How a Duracell Worker Invented Supreme with His Last $100

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  • čas přidán 2. 02. 2021
  • Supreme is hailed as the coolest streetwear brand in the world.
    Many know of its sold-out collaborations with prominent brands, including Louis Vuitton. And that its resale value can be as high as 1200% above the original price.
    But few know the real story behind why the brand skyrocketed and how it all started at a Duracell factory.
    #Supreme​ #Streetwear​ #Hook

Komentáře • 607

  • @Matt-rw4bv
    @Matt-rw4bv Před 3 lety +1235

    That’s crazy people really pay 1200 for a 5 dollar t-shirt with a red box

    • @anentiresleeveoforeos2087
      @anentiresleeveoforeos2087 Před 3 lety +173

      It's mostly "rich" poor people trying to show off their "wealth". You also have some celebrities who get paid to wear it at events + actually rich idiots who are obsessed with it.

    • @notgoodatvideogames3485
      @notgoodatvideogames3485 Před 3 lety +44

      its also made of high quality materials aswell.

    • @anentiresleeveoforeos2087
      @anentiresleeveoforeos2087 Před 3 lety +163

      @@notgoodatvideogames3485 So are a bunch of shirts that don't cost $1000s, what's your point?

    • @eqbert
      @eqbert Před 3 lety +84

      To put it in short, it's hype culture and it shows a social status in that culture.

    • @Matt-rw4bv
      @Matt-rw4bv Před 3 lety +15

      I understand the social and clout aspect just the idea of it is mind boggling

  • @kobewankenobi248
    @kobewankenobi248 Před 3 lety +55

    *I recently sold my Supreme collection worth well over $25,000. Started collecting around 2005. The brand just isn’t the same anymore. Too many people want to resale now rather than actually wear the items*

    • @xGRASHOPAx
      @xGRASHOPAx Před rokem +2

      I wear My Items. I Love my NorthfaceXSupreme Shirt and some of my New Era hats.

    • @DavidVassleofYeshua
      @DavidVassleofYeshua Před 10 měsíci

      It's all smoke and mirrors. You're wasting your money on fads/outdated and bandwagon looking trends. But hey, you're gonna keep burning money on clothing that does nothing to enhance your life. Enjoy the free market.

    • @Sw3ggo
      @Sw3ggo Před 9 měsíci +2

      @@xGRASHOPAxi feel that, i wear and tear all my supreme. Whole reason I bought it

    • @Eufeion
      @Eufeion Před 5 měsíci +1

      I wear all my Supreme

  • @chuwee3835
    @chuwee3835 Před 3 lety +650

    This video is so fresh you need 2 packs of batteries.

  • @theprimest
    @theprimest Před 3 lety +389

    If you're reading this you have the potential to create great things. Yes. You.

  • @bossman4590
    @bossman4590 Před 3 lety +739

    “We’re making stuff we’re proud of”
    Sells supreme brick 🙃

    • @zephyrglazkov3880
      @zephyrglazkov3880 Před 3 lety +63

      first time i ever see someone with the same pic as mine

    • @warriorsdynastypart275
      @warriorsdynastypart275 Před 3 lety +24

      They just make them. People don’t have to buy it... Brick sells out in minutes

    • @patw.6567
      @patw.6567 Před 3 lety +38

      It was the perfect test about how loyal hypebeasts are

    • @DreAnimates
      @DreAnimates Před 3 lety

      @@zephyrglazkov3880 cab you send me ur pfp?

    • @marioarroyo2006
      @marioarroyo2006 Před 3 lety +1

      Bricks are the building blocks of everything.

  • @sarayosa7122
    @sarayosa7122 Před 3 lety +306

    Videos like these always make me inspired to start a shop or company

  • @Welcome2TheInternet
    @Welcome2TheInternet Před 2 lety +19

    "This story has humble beginnings. Papa was in the Air Force, Mother was a teacher, and little junior was a child actor".
    The rags to riches/up from the streets narrative loses its edge when you say it like that.

  • @slickmachine
    @slickmachine Před 3 lety +304

    Hey man you need to fix Takashi Murakami picture. That’s Madsaki. He’s a friend of Takashi Murakami.

    • @yingtianfu
      @yingtianfu Před 3 lety +8

      Yeah, I know right!

    • @ZeranZeran
      @ZeranZeran Před 3 lety +8

      "Louis Vatone"

    • @ezrahaskard3527
      @ezrahaskard3527 Před 3 lety +1

      @@ZeranZeran it’s a French name it’s not pronounced vuh-ton goofy

  • @ONeil_is_here_
    @ONeil_is_here_ Před 3 lety +268

    "i want to do more"
    **Slaps red supreme logo on a plain white tee**

    • @slimtimes.l.l.c4081
      @slimtimes.l.l.c4081 Před 3 lety +7

      $300

    • @kan50805
      @kan50805 Před 3 lety +6

      @@slimtimes.l.l.c4081 best I can do is 50$

    • @tick1180
      @tick1180 Před 3 lety +9

      And BOOM! 1000$ the least i can do.

    • @34cvc
      @34cvc Před 3 lety +17

      Simplicity is one of the hardest things to accomplish in design

    • @ONeil_is_here_
      @ONeil_is_here_ Před 3 lety +5

      @@34cvc he literally copied the supreme logo from obey

  • @chuwee3835
    @chuwee3835 Před 3 lety +80

    When you just realized you just came at the right time.

  • @89simba57
    @89simba57 Před 3 lety +58

    Whenever I saw someone with that brand, I just hoped they would avoid me

  • @paolabueso
    @paolabueso Před 3 lety +95

    This is the most detailed video I’ve seen on Supreme. It’s really, really inspiring. Thank you so much for sharing this! 🙌🙌🙌

  • @dragonballsuper1519
    @dragonballsuper1519 Před 3 lety +119

    Do a story on Michael Jackson buying two million songs and owning 50% of the Music Industry.

    • @Narovski
      @Narovski Před 3 lety +7

      Wait.. that's real?

    • @Playlistv2
      @Playlistv2 Před 3 lety +1

      @@Narovski yep

    • @Playlistv2
      @Playlistv2 Před 3 lety +2

      @@Narovski Don’t he own the beatles ? lol

    • @Narovski
      @Narovski Před 3 lety +1

      @@Playlistv2 you know he's dead, right? Where can I find info about that? That's interesting. Or that's sarcasm? :D

    • @Playlistv2
      @Playlistv2 Před 3 lety +14

      @@Narovski I was in a clubhouse chat listening to a guy who co owns auto tune. Just process that, if you create something and have the rights for it you can potentially monetise something to never have to work again. So everytime someone uses auto tune, and don’t worry there’s a lot, he gets a cut, cause it’s his right of ownership of the auto tune, they’re using his thing. Very interesting to know if you can be caught out, there are COUNTLESS of artists selling their soul for a pittance of what it’s worth, such is the media and industry though as i did previously allude to!

  • @yay-cat
    @yay-cat Před 3 lety +51

    “focus on quality not quantity” and “don’t be greedy” values that actually added value to a business. It can be done. Also I think it’s much better that the physical commodities are traded with markup rather than people buying and selling corporate stocks. Like when a stocks value goes up it’s not like the store gets more money or the products are worth more

  • @donwong3577
    @donwong3577 Před 3 lety +16

    10:05 - That's not Murakami, that's another Japanese artist named Madsaki.

  • @rzpogi
    @rzpogi Před 3 lety +25

    There were so many supreme knockoffs in the Philippines that a lot thought it was just a cheap brand. The people who wore them were poor kids. None of the rich wore it.

    • @dapurofficer7934
      @dapurofficer7934 Před 2 lety +1

      Same goes to us in Malaysia... the knockoffs of Supreme product are now come back to where it is.... flea markets... can get more cheaper with slightly the same quality of their original tee... even the Supreme knockoff product have a reseller value in Malaysia...

  • @YurieSnowie
    @YurieSnowie Před 3 lety +10

    I haven't watched this channel since 2 months ago, surprised to see you have 200k subs, keep up the good work man! You'll get 1m next year if you keep this going

  • @williamadams2361
    @williamadams2361 Před 3 lety +159

    Rich people play the money game to win. poor people play the money game not to lose. the goal truly is, the rich people always want massive wealth, the poor sees a surplus as an opportunity for consumption instead of investing it...we have to change our mindset and do what the rich does, with the little we earn, which is investing it. the world is changing..

    • @smithwillison6345
      @smithwillison6345 Před 3 lety +3

      @Chris Davis To me I believe that investment is meant for the already rich, the rich invest their money in commodities, bonds, stocks, and now in crypto. when they are tired of working all day long having sleepless nights.

    • @alanfuller7176
      @alanfuller7176 Před 3 lety +1

      @@smithwillison6345 I will partially accept this claim.

    • @danhanson5314
      @danhanson5314 Před 3 lety +1

      Investment isn't that easy the way you guys see it

    • @ericrobert4651
      @ericrobert4651 Před 3 lety +2

      @@danhanson5314 Sir investment is easy. But only if you have mentor or an expert who do it for you.

    • @luriabenson2376
      @luriabenson2376 Před 3 lety +1

      @@danhanson5314 I literally make £15,000 on every £3,000 investment in a space of 7 working days. isn't that mind blowing?

  • @qtarosdeadahhchannel1237
    @qtarosdeadahhchannel1237 Před 3 lety +1

    Thank you hook for another great video! Please keep posting, I guarantee that you’ll become a giant CZcamsr

  • @rainofrest7778
    @rainofrest7778 Před 3 lety +11

    crazy how life changes mane

    • @vexture2466
      @vexture2466 Před 3 lety +1

      Yeah man time flies i still remember when i was a kid and stuff....

  • @ABMNATN
    @ABMNATN Před 3 lety +35

    So glad I'm fortunate enough to be able to wear just $10 tailor fitted white tees and shorts with $5 flip flops... I live in Thailand and the Philippines now...

  • @KeyKiller74
    @KeyKiller74 Před 3 lety +4

    Now we need a Supreme Duracell Collab 🔥🤑

  • @KPG113
    @KPG113 Před 3 lety +10

    Imagine building an economy around extremely unlikely "rags to riches" stories like this.

    • @Welcome2TheInternet
      @Welcome2TheInternet Před 2 lety +5

      Imagine having an Air Force Daddy, a teacher Mommy, and working as a child actor and still spinning it into a rags-to-riches story.
      People are gullible.

  • @sinsnipzz2191
    @sinsnipzz2191 Před 3 lety +6

    your vids are great keep up the great work ❤️

  • @mikewalters
    @mikewalters Před 3 lety +9

    Human nature is so fascinating. Great video

  • @tradhat5746
    @tradhat5746 Před 3 lety +4

    Good quality content as always keep it up!

  • @vexture2466
    @vexture2466 Před 3 lety +15

    This dude growing fast af🤣 last time i checked my guy was at 80k subs damn

  • @rosemarycromwell5331
    @rosemarycromwell5331 Před 3 lety +20

    Watching this in a supreme hoodie rn
    Good stuff

  • @ish5593
    @ish5593 Před 3 lety +1

    Awesome vid man congrats on 232k

  • @CoolProductsExpress
    @CoolProductsExpress Před 3 lety

    absolutely brilliant video!!! good work!! thank you for sharing!!

  • @danthegamechanger3855
    @danthegamechanger3855 Před 3 lety +5

    Great video 🔥👍

  • @jamesscober5307
    @jamesscober5307 Před 3 lety

    Have not even looked at the entire video but I’m already amazed by this story!!!

  • @joeydabeast8598
    @joeydabeast8598 Před 3 lety +1

    Awesome. Keep up the great videso

  • @jaiminshah6416
    @jaiminshah6416 Před 3 lety +2

    Certainly an entertaining academic through this prevailing pandemic , hopefully such enthusiasm still continues .... 👌🏾🥳✌

  • @tardigrade970
    @tardigrade970 Před 3 lety +1

    This legend pioneered again and again "out of the box "

  • @3azyy3azyy
    @3azyy3azyy Před 3 lety

    Im binge watching these videos.

  • @shyamtaneja4046
    @shyamtaneja4046 Před 3 lety

    Many Thanks for this video 👍👌💯😃

  • @mike-nv8xk
    @mike-nv8xk Před 3 lety

    Keep up the good work👍

  • @CaliKiid714
    @CaliKiid714 Před 3 lety +4

    Shout out Emily Oberg for standing in them lines weekly 💀

  • @jervaseanderson5360
    @jervaseanderson5360 Před 3 lety +5

    i havent seen your videos in a while

  • @GruffTrout
    @GruffTrout Před 3 lety +16

    You should do Nintendo 😃

  • @jabreu0912
    @jabreu0912 Před 2 lety +1

    Dope video 🔥🔥🔥💪💪💪👌

  • @elgrande_tv7880
    @elgrande_tv7880 Před 3 lety +3

    Miguel Pablo da zu sehen war unerwartet😂

  • @rompemord1
    @rompemord1 Před 3 lety

    This video is lit!

  • @sykromsmile6303
    @sykromsmile6303 Před 3 lety

    Great video

  • @DRIPSONE73
    @DRIPSONE73 Před 3 lety +9

    Basically Supreme hype is about who you know with a stolen Exxon gas button logo

  • @aeronpaulgabinete2511
    @aeronpaulgabinete2511 Před 3 lety

    you deserve more subscriber broooo. :]

  • @EastNewYorkKid
    @EastNewYorkKid Před 3 lety

    Bravo. Good stuff.

  • @ashishsachdeva4377
    @ashishsachdeva4377 Před 3 lety +1

    So inspired to work for Duracell...last long..really long...

  • @kyrieirving6748
    @kyrieirving6748 Před 3 lety +8

    Can you please make a "how was chipotle made"?

  • @noneofyourbizness
    @noneofyourbizness Před 3 lety +1

    never heard of 'supreme' ... but i have now. cool story.

  • @saturn1949
    @saturn1949 Před 3 lety +2

    Tyler is the reason supreme is where it is today

  • @Truthspeaker495
    @Truthspeaker495 Před 3 lety

    Amazing content

  • @tadiafoster4460
    @tadiafoster4460 Před 3 lety

    Awesome story!

  • @charliemofficial
    @charliemofficial Před 3 lety

    sweet video

  • @team3boyhamster246
    @team3boyhamster246 Před 3 lety +1

    Thanks for the entertainment

  • @Imsohesh
    @Imsohesh Před 3 lety +44

    7:25 "supreme became a hangout spot because skateparks weren't a thing yet" You must not know anything about skateboarding to be making this kind of autobiography

    • @satoshinismonakamoto7547
      @satoshinismonakamoto7547 Před 2 lety +2

      For Real... There was a placed called Brooklyn Banks.... FML

    • @everready59
      @everready59 Před 2 lety +1

      @@satoshinismonakamoto7547 yeah. I USED TO SKATE THERE.

    • @maknyc1373
      @maknyc1373 Před 2 lety

      @@everready59 nice! But for them to say there was nowhere to skate is total joke! The whole financial district was our playground!

    • @bryanelwell3470
      @bryanelwell3470 Před 2 lety +1

      You must not know the difference between an autobiography and a biography

  • @vimos.9996
    @vimos.9996 Před 3 lety

    Very well done

  • @jasi5534
    @jasi5534 Před 3 lety

    Ok, you go me hooked.

  • @noobbam1730
    @noobbam1730 Před 3 lety

    amazing story

  • @justanonym6615
    @justanonym6615 Před 3 lety +4

    How does this Video only have 9000 views?!

  • @allanhanan
    @allanhanan Před 2 lety +1

    Words do change the world

  • @meekermills2034
    @meekermills2034 Před 3 lety +7

    This is the best story channel. The precise research really shows how much you care about perfection in your videos. Thank you 🙏🏿

  • @chibuo4733
    @chibuo4733 Před 3 lety

    _Excellent_ story...

  • @teebabythadoll
    @teebabythadoll Před 3 lety +2

    Hi Mr Hook I started watching your videos yesterday and and now I’m hooked can you please make a Popeyes video thanks

  • @NxunDominoes
    @NxunDominoes Před 3 lety +2

    Can you make a video on how Subway started and what it is now?

  • @keijiishida1975
    @keijiishida1975 Před 3 lety +3

    10:07
    Dude that's not Takashi Murakami, that's Madsaki.

  • @prestigek1ngs
    @prestigek1ngs Před 3 lety +14

    The first person I saw wear supreme was 2011 and it was Tyler the creator. He made me buy a box logo anda hoodie. I swear he was ahead of that curve

  • @lg_ldn
    @lg_ldn Před 3 lety +25

    “He would save all of his money to buy train tickets from Sussex to London” 🤣 That journey is only about 30 miles (as the crow flies). I do it every day for work. Train ticket is about £10….

    • @aleksandarlukrevski8501
      @aleksandarlukrevski8501 Před 2 lety +4

      white t-shirt with red banner and it cost 70 $ ??? C'mon man and saving about £10 ... ?? And no skateparks in the late 90's in NY ,so he gave them food and stuff ... I wasted time .....

  • @GreatGloves
    @GreatGloves Před 2 lety

    Greetings from Finland!

  • @marvinsepulveda7041
    @marvinsepulveda7041 Před 3 lety +1

    Great

  • @mikethemechanic7395
    @mikethemechanic7395 Před 3 lety +1

    I went to the first Supreme the first week it opened. I have my skateboard with Supreme stickers and 2 shirts. I was 19 at the time.

  • @bossmanq6504
    @bossmanq6504 Před 2 lety +5

    Who else remembers when supreme wasn’t all that

  • @mike0o0animates11
    @mike0o0animates11 Před 3 lety

    Wonderful

  • @FredStarsVideos
    @FredStarsVideos Před 3 lety

    Inspirational

  • @iceleb452
    @iceleb452 Před 2 lety

    Humble beginnings, High ambitions equals success

  • @zippinghen
    @zippinghen Před 3 lety +3

    truly inspiring, in fact it is so inspiring that i want everyone to copy and paste this message on this video.

  • @strawberryjpeg6000
    @strawberryjpeg6000 Před 3 lety +1

    madness

  • @box.of.thought
    @box.of.thought Před 3 lety +58

    supreme doesnt make anything, all they do is buy wholesale and have someone brand it.

  • @TonyBoutHisMoney
    @TonyBoutHisMoney Před měsícem

    And now I spend thousands on a brand I loved since bout 2008 or 2009

  • @MichaelCobbs
    @MichaelCobbs Před 3 lety

    I like this video.

  • @DukBurd
    @DukBurd Před 3 lety +1

    Babe wake up, new Hook video.

  • @bugbunny3277
    @bugbunny3277 Před 3 lety +5

    Can you do one on a Hot Pocket and dr. Pepper those are my favorite foods I've been subscribed and watch the video since you first started I find all your videos really interesting to see how the companies were made

  • @jdhill9184
    @jdhill9184 Před 3 lety +10

    I’d rather make my own clothing which I already have and Rock that knowing 1000000 other people ain’t wearing what iam

  • @Nicholas_Ng05
    @Nicholas_Ng05 Před 3 lety +2

    12 shops! 👀

  • @jonaspete
    @jonaspete Před 2 lety +1

    Supreme Gentlemen

  • @bradleytm1718
    @bradleytm1718 Před 3 lety

    Fashion is my biggest stronghold. We’ll see how it goes

  • @Michelle-he1hg
    @Michelle-he1hg Před 3 lety

    Wow I didn’t know the Lafayette location was their first retail store

  • @Freddonatothedon
    @Freddonatothedon Před 3 lety

    Im here Juliet 🗣

  • @santodeportes5946
    @santodeportes5946 Před 3 lety

    His pick for Supreme is not a coincidence. The Supreme team was a force in the underground.

  • @320clk7
    @320clk7 Před 3 lety +10

    Ppl that goes crazy of Supreme are sheeple

  • @myth1c422
    @myth1c422 Před 3 lety +3

    early gang

  • @mugiwaradarwin4504
    @mugiwaradarwin4504 Před 3 lety +1

    *The story behind the drip.*

  • @ElNegus9985
    @ElNegus9985 Před 3 lety

    What's the name of the beats that you've used on this video?

  • @davi4d1998
    @davi4d1998 Před 3 lety

    0:45 RIP SCAN 🍀

  • @markug
    @markug Před 3 lety +5

    The video should be called "How a Duracell Worker made Drip for goku"

  • @Darkest_matter
    @Darkest_matter Před 3 lety +2

    I must be missing the part where he only had $100

    • @Tyb416
      @Tyb416 Před 3 lety

      @1:30

    • @bopho.madeit
      @bopho.madeit Před 2 měsíci

      @@Tyb416clickbait then, he got a job once he was in NYC

  • @watata1t
    @watata1t Před 3 lety +1

    What are the tunes in this vid?

  • @zi4no846
    @zi4no846 Před 2 lety +1

    supreme has a store in denmark too

  • @eduardpeeterlemming
    @eduardpeeterlemming Před 3 lety

    Nice