Movie Marketing is Weird -- Diamondbolt
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- čas přidán 10. 11. 2022
- THIS SUMMER...
SPOILERS FOR:
○ Godzilla (2014)
○ Psycho (1968) - I guess???
○ Scream (1996)
MUSIC:
"Rolling Start" - Daytona USA
"Am I Only Dreaming" - Metropolis Street Racing
"Outside In" - Metropolis Street Racing
"LEAVE ALONE - Stage London" - Street Fighter III: New Generation
"Welcome to Station Square" - Sonic Adventure
"Airship Stage" - Marvel vs Capcom 2
"Amalgam" - Undertale
"Windy and Ripply (Emerald Coast)" - Sonic Adventure
"Introducing Ulala!!" - Space Channel 5
FOOTAGE SOURCES:
○ "Chimpanzees Get Ready To Watch "War for the Planet of the Apes" - Myrtle BeachSafari
• Chimpanzees Get Ready ...
○ "Experiential Marketing - Ant-Man ‘Billboards for Ants’ By Mr Glasses Creative" - ShowtimeMarketingAU
• Experiential Marketing...
○ "Flying People in New York City" - ChronicleNYC
• Flying People in New Y...
○ "Kwik-E-Mart The Simpsons Movie Promotion California" - MarkAndreasen
• Kwik-E-Mart The Simpso...
○ "Mission Impossible 3 Bomb Advertising mistake" - SoCalKevVideos • Mission Impossible 3 B...
○ "Morbius Teaser Trailer Reaction Mashup" - GORILLA REACTSTREAM
• Morbius Teaser Trailer...
○ "Samuel L. Jackson Calls" - amaznace - • Samuel L. Jackson Calls
○ "Star Wars The Rise Of Skywalker Palpatine's Sith Message for the Galaxy (From Fortnite Event)" - BattlePope
• Star Wars The Rise Of ...
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One of my least favorite parts of movie marketing is hiring A list actors with no voice acting talent for voice acting roles just so they can put the name on the posters. Voice acting brings life to animated media, it takes a special set of skills.
Blame Disney’s marketing for Aladdin for that, and with how well it did. Since everyone loved the late Robin Williams as the Genie, Hollywood execs decided that EVERY animated film released in cinemas would require an A-List cast. The most insulting thing about that story is that Robin Williams specifically requested Disney to not promote his name in the marketing.
i know what your talking about but sometimes its good and chris pratt is all over the place but is good in the lego movie and im hyped for mario movie
Alas. The spectrum is hard. For every Wreck-It Ralph or Lego Movie that actually uses it's star studded cast for reasons beyond just being marketable names, we get stuff like Emoji Movie or the Sing films which seem like they put more money into getting these names and putting them on marketing than they did their actual films.
I have no problem with that personally
Chris Pratt is gonna be a good Mario
My favourite example of movie marketing is that one poster for the 2018 Illumination movie The Grinch which had The Grinch saying, “Green and salty, just like me.” Which some absolute saint then photoshopped, “me.” to, “My nuts.”
THE MY NUTS WASN'T REAL?? 😭😭😭
@@yeethittter1285 yes
that photoshop did more to promote the movie than the original poster
@@yeethittter1285 zote
@@yeethittter1285 I seen you before
My favorite campaign is when they premiered the Lego Movie as a CZcams ad. Genuinely brilliant
Please explain
@@zackarysmith4097 Well, I only know about the time they advertised the lego movie 2 by just putting the original as an ad on youtube for free
the Cloverfield one where people believe it is a Voltron movie because of someone said "lion" is just funny to remember.
I just watched cloverfield and now i cant sleep
One misleading marking thing I’ll always remember is the second SpongeBob movie. Literally every trailer focused on the 3D live action versions of the characters, mostly their superhero forms. Most of the film is in 2D, with the 3D coming about halfway though and the superheroes only appearing like 20 minutes till the end. It’s not even a bad thing, I appreciated that we were getting some sort of 2D film in theaters and it is a noticeable quality bump over the show, but it’ll always stick out to me
Yeah it's comediclly misleading
I was bummed that the trailer featured a cameo of Slash but that small part didn't even made it to the final movie but as an unfinished deleted scene instead.
I was pleasantly misled lol
@@racool911 That's a good way to put it
Another one I'll remember is Amazing Spiderman 2, which seemed to depict Rhino as a major antagonist when he only appeared for like three minutes lmao
One of my personal favorite bait and switch teasers popped up in 2011. They spent a good two minutes advertising this romantic comedy that Jason Segal and Amy Adams were in, then out of nowhere they show Kermit and Miss Piggy. And then they just toss the romantic comedy stuff out the window to say, “Yes. This is a trailer for a Muppets movie”.
When marketing is good, it’s VERY good. I can think of a handful of ads, commercials and product placement over the past decades that are famous for their creativity. These are the kind that respect and understand who theyre marketing to.
But when it’s bad…oh boy it is truly bad. These are the kind that treat their audience like idiots.
This is the comment of the century
Anime Openings are trailers done right. OP's get the tone of their respective show right but also provides you intrigue in what the story is all about and makes you want to watch it.
OLD SPICE DEODERANT GIVES YOU POOOOOWWWWWEEEEEEEEEEEEREEEER tutu tu tututu tu
I remember the trailers for the Nun where they kept hyping it up as the scariest movie of all time when it was kinda mid
Sakeru gummy vs long sakeru gummy is another good example, An ad that has a fun silly story across all of its ads that’ll stay in your mind after watching, with everything focusing on promoting the gum simultaneously.
I love how when you said “It’s honestly incredible.” that you had the Hulk on screen
Fun fact: Kangaroo Jack had more screen time than Captain Marvel in Avengers Endgame
kangaroo jack is in endgame????
One of my favorite marketing campaigns ever was for Godzilla 1998 where they put signs on bill boards and skyscrapers saying “His tail is the size of 4 of these billboards” and stuff like that. It was an interesting way to get people so exited for a disappointing movie lmao
Still can’t believe they got millions of people to watch a Godzilla movie that straight up didn’t have Godzilla in it. They really tried to hide the actual creature design to trick people into thinking it wasn’t… that
@@daednu1197 yeah that sucked. The movie felt more like Jurassic park and not Godzilla.
I actually liked that movie.
@@wisconsinking323 I’m glad you enjoyed a movie that I couldn’t :)
@@wisconsinking323 i see you're a man of culture as well
The marketing team for Smile made bot accounts on Reddit and spammed horror subreddits with promotions for the movie. Being on any subreddit related to horror during that time sucked.
Fun fact, The Lorax actually not only had that car promo, but they literally had over 70 different tie-ins.
I really admire Sony’s persistence in NOT spoiling Tobey and Andrew’s cameo in NWH. The movie benefited from it
Edit: wow 813 likes tnx fellas
I will never forget the sheer excitement in my theater when Tobey and Andrew showed up. Probably one of my favorite theater experiences.
I believe Sony actually did want to reveal it but Marvel Studios objected
Everyone kinda already knew anyway by the time the movie came out, especially with the villains from those films showing up.
@@ginogatash4030 plus people spoiled them before the film was even out in a lot of countries
@@bengilhooly3616 that's just kinda what happens when something is too overhyped, and this was just the worst kept secret in cinema in general
My favorite promotional piece I ever saw, was when Godzilla 2014 was coming out they put out an ad campaign where it was just a guy in like a Heisei Godzilla suit, doing stunts on a quad
My favorite was that one car ad.
I remember that actually it's on CZcams too!
I think Austin Powers being the biggest and best spoof just allows them to make dumb jokes and poke fun at themselves, which makes the Star Wars bait and switch so much funnier
The part where the transformer attacks the rover and the “AMONG US” noise plays in the background. 3:50 I couldn’t stop laughing.
The thing about Kangaroo Jack is even crazier with more context on its creation.
Basically, the film was originally going to be an R-rated heist comedy. But after the film was fully finished, they thought it was garbage. So with the talking kangaroo dream, it was decided to completely change the movie into a family-friendly talking animal movie. The trailer clickbait seems to have been the only way they could have feasibly sold this dumpster-fire to kids. Yet they kept some of the more mature material as well, such as a scene where the main character literally sexually assaults a woman!
I wish we could've seen the original R rating version of Kangaroo Jack and the trailers for snow dogs did the same thing.
Why they make the Title Character a Cameo in his Movie?
@@wisconsinking323 We need a Snyder Cut of this Heist Movie.
"You guys have a Denny's?"
The release version is still real fun but yeah also wanna see the OG
Alfred’s house tour surely was a seminal part of why Psycho’s hailed as a classic. The film would’ve fallen apart without it
"THE BATHROOM"
Even as weird as movie trailers were during the 2000s, they still had charm. Especially when you had DVDs & trailers would play till the main menu
Man that brings back memories of simple times I remember back then as a kid I played around with DVDs so much and was obsessed with watching trailers.
I never skip the trailer on the Megamind DVD, it's a staring contest with Po
I'm usually not an "old days were better" type of person but I still agree with you. Nowadays you rarely get trailers before (or after in rare cases) the movie/TV show on home media (mostly talking about big studios).
@@80sDisneyFan Same. It honestly makes me sad to feel nostalgic talking about DVDs & 2000 trailers 😂
Tonami an Adult Swim ads are golden
I will always be confused at the marketing for Godzilla VS Kong. They literally revealed nothing about the movie for years, the only news we got being leaks or that damn poster/banner that they kept reusing to tease people, and then barely two months before the movie releases they drop a bunch of 10 second TV spots and then a full on trailer that reveals pretty much the entire movie’s plot and ending. Yet somehow despite all of this the marketing NEVER officially revealed Mechagodzilla’s design, the main villain of the movie! I have no idea what the thought process was with that.
It was because of KOTM trailer literally revealed the whole movie so they learn their lesson and reveal less of the movie
It was an Adam Wingard movie so nobody gave a shit
@@Charles12 ..... No and Legendary made the decision to reveal less
I imagine all the delays the movie got had something to do with it, but it was still really odd. The previous Godzilla movie also showed its best trailer like a year before the actual film came out too
@@ningenslayer6306 Old WB CEO probably had something to do with the marketing for the movie
I always dig trailers that bait you into thinking it’s one thing when really it’s something else, an example being the teaser to the 2002 Scooby Doo movie where it leads you into thinking it’s a Batman film.
with the amazing spider-man 2 the writers were mad because they intended for Rhino to just be the opening villain for the film but the marketing team decided to make it look like he had bigger importance
Fair enough, rhino isn’t compelling enough to be a major villain in a Spider-Man movie. Even the shows treat him more like the common super villain than an overall threat, unless he’s working for another guy
The only good trailer was the one for the sonic movie, which caused so much uproar that it single handedly caused the design of the main character to be changed from actual nightmare fuel to a semi tolerable design
Semi how dare you say the redesign is not perfect
Man I remember going to see Frozen after seeing that teaser that was literally only Olaf and the moose fighting over a carrot..
I got a princesses musical instead 💀
Remember when Bridge to Terabithia tricked a generation of children into seeing it thinking it was Narnia-style isekai?
I'm 28 years old now and I'm still salty about Kangaroo Jack! They had me hook line and sinker with the talking rapping kangaroo, and I was hyped as hell to see it. Needless to say I was beyond pissed when it became clear I was lied to. It was a good learning experience at least
the trailer inception drum sound effect is so excruciating ive learned from them and now my trailers are stronger that my actual movie sometimes
I think ant-man has like really good marketing. They don’t take the movie seriosly at all, like the ants promo or the ant sized trailer. It’s really funny and fits the movie really well
In a comic con in my country there was a tiny fake popcorn that you could watch with augmented glass and a gigant popcorn too
I honestly felt like the Mario Movie trailer was one of the better trailers I've seen recently, it doesn't seem to spoil too much but shows just enough to get you interested and leaves room for speculation.
I'm a huge fan of weird marketing
China had one real odd case of Marketing sometimes one show had a set of characters show up for one scene then those characters turned out to be from another show entirely that aired around the same time
Not only did 2 and Genisys spoil their twists, but Salvation did that same thing too with Sam Worthington being revealed to be a Terminator in the DAMN TRAILER. The whole franchise really had a lot of bad luck with how they adverstised their films lol.
This doesn't just apply to movies. I was so excited for Metroid Dread that I didn't watch anything beyond the initial teaser trailer. No gameplay, no trailers and then when I played the game and Kraid appeared I felt hype because Kraid is awesome and he's not been in a Metroid game since 2004 and it wasn't until a month later that I learned that reveal was totally spoiled in one of the early trailers.
I’m waiting until the new god of war comes out on PC (annoyingly, that might be awhile and I don’t own or want a PS) So far I’ve guarded myself from spoilers but at least I know the reviews are great
@@delusion5867 Can you believe I waited on the hope that GoW 2018 would be released on PC for so long, and have not spoiled myself right until about a month before the PC announcement came. I just figured if it didn't happen yet, ain't gonna happen no more. So I watched the whole story on CZcams, only for the PC announcement to come a month later 😢.
This time though, we can be more sure that Ragnarok will come to PC as well, but it will take one year at the least. Anyways, I don't care about spoilers anymore and just watched the whole story on CZcams again 😂.
Jennifer's Body is one of my favorite movies, I still am bitter about what happened to the movie marketing wise.
Same I watched the film so late in life and feel I missed out! I just wasn't keen after seeing the trailer too 😅
Kangaroo Jack is probably the biggest lie I was ever told
>me and brother were fucking HYPED by this movie after seeing trailer
>we really, really believed it would be about a rapping Kangaroo
>we used to hop around our bedroom for several hours at a time shouting fake rap lyrics we made up
>nothing offensive just Kangaroo related stuff like 'You,me and daddy are gonna go see Kangaroo Jack; And you, me and daddy are gonna laugh until our hair turns black; and you and me and daddy are gonna see that Kangaroo; and you and me and daddy but not dead mummy too'
>Brought fucking kangaroo costumes to go to the cinema and see it
>went in, so excited and the movie plays
>almost no fucking talking Kangaroo whatsoever
>we get so annoyed that we start to actually believe the Kangaroo is talking when on screen and IS rapping even when its just a Kangaroo standing around
>spent weeks telling each other about all the great lines and basically convinced ourselves it was rapping Kangaroo kino and every other line was an awesome Kangaroo rap, even had quotes scratched into our wooden bunk bed
>got the DVD
>remembered the truth
>brother actually started crying as we watched
This was an emotional rollercoaster I just read
One trailer that needs to be pointed out as misleading is Doctor Strange in the Multiverse of Madness. The trailers made it seem like it was a Spider-Man: No Way Home sequel.
2022: plot spoilt completely in trailer
2010: ha ha we dont give you no trailer
The weirdest trailer I’ve seen was for the movie Chronicle. They played the entire movie in reverse and sped-up
I would say that A24 is changing how trailers work. You still get a sense of what the movie's themes are, but you never really get a good grasp on the plot or any twists in them.
I remember the weirdest movie trailer I seen was Tangled. It was just a tower and some voices and... That's it.
I remember there was a scene where Rapunzel throws Flynn off the tower while still in the chair... turns out it wasn’t really in the movie
They also had a fake scene where Flynn fights Rapunzel’s hair like the thing is sentient and trying to capture him and they play a rock song over it
You mentioning Kangaroo Jack unlocked too many suppressed memories
Not a movie, but the marketing for the cancelled SILENT HILLS was f***ing genius.
Creating a playable teaser demo, disguising it as a new game by an unknown studio and then leaving it for the internet to solve. Solving and finishing it, giving you a teaser that actually revealed the game's true nature.
That teaser was so good, it literally ended up becoming one of the scariest horror games of all time.
I think that the Jennifer's body marketing is genius. It created a suprise for whoever watched it without knowing
I'm a huge fan of fake trailers.
Spongebob's first movie trailer was awesome because it spliced in Hunt for Red October footage and Das Boot - so when I saw Hunt for the first time on TCM years later it made me so happy.
The Ant Man "Ant Size" trailer is really creative.
I remember there were rumors about the clown sightings in 2016 being a marketing stunt for IT,which came out a year later
That would've been PERFECT marketing.
I absolutely LOVED The Batman trailer, like it gave me goosebumps watching it in a theater with the theme blaring. But for the entire movie all I could think was, "Well the Riddler got caught in the trailer so he's going to jail sometime."
My philosophy when it comes to modern movie trailers is:
Watch The Teaser and the one that comes after it. Don’t watch ANYTHING else.
My biggest pet peeve with movie trailers is when the audio doesn’t sync with the clip that’s playing. They do this with a lot of animated movies and idk why, but it’s annoying
I feel so bad for the marketing team that worked on Mission Impossible 3 and Aqua Teen Hunger Force, but damn, that was hilarious. 😂
My favorite so far was when the most recent Matrix movie was coming out they had a site that would show you the trailer but when you visited the site it opened with a speech from Morpheus that started with him saying the time and it somehow read the time from your device, it blew my mind.
When a book series I honestly don't remember the title of was translated into Norwegian the fans would make a note saying "Når du minst venter det (When you least expect it)" decorate it with a rose and place it around schools in 2013 i think. People were understandingly frightened as 22. July 2011 a political party using a rose as their logo were attacked in a terrorist attack (read about it) and people thought someone were threatening to do it again.
Madlads
Minute 10:57 yes, that's sort of the origin of the therm "snuff film". Back in the 70s a movie producer thought the horror film they've made inspired by the *then very recent* Mason Family massacre didn't turned out good enough to make a profit, so they filmed an extended ending in wich they break the 4th Wall to make the director, the actors and film crew kill a female mic operator and advertise it as a real murder (it wasn't, obviously). They also changed the original title of the film from "I Drink Your Blood" to just "Snuff" (wich was already 70s slang for killing something or someone)... it worked in the sense that the outrage gave that awfully bad B-movie a ton of free publicity, but the movie itself is so boring and cheap-looking that it was quickly forggotten and even fans of shocking and inmoral schlock often ignore it
One interesting thing is a read a study and they took a bunch of literature for people to read. There were three groups one had the story spoiled beforehand the second had it sort of spoiled in the beginning, and the last group got nothing to spoil what they were reading. The group who liked the books the most on average were the ones who got everything spoiled in the beginning with the group that had nothing spoiled on average liking everything less.
One of the reasons I appreciated Barbarian was because the few trailers I saw for it didn't give any of the big reveals away which honestly more films could hold back on those for the time leading up to the films release. It's part of why Barbarian was such an unexpected surprise for me.
The marketing for Chronicle was so fucking genius Adam forgot to mention it
The Godzilla 1998 movie had some pretty good marketing with them hiding the design and only giving clues of it's size.
This video is very true! Also, The Simpsons Movie at Seven Eleven is absolutely wild and looks really cool!
Frankly, the trailer IS the summary of the movie in this era.
That opening rant was me after seeing The Batman and how in the final trailer they pretty showed what the final battle would look like.
Always a good day when Diamondbolt posts :)
The marketing for Halloween Ends tried to hide all of the worse parts of the movie.
Anime Openings are trailers done right. OP's get the tone of their respective show right but also provides you intrigue in what the story is all about and makes you want to watch it.
Some are major spoilers thou haha
thou my fav are ones going for tone and or symbolic imagery the OP for Black Butler Season 2 would rock as a trailer
Nah they have a lot of spoilers in them so no
Then you have ones like some Yugioh showing Duels that never happen or just odd ones like Blend S that shows Character who dont appear until like half way though the show yet they slowly add the characters to the Ending theme as they show up. Ok that isnt a plot or lore heavy show and was never trying to be but that still a odd thing to do.
@@WakerOfTheCryingRain they're mostly spoiler only if you already know the story, I've seen many anime openings that allude to future events and stuff but they're so specific and subtle that you're not going to know exactly what's gonna happen and when like you would for a film.
Except when some anime OPs are the exact opposite of the show like in Death parade and Code Geass op 2
The marketing for Deadpool is Godlike
One of my all time favourite teaser trailers was for El Camino, it's a short scene of Skinny Pete being interrogated and telling the cops to fuck off because he doesn't know what happened to Jesse. It works so perfectly because it gives nothing away about the plot but inspires a lot of questions. Why does Skinny not have his trademark hat? Why did he specify Mexico? Is he telling the truth? Etc, all of this gets paid off in the movie itself when Skinny comes through with the plan to help Jesse evade the tracker on the car he stole which would obviously incriminate himself, which led to him being interrogated which we've already scene. That's how I think teasers should be handled, they give no answers, only questions that reward you for seeing the movie and putting 2 and 2 together
Brother I’m legit addicted to your videos at the moment. Keep this top stuff up and pleaseeee upload more
It’s always a good day when you see that notification that he uploaded
It’s a good day for us when you upload, even if it’s College final level 👏👏.
Diamondbolt uploads make my days better
I never understood trailers for trailers. It's like making a TV pilot FOR THE TV PILOT!
I kinda wish you covered more marketing stunts (like the dark knight ARG), maybe that could be a future video?
Hell, if you make this a video in the future, you could maybe even cover video game marketing stunts (like the bioshock 2 "something's in the sea" ARG, or the halo 2 "I love bees" ARG)
Every time diamond uploads,i honestly feels so joyful
Same dude
A24 is one of the few studios that know how to do posters and trailers right
One of my favorite teaser trailers to date is the Moonfall Announcement Teaser Trailer, if the movie could’ve captured the energy of its early marketing I’m sure it would’ve been a much bigger hit in the box office.
Super8 had a really memorable video as part of an ARG. It tells you almost nothing about the movie itself but it's embedded in my memory
The Problem is The Marketing is so annoying it ruins the film
I'm excited for into the spiderverse sequel and it's trailer has been there for months
After watching this video, I believe that all movie trailers should be like cinematic video game teasers with no gameplay, just a little cutscene. Like the dead island teaser.
Outside of Hitchcock's trailers, probably the strangest film trailer I've seen is the one for Heavy Traffic on Amazon Prime. Because the thing is, it's not the actual trailer. It's just an excerpt from the film of Michael watching a live action movie from the 30s in the theater.
I assume the reason they keep using the "spoil the movie" type trailers is because of the short attention span people that tend to watch movies in mass.
Don't know if it was for promoting the film or merch made after the film came out.
I remember in Tesco (British supermarket), there were 180g Caburys size, Wonka Bars from the Charlie and the Chocolate Factory film in '06
Hi Scottish person here. Yes they existed and they were amazing! I had no idea it was a film marketing thing cause I was a kid back then who never saw movie trailers.
I remember growing up years later and having missed wonka bars cause it was the coolest shit ever lmao
I think movie trailers would be a lot better if we only got one. Just one trailer for each movie, but then we get stuff like teaser trailer, main trailer, trailer 2, trailer 3, tv spot 1, tv spot 2, etc
The first teaser for The Amazing Spiderman with the pov view of Spider-Man is propably one of the best teasers ever
My favorite movie trailer I’ve ever seen is the one for walle where it hypes it up as one of the ideas that was discussed during that lunch that spawned movies like monsters inc or finding nemo. Its really iconic and awesome
Not many people say it so I will but I really like the thumbnails for your videos
And the jackass movies still have some of the best trailers. They have nothing to spoil really and they get the audience hyped the fuck up to watch it
Ok few things to say
1. Jennifer’s body was advertised on a porn site
2. TASM 2 is low key the best movie of time
3. The actors parents of The Blair Witch Project actually got letters and calls of condolences after the movie
I actively avoid trailers for games and Movies cause they ruin lots and it's surprisingly easy to piece together a entire plot from a few scenes. It's weird
**TL;DR is, marketing goes for hype instead of intrigue.**
Longer version of comment:
The best movie trailers are the ones directed by the movie director themselves, without a doubt. When a marketing team makes a trailer, they don't think about what's intended to be known before seeing the movie, they try to get as much hype with the trailer that they can.
An example is Harrison Ford in Cyberpunk 2077, they showed him in the trailer which the director didn't want, but since the marketing team knew that showing Harrison Ford would give "more hype" for the movie, they included him there for that purpose.
That reminded of the people getting upset that The Village was marketed as a horror movie and when it was actually a love story.
My favourite teaser trailer is one of you showed a little bit of in this video, the original Spider-Man teaser from 2001. There's no inclination that it's even a Spider-Man movie, you just see a robbery taking place and a helicopter escape and then it's just pulled back and revealed that it's been webbed up. Fucking awesome
In a perfect world we would only have teaser trailers
I just don't watch trailers anymore
your new content feels really fresh. Hope you're having fun making it cause I enjoy tuning in
9:41
For a moment there I thought he was gonna start talking about the sponsor of the video 💀
Same lol
the one movie that did great marketting was spiderman no way home, they did not spoil anything in the teaser trailer, the actual trailer was questionable but the teaser was spoiling a little but only to get people so excited for the movie and he became such a success
I think a big part of a movie success it's probably the marketing yeah there's other factors but most of the time directors Studios and companies will focus on the marketing so they can
1 show some scenes from the movie that they're advertising even if some of those scenes never existed or changed and
2 see how many people will show up to movie they're seeing obviously I'm not an expert on movies on how they're produced and how the marketing works for them but marketing is kind of important to a movie success even if that movies is shit
Funnily enough, as a kid I remember being very upset at all the trailers for Ben 10: Secret of the Omnitrix because of how much they spoiled. It got to the point that I’d change the channel whenever I saw one coming on.
13 Cloverfield lane had an ARG as well. Not as famous or extensive but it's still there. I participated in it on the Cloverfield subreddit and it was pretty interesting
There's any easy solution for trailers. Only use teasers, and have the director direct it. Then the message can get across and there won"t be spoilers.
I remember a funny trailer was for Madagascar Escape 2 Africa, but the trailer called it “The Crate Escape.” I didn’t realize that it was for Madagascar Escape 2 Africa. I went crazy trying to find “The Crate Escape” despite having technically seen it dozens of times as a kid. Anyone else remember that “Crate Escape” trailer from the Bee Movie DVD?
YES!! That confused me so much until I eventually realized as I got older that the sequel was either renamed or rewritten
One of the worst is Morbius with Spider-Man signs everywhere in the trailer and the vulture… and none of these things are in the final movie
The Black Phone, Barbarian & Smile marketing fire!