THE 414 - Performance Influencer Marketing : AI & Content DNA [EPISODE 8]

This week on THE 414, it’s about performance influencer marketing, using AI to help set up campaigns , and content DNA to increase recall and effectiveness.
James Rostance speaks with Stevie Johnson, Head of Talent at Open Influence.
Content Covered:
Content DNA - explained in detail
The benefits of a well implemented content DNA strategy
The latest latest development of AI within influencer marketing
Secrets of the most successful performance influencer marketing campaigns