How To Run A Restaurant on Instagram | On the Job | Priya Krishna | NYT Cooking
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- čas přidán 20. 01. 2022
- Meet Lyana Blount. She owns Black Rican Vegan, a Puerto Rican food delivery service based out of the Bronx and Harlem, New York. It started during the Covid-19 pandemic as a way for Lyana to share her passion for traditional Puerto Rican foods on Instagram, but it quickly grew into a full-scale business. Customers place orders weekly for dishes like vegan pastelón, empanadas, and even a coquito tres leches cake. But orders can sell out in as little as five minutes, and Black Rican Vegan delivers across four boroughs. So Priya travels to Harlem to find out: What does it take to run a virtual restaurant?
Our new series, “On the Job With Priya Krishna,” is about labor and the people who shape what we eat and how we eat, whose jobs often go unseen. Tune in.
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Something I really like about Priya's interviewing skills is that she validates how much labor the interviewee is doing. I feel like we've been conditioned to see food service as unskilled, and it's really cool to see Priya push back against that.
Yes! Completely agree. It’s refreshing.
Friggin’ love this comment.
Yesss
if anyone tells you cooking or working in a restaurant is an unskilled job, they just have a parents who cant cook worth a damn.
Restaurants are hard work and prone to failure despite hard work. Running a restaurant requires a specialized skill set for sure.
I absolutely love this series. It's a great exploration of the DIY/"make it work with the tools you have" food culture that isn't often given a platform to share what they do. I get tired of the high profile chefs/restaurants always getting prioritized in food media and this is an excellent way to showcase worthy food entrepreneurs and home-trained cooks working with that they have! Great reporting and investigating Priya!
yes yes yessssss
I agree, I subscribe to this channel because of this series
THISSSSSS. I have more respect for this chef here than many of the high profile chefs that are everywhere.
Guerrilla gourmet 😀
I’m living for this series! Telling the stories of Culinary POC in NYC is something I’ve been yearning to watch. This series is incredible and shines the culinary spotlight on people who would be overlooked by the culinary intelligentsia. Extraordinary Talent and great food exist in diverse areas of the food industry.
Man it’s videos like these that I’m glad Priya and other POC from Bon Appetit get to create content on a more inclusive platform. Even small things like “we may not be able to try the best food because they don’t have the savings to start a whole business” and especially understanding that from an immigrant or first gen experience. I love this concept! I buy from IG businesses too and all the ones I know are from WOC. I’d love to see more from this series
Caribbean people are so smart & talented. She niched down in this huge market of vegan food. I pray her wish comes true to have her food in stores.
Lyana! This is Mandy, founder of Replica Surfaces. I can't tell you how much I enjoyed this! The way you and the Black Rican team turned a hardship into a runaway success so quickly and creatively is incredibly inspiring for all of us. Your passion for food, business, and creative marketing jumps off the screen. Selfishly, I wish I was within your delivery range since I'm plant-based too! I found this video because one of our Facebook VIP Community members spotted our Surfaces in it and told me about it. It's an honor that our Surfaces have played a small role in your success (emphasis on small), and I'm really grateful that you chose to show them off here. Thanks for sharing your story - I know it'll help jumpstart the creativity of anyone who's losing theirs right now
There's so much passion here. Passion for the work. Passion for the food. It's incredible, and even enviable, to have so much love for food like this.
this was in the last video too, but one of my favorite parts was priya straight hyping up lyana and ALL the roles she's fulfilling (while also working a full time job??). we love to see it!
I've definitely experienced the sold out in 5mins trying to order for myself lol... I had to start setting an alarm to keep me on point to order b4 sell out lol💯💯💯... I totally support BRV not only for the great food but also wonderful customer service... Lyana is a hard worker that cares about her customers and its very much appreciated 🙏💞
Love this series, it’s giving people more perspectives on how hard it really is to feed people.
We depend on restaurants for when we celebrate and commiserate (and everything in between), we love them, we love their food but we must come to cherish those who prepare our food and make sure they are also taken care of.
I love this series and I love Priya! She seems to be in her element with these style of video and I'm into it.
One great thing that came out of the pandemic: people found new grooves, everywhere. One story that really stuck with me: that lady selling bomb ass food out of her window in New York. Power to the people.
watching priya do food journalism and see her ask questions is just so captivating. She understands what questions to ask and shows a great deal of empathy when interviewing people.
This might be a strange shout out...but loved the music highlights...scaled just right! As for the chef and the food and everything...WOW! You are amazing! Cheers to all the folks who make the leap and start via social media, festivals, food trucks etc. And thank you to NYT and Priya...for staying up late and getting up before dawn.
It's only been 2 videos so far but I am obsessed with this series. I love how Priya and the production team approach this entire topic. Priya herself is a great food journalist - she speaks with a lot of passion, care and thought, and that dedication and knowledge really comes through in the way she interviews them and interacts with each profile so far. Super excited to watch the rest of the series now!
I'm not American, but in my country, home-based businesses are really commonplace. Lots of our local home cooks, bakers and chefs thrive on social media and they rely on a network of word-of-mouth advertising (and occasionally get featured on popular food review sites/social media accounts). It helps that my country is pretty small, so access to these different home-based food businesses is quite convenient.
THATS MY SISTURRRRRR 💯❗️💜
I love this! As a Puerto Rican, it’s so cool to see a different take on classic favorites and still have it be so delicious 😋 Dying to try!
Came here for the food and stayed for the stories of amazing people. This woman is a force!!
I wish her all the best. This is the real hustler american dream
she’s lucky to have a great group and even a volunteer driver!
SHE IS AMAZING! super smart and super talented, absolutely insane that she can pull all that off ! i hope she gets everything she deserves
Love that Priya takes time to ensure that the people are recognized for their hard work.
What an incredible amount of drive and hustle. I hope it’s sustainable for her.
This has to be one of the best videos I’ve ever watched on CZcams! I pray that Black Rican Vegan continues to grow and expand! 😆👏🏾❤️✨
Omg kitchen process need to be on social media too.. i guess people will appreciate the food more if they saw the processes.. like open japanese kitchen vibes.. yum.. ittadakimasu!
Not only is Black Rican Vegan absolutely awesome and the vegan Puerto Rican food looks great, but the entire series is legendary.
Priya interviews without overly dominating the discussion. She really lets people speak and tell their stories.
NYT Cooking, keep doing this series. Or commission another I guess. Since I think we only have one more episode right now in this season.
The food is awesome 👌
OMG this is such a great series :') thanks to Priya and the staff for making this possible and hilighing POC in the culinary world. it's so refreshing and inspiring!
BlackRican Vegan cookbook please!!
I'm so for it! 💯💯💯
Priya's so great! Love this content.
Thank you so much Priya for sharing Black Rican Vegan's story with us (you have me at my desk crying btw). As a creative now entering the entrepreneurial space, seeing stories like these keep me motivated and they are such an inspiration.
Lyana is amazing. She just seems like a beautiful person. I hope she celebrates herself because she's doing this thing. Inspirational.
Love seeing Priya doing the type of journalism she strove to do in leaving BA!
Priya is always 💯💯.
The lady really said don't tell nobody little does she know not only is this New York Times but it's also Priya whose our favorite interviewer LOL!! Love this so much!🤣
Lyana is awesome, so down to earth with a creative vision and a gift for cooking! Wonderful.
Priya, it is another touching trip into a world most don't know. Great video.
Omg I thought I worked but this woman worrrrks.
Loving this series! Priya is going a great job!
She is the definition of a BOSS
Love, Love this series!
Ms. Blount I'm in awe of you!! What an incredible story.
I'm watching this from Cape Town, South Africa and loving this series. Also, I'm very hungry now. Priya, you're a star.
I saw in the trailer there would only be a few episodes released. I really hope that NYT Cooking will reconsider and make it a featured series with more episodes. Priya is an amazing interviewer and the people who are highlighted in these episodes are so hardworking and passionate. Their stories are really inspirational. In a time when everyone is really struggling, especially in the food industry, it's important for the hard work and dedication that these entrepreneurs put in to be acknowledged. This series shows that certain New York hustle and comradery that's hardly shown on screen. As a restaurant industry worker that's been pushing through during the pandemic, these stories are really validating and inspiring. Keep up the good work everyone!
Lyana is incredible. Great interviewer too.
omg the orchestra when they were packing the food. beautifulllll
I love this series beyond measure! Thank you for supporting and acknowledging all the hard working and talented people in our community!
She needs a cookbook. She can make so much
I would buy it for sure... she does online cooking classes though
I love the authenticity of everyone behind Black Rican Vegan !
Man I’m about to cry! She’s inspiring me to finally go after my food business dreams. Next time I’m in NY, I’m definitely ordering this. Keep goin sis!!!
Natural born leader!! It looks like it’s so chill and fun because that’s her vibe.
Thank you for bringing up how much work the food service industry does!! Specially during the chaotic last two years, it’s nice to see Priya validate the work that goes into this. Opening a restaurant truly takes a village
i LOVE the way priya is. she doesnt try to be overly enthusuastic. shes very authentic i love it
This series is perfection! Lyana is a true inspiration
There are more comments on the interviewer than on the amazingly delicious Lady cooking her love towards her beloved foodies. Juggling between 2 jobs and every dish clearly being à hit off visually and as for taste. Bravo! She should already have a chain of little take aways or a small dîner with adjacent store. INSPIRING
The food looks so good! Wish I lived in New York so I could try it! 😄
I can attest to it being great😋
This looks amazing. I am vegetarian and recently started trying to reduce the amount of animal products i use (ideally to nothing) and I really love seeing this very delicious looking vegan food by a seemingly nice and well adjusted person. I would love to taste that. Keep it up. Greetings from Germany
I just started using more jackfruit in the last 5 years. It's got a wonderful texture and carries flavor well.
Just here for someone to share where one can get the sweat shirt Priya was wearing. That is 🔥!
Priya is a greaaat interviewer and observer. This heartwarming story made me cry🥺 I think if a nonPOC does this kind of story, the vibe will be totally different. You can BSing diversity any way you want, but this is one example of why it matters.
This series validates the dignity of work like no other. Amazing.
So proud of our community, so glad you gave more attention to this talented creator. Imposter syndrome is hard but she deserves every ounce of validation she’s getting
This was such an interesting and inspiring story! Thank you for bring it to our attention. Love that behind all this series there's a group of talented POC women, Priya is amazing and so is all the team. You can always tell the difference. Keep up the good work, this is the food content that was missing and that I feel like we needed the most, especially during this precarious time we're living.
Loving this series, Priya!! ❤
I'm rooting for Lyana to achieve her goal of having a wider reach to the consumers in the near future!!❤
Priya is killing it with these NYT interviews. I am so impressed.
For @ blackricanvegan my fav is the pastel en oja as a vegan and a Hispanic women I can’t help but enjoy a version of our culture signature dish so thankful I still can Bc it’s usually made with meat😋😋😋
I got the pasteles, sofrito & coquito package last month and it was ridiculously delicious. I can't wait until I can get some moxtails delivered.
I’m just super impressed by Lyana and all she has accomplished. What a great role model for young women. And Private is knocking it out of the park with this series.
this is so cool! the thumbnail should be of Lyana though, she represents this video
Love love love this serie! Please do more Priya, you're just so good at it! So nice and good hearted!
Recently found this channel, its a gem. Love Priya's genuine persona.
Like everyone else, I freaking love this series and hope you have more coming! Thank you
Love the unique, talented chefs in Priya's stories. Wasn't a subscriber before, but now I am.
The essence of this story is so beautiful and warm
More of this please! Love to see hardworking food entrepreneurs in NYC.
This is such a wonderful series! Thanks for the terrific stories!
I'm truly, truly enjoying this series! What a beautiful initiative from Priya and the entire NYT Cooking team. More unique stories like these need to be told. I can't wait for the final episode to drop soon!
Please do more of this series. These are great videos and this woman in the video is so amazing. Wishing her all the best.
Priya’s reportage style is the so wholesome!!!!! Love her in this stage
I have been enjoying this series so much. Love Priya! Love all of these business owners too!
This episode is so incredible, so proud of this woman and the fact she has been providing authentic food to the communities! That tres leches cake looked to die for!!!
This series is Emmy worthy
This is such a good series Priya. Thank you for showing these up and coming cooks.
Priya rocks at her job. Always a joy to listen to. Keep up the good work!
I love this "On the Job" series. Please keep 'em coming!
She’s fucking incredible! Shame she doesn’t deliver to the UK. 👀😩
This is my favorite series! I didn't know that running a restaurant on Instagram was a thing until this video. I admire Lyana and the other employees at Black Rican Vegan so much
The food looks amazing- wish I could try it!! Loving this series!
I absolutely loved this episode. Thank you for telling the stories and labor of the NYC food industry
This lady is my hero! So inspiring.
Priya is lovely, supportive, knowledgeable, and knows how to talk to food people for the best stories
loving this series from priya. love lyana!
I love Priya Krishna! Give her a raise!
That's wonderful!! Power!!!
This series is great!
Wish her all the success in the world. Love seeing stories like this
One of my favourite series!
This was so heartfelt! And I love this 💕 sending love and support from Las Vegas
Keep it up Priya! Great stories from people who have such drive and passion.
This is so beautiful to see. Go Lyana! I’m excited to see the other episodes in this series too
I really like these videos where Priya goes behind the scenes 💛
love love love this series!!
This serie is such a gem,keep it up Priya!