The Controversial History of Barbie | "Share Your Screen"
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- čas přidán 2. 06. 2024
- Welcome to the first episode of "Share Your Screen" featuring marketing professionals, Coco Mocoe (@cocomocoe) and Nicky Reardon (nicky.reardon).
Today's episode is on the polarizing rise of Barbie and their parent company, Mattel.
Every episode, we will do a deep dive on our obscure pop culture interests and theories.
You can find #ShareYourScreen on Spotify and Apple Podcasts.
For business inquiries, email: nickyandcoco@gmail.com
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Time Stamps:
Introduction 0:00 to 1:48
Mattel’s Beginning 1:58 - 5:40
Barbie’s Birth 5:40 - 12:30
Barbie’s Push Forward 12:30 - 17:00
Barbie’s Missteps 17:00 - 22:24
Ruth Handler 22:24 - 26:00
Barbie’s Resurgence 26:00 - 29:30
Barbie’s Branding Magic 39:30 - 34:50
Barbie Movie 34:50 - 39:45
Mattel Cinematic Universe 39:45 - 46:55
The Lesson 46:55
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Sources:
Tablet Magazine "The Bold Jewish Woman Who Created Barbie"
Mattel, Inc "History of Mattel"
World Org "Becky, Barbie's disabled friend who uses a wheel chair, was disabled"
Smithsonian Magazine "The Cultural History of Barbie"
Insider "All the Upcoming Movies Based on Mattel Toys and Brands"
Architectural Digest "Inside the Barbie Dream House" - Krátké a kreslené filmy
We love you guys! Thank you for being the first few people to support our new show. You can also listen to it on Spotify and Apple Podcasts. ILY!
THANK YOU FOR EVERYONE WHO SUPPORTED US AND GAVE US THE CONFIDENCE TO LAUNCH THIS SHOW. We hope you love it. ❤️
Where would you say you spend the most amount of your time? CZcams, TT, IG?
I found your channel last week from the kardashian TikTok and can I just say I have been BINGING your videos ever since. You both bring up such fascinating, unique viewpoints on these relevant, fun topics. This is my new comfort channel THANK YOU NICKY&COCO🤘🤍😊
I saw one of your Tiktoks a few days ago about iconic costume designs and I immediately looked at Spotify and CZcams to see if you have a podcast. I was shocked to know that you do not (well at that time). I’m so glad I checked it again today and that you have your first episode!!!! You guys are so intelligent and I hope you continue to do this. I’m not a big podcast listener but there was never a second that I got bored with your material. It’s so insightful and I’m learning so much. You guys are doing such a great job and both of you are so deserving to be heard!
Thank you so much! We love that you enjoy the longer format. Thank you for watching our very first episode.
I said this to my friends and I`ll say it here too: these two are GOING PLACES, and as a fellow cultural analyst/ trend forecaster it is incredible to see you grow.
Wait omg thank you! Word of mouth is the strongest marketing tool known to man. Thank you so much ❤
TRULY! Found Coco on insta and have recomended her to all my friends, and now this podcast too!! Super excited for you guys 💛
p.s: loved the reference to trends as wheels... makes SO MUCH SENSE.
You two are seriously marketing geniuses! I feel like I learn so much from your content. 💕
OUR FIRST COMMENT ❤ We will remember this forever. Thank you so much.
I remember my mom being concerned about Barbie having unrealistic body standards. And I remember being confused because it seemed kinda is obvious to me that her dimensions were ridiculous and unrealistic. I mean, if u put her hair in a bun, the bun is bigger than her head, and her head's already as wide as her torso. The way my mom and the women around me talked about their bodies & how the media portrayed plus size ppl is what made the impact on me. All the kids shows would only have a plus size character/actor cast in order to make fun of them for their weight. But I definitely see how Barbie's body would have made an impact on a lot of girls.
You two are a great team. Well thought out, interesting, funny, and informative. Please keep these coming! 💕
Thank you so much! Our next episode will be sunday morning.
So insightful! I love your natural banter!
i love the concept of this show !!! great job!!
Really enjoyed the breakdown guys. Def down for more.
Loved listening to y’all. ✌🏽
amazing !! loved this
Love that you loved it! Thank you
Can't believe I did only the 30th like! This is so underrated and ya'll are so insightful! Can't wait to see this grow!
Genuinely my fav podcast 🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷🩷
Watching this again after seeing the movie.. you are both genius
I found this video right after I watched the Barbie movie ! Thank you for the episode!
Love the theory at 38:47! Reminds me of Enchanted!
Y’all are wrong about American Girl Dolls! I was just thinking about this today actually. There are two sides of the American girl doll coin- the dolls themselves, and the books. The dolls are based on the narrative stories of the little girls from the American girl doll books. As a little girl who leaned more toward books, even I was driven to American girl dolls as a representative of the stories that were so foundational to me growing up. You had rebellious girls, girls going through real life crisis, girls celebrating the fun of girlhood, girls with chores, etc. I got the American girl doll catalog and it was my first real “mail” that I would get when I was like nine years old. We couldn’t afford the doll, but the catalog was free and I’d love to see my “friends” on the pages. I’m 30 years old and I still remember Addie, Samantha, Molly, and Felicity.
What an ending 🤯 can’t wait for ep2 🫶
Thank you! We can't wait either ❤ Next episode will be Sunday morning
I watched some moments on tik tok. It's amazing, now I'm feeling connected to the movie so much. It so good
You guys ROCK. I love how you break things down … you have the ability to keep my attention (where often times I find myself getting distracted) … hiii adhd 💁🏻♀️
would love to be a guest on your podcast some day 🩷🩷
also… Nicky your laugh is CONTAGIOUS. THANK YOU!!
YOU JUST MADE OUR DAY
Love you both
LOVED THIS EPISODE. I have so much to say but one thing o really took from this is that they called themselves out for their flaws but what is Mattel doing to solve them ?
Also I always think a lot about consumerism and over consumption and this movie was just as rebrand.
Also that the messages about the patriarchy were good, and let’s say Barbie was taken out of the movie then that message wouldn’t have had the same reach.
I remember my mom buying me a Mattel ouija board when I was 12. It was so pretty but scary.
Margot Robbie had a dream house with a slide when she was a kid she didn't want to do the movie if there wasn't a slide because It brings back memories of her kid hood
Barbie is gender essentialist
Its for cis afab people and trans binary people (mtf) ,not for non binary people who rejects gender.
1950s maybe, but boys do play with baby dolls now. Also stuffed animals can fill a caring need. I am in my 60s I played with boys toys. You don't have to be controlled by what society says
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This was such a joy to listen to, I can’t wait for the next episode! So informative and easy to follow 💕🩷💕