning on the screen that an incompatible device was connected. You know, back when dedicated ipods and mp3 players were still a thing, and wireless was still not a thing. I knew mac was a closed system, but I thought ipods were just another type of mp3 player. It was sold as a standalone product, you could get itunes for windows, etc... Perhaps they figured it out, but I certainly never looked back. But some things never change. Their products have always been more about fashion than function.
Fashion than function in what way? I think that's connected to the complaint about it being a closed system.
It is related in the sense that an open system that allows you much more flexibility and utility. The product becomes more useful if you can use it with the multitude of 3rd party products available. They don't want you connecting your stylish mac machines with potentially un-stylish accessories. Another example of fashion over function is the specs. While they do look lovely, they are utterly overpriced and totally under powered. If they could AT LEAST compete with specs from other manufacturers, then maybe you could justify paying more for style. But the modern specs are inferior to machines half the price, and of course design is becoming much competitive as well. And then the debacles such as headphone jacks removed and dongles being necessary so your device can 'look' more sleek. These things are all related. They want you using your pretty iphone with your pretty mac and your pretty ear pods and nothing else is permitted.
czcams.com/video/_XneTBhRPYk/video.html
42:19 The market doesn't need innovation, it needs compromise #toiletsquad
... 16:05 boy, oh boy how times has changed...xP
The original Apple was not a basic computer - it was sold, initially, as a kit, but it had Color Video output something that, at the time, was reserved only for very expensive mainframes.
You don't have to like Apple, but the fact that a company which was started in a garage is now worth $1 trillion dollars really says something.
So did Google, So did Amazon, so did Microsoft.
Luxottica Are you sure about that now?
2:50 Steve Jobs wearing a wristwatch which looks like a modern Apple watch.
Steve jobs already got a apple watch before the first mac came out 02:50
That stood out in that picture. So true
watching this on a windows pc
9:48 well that explains a lot, you don't need to be a psychology to understand why he did it, that was sad and moving at the same time.
Why doesn’t Tim Cook see this video and learn that you cannot charge exorbitant prices for your products
35:56 2001??? I'm sure that was 2010
Watch it happen again.
They don't want to pay
Qualcom even the low price of licensing patent of qualcom
And yet apple they do the same thing to customers .
1100 dollars.? Xs .... Hey, " Where is the nearest google store"
Can't wait for the Apple car
apple car is dead
see it in n dreams
@2:25 THAT WATCH ON Steve Jobs HAND sure looks just like the Apple Watch of today
creepy it sure does dont it lol
i think they could do so much more with the Ipad (in terms of education k to 12)
No Phone at all. Now that's an idea.
Apple didn't invent the smart phone.
They're just a marketing company,
Who use parts LG, Samsung and other companies.
Nice
I thought it was a documentary. It was an ad.
I like how they forgot to inform the viewer about Bill Gates saving Apple. When Apple was at their lowest Bill purchase Non-cashable stock or know better as a non-repayable loan. Now Apple needed money and Microsoft needed Apple for antitrust monopoly excuses.
Everyone has rosy glasses on talking about their top products ( Apple 2, Macintosh after 5-10 years; now Mac, iPod, iTunes after multiple years, iPhone after a year, iPad ) What about their other 100's of flops. Apple is no different then other companies; other than Apple steals ideas and rewrite history to say they invented it. Thomas Edison did not invent the light bulb, his lab perfected a usable longer life device.
Apple is a commodity company and will have issues like Sony in time.
Apple 2 - obsolete
iPod - killed by iPhone
iPad - slow death by iPhone
Mac - slow death by bad quality, over pricing, non-upgradeable, blaming customs for bad design faults - oops, I call it a $1000s light bulb - better make it more affordable or find newer younger customers.
iTunes - death by streaming ( after saving then killing the music industry, it is going the same way! Year over year decline )
iPhone their last savior....
However, when you see CZcams videos of 9+ year fan boys looking at the XS and XS Max phones with a response of "Meh, I don't think I'll get one this year" Apple is in "T R O U B L E".
Microsoft had problems selling new operating systems every new release, Sony having too much competition for similar products, and many other companies. The industry for a commodity better be propelling to keep buying a newer product for the middle-income family which is slowly loosing the economic battle. Apple is a Western economic company, developing and Eastern countries like the products but need more reasonable and affordable devices.
Apple will be in big hurt within 5-10 years when their empire collapses for the second time.
Lookout for anti-trust and tax evasion...
u forgot how Microsoft saved Apple to save itself
yeah im done buying their stuff, its poor quality now and you cannot service there stuff....
Yep, from the looks of current happening, this is simply not looking to be sustainable for long.
If the products are actually good, logical and reasonable priced, sure there will be confidence Apple will last... but that's exactly not what happening.
Tim is pretty much a hardcore business man, the only thing in his mind is profit. Jobs must be rolling in his grave now, eager to yell at his staff just like the old times.
I don't know how many people will read this, but the OP is wrong. Coincidentally, I watched videos on BOTH Microsoft and Sony and this guy is either ill informed or misrepresenting facts. Maybe some don't care because they'll relish the idea of Apple crumbling.
From what I recall, part of Sony's issues came from Japan's economy, which had a significant impact on their business. Yes, there were other issues, but there was a lot of stuff going on which led to their current struggles. But, they also weren't staying ahead of the competition who were making better products for a cheaper price (TV's). They were making a lot of mistakes, but that is one of the costliest.
Microsoft's issue was complacency and disregarding new ideas so they were behind the curve when other companies were innovating, and then talent was leaving. For examples, they had a kindle like idea that Bill discarded. Also, because talent was leaving, Apple solved a software issue that they'd been struggling for months if not a year (or years).
And Microsoft didn't save Apple. They bought shares due to a lawsuit that Apple won, so it was about saving their own ass. I don't remember all of the specifics, but there are videos on youtube about this. You briefly mentioned this, but ask yourself if MS would've bought this shares if they didn't lose the lawsuit?
As far as my personal opinion:
You don't base statement off of loyalists, but trends. Is apple trending up or downwards? People left Apple years ago and it still grew strong. So what evidence besides misrepresented facts do you have?
Many successful companies have flops? What is the point that you're trying to make here? You assess situations by consistency, trends, polling, etc--not tying random things together and pretending it says something it doesn't.
Apple kills most of their products to either stay in front of the technology curve or push the industry.
Apple has always been expensive. They are who've they always been.
Apple had money in the bank in 1997 because of Gil Amelio's financial maneuvering. Apple didn't need Microsoft's money. Microsoft's money finally settled the patent litigation dating back to 1988, which was a result of a 1985 deal where Microsoft insisted that it wouldn't renew the Applesoft BASIC license for the Apple II if Apple didn't sign a licensing agreement for the "look and feel" of the Macintosh. Whether it was Apple's right to license the "look and feel" is up for debate, but Microsoft pushed Apple into a corner in 1985. Without Applesoft BASIC, so many Apple II programs would not longer run on new Apple IIs, and the Apple II, in 1985, was still bringing in most of the company's profits.
Seems similar to the Tesla story
Ill be honest, I have never and will never use an Apple product! Honest enough lol
1.37 "disruptive technology" 🤔
Apple will fall with its price continue to rise against its products...
Technology has also a devastating affect on people & environment.
They're gonna collapse in a few years, their prices are not it.
25:35 Those apple ethusiast looks scary and weird :/
Steve look like Ashton Kutcher
hope apple collapse again if they keep charging ridiculous prices
Ridiculous prices for inferior products and experience. Steve Jobs was an amazing marketer who could sell junk at hyper prices.
it's not just high price, product is itself. you can built cheaper and better computer for less. However, tariffs are real threat to them now
goff0103 the a12 isn’t very fast it’s like 30 - 40 percent the faster than a snapdragon 845 at best also its a smartphone cpu it doesn’t matter how fast it is if you can’t do anything with all that power
Toting around the a11 or a12 is getting old
I’ll ask you this
Is having less apps open and running better bc u have less ram ????????????????????????????????
Nobody is forcing anybody to buy them. They will not collapse because of prices as long as Apple PR can make people believe it is prestigious to have one of their products. Illusion of luxurious lifestyle.
A dollar a day!
ohh so Apple is still over price in the early 90's too XD and still over price today no wonder XD
mistakes of dates....uffff.... mostly every date is written as 2001
The biggest upset that I think about apple is there security feature of their products. What I mean is, you can get your pictures or videos from your device to copy to your non apple laptop or pc without itunes (not sure about latest iOS now) and when your device locked because you forgot your password you will have to reset your device from iTunes, and need to download the firmware first will cost you internet connection or data, and all your photos and videos will be gone (unless you save them to iCloud) and no storage expansion till this time. But in overall performance and long life of devices I still like Apple products (from steve job era) not the current era.
2:26 ... Steve Jobs already had an Apple Watch years ago
mat325i yea I noticed that as well
I miss those days when every Apple keynote was a revelation, a revolution, a leap forward for humanity
Which planet was that on, Nadiya?
I like Apple but there customer support is horrendous
Did I just watch a 45 minute Apple commercial? Singapore must be angling for some chip fab business. Well played.
I got sick to my stomach when i reached 2:06. Enough said.
Apple dies with Steve Job, since its arrogant habits kick in again.
1980...my birth year. lol
h3h3 productions should do an episode on the enthusiast section haha
This is not the world's most famous company... Coca Cola is 3rd place for most reconized brand...
No real innovation for a decade now.
There are innovations every year
I love how no tech people hate on Apple without even knowing what an ARM chip is.
@@PaulPinguin Right, and just how many interventional X-ray systems did you design Mr. Tech? (I love how tech wanna-be's think a new processor architecture is what people need.)
Was this researched by millennials??? Walk into any family home in the late 80's and you had a good chance of finding an Amiga computer, and NOT an IBM or Macintosh - those were grossly overpriced for family budgets, but the gaming computer was insanely popular for those going through high school in the mid/late 80's.
It's ironic that Jobs took on the music industry as well with the iPod and iTunes for someone who wasn't an audiophile to begin with. Not even today does the iPhone come with a graphic equalizer as standard and they removed the headphone jack too. Apple doesn't have a clue what audiophiles really demand from their music playback devices otherwise we would see it in today's iPhones and iPads.
So true.
To be realistic, audiophiles don't use equalizers or anything like bass or treble controls. But Apple áudio devices are usually too warm, unnatural sounding. It makes your ear tired after some hours of listening. But don't forget that most Apple buyers use the crap Beats headphones too.
That maybe true but it doesn't change the fact that they made better devices like the MacBook Pro and iMac computers. If you could afford one or owned one, you would see that the iTunes on their computers all have a graphic equalizer.
Amiga didn’t really sell well in the computer space in the US after their 8-bit machines. Amigas were big in Europe but not as much in the US. When Jobs was gone, Apple basically sustained themselves with volume sales to education- a strategy which patterned a new generation to recall their hardware fondly.
Funny you speak of audiophiles yet a large majority of artists produce and or record on MacOS.
I have been using and buying Apple products regularly and very often since 2008. Every keynote used to be exciting to watch, until Steve Jobs passed away and Tim Cook took over. You can see how Tim still had Steve's projects for about 5 years after his death, but now this company has turned into something totally unrecognisable. I didn't mind paying higher price for a product that I genuinely enjoyed using. Their arrogance of today is mind-blowing. Hopefully they realise it before it's too late. I have bought every iPhone until 6s and haven't bought any since then. I just don't see the point anymore.
Tim is no visionary and it shows unfortunately 😢. Apple’s arrogance and not listening to their customers will break them if nothing changes.
Tim is a guy that rips you off
Tim Cook made Johnyy I’ve leave
The 'Kitchen Nightmares' style dramatic sounds really detract from the video.
Had a classmate, bought MacBook pro and boasted his 4 cores were giving him 4 times productivity. He rubbed it in my face non-stop. But guess where he is now...
Probably still using that Macbook? I can't get a damned windows laptop to last me longer than three years, but here I am on an 8 year old Macbook Pro that is still speeding along just fine.
@@Alex-yj9xl I paid $200 for that MacBook in 2017, still being used daily. You mad bro?
if they jack iphone prices up again next two years they will definitely collapse soon.in fact, they're producing nothing iconic now. imacs and iphones are no different from the offerings from other brands. other stuff are pretty peripheral
lol im here from 2 years later
"Steve Jobs was a visionary leader, while Tim Cook- is not, but business strategist".
Yeah..kinda see that, with the amount of dongles they sell and overpriced but hardly innovative hardware. Their software is as stale as well. MacOS or iOS, they are partially frozen in time for a while now.
This is the second hardest time for apple, samsung is the new and better IBM, also there is Google, Xiaomi and Huawei just to name a few, but this time there is no Steve Jobs, when you are very focused building a product you get a huge blind spot they just cant's see the big picture, and that's what apple needs like right now, they need the director, Tim Cook is great at what he does, but doing his job and trying to play the orchestra is just too much.
We need Steve Job back.....
lmao "Los Altos"
Well give it a decade after people wise up and a company that largely lives off it's legacy will be here again.
Apple makes it hard for new consumers to use their products. High price, low quality customer service, no innovations.
Ronald Cheng bogus, Apple products are still powerful and easy to use. Putting a "proud gay man" in charge of the company is the only problem I see.
BUY USED STOP COMPLAINING
Apple has a huge future ahead of it. I believe that Steve Jobs may have been the founder, but I have faith in apples ability to innovate and keep pushing the boundaries. They’re in a good spot, and I definitely believe owning Apple stock will put me in a good spot too. They have to get past the innovation barricade where the iPhone and Mac and iPad can only get so good until it reaches a point where they have to advance to the next generation of personal computing, whatever that may be. Good things to come in the future for sure, if apple doesn’t do it someone will, but Apple has a lot of brilliant minds still in the treehouse
I REALLY DON'T THINK STEVE JOBS WOULD LIKE THE NEW PHONES OF TODAY
Agree, I think he would really hate the overly bloated iTunes/music program as well.