THE 414 EXTRA - Episode 8

This week on THE 414, it’s about performance influencer marketing, using AI to help set up campaigns , and content DNA to increase recall and effectiveness.
James Rostance speaks with Stevie Johnson, Head of Talent at Open Influence.
Content Covered:
* Successful content DNA case studies
* When to implement content DNA
* Audience demographics
* The incredibly important area of compliance for influencer marketing