The DEATH of The Hypebeast Subculture..
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- čas přidán 8. 06. 2024
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Today we explore the crazy era of the Hypebeast, kids obsessed with clothing brands like supreme, palace, bape... How it took over the mainstream world but then disappeared as quickly as it appeared.
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jimmy your looking well man the fade is perfect keep that barber
The acting in the Jonah Hill x Palace commercial is still mind blowing
Imagine listening to guy with a weird hairline & under armor shirt.. talk about fashion 😂😂😂
"take it off... take that kango off." .(take it off de la soul 1989) you see PRATS are nothing new
lol he pronounced Nike Nighk
The funny thing is hype beasts never died they switched from supreme, off white and Gucci to aimé leon dore, new balance ,gallery department, JJJJound , rick owens etc. The essence of being a hype beast is basically leeching off sub cultures of fashion that are deemed "hype" or "trendy" at that particular period of time with no genuine respect or understanding of that specific brand or style of dressing.🙂
Thank you. It really isn't as simple as loving Supreme. Meanwhile ppl worship Supreme and they're regular drops
It’s marni right now
I'm a Wrangler and Stetson man myself
Forgot BaLeNcIaGa
So Hype Beasts just got more …. Hype 🥁
With the Supreme Brick, I realized we had officially surpassed idiocrazy.
Sometimes I wish I had no scruples as the people that fall for all this 💩are so easy to con out of money.
@@jujutrini8412 While watching this, for a moment I was seriously pondering coming up with equally ridiculous cash machine - after all I guess it's not immoral to make money on idiots :D I mean when you think about it, people spend huge ammount of money on all kinds of scams, like insurrance...
@@strixcz 😂
At least a crow bar is a tool, the brick is googl eye rock levels of useless 😂
haha, we are still in the golden age of ideocracy. The continuous rise in Social Media and AI Machine Learning is the next step and probably will move us to the silver age.
What’s funny is that hypebeast culture didn’t really die out, it just evolved. It’s not like one day all these people stopped and started wearing ordinary clothes. For example the opium aesthetic’s roots is in hypebeast culture. They just switched out the brands. Even Leo Mandella is quite respected now, wearing brands like Louis Vuitton instead of Supreme. I never owned anything by these brands but I remember it so vividly in 2015-19, I wanted it badly but I was young and couldn’t afford it. But even now my style has changed so much since and I’m grateful I never fell into it. But it’s still nice to reminisce about
No it never all supreme does is collab with other brands and sell plain hoodies with
the name supreme
AYE some of my videos made the cut! I really appreciate this video and I just wanted to say the amount of people and things referenced in this video is amazing. I often feel like people who talk about the death of this culture were never involved and even based off the comments, you can tell a lot of people just want to look for another reason to judge someone. I think people who judge others for being a "hypebeast" is just as bad as people judging others for not wearing some hyped brand. I feel like you came off really unbiased & I liked how you talked about it at the end. I feel like this is such a good summary of the culture and a lot of people will overlook exactly how good this sums it all up.
There’s nothing cornier than a pay to play sub culture
hi john! have not watched your videos in a while
@@scandalousbeans2591 Sometimes, somethings are better left unsaid.
To an extent; are you implying all shoe culture is meaningless?
@@martygp266 A "culture" built around _any_ clothing is utterly meaningless IMHO.
@@martygp266 no shit it's meaningless. The superficial pursuit of collecting shoes is something enjoyed by vacuous people.
Outfit: $20,000
Personality: $0.25
Ratio sounds about right
Personality. Insufficient funds.
You forgot brain cells: £0.00
You're too generous bro with the 0.25 personality
and no car
did he just say Nike and not Nike
Lmao and Stussy instead of Stüssy. Lol
Great video. I was too cold at the time to understand the hype or care and here in Shanghai Surpeme was everywhere. Thanks for explaining it all.
Glad i was too old and poor to get caught up in this clothing version of beanie babies.
same tho lol
Save up your money, there will be another.
Same here, bro. Preach.
This shit was so stupid it defies logic and imagination.
Exactly... it's literally BeanieBabies/NFT/Pokemon cards of clothing.
I was poor because I was doing the same thing with Apple. Standing in line to buy tech. When the AI's find out we do this shit ... Skynet. They won't be wrong either.
Supreme's history and orgins in skateboarding, anti establishment and street culture is actually really cool.
It's unfortunate that the toxic landscape that surrounded the brand during the 2010's turned people off from ever looking into it.
They sort of helped drive their own demise forward. Sadly.
As a skater myself I still have a few old Supreme clothing pieces in the closet. They rarely get use today, but sometimes I'll dig out something. They def. didn't get use during the massive hype wave, simple because of what it had become at the time. Same with Thrasher being overly mainstream for some reason outside of skateboarding.
Kinda hilarious to observe as an outsider 😂
@@DiscoPornoSatan i have tons of old Supreme stuff from my younger years, and I haven't taken any of it out of my closet in YEARS. I don't want any part in this silliness, and I definetly don't want to be confused with someone that partakes it it, because the reality is I didn't pay anymore than $25 CDN for t-shirts at the time, and any other stuff I have from them was purchased during a time that they were cheap to own!
Yeah. I'm guessing the anti establishment, street culture types that made the brand cool would have run from it once it became popular
@@Seaby41 in a lot of ways, yeah but in others supreme is still more in touch with street and the youth than most brands today
It's really a huge relief that this died out. The fact that I cant spend that much for those brands, I also realized that classic is always the best way to go.
what is classic?
The moment i really started to think this hype culture is ridiculous and absolutely bonkers was when a guy i went to culinary school with bought a gucci sweater for 1.500 swiss francs. I do medival reenactment and bought an incredibly nice custom made chainmail shirt around the same time made by a talented ukrainian smith by hand and it didn’t even cost have as much. That was just so strange to me i mean how can someone pay so much money for a sweater??? Just because it says gucci on it?
This is the ultimate testament to the fact that people just want to be in a group and that the message doesn't matter. Anti-consumerist, ultra consumerist, anti capitalist, pro capitalist, it all doesn't matter please just want human connection and to be assured that they are not alone.
Beautifully said.
Latching onto everything but Jesus 😂
@@deathbydeviceablethat’s a culture too, it also can be hyped. Like these Mega prosper churches
Since capitalism is ultra-destructive, there are reasons to be against it. That has nothing to do with the fact that you want to belong to a group. What are the reasons to be in favor of capitalism, unless you're one of the few people who profit extremely from all this shit?
@zongodurruti7984 except in a capitalist system, you can make a living off of being anti capitalist (hasan piker, literally all modern socialists and whatnot)
I never understood the Supreme craze. The insignia looks like the Colgate logo.
it’s a rip off a artist Barbara Kruger
I never really understood this take, because isn't the nike logo just a check?
a brand is never about the logo
@@verbage432 Nike logo is supposed to represent speed. it's called a "swoosh" and it's a common misconception that it's a tick/check. think of the Road Runner, that's what the Nike Logo is, some very fast thing leaving behind a "swoosh"
it used to be an underground skate company based in Manhattan on Lafayette street. They made higher quality items than other brands and it was part of the late 90's and early 00's skate/hip hop merger. It was actually a really cool brand back in the day, but by 2010 it was dead.
i think any brands that decide theyre suddenly worth $$$$ thousands when they were originally work brands/street brands and represented something different are trash and catch stupid people like a well planned tourist trap in a foreign country. of course, i have my personal hobbies, and dont wish to tell anyone how to do theirs, but damn. paying out the ass for a white tshirt with a red box on it just to be a part of a "culture" is crazy.
Enjoyed this video. Brought back a lot of memories and nostalgia.
Awesome video Jimmy
I can't believe I'm nostaligic for the 2016-2018 hype beast era. Seems like a million years ago. Listening to Travis Scott Astroworld while looking at ridiculous clothing
The mid to late 2010s fashion was a competition of who could wear the ugliest piece of clothing imaginable
@@thenbagreatteller1855 It really was, looking back, it's only 5 years+ but if feels like a lifetime, considering how dated the cloth seems now
@@LSDanois Aged like milk. The definition of a 'fad'.
@@bojangles5623 It have aged even worse than late 90's nu metal clothing, or late 2000's emo look. I can't even look at Supreme, Off White, Yeezys 350's without thinking of some douchy CZcams vloger
Just curious, how come it feels like along time ago for u? For me it felt like yesterday but I am trying to figure out why I feel like it was yesterday. It trips me out. I miss 2016 music, how slog of artist and songs just came out
To me the worst part about people who were into street wear is they needed to be told how to be cool
Calling yourself a "hypebeast" and bragging that you paid $8,000 for a hoody that looks like it was designed for toddlers, is the most hilariously shamefull, developmentally impaired idiocy I ever saw.
The REAL victims are the parents, actually PAYING for this crap. But they deserve it tbh, for raising such compete rctards.
Yep. Bunch of beta posers. Basically all those rich white kids who made hypebeast YT channels. Cringey af… that blake linder and giancarlo f*g are examples…
By black people.... as per usual. Then stuff was too expensive for most black people to even afford it thanks to the rich mostly white kids...
@@TheGameMakeGuy🧂
They thought they could buy into being cool
I used to be a reseller of Supreme and Yeezys. The first item I ever bought was the Scarface hoodie at 9:48. The graphic was terrible, yet some idiot still paid resale price to buy it from me. Very few of the items that I sold were actually of good quality and looked good, yet I managed to sell everything less than a couple of days after buying it. It always baffled me. Oh well, free money lol.
I personally knew people who were willing to pay 500-1000 for for a hoodie, most of the items were goofy but they had a few nice things tho and some of the Collabs were nice too, I met a rich suburban kid wearing a playboy x supreme hoodie I thought it was cool
Very informative, thx.
This is fascinating to me. I'm pushing 60 and I was completely oblivious to the existence of any of this.
You're a lucky man
Not just you. Like I vaguely recall the term 'hypebeast' but years before I learned the phrase "word salad" and just started ignoring shit, while listening to the vast, vast, vast store of music I stole during the filesharing era, which was the best time of my life.
i am 49, and saw my first Stussy shirt in 1992. but i didn't learn the name for the style until today.
true sub culture
I'm mid 30s and had no idea either 😂
My main takeaway from this video is the fact that I really prefer dogs over humans.
You keep calling them humans, but in reality you have to be sentient to be considered human.
@@BlueTeam-John-Fred-Linda-Kelly I will have to remember this expression, wel put
I don't dogs are useless unintelligent creatures...
😂 we all do.
AH, not this again!
I loved this point of view
This is a genuinely well made video i subbed
Easily top 5 British CZcamsrs in my opinion
as a high school freshman in 2012 I can confirm streetwear was a huge deal back then and I was also caught up in the madness to a certain degree. posts and articles on tumblr/complex made me obsess over different brands to the point where I was making hypothetical fits on word documents out of links from karmaloop. I literally cannot believe kids are spending thousands on outfits that are essentially clout-branded athleisure, they look fucking awful. Glad I grew out of that and hopefully they will too.
Ngl that was fun tho
Since the 90s
I was a freshman in 2012 too bro good times
they switched from supreme to chrome hearts
Dad shooting at the kud tells you why he's the one who made the money, & why the teen won't
Fun fact: Complex (who documented the "drops")was created by Mark ecko the creator of the fashion and streetwear/ hip-hop clothing brand
lmao wait he does!!?? does he still own it?
I’m surprised more people don’t know this. It’s basically common knowledge
i remember ecko their jeans fit me so well
mark ecko went from the hip hop baggy jeans trend to the hypebeast trend.
He’s from the town next to mine. New Jersey, baby. He grew up in Lakewood, which is now almost exclusively Hasidic Jews.
People have probably changed to "boring or muted" clothing because money is harder to come by after 2020. Everyone got older but also everyone is struggling to buy homes, cars, food, etc..
As a kid who was in high school at the time, who wore/sold supreme, this is probably the most accurate synopsis of what supreme/hypebeast culture was at the time.
How did your parents take it when you came out?
@@dbnathan5 good, they pretty liberal
I'm glad I was an adult already at this time. I was never brand crazy even when I was a kid.
I'd say the kids grew up and realized they were suckered. It happens every 8 years like clockwork. Something comes along that all the kids gotta have then when those kids realize they were suckered the brand downsizes and tries to hang on. Then the brand disappears and when these kids get to age 35 or 40 these clothes will be nostalgic to them and they will be suckered again. I can't tell you how many people I see online that fall into those 2 traps.
I was in high school when Bape hoodies and those horrid bape shoes were popular, low and behold 8-9 years later they became cool again, just as people my generation started getting disposable incomes
@@deedeeramone34 I'm 44 I was in high school when champion was in style. It became popular again also
@@gofkurselfyeah Chuck Taylor’s have been cheap, expensive, cheap, expensive. Same nothing shoe. But X’ers have a thing.
awesome video bro
You make really good content🤝🏽
In 2018 I worked in a smoke shop. My coworker was a hypebeast resale bro. Who tried pulling me into the game and my response was "I don't care. None of this is even going to matter in 5 years."
Didnt happen of the year goes to…
These clothing brands were basically NFT's before NFT's. There's literally nothing of value in those clothes. Only other idiots thought all those things were valuable, and no one with common sense would be throwing thousands away on clothes. Anyone who sees Supreme as anything other than Bored Ape Yacht Club has probably wasted money on a $3 white tshirt. INb4 "it's their money and they can spend it how they want".
its amazing how humans can just reinvent the bubble over and over again
I mean at least they can actually be used lol
Dude you got to do more research it's not just about closing value there is so much more deeper to it than that I feel like you just click on this to leave a hate ass comment
I kinda agree but I kinda don’t. A lot of street wear beyond Supreme has actually increased in value (BAPE hoodies), but I can agree that a lot of the pieces within the era have completely fallen off
@@x_millerboi_x7543 increased in value and actually having value aren't the same. 🎉
This was a fun time for me. Checkingnthe 100s blog, coveting my ice cream’s lol. I was a little 15 y/o emo kid blending that with street wear.
I’ve been binging videos on this channel and it keeps blowing my mind how many fads there are this big that I’ve never even heard of lol
Back then, the only thought I had of Supreme is how easily you can get a printer or a silk screen and print out their silly box-logo t-shirt and find someone with questionable financial skills to sell it to.
I was always wondering why they didn't make them out of a different/expensive material like silk, linen or merino wool to prevent this. It doesn't matter the material, just something expensive and unusual that's going to cost a lot to fake properly.
Maybe they should have.
@@bojangles5623 then they won't make as much profit
You’d have to fake the tag too but that shouldn’t be that hard. Their tags are pretty basic.
@@bojangles5623linen is cheap often considered the worst textile for clothing due to how rough it feels
I still own original Supreme shirts from the 90’s. Back then it was just another skate staple like Zoo York and I only wore skate shirts. Its one thing to wear something that looks good, no matter who made it… and its another to wear it for the brand.
I remember a very cringy era of my life. I was 10 years old in 2016 and I remember wanting a bape full zip hoodie and gucci slides so bad. I looked up to faze rug and blazendary and I used to spend hours browsing fashion sites for clothes that I couldn't afford. Very awkward part of my life... 😬😬
I told you most when even born in 2008. 😅 in these comments.
This is hilarious
Don't sweat it, it's all part of growing up and being a kid lol. It is kind of funny though that when I was a freshman in HS circa 2007 I also really wanted a bape hoodie bc lil Wayne was always rocking one during that mixtape weezy era. They went out of style for 8/9 years or so then came back during the 2016 wave haha
You were 10 years old. No need to sweat it. All of us did cringy shit as kids. That's all part of being a child. Most people acting like that in the whole hypebeast movement were people the same age as you are today, or older. People in their late teens to mid 20's. Imagine yourself being that 10-year-old version of yourself today or 5 years from now. Now THAT is cringe.
@@TioMogiwhen I was a sophomore in 99’ the most popular kids in my high school wore Bape shark hoodies
I’m still rocking my bape shark hoodie nowadays. People who wore those brands just because they were cool at the time kinda sucks and now they are the same guys who go around wearing minimalistic sh*t. It’s so boring
it's not all minimalistic now, usually a fit has one statement piece rather than back then when every piece was a loud statement
I remember a lot of this! What a trip down memory lane!
Hypebeast culture is still a thing in China, many don't know how to put their outfit and colors together, Balenciaga dominates here with the ugliest and most expensive shoes. Looking forward to their collab with Supreme x)
Damn
All fakes though lol
There is a small Asian community a few miles down from my wife and I. When we go into the Asian market we always see Gucci, Balenciaga, Prada, SB Nike, Yeezy... on everybody lol. Alive and well in a very large market at that.
@Roy the acceptance of dupes/reps over the last few years deserves a video of its own. Alot of people no longer care, which is kind of cool at this point. LV runs fashion anyway them and Kering.
@@murrayisarobotWell not all China has alot of wealthy kids with rich parents. In fact if you go cities like Shanghai it's alot more capitalist than the majority of European cities. My University here in Hertfordshire UK had alot of wealthy Chinese students who would arrive in Supercars or luxury cars like S-Classes and Bentleys and wear expensive brands, eventhough their clothing and outfits didn't usually go well together.
To each their own, but I'd be lying if I didn't say how incredibly dumb this period of time was. It became less and less about what looked good and staying true to street wear culture and more about how much money you or your sponsor spent with no focus on actual styling or fashion. Key takeaway for all: while it's nice to have nice things, you don't have to have a ton of money to be fashionable (invest in your long-term future instead, whatever that looks like be it time or money)
nah you are correct, it went from wearing good looking shit that represented your personality to like lame exclusive clothes that didnt look good theyre just expensive due to how many ppl want them.
im okay paying 10-20$ extra for niche fashion because the quality of material is also good but blowing 100s of $'s on a t shirt with the brand name is peak stupidity
You can't buy class.
true but those times were great. Sure everybody was an idiot but the vibes of the mid 2010s were unmatchable and hypebeast and streetfashion played a part in that. People nowadays are just as dumb as they were back then, if not, much more.
I feel like fashion is moving towards people just wearing whatever they personally like and not caring about other peoples opionion, or what is “hype” at the time. I think it’s great
Dude, if the pictures from your hypebeast days are actually of you, you had a massive, massive glow up 😂
meanwhile I'm buying 4 pack of black t-shirts for 25$
I think the pandemic maybe had a lot to do with it. You’d have to be really dumb to prioritize hype clothing over not knowing your money situation. And I think resellers might also be a factor.
Now hypebeast fashion has been replaced by drill fashion ((especially uk drill) tech fleeces the black color on clothes nike air max etc) . In the pandemic the genre of uk drill rose and people from all over the world has been much influenced even now teenagers wear these type of clothes
@@geiasou6580 it‘s been around for over 10 years in european countries
@@geiasou6580na it’s lowkey the opium wave wearing all black with Rick owens and maybe y2k
@geiasou6580 why is the UK so desperate to claim Nike. It's like Russians and Adidas. All black clothing has been around forever. NWA, asap mob, raider klan.
I was wearing all this in Texas back when people didn't fw grime.
@@geiasou6580drill fashion never came off to me as a fashion genre that's sole purpose is the affirmation of others. I don't really like the Nike tech aesthetic myself but just because you don't like something doesn't mean it has replaced another thing which you don't like. I'm not defending tech and hypebeast fashion btw they're both unlikable to me, the latter being by far worse
Nothings ever truly over if you know how to style it. The best style evolves while remaining signature, inevitably you’ll amass contrasting brands but therein lies the fun of menswear
Seeing the Basement brought back a ton of memories lmao, used to binge it back in 2016, the sub-groups of the Bathroom for memes, everyone dying their vans, Andreas Norlov, Declan Rice posting his first FIFA card on there.
don't use facebook anymore but that was a sick time tbh
you've gone from extreme sports commentator to guru of modern culture, I dig it! keep making content, Jimmy! you are a giant!
Man I used to try to cop Supreme pretty much every week back in 2017-2018. Now I’m a bit older and I don’t even wear Supreme anymore. If anything I may buy a neat accessory every now and then. Still really into sneakers but not clothing. Great informative video!
I used to think it’s stupid back in 2016-2019 now I miss that era
The supreme box logo 5 panels were a sacred item back in the early 2010s
Anytime I see a new video from Jimmy, I stop whatever I'm doing and watch! Stoked for this one in particular.
Weird that all these check-marked channels are all leaving super generic compliments on each other's videos...
Wassup, playboy! ::))
@@NotKimiRaikkonenOr they're just leaving short "I dig you" notes to their peers. Maybe you notice the positive ones because they're so unusual... mostly people are just posting pointless bitchy bullshit, because negativity is just so goddamn hip right chief.
@@brendonross5774 probably all working with the same marketing company to boost their engagement.
I remember this like yesterday. Never bought anything but he is right. It made people come together and once Covid hit. Felt like it all slowly died away
Great video! I spend the beginning of the 00s in London... The Hideout... The first UK Bapestore... Supreme... the golden age! I am still passionate about fashion, but yeah... money can't buy style. Oh and streetwear is definitely not dead... it just goes through phases...
I liked Vans, Thrasher and The Hundreds back in the day (still love Vans) but SO glad I never got sucked into this. I always thought Supreme’s logo looked like a fast food restaurant and the designs were too garish
good bc this style wasnt meant for you or anyone else saying supreme fell off when this company been supplying skaters since 94
The question is how much of this clothing retains its value long after the trend has passed.
well the earlier pieces from early 00's sold for grands to the hypebeats in the 2010's. if you held onto it for longer than though, maybe not worth quite as much now. I sold a supreme x boys in the hood t-shirt for 3 grand that I paid 25 quid for in 2004.
I also had a palace sweater with the channel logo on it that I sold for a few grand as well (simply because Rhianna wore it) this era was a full time job for anyone that had any of these earlier pieces. I never had to work for like 5 years.
PS: she didn't wear the one I had, she just did a photo shoot with the same item.
It's only as valueable as how many people believe in it. Supreme is like the early version of NFTs.
@@triadwarfare Good comparison. Whilst the hypebeast subculture was about fashion instead of investments, people still had some kind of belief in the future value of the items they were buying.
@Furz pretty much all art is just a way to launder money. it's been a scheme for the rich pretty much since it's inception.
I mean I'm sure a very long time ago, it was actually just for the art itself, but we're way past that now... it always was a pass time for the elite though, they were the only ones that could afford it.
Watch it come back as vintage in a few years
Surpeme still make great button down shirts and jackets/coats. I pick up most things in sales though so the scarcity component means I've barely bought any of their stuff. I like buying expensive clothing but usually avoid the heavily branded pieces cos it's going to date fast.
AHHHH PAQ SUCH MEMORIES!!! Wouldn't really call it a hypebeast show, more of a fashion show. Not a ton they did related to the hypebeast culture so much as what was trending on ig at the time. Kyra did them dirty. Would absolutely love to see them make a comeback!
As much as the hype phenomenon seems to be from another planet than my own, I genuinely love how you break things down and present them with patience, understanding, and even some humor. That's what sharing the lived experience for better understanding is all about. Even if it is about the hype surrounding a white T. :P
I was around during the beginning days of supreme and it really sucked when it became a "status" thing. Glad it's kind of dying again. Will be easier to get items that I actually want to wear and enjoy.
But Yeezy 350 v2 boost is practical also - they are likely the most comfortable shoes I own. Like walking on a marshmallow.
Wow this brought me back to that time, especially copping at school
since 2008 i've been mostly into selvedge denim, heritage clothing, and leather boots. my younger brother was more into the hyped clothing. it always amazed me that i could spend $400 on a handmade pair of boots that can be resoled, get better with age and literally last you the rest of your life, OR you could spend hundreds, if not thousands of dollars on a pair of sweatshop-labor sneakers made of the crappiest materials that can't be repaired, and will fall apart in a year's time. it just never made sense to me...
? Can't be repaired? I think you mean the people that repair the leather boots can't repair the sneakers but that don't mean they can't be repaired just that grandpa at the boot shop dont know how.
i mean... technically you could repair a broken condom if you wanted to. doesn't mean you should. some things, like sneakers, are disposable by design.
Smart.
@@infestingthey use glues and degradable materials like foam for most shoe mid soles. Most quality boots still use leather footbeds and Goodyear welt stitching, hell they still use nails for most heels in quality boots
Aw, this person knows class!
Supreme is good example of something that is not homosexual but gay as hell.
lmao
What's not gay...
Wow, complex and Basement this is such a throwback for me about 10 years ago! Crazy
Still got a vintage Supreme x champion jacket i wear all winter every year and its still in great shape
omg you just reminded me of paq i need to go back and binge them
Sick video!!! And good to being this topic back. Made me realise where a bit of my style is coming from, even tho I was never so hyped into supreme
I remember someone wearing $1200 worth of clothes. All snowboard gear, and I thought "Damn. I bought the cheapest snowboard gear totalling around $600." I thought I was hypebeast too. I was halfway there. lol
I definitely had the $1500 snowboard gear plus $1000 snowboard on my feet. Quite hypebeast
Still a lot of money just to go snowboarding.
My dad worked in a private school and these kids didn’t care about money so the lost property was full of Gucci and supreme and the school was just throwing it away. We’d occasionally snag a few things and sell them online and lowball the fuck outta everyone
So glad this is over now
Loved the vid and spot on ending 🔥
@@NotKimiRaikkonen I just really enjoyed the video and wanted to leave a nice comment 🤷
Loved this honest video about the subculture! Love your vids in general great work there mate
I lived just down the block from the Fairfax District of Los Angeles when the Hypebeast subculture was at its peak. Seeing the lines around the block of people waiting for the "drops" of what were essentially overpriced cotton t shirts with logos ironed on seemed insane then and perhaps even more so now
My dad was around when you had to know a guy who knew a guy to get stuff like Bape. He said he had a friend who had another friend that knew Migo personally, he got sent free Bape stuff every month.
Never understood the $1500 for a hoodie culture. Could never understand spending that kind of money that gains you so very little.
It's attention economics 101. I never really minded it, since it was just a blown up version of high school fashion as it's worked for decades. People want to wear a status indicator, and they always have, from purple togas and jeweled crowns to Dolce and Gabbana and Ray-Bans. Eventually they all lose their meaning when they become accessible to everyone. Scarcity extends the exclusivity if you do it just right, and that's what hypebeast was: doing it right.
But some of that stuff looks like shit.
Worse, when everyone has them, you are no longer unique and special. In fact you become unfashionable, unrare, unspecial, normal or even "no taste" (since poor now dress like this)
What’s crazy is I grew up during this stuff, and I’m just now learning about it. I saw a lot of supreme logos but that’s as far as my knowledge went.
I'm often surprised at how clueless I was about subcultures that were thriving when I was young enough to be super-aware of them. I never knew thr hypebeast ting was ever this serious? Lol
I’m 18 and got out of high school a year ago, and while I had no idea about any of this, this fashion style is very much in the mainstream of what teenagers are wearing and is pretty much solidified as the standard clothing style for kids. I’m glad I always felt clothing for that stupid price was ridiculous and never got into wearing that kind of thing. I appreciate the more punk side of skate culture as well as the old school street hip hop stuff, but even without knowing the history of this I always looked down on it when I was surrounded by nothing but this style lmaoo
@Furz Nah not really, I’m of the belief that people should do what they want to do, and if you have the money to buy this kind of stuff then I’m not going to stop you or ridicule you for it either. It’s just definitely not my thing and kind of an incomprehensible approach to fashion for me personally. I know I’m not better than anyone else for what I wear.
Lol this happened like 5 years ago. This is like recent events
@@AcidCult Damn musta not been paying much attention then. I might have been in grade 9 then so I probably neither knew nor cared
@@TheGameMakeGuy🫵😆
This is either funny or disgusting. I’m not sure which yet.
Imagine you want to fight somebody, just because you don't like a clothing brand ...
Aw that escalated quickly
I specifically remember my dog just not shutting up over those Yeezys...
I am so glad I am so cynical that any fad everyone is into means i presume it’s a ripoff and I run the opposite way.
Oh you one of those people that think they you different huh
@@PandaIC nah just not dumb enough to fall for hypes and trends
@@PandaIC Oh you one of those people who has to follow every vapid trend out there? Is your life that empty?
@@PandaICthat's projection mate. These brands sold rare and expensive stuff, that's their whole market value, and those who fight to buy them are people who want to have these rare stuff so they can feels different from the rest when wearing it 😁.
I'm of the older generation of streetwear (I was 18 in the year 2000) and I remember loving a lot of the independent hip hop/skate brands....Stussy for sure set it off...but also Triple 5 Soul, LRG, RP55, DGK, Mecca, Enyce......back when it was a bit subversive and underground and still cool.... now at 40 I can see how the 90's-2000's era influenced my aesthetic so deeply... I'm still wearing the same type of stuff... Air Max and Jordan 1's, hoodies, cargos, Adidas track suits, flannels, denims, and bubble goose... just more mature versions, better quality, less brand driven and more utilitarian, silhouette based, muted tones...interesting to see it all in context.
I was in 8th grade when the hypebeast era started and also participated with my friends, but I was one who actually made sure my fits went well together unlike my friends and I was never big on Supreme because when I was a kid I actually had a couple supreme shirts and hoodies(Yes I was a huge skater and still am) my friends swore up and down I was lying until I managed to find a few pictures of me in them and actually found one of my old shirts from elementary school. I’m not gonna lie hypebeast era was so fun. it lasted up until my sophomore year of high school. 😂😂
I still rock supreme strictly because of Tyler and skate culture. Supreme works perfectly with baggy pants
An interesting look into a world I never really understood... And still don't understand why people spent so much money on that stuff XD
Great work as always Jimmy!
Crazy how Kanye is so influential he basically started and predicted the minimalist trend years ago
Never thought Tyler was a big part of supreme being hyped. It was HUGE before he started wearing it. That foampositre collab changed it. Been in Fairfax since 99’ and can vouch it
The 2 superfans getting into a fight is priceless 😂
They were ascending into going super hype beast 2
I have to admit I still love buying shoes but I refuse to pay over retail and for the past few years only buy directly from the manufacturer. But I do keep an eye on the aftermarket and LOVE to see a shoe that sold out immediately go for less than retail so the resellers take a loss. Screw them 🤣
I started wearing plain white shirts you can buy in a multipack. Way easier and i can occasionally switch to black and stay in style. Cheaper than anything and because everyone wants to be different i still get to stand out with my own style.
Being from a small town in rural Indiana, hypebeast was like a secret link to another world. It was cool as hell.
Babe wake up, Jimmy dropped another subculture vid
I would have thought Vision Street Wear would have been the genesis of the concept, though Stussy might have pioneered “scarcity” in that world.
Vision occurred to me too, but perhaps just cos it's in the name :)
@@eadweard. - Seems like they’re roughly contemporaneous, but Vision was founded earlier and it’s definitely where the term “street wear” entered the popular conscious. I mean, there were plenty of early surf and skate type brands like Hobie, Santa Cruz, and Vans, but as I read things from a cursory look into it, Vision had Gator decks and him in Street Wear while Stussy was still selling gear out of his car. He is credited to have incorporated the scarcity/“hypebeast” element. Vision was not scarce! But yeah, I’m gonna give it to Vision.
I used to wear supreme in 95' to 99' when I was skating a lot. There was a skate shop in Vancouver that would get it. They were cheap. I trashed them constantly. I cant believe the prices people pay for them now. Its crazy.
I wear a white tee, with cargo shorts and black air forces.
I have more money than anyone I know.
Just because you don't look broke, doesn't mean that you're rich.
This phenomenon will never die, there was the Prime drink nonsense recently.
My brother had every flavor lol, no lie the Pokémon Oreos were almost like this with the rare mew Oreo actually being resold 😂