Reacting to Apple's Shot on iPhone Event!
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- čas přidán 17. 05. 2024
- Apple recently unveiled its M3 series chipsets during its "Scary Fast" late October event, but maybe the most impressive thing mentioned during the presentation was that the whole thing was shot on the iPhone 15 Pro Max. We sat our creative team down to watch and react to some of the most impressive shots!
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Chapters:
00:00 Intro
00:48 Thoughts before watching
01:17 Watching the Apple Scary Fast event
06:13 Watching Apple's Behind the Scenes
10:11 Final thoughts
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Shot and produced by Hayato Huseman
Audio by Ellis Rovin
Graphics by Tim McMahon and Michael Emerick - Věda a technologie
Was fully expecting the end of this video to say 'Shot on iPhone'
If you do end up doing a main channel video on an iPhone, I would also suggest do the same with other flagship phones like S23 Ultra and the Pixel 8 Pro to see how they all compare to each other. Just having the iPhone in isolation doesn't tell us much about it's standpoint in comparison to others.
Edit: Add the latest Sony into the mix as well.
Agreed, it would be great to evaluate Android flagships the same way!
And maybe also a Sony
Samsung doesn't shoot in log, and I don't think any Android phone does, correct me if I'm wrong, well it's going to be difficult for them to recreate as it's going to be noticeable based on sharping going on with normal phone camera, maybe they can experiment when Samsung finally has the log option, and he's not trying to compare, he is just experimenting, if you want to see a standpoint of android camera, you can check the autofocus channel, he usually shoots every video with different phones
That’s just the concept of their AutoFocus channel
@@2COLD118 But it has a pro video mode in the default camera app. I know it's not going to be an exact & equal comparison of features & capabilities, but we can still do it and get decent results out of it.
Story of Pirate Flag
It was Steve's idea because he wanted to show that the Mac team was more rebellious and innovative than the Lisa team. They even had a Pirate Flag hosted over the building of Mac devision.
I find it strange when people are saying it was shot on an iPhone BUT they used a bunch of lights as if that makes it invalid. It’s not like if they were using ARRI or any other high end cinema camera they wouldn’t be using lighting etc, I think its still super cool and impressive that this was shot on an iPhone
it's just create unrealistic expectations
There's also none of the infamous iPhone green glare from poor coatings that's also prevalent in the iPhone 15. I don't fully believe that it's been shot on iPhone, or was heavily edited in post.
It is super cool and impressive. I think the point the team was trying to make is that your video won’t magically look this good JUST because you use an iPhone. Be it iPhone or Red, they still needed a million dollars in miscellaneous other equipment.
@@SierraGolfNiner yeah I wasn’t fully talking about this video, I have seen videos where people have been saying that it being shot on the iPhone doesn’t really count because of the lights and gear etc
@@potatorigs2155 I don't think anyone assumed from that text at the end that they used the iPhone's built in flash to light the Apple Park entrance. And it's not like Apple is hiding the fact that they used professional lighting. Anyone who assumes they didn't have proper equipment to produce a professional production has absolutely no idea what they're talking about
I absolutely love the idea in the end, if there is any team that can do it, it's you guys : ) Also, you'd then have to do a behind-the-scenes of that video too : P
I do too, but since it's already been done on an iPhone by apple, try doing it on a different phone like a Samsung Galaxy S23 Ultra or something. Instead of doing the exact same as Apple did, because they've already proven its possible.
BTS also on an iPhone LOL
What if they already did it? 👀
@@JonoConstantini its achievement people can learn it without paying for schools.. ive learned alot of think kind of cinematic shoot and editing by youtube tutorials and after i explore and enhanced my sel.. its not late for you dont waste your internet for nothing lmao
I've heard a great point I think from Prosser about that, the gear doesn't make it any less impressive, because it'd be there anyway. The impressive part is that there was all the same gear, but the camera was swapped and nobody has noticed
If anything it doesn't mean that the iphone is not a good camera, but rather that the camera doesn't really matter :D
that was my exact point (especially after seeing The Verge piece), just replace "Shot on iPhone" with literally any other camera (Shot on Alexa), and you quickly see that it makes no sense to complain they used gear on a set.
@@WooycikI think you’re partly right because we would recognize that it’s a phone had it been shot on an Android so to a degree the camera does matter and all these debates are kinda proving that point.
@@Fjord579 and Apple Log now enables a lot more in color grading, vfx, etc.
Have you all considered while Andrew is out for a while, have a different member of the studio take his place every week on Wave form until he gets back? I think that would be a cool idea. Great video gang!
Yaas! Adaaaaam!! Marqueeees!! please do this! Hahahha
Yes!
Sending in my support for this good idea
And yeah I think you guys should shoot the highest quality, highest production "thing" you can with the equipment and skills you have. I have been wanting to see something like that from you guys for a very long time!!!🙏🙏🙏
1:49 Thank you!! Someone actually mentioned the pirate flag easter egg!
my friends and I shoot iphone animatics for all our stuff from short films to corporate campaign/ad videos after storyboarding them, and now building out the "iphone rig" is definitely a thing
🤮🤮🤮🤮🤢🤢 iPhone
i really don‘t care about all the gear they use. i mean if arri or red present their new high end camera they will also show shots with „external“ equipment like lights, stabilisation etc..
True. That’s exactly what i was thinking.
I watched it in 4k in my Atmos theater on the 135” screen and was absolutely blown away at the end when they revealed it was shot on iPhone
we love studio content
It would have been crazy if actually THIS video was Shot on iPhone and they just had the text appear at the end like Apple
Plot twist: this video was filmed on a phone
As someone who has done a lot of budgeting for low budget video production it would definitely mean a lot to be able to save a few thousand/ day in camera rental costs (provided you can find a DP willing to shoot on iPhone)
what’s a dp
@@user-qi3hf8ko3q director of photography/ cinematographer. they come up with the visual look and strategy for the project and direct their team of camera operators, assistants, and gaffers
@@user-qi3hf8ko3q director of photography
You should 100% do a full production video as suggested on the iPhone. I have faith you guys can do it!
already did. I think it was uploaded on his car review channel
This is the one reaction video I had been waiting on. Love the perspective.
I mean, my perspective is...if they had said "Shot on Alexa" would anyone say "oh, Alexa AND four million dollars of other gear"? Of course not, they would just say "yeah, that makes sense".
So why would replacing the camera have any impact on the gear they use? Just replace "iPhone" with any other camera like Sony Venice, or Red Monstro, and it becomes immediately apparent that it doesn't make any sense to think it would change the rest of the production. People would literally say "why would you expect the choice of camera to influence the fact that we still need lights, and sound, and things to hold cameras?".
It seems then that that take implies that Apple is saying "You can film this same thing, only using your iPhone", but that is completely contradicted by the fact that they released a BTS showing all the aspects of the production, the entire crew, etc. Then also added a disclaimer at the end saying "Additional Hardware and Software was used". That is directly saying that you should not expect to be able to reproduce this event using only your iPhone. I mean, how would someone expect to get that drone shot without a drone?
So...where is the controversy here? I think that this is more similar to Air Jordan's, no one thinks they are going to get drafted because they bought a pair of shoes, but having access to the same tools as a professional at the top of their game is cool. You might not be able to reproduce this event, but you can probably create a cool video on your own, adjusted to your budget.
Edit:
5:54 Not just Company 3, the CEO himself I believe, it was amazing.
8:47 Jon McCormack, Vice President of Camera Software Engineering, in an interview with PetaPixel, said
"Apple wants to keep an uncluttered experience and will rely on app developers in order to give power users more. McCormack points to this as the fine line that Apple is looking to walk: give the features but leave it to developers to service those who want to push the hardware and software to its max."
So that is why they worked with BlackMagic behind the scenes, used their app in their production, and gave them special thanks at the end. In fact, you can actually see that they are using some pretty crazy features that were added to that app, like Tentacle Sync-E (for timecode) and Tilta Nucleus M (for manual focus pulls). I would not be surprised if Apple requested those features, and then gave them development support in adding them. When they added those features I was like "Why would you add that, is that like a high priority in version 1.1 of your app?" I saw another CZcams video where someone mentioned that seemed like a version 2.0 type of feature.
The biggest question is...will they shoot the next one on iPhone? How could they stop now, wouldn't that say there was some issue? So should we expect every event to be shot on iPhone?
CONGRATULATIONS ANDREW!! ❤️🥳🥳🎉✨
You should totally do it
Could make a Studio challenge kind of thing out of it too, using different phones as others suggested
Marquez has put together a nice team, very unique characters, talented, smart, cheeky. It’s nice to see “the boss” sitting with them chatting same level. Good job boss.
You guys are doubting yourself BIG TIME. With the amount of talent you guys have there, an entire video shot on a phone can easily be done.
love studio content.
I’m a DIT in the industry! That man’s “RIG” he is applying a live LUT across the feed that goes to video village and checking the exposure controls.
I think you guys should shoot an entire main channel video with an iPhone. Say nothing at the end. Then shoot and publish another video, maybe 1 week later, revealing that the previous video was shot entirely on an iPhone. This reveal video also shows behind the scenes footage, how you all monitored the reactions, if people noticed and commented, etc.
Congrats, Andrew!
Did you know that it's the first time apple streamed in 4K?
I saw it when I was changing my viewing settings!
"Andrew is about to leave and be a dad"... That broke me abit😔
As I was watching, I theorized "shot on iphone" as a possibility because they had flaunted ACES -compatible Log as a feature. I thought "hey, this event would be the perfect opportunity to show it off". Then I noticed the wide depth of field in the apartment scene and my suspicions only grew from there.
Sure they have the expensive hardware surrounding it, but just the fact that the sensor box and lens can be replaced by a smartphone is amazing.
I would love you guys to film a whole video with an iPhone for your main channel! I know your team can pull it off!
Congrats to Andrew! 🙌 Dope sneakers! 🔥
I freakimg love this channel kinda more then the main channel
lighting definitely gave a perception of depth that's why they caught us by surprise. I was watching and was like why don't they start shooting with their own iPhone since it now is more capable then at the end I was like, "wow so they were actually shooting on their hardware "👏🏼
This is a great video cause they are users of camera and tech and they dug into it like camera fanboys. Entertaining and insightful. Thank you ❤
Anyone else notice the red paper airplane on the left kind of looks like a heart? The whole time I keep thinking he's a sims that's in love with the whole video.
Lets do it, can't wait
0:24 the "Andrew" image, I can't 🤣
i love this channel more then mkbhd,sorry for hurting,this video is so true.especially after 10.30.thanks for making
Congrats Andrew !! 🎉
And yes do it guys !! (Video with iPhone) 😁
That show how much is placebo effect in video/photo world. Nobody told you before we didn’t see any difference but now we can see it !!
this was insightful
I was waiting for thisss HAHA
I think this video inspires what inspired you guys before all the layers of your knowledge, IT CAN BE DONE WITH WHAT YOU HAVE!!! I love that they did not reveal this information until the end. I know you guys have the gear, do it! For me, I’ll have challenges with expensive stuff, but the software that’s free and available, the somewhat inexpensive gimbals that I can afford inspires me to just do it. I think you leave out one important element “that creative mind” can take just about anything and make something good! Go Apple!
Shot on iPhone video will definitely be amazing to watch
was expecting the end of this video to say "Shot on an iPhone 15"
Glad to watch this vid. I get to know the BlackMagic Camera App 😄
Love this channel
I support the idea at the end, that will be a really good challenge and will be real fun to watch the behind the scene video.
I think what this really says is that the quality of the iPhone camera and codecs has advanced so much you could use footage from it in a pinch and it wouldn’t take the viewer out of the video by having a perceivable drop in quality alongside other footage from more advanced cameras.
Apple's video and the line "This was shot on iPhone", the star of the show is the Lighting equipment, the production team, the editing team. The iPhone is a supporting cast in the entire thing. Their message implies your iPhone can do that....sure if you throw in their production team to go with it. The whole thing could have been shot with practically any other modern phone and you wouldn't be able to tell.
In before the Apple fanboys come at me...I am an iPhone user, have been since iPhone 1, have an iPad since iPad 1, have had an Mac since 2008....I am not an Apple hater, just a photographer.
I wonder if they had to cgi out any green lens flairs.
I love B & V duo!!!
OH MY GOD PLEASE DO THE "SHOT OF IPHONE" MKBHD VERSION. I would love to see this. Would be such a "FLEX" from you guys to show that you can take a phone just like apple and still make a badass video
This was shot on the phone :) good job guys
You have for sure the skills.
I just realized how much andrew and mark zuckerberg look alike 😭
Zuckerberg also looks like Data, from Star Trek.
my favorite channel uploaded
To be fair, if you use an Alex or Red camera, you'll still need all that other gear to make it look good.
@@Fjord579and how much is an Arri Alexa/Red Komodo?
@@Fjord579..I'm not sure what your point is. It's a phone that can capture production quality video. That's it. That is the amazing thing.
@@Fjord579 good work buddy
Sorry, but no, you can't capture production quality, on an IPhone.
An iPhone and every other decent smartphone, uses AI, to get such great pictures.
If you could point and shoot a video with one single frame, the quality would look like crap. The software recording, needs to "steal" details from previous frames, to make a nicer image. This applies to any smartphone camera. And it's not like iPhone uses special sauce cameras, that no one else has access to. They use the same camera manufacturers, as any other smartphone brand.
What you see in the Apple video, is not true imagery, it's fake, like in any other phone. But to be fair, some cameras do the same.
The difference is, that you actually could get a decent image quality, without the gear, with a camera, costing thousands of dollars, but you would always want to use lightning setup, to light up darker areas.
@@akyhne what does production quality mean? There are award winning films shot in 16mm film
Love a good challenge!!
The main question for me is how they avoided the lens flares when shooting on an iPhone? It's almost impossible not to have those when shooting at night.
seeing the picture of zuck when he said Andrew fully sent me to the floor
This was such a nerdy video lol I didn't understand a lot of it but I absolutely loved it
blows me away that the MKBHD team makes some of the highest end visuals on the platform...but isn't used to seeing a DIT! Digital Imaging Technician is indeed on set to do "a live import" from camera to post and distribute dailies to multiple departments while applying temporary color (usually from LOG to Rec709 for reference) + generate reports for clip count / make sure nothing gets lost
They’re not “traditional” media so it’s not too surprising since their workflow is more of a small production crew rather than a film or television set.
The matte black M251s subtle in the background
Now I wanna see a whole MKBHD video shot on iPhone
Go for it guys! If anyone can you guys can.
Are you guys switching to Davinci Resolve any time soon? Just th fact that it has the flow of media management, quick cut, editing, VFX/compositing, color, audio and then delivery 😊
Yes, I am down to see you try, I am sure you could pull it off. I like the idea of trying it with an S23 form one of the comments. Does that support LOG (or equivalent?)
2:35 "those were apple bats"
we didnt miss that man that was good one lol
At the end they actually shot an entire video on the main channel with an iPhone.
Just for a moment I thought they were going to say that THIS video was shot on iPhone... (also ya'll are high af.. lol I love it)
If you want to know more about the Pirate flag. The movie Pirates of Silicon Valley does a great job showcasing the entire vibe of that era and what made Apple unique back then.
Shoutout the Adobe Cuts shirt! 👌🏽
Vihn had that paper plain above his head kinda like a character from the sims 🤣 5:44
i think this is mostly an exposure challenge -- the sensors are just not that big so you get a lot of noise BUT, as i've learned after a decade of producing 3D content: an excess of light will make the noise a lot easier to handle (noise in 3D is expensive to get rid of directly cause you need WAY MORE compute, but you can get rid of most of it by adding a lot more light and bringing the exposure down)
so if you're trying to create something of this caliber with a phone, my advice would be: invest in lighting -- not just equipment, but also put in the time to make sure every corner is lit without blowing up the image ie. add tons of ambient light while maintaining the contrast between your sources and then lower your exposure
and shoot log so you can easily make creative choices in post
cool kicks man
Important note that it seems the entire phase of planning of the production was tailored for the iPhone.
Just like those cinematic realistic game engine videos, low light, shadows, reflections and strong lights.
The foreshadowing is crazy. Hopefully there’s also a behind-the-scenes of how you shot it on iPhone.
love the Dominic fike shirt
Hey Marques,
Big fan of your content! I've been thinking about the evolution of smartphones, especially in terms of size and performance. With the iPhone Mini getting discontinued, I can't help but feel like there's a missed opportunity for a compact powerhouse.
How awesome would it be if Apple introduced an iPhone Mini Pro? Something that combines the compact form factor we loved in the Mini with the high-end features of the Pro series. I know a lot of us out here value the convenience of a smaller device but don't want to compromise on performance.
What do you think about this idea? Could you use your platform to share this suggestion and maybe get Apple's attention? Your influence could really make a difference, and I believe there's a sizable market for a device that offers both portability and top-notch features.
Looking forward to hearing your thoughts on this, and keep up the fantastic work!
Cheers,
Anyone else notice the shuttle shot of the "matt black shoes number 2 " in the background?
11:16 yeah, I'm here for the main channel video and also for the bts on studio channel
I would love to challenge you guys to shooting a sick intro + talking head on the iPhone. I've been thinking of doing it myself and think it would be super fun to compare results and talk challenges, learnings, etc. from the experiement. I know it's a long shot, but if it's something you guys think would be cool to collab on, definitely let me know.
Is there a site where we can find about the Frisbee tournament?
People who thought going into this that this can just look like this without lighting, post production etc etc….
You people are adorable 😂
Like why is this even a debate, hahahahahaha.
Above all else I love the 251's placement... ifykyk
I was waiting for the "Shot on iPhone" at the end. 🤣
Still my fav channel 🎉
Now we never know when this main channel video will appear- start to second guess every video now xD
I think they could totally film a main channel video all on iphone pretty easily. However, to get the same kind of gasp and reaction as the Apple event, that would take a lot more work.
The 251.1 in the back. ❤
The cheeky 251.1’s in the background 😂
Best comment, "Learn the basics" of making video's, that applies to anything someone might endeavor to do.
I can't wait to see that video lol
Every time you said something like: It looks so good because of the lights or the color editing the exact same thing can be said about every other camera.
Can confirm the Blackmagic software and hardware integration is out of this world sometimes. I shoot with multiple Blackmagic cameras and it’s incredible what you can do! Don’t get me started on their switchers. Those atem minis or sent from heaven!
LET'S GOOOOO
I was totally expecting you to flash a "Shot on iPhone" at the end with that long black screen, so there better be a "Shot on iPhone" announcement tomorrow, but maybe I'm just not used to the Canon image/look compared to the Red videos
for me the easiest way to know is it shoot on phone or regular camera is, in youtube at 360p you can see the different.
Was great video