STOP Making Random Videos - How to Niche Down on Social Media
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- čas přidán 5. 09. 2024
- Niching Down can help you grow on CZcams or Social Media. Most people don't know how to Niche Down without feeling trapped, but when you Niche Down and focus you can double down on what will help you grow instead of wasting time on Random Videos that won't help anything.
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Roberto Blake is a Creative Entrepreneur, Keynote Speaker, and CZcams Certified Educator. He is the founder of Awesome Creator Academy and host of the Create Something Awesome Today Podcast.
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"if you want consistent results, you have to do consistent things", that's my lesson taken and understood
This has 100% been my experience. I started my channel off by being incredibly niche. I was doing cinematic reviews, with an ASMR twist, of Zoom handheld recording devices. I didn't just want to do that forever though, so once my channel started getting some traction, around 400 views/day from search, suggested, browse features, I decided to niche up. I started peppering in camera reviews, and lens reviews, and the channel started doing even better.
I would have had a really hard time getting into the filmmaking niche from scratch, as it is really saturated, but by starting off in a much smaller niche, I was able to expand my content later on, whilst also expanding my viewership.
This was a perfect explanation of the process to niching down and some of your best work. Sharing this to my community if you don't mind.
I’ve seen several “niche down” videos for content creators, but this has great and unique ideas that make so much sense. Thanks for helping me grow my workout channel Roberto 😀
Glad to hear it!
Thank you for letting the incoming crowd know that this is actual work. I find it mildly entertaining on how so many new creators (as i am one) think this is a switch they turn on and now they are killing it. This is a grind, and not for the meek.
I chose to focus my channel on some thing that I’ve never seen before and I am slowly growing. 😍All of this information was so accurate! Thanks 😊
This is easily the best "niche down" video I've seen (and I've seen a lot).
This is one of your best videos, you often say things that no one says. I cant understand why is so hard for many people to understand that you can turn your art and passions into a profitable source understanding the business side of it. As if we all werent result of a well marketed niche currently or on our earlier years. Gracias Roberto.
Roberto doesn't post too often, but when he does, he drops some truth nukes. God bless you Roberto.
Going to be uploading more frequently if I can manage it
Thanks for the video! As a Gemini, it’s so hard for me to niche down to one subject area, because I like to explore so many things.
Ha! My Gemini Moon has me the same way. I wanna talk about everything.😅. I loathe trying to do 'trendy' entertainment videos, however, entertainment is one of the top trending topics.
I got to admit, niching down has helped me SO much more on this new channel compared to my old channel. I opened this channel on Jan 2nd 2022 by chance and with only 2 months in, I have already received over my first 1000 watched hours, my first 400 subs and a ton of views. Niching down and sticking to it has helped me so much. Browse and Search have been my top ranking. I gave up a channel where I was on there for 1.5 years. I had to admit to myself that I wasn't going to get monetized if I kept up with that channel. I gained a great community but I also have that big goal of monetization. Niching down DOES work and I am confident I will be monetized on this channel.
That’s amazing, congratulations on your growth 🥳🥰
@@simple_naildesigns Thank you so much!
I have focused on my niche and noticed channel growth everyday. Thank you Mr. Blake for the great tips. Take care. 😎
It really does work for most people
Gosh man you put it so forward it's amazing. You're right though this is a passion + business and all businesses have the fun and not fun parts depending on what you like or are good at. There are bound to be some tedious tasks that don't excite us as much (like the process of video editing or maybe the time it takes to render videos, maybe doing social media updates, etc.), but those details matter a lot to and we can't walk off those details because they excite us less. Not if we want to be serious, engaging, and excelling while we expand.
That's why I decided before to niche down for my own categories and audience, I understand the power of focused and targeted content with concentrated attention given by users who come for a very specific type and format of content served to them. It works better (especially starting) and people will see you as an authority in that area so it's better for building brands and audience loyalty as well. Instead of being everywhere with no focus (fluid, little sense of direction, known for everything so known for nothing), you can be in one place with all the focus (solid, reliable, trustworthy).
Even though I'm already super-duper niched down, this video was so helpful in confirming that the daily efforts I'm making on this platform matters a lot. Thank you so much as always!
I thought the youtube update video was going to be the only video you did recently, I am glad to see more vid now.
Man, this is such a great video! My wife and I just had this conversation last night. Thanks for the break down and the analogies. They help put things in context.
Great advice! I started a few years ago with the niche mindset and it really does blow up your channel. You just gotta keep at it and stick with it. All that CZcams 💵 is nice as well. 😂 🍻
Thank you so much for this. I niched down 2months ago and I’ve grown with 5k plus subscribers in 2 months
That’s amazing! Good for you 🥳🥰
🎉 Congrats. What's your niche? I haven't niched yet, I've only been posting 11 months now and I have I think 36 videos and almost 2,000 views.
Thank you Roberto. Ive been struggling with deciding between niching even deeper in my genre. I even held a poll on the channel and still didn't take heed of the result.
However, (and coincidentally) I start a month of daily, 5 minute mantra's today. Committing to a regular upload in short, spot on meditation which is what my audience requested !!!
A whole batch already uploaded and scheduled.... Can't wait to see the impact.
Hi Roberto, I have been watching your videos years ago when you were first starting out. That time I was following a blogger whose taught wordpress hacks and you were a frequent commenter. When you said you wanted to do it full time, it seemed impossible then. Look how you have become and thank you for the value you are providing🙏
I can't niche down even in my blogs 🤣. And yes, you are right, random videos don't work if someone is serious about CZcams as a business. Making CZcams videos provide me a respite as a caregiver and CZcams gives me a platform to express what I felt had to be said to people who are intended to hear it.
Still, I enjoy watching your videos and feel glad to see how far you have grown over the years through your hard work and consistency 👍👍
Thank you, bro, my wife and I have been struggling with this for a while now. It's so scary to stop doing randos because it's all we know, but we are taking it seriously and staying focused this year.
Amazing video Blake, concentrating on a particular topic really works.
I Appreciate that you ALWAYS KEEP IT 100!! REAL TALK -STRAIGHT UP-NO FLUFF
Thanks for the tip!! I’ll try and focus harder to see what works best for my channel. I find it hard to pinpoint the animation channel, but hopefully it began growing!!
So much truth in this video, I realized I need to stick to tutorial with my lack of entertainment value
This was really helpful . Time to go back to creating stuff consistently so I can have consistent result 😏
I literally just saw a video saying that niching down will hurt your channel. I was so confused. Thank you Roberto!! I will follow your advice!💫✨
Hell yes that's what I'm doing, is niching down and just making searchable content, I'm glad I'm realising.. thank you so much for this Reberto.
I find it so hard to pick a niche. 🥺 I'm basically a music page / channel and I stick to that as much as possible. But the recent mental health crisis has got me posting more on mental health. I really feel pulled in at least two different directions at this point. Singing psychologist?! 😂
lol singing psychology...Maybe you can songs about mental health.
@@MrSandro141 There's an idea!
Maybe show your journey! Doing music while dealing with mental health issues. I feel like that’s still along the line of music but also showing another side of it. Or switch to lifestyle content so you can feel free to switch it up
@@cfeplug2175 Yeah, I think I will put out some content of that nature. 😊
Great advice Roberto! ✨
Glad you liked it
"Why do we care about you?" That almost hurt my feelings lowkey! lol Lawd a mercy... Great video though! Definitely needed for CZcamsrs, etc!
Its the harh truth in simple words. Couldn't have said it better myself.
@@NXPfamvlogs So true!
Excellent advise Roberto! This grandma loves you ❤🤗🙏🏻
A CZcamsr friend gave me this advice and since then , I’ve seen growth on my channel. Still growing. Thanks for reiterating. Advise taken ❤️
I'm slowly but surely trying to niche down (it's HARD when you've made variety content videos for years and years!!!). But it's bighting me in the ass currently -- I feel a few "old-timers" are probably Xing out because I've gone more focused in one area. But it's a risk I'm willing to take because I was so sick of making content for years and seeing a massive sudden stunt in my growth which lasted about four years. It's about time I do something about it. It's a mourning process too... I do miss my old way/creative flow of making videos all over the place.
Your subscriber count is very good, but your views aren't matching up per video.
@@mannegar7650 That's what I'm referring to in this comment ^
This is amazing. Best description and explanation I have herd on "niching down". Very detailed and great examples, thank you for putting this out there.
I have niche down from the start of my channel and I got my first 1000subs within 7 months now I am working on my watch time. It is good to find your niche. I am doing what I love. Thanks for your advice Roberto. I have used your advice and they work.
That’s amazing 🥳🥰
@@simple_naildesigns thank you
I feel that in the food topic, it's a niche that has other niches in it. Desserts, vegan, keto, bbq etc. I like it all, but and finding better results focusing on just one topic. Being known for something as you said. Thanks for your wisdom Roberto 👊
Absolutely. The food topic is saturated, but still has plenty of micro niches inside of it.
Food is broader than people think. I saw a channel that focuses exclusive.y on Mac and cheese. They make and review different brands. I think it paid off! Isn’t that crazy?
I live for your vids!! I needed to watch this as a reminder because I always see growth when I focus on exactly this!!! Thank you, Roberto!
Thanks for taking the time 🙏🏾
Agreed - recently changed our channel name to reflect the cold email only focus and numbers are moving in the right direction now
I’m soooo glad that you posted this video. 💕💕❤️💕❤️
Wish I had enough content to make random videos 🤣😩
Thank you Robert for this video. I was already planning to niche down although I have subscribers who will not like it. I am choosing to serve those who want to start and grow a business online focused on affiliate marketing. Let me drop motivation for now. I will motivate inside the business videos for now. Thanks again!
Hey Roberto, good video. This is good to hear from you because I've always viewed your channel as quite broad, yet successful. I've always wondered your opinion on this haha!
I know this is an older video, but I was looking for a video about niching down and I found you.
I was in a niche that I grew to hate because I really did not enjoy making the content, plus the demand for the type of content is low, the he audience is not broad.
So, I waved good bye to over 4K subs and started two new niche specific channels.
Although my channels are new, I get better results on my new channels than on the bigger channel.
The great thing is that I enjoy both niches, have my strategies, and realize that choosing the right niche is key.
Thanks, Roberto for giving to us straight with no chaser! 👍🏽
So this video speaks to me about consistency and reminds me of something I promised myself. After a year of making vlogs alongside regular videos I wanted to hone in and intentionally make videos about my niche using the skills I learned from the consistent output of content.
The key word is being intentional.
Nicely done Roberto. I think you are right. It is really common to be distracted when we start our CZcams journey and start doing everything and anything to get noticed. Sticking to what you know or at least you can learn can help us all. Thanks again mate. Stay Blessed 🙂
Thanks for sharing Roberto!
Been doing that since 2018 or so and I'm very happy that I made the decision to niche down on producing organ covers. I immensly love what I do and have no intentions on giving it up anytime soon. 🙂
This is really awesome 👌. Thanks again this is your second video I'm learning a lot from today.
Really enjoyed this one Roberto. Some great perspectives on niching down, and more importantly on *why* to niche down.
What I'm wondering is how far to niche down...I have an overarching theme of my videos focusing on a natural lifestyle (from the perspective of a natural medicine doctor) and then I focus more on nutrition, skin health and skincare. Should I niche down to just to skin conditions tips for example acne, eczema, psoriasis? Or even just eczema (which I'm most passionate about!)? I just don't want to narrow my audience down too much. Thanks for the video!
That’s amazing! I have atopic dermatitis - mostly on my fingers, and eczema, it’s the worst! And ironically enough, I have a nail polish channel 😣😌
@@simple_naildesigns Aww thanks! Yeah, it seriously sucks, I really struggled with eczema for several years before finding healing through natural medicine and changing my diet. (btw such pretty nails on your channel!)
@@DrSarahWright that’s amazing! I can’t get mine ‘under control.’ 😌 Thank you so much 🥰
When people think Roberto has not been uploading but us legends know about the podcast channel and the gems it delivers 🥰🙌😆
The podcast has been quiet for a month. I had a feeling his Monday-Friday plan for the podcast was a bit overambitious. A consistent once a week podcast would be great, or as Roberto would say, "awesome".
I started my channel in Feb of this year, and I have way more watch time hours than subscribers, and for the longest time I didn’t understand why until I realized I don’t actually have a niche. I thought my niche was just everything I was obsessed about but like you said, nobody cares about me. I can’t be a niche, yet! (Especially with just 179 subscribers) so now I’m going back to the drawing board and seeing which one of videos are the ones that people have te most engagement and go from there. Thank you for this lecture. I think more people need to talk about it because CZcams can be fun, but when it comes to making money, gotta put in the tough work 😉
Thanks for sharing. I’m guilty of this, I love different topics and I do different videos which I think is hurting my channel growth ☹️
This really relates to the situation going on with my channel. I grew to 7k+ subscribers doing videos over MBTI/16 Personalities, but over the past year, since I launched my channel, I’m completely burnt out. I’ve lost all passion for the subject as each video felt more and more like a chore to make. So I’ve entered my “experimental” phase, doing comedic and commentary-style videos (areas I’m more passionate about) to see how well my audience responds to them. Just feeling lost right now and awful that I can’t deliver the content my audience subscribed for (as well as alienating them with my new content). I’d like your two cents if you happen to see this comment (though I feel a lot of my problems have been addressed in this video). I’ve been subscribed to your channel for years, and I’ve tried my best to take all your advice.
I feel your pain! It sucks when you've invested so much into one thing only to feel burnt out by it and to need to stop for your own sanity. I don't have advice; only understanding.
@@LucaAnamariaHey, I appreciate it nonetheless.
At the beginning of this video my niches are:
- brown jokes
- dating jokes
- loving kindness meditation (alt-spirituality / philosophy)
- politics (focused on non-violence, poverty alleviation, colonial legacy)
- influencer / podcasting / YT culture / social media
- writing movies / TV
- acting, performing, public speaking
In the end there will be one only
This could be the podcast system for people who can’t pick a niche:
- rip from the heart
- upload clips
- let go and let GOD* pick my niche
*GOD being a combination of audience, time and analytics or as we say CONGREGATION and the mysterious Al-Gharythm
Thanks for this! I just started in September and have only made a handful of videos. However, I can already see a “niche” forming via my metrics. I will definitely be more inclined toward that, especially as new as I am. 🙏🏽🌟❤️
Great video. Its real work involved
Super helpful, thanks Roberto🔥
The straight-talk is great. Love that this isn't sugar coated.
Always FIRE 🔥 but no matter what BELIEVE THAT!🤩🙌🏾
Wow, such great information 👏🔥 My niche is nail polish - nails. It’s been great being able to just focus on that. Thank you Roberto!
I've always stuck to a wide niche (basketball), but like trying out different types of things within basketball. As in, tutorials, games, challenges etc. Something I didn't do at first, but am doing more of now, is to double down on what works...
Always great info. You are definitely my favorite CZcams Channel for learning about what we should do as creators. Thank you.
Great information as always 🙏🏼💯🥂
Thanks for this message. It gave me some new insight on how to niche. I think I’m getting a better idea as to how to do it.
Very good points here especially at 11:40. Appreciate the video!
Thank you Robert o I do enjoy what i do like now, but i have some peoples asking me to change the Niche, and say them want to see me in nature in Norway. Some of them even get so mad about the color and other things or saying to me " why i not fallow the market, or hearing them. Is been so hard on me. I am so confused. I glad you made this vdeo.. thank you!
Another great video by Roberto. Thank you 💕
This really resonated with me. Super helpful and informative 💜
Being one who is late to the party, I'm glad I found you.. Thank you
Staying in my niche (arcade) feels more authentic than random stuff just for views.
I will say that branching out within my niche (doing arcade tours in addition to arcade gameplay) seems to have been refreshing, both for me (nice to do something a bit different) and for my audience (the tours have done much better than I expected).
That’s exactly how you should go about it.
The riches are in the niches. Unfortunately there are way too many want to be “streetwear” brands that don’t understand this age old marketing tactic. Instead they make ego based 🗑 no one buys instead of researching and actually designing for a specific demographic. I spent 2 decades working as a creative director on Fortune 500 brands including experience at Vayner X. It’s unfortunate that the majority of people on social media have a bruised ego & lack of sales rather than designing for a demographic not themselves. They would rather promote a strange logo they personally like that no one understands rather than actually focusing on a brand voice / design for a specific demographic. That’s the biggest mistake…put your ego aside and actually create an art solution for a demographic not what you think is personally “cool”. It’s really not that hard but people are impatient and let their own ego get in the way. The truth is in the analytics. 💯
Thank you for the tips I will say I have stuff that I do like gaming news for specific games and I do guides but noticing my gaming news has been doing better than the guides so always make sure I double down on that. Also you are right about trying other stuff on different platforms I may post gaming updates on stuff here and there but I try to post clips from streams Ive done or gaming edits on socials but i'm trying to piece more stuff together on what works because I do want to improve and get better thanks again for the video
Great video! I'm trying to do this more and working within constraints, definitely tough begin creative, but I think honing in on something is super important!
Thanks! I have been struggling choosing a niche. I have been all over the place. Working on it! thanks so much!
Newbie
Love your videos
I'm learning
Thank you
This was an awesome Tutorial!!! Thanks for puttin it out
Great points Roberto! You have earn the right to be a SME.
Once again thanks for the info and push
Thanks for the info my brother appreciated
Hey Roberto, I love your channel! This is quite possibly my hardest thing. I'm starting off with a small/medium built-in following but I feel like it's so hard to niche. Do you recommend making a "viewer persona", like thinking of your ideal viewer and what they would watch?
It can definitely help a lot. Viewer persons can help you focus on who to serve
Hi Roberto, great video - At the start you said don't make yourself the niche, what if I was a musician trying to make content on CZcams - would the genre/style I'm making music for be the niche? Perhaps I should be making vlog content around that?
It’s more that I would think of a way to make the best and most interesting content possible that would be a vehicle for my music and tap into the interest of current culture
Immense value in this video, I really appreciate the amount of information you're giving out and not hiding it behind an over priced CZcams course. Been watching your videos for about a year now and I am extremely grateful. I learn something new and take away so much from your vids. Thank you!
You’re so right! You have to choose a certain niche to succeed on CZcams.
Thank you 🙏🏼🎯
Something I need to work on, I like doing videos of adventures I go on on weekends but am not super extroverted or have the best personality but don't know what to shift my niche to 😭
This has worked for me. It also helps to not be throttled in the first place.
This video from RB is pure GOLD!
bro thanks so much for this tips. I pray it helps me to grow up my channel
Hi Robert. Kindly help. I can't access my community tab one week later. Its frustrating
Niche down is the only way up in my opinion 🔥
I have watched this 3 times in a year.. I don’t know how to fix my Niche.. I started vlogging I’m a not a family channel but share MY love and that’s Makeup, Hauls, Crafts& Vlogs … I did move my gardening & Cooking to a different channel but do I do this for everything? That seems excessive but would love your opinion! My channel has taken a hit the last 6 mo due to becoming friends.. ended friendships and want to move on but they are multiplying but i wont feed them and grinding harder then I ever have! Thank you for helping me through this journey … it’s been a wild year fosho ❤
Thanks for the awesome video Roberto! You have helped me out a ton with these kinds of videos. This in particular has helped me out a ton, nicheing down to things that I both enjoy and I am good at has been extremely useful for growth.
What is I that you say?
Niche down
Step up
Blow up
I feel even smaller than I already am after watching this video.
Great points as always.
That's what I do. My channel is very niched down. And I've reached 30K subs now!
So helpful, thank you very much!
I love this if you want consistency results, you have to do consistent things😊
Great video and explanation! Thanks 🙏🏾