How MKBHD Became The Most Powerful Man in Tech
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- čas přidán 15. 05. 2024
- I interviewed Marques Brownlee aka @mkbhd about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: shopify.com/youshaei
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We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.
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Thank you to Parlay Studios for letting us film in your space, highly recommend them if you're filming near NYC/NJ area: www.parlaystudios.com/
Thank you to David Hausen and the team at Surreel films for doing an amazing job filming the interview: www.surreel.com/
Lastly, thank you to Sean, Marques, Jono, Alyssa, and the entire Ridge team as well as Jansen Baier, Dan Gillette, Drew The Director, Lumen Studios, Amanda Marcovitch, Steph Sisler, and everyone on our team for helping make this episode possible.
0:00 - 2:13 The Most Powerful Man in Tech
2:13 - 3:45 Inside MKBHD's Inbox & Deciding What To Review
3:45 - 6:28 Power, Responsibility & Conflicts of Interest
6:28 - 8:24 MKBHD’s Income Breakdown
8:24 - 9:22 Marques’ Advice For New CZcamsrs
9:22 - 12:24 Risks of Speaking Truth to Power
12:24 - 14:51 How does Marques produce so much?
14:51 - 19:10 Closer Look at MKBHD's Creative Process
19:10 - 23:30 How Marques Scripts His Videos
23:30 - 25:44 Most Expensive Videos
25:44 - 27:17 Where Marques Finds Inspiration
27:17 - 29:57 Science of MKBHD Thumbnails
29:57 - 31:20 Selling the MKBHD channel
31:20 - 33:33 Balancing CZcams & Personal Life (Cont.)
33:33 - 34:33 Favorite Productivity Apps
34:33 - 38:05 How MKBHD Uses AI...Actually
38:05 - 41:14 If you were CEO...
41:14 - 43:02 The $1M Tweet
43:02 - 46:09 Why MKBHD Joined Ridge & Deal Specifics
46:09 - 49:15 Ripple Effect on other CZcamsrs
49:15 - 57:59 New Products, Content & Next Chapter
#MarquesBrownlee #Marques #MKBHD #Waveform #wfvrm #creator #youtube #youtuber #cybertruck #apple #samsung #google #thestudio #ultimatefrisbee #ultimate #VR #applevisionpro #humane #humaneaipin #iphone #Tesla #roadster #tech #review #techreview #oneplus #oneplus12 #samsunggalaxy #smartphone #macbook #macbookpro #iphonepro #ridge #ridgewallet #everydaycarry
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ABOUT JON:
One of few marketers to work at both CZcams and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at CZcams, Jon was Head of Creator Product Marketing where he worked with CZcams's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by CAA.
Probably one of the best interviews I have seen, its not even about Marques or the niche its about the interviewer. First video I have seen of Jon and you have a subscriber for life.
Thank you 🙏 So glad you enjoyed it!
Same here! It was ‘recommended’ video, and I loved it.
*Don't read my profile* 🐵
keep it up, well prepared and well executed
Put 👎 number back. Agree or 👎
Underrated thing that people don't talk enough about him, he is a really good explainer.
💯
Concur!
Absolutely agree...
I mean, he's a decent explainer on the basic things. He doesn't go all out in the nitty gritty technical inside of how a product works.
@@GHOSTSTARSCREAM It's likely not possible to get into the nitty gritty of most tech unless you plan on shooting a feature film or focusing on just one single aspect. You have to brush over many fine details in order to produce something at a reasonable length.
I love how he uses “we” in most of his response. He’s a good team player
💯
Yea, that's great leadership!
If you work in the IT industry, you'd know that everyone says "we". The reason behind that is, if something fails or breaks, it won't be pinned on one particular person.
it's his company, so his team
“It’s supposed to look easy, it’s not” was so reassuring from the best 🤝
Truly 💯
too vague of a statement to have much value. can be miss applied to certain things.
as a writer, i understand exactly
Woooooow sp cool
@@henlohenlo689 Not really vague, IMHO. Expertise is all about making the difficult look easy.
What Marques has created is mindboggling. From a young kid in his bedroom, to becoming the biggest tech CZcamsr and the most influencal person on tech in the world.
With one review he can make or break a company or product.
Agreed 💯
Not particularly. What he did was think of it first and run with it. A lot of tech CZcamsrs are much better than him and way more knowledgeable.
@@cosandreas9414 like?
@@cosandreas9414 Chill lol
@@cosandreas9414I cannot say that very simplistic perspective is right or wrong.
But if it’s correct, doesn’t it (or some basic variation) apply to anyone who achieved anything impressive on this level?
I'm a prime example of an MKBHD fan, I've been watching him for 12 years and never bought one product he's reviewed, but i continue to watch every video he puts out because they are very engaging and entertaining.
Same, except the macbook M1 because I needed a new one. Still watched his video before just in case lol
And a phone
What else do you buy then
@@venukrithish007 I've never purchased a phone, a laptop or a car he's reviewed.
I have an old Chromebook, a 2022 Motorola Edge (not sure if he's ever reviewed that phone) and a 2015 MB C400.
What I like about this interview is that Jon (never heard of him before) asked the right questions in order to get the right responses from MKBHD. MKBHD is very articulate in how he gives explanations. He is clear and precise, HONEST and a very humble guy. He’s a relatable guy who loves tech.
Thank you! Yes prepped so much for this one so means alot to hear that 🙏
“How much did they pay you?” 😂 Great chat guys.
Dude thank you for providing a perfect opening for the first question with your tweet 🙏
I love tech.
MKBHD!! The man who literally created the genre of tech reviews - thanks for having him on
There were tech reviews before he was born…
@@philmckay9973 and yet I can't remember any one before him....
There were plenty of veteran tech reviewers before him 😂 and they're not remembered because of the algorithm.
@@google_was_my_idea123name em, I’d like to see some of there old stuff.
No he didnt
For someone with so much influence I like that he’s so humble. Personally, Marques is sort of like a role model to me in how to conduct oneself.
Absolutely.
Why would he mess with fraudulent praise?
I watch mkbhd from Nigeria i have the money for nothing he reviews😅 i just enjoy them and enlighten my friends about them i love you marques❤️❤️❤️
😂 😂 Me sef
Thanks for watching 🙏
Same here😂
Na so ooo
Same here we many from 9ja that can't afford
I legitimately watched every video that MKBHD is in. Every. Single. One.
I'm a simple man, I see MKBHD, I watch
Stop telling people my business.
funny i usually avoid watching videos with him due to the level of fanboy that he has for crapple products the only reason i even clicked on this video was the title because i found the title hilarious as i would not take anything he says or reviews at face value
@@user-bm5hf1ph4n Idk man you sound like a hater, he regularly poops on the iphone but he does like the camera and his main sim card is in an android phone. For his use case Apple computers are good. I wouldn't see him as an apple fanboy though. Even his last MacBook review he stated that he wasn't going to upgrade to M3 from his M1 because there was no big change and it wasn't worth buying it. Just because you hate apple doesn't mean everyone else has to.
@@user-bm5hf1ph4ngo get help
One of the best interviews I've ever seen, Congratulations to all of you.
Means alot, thank you! Shoutout to Marques and Sean who were amazing guests 🙏
must agree
Absolutely one of the best interviews. Interesting how both care about craft and audience. Rare and interesting.
Kweli kabisa
I think Marques underplays his own talent as a sublime presenter. His calm, engaging persona is a rare quality. You can't teach charisma.
He’s top tier. He deserves it all, even more. You can tell he’s a humble man even without meeting him in person. Love this guy!
What MKBHD himself doesn’t realize just how powerful he has become, and that’s a good thing. For someone who doesn’t want that power, he handles it very well. MKBHD became immortal and entered the pantheon of the most powerful people in the world when Tim Cook quoted him on stage. The question I have for people bashing him is: should we always talk about the good but not the bad? What if he didn’t say anything about the car, and people ended up in a very bad accident, resulting in fatalities? Would we then say, ‘Oh, MKBHD should have reviewed that car and said something?
In particular, I enjoy his enthusiasm for what he does which is quite apart from the power he wields or the money he makes - both of which don’t really factor into his interests in the products he reviews or makes. He even talks about how there’s no magic number he would consider for selling his brand. It’s not about the money - it’s about the work he enjoys. That, in my mind, makes him a premium reviewer.
He does for sure. He is jump humble about it. The only time where he used his influence but in a modest way was during COVID and election time when he was encouraging people to vote and what not, but he never told you who to vote for. Stayed neutral.
I think the biggest quality of MKBHD is his cool, calmness and spoken clearness. No shouting, no getting fake overexcited, it just feels "quality". Next is actual video (picture) quality. And then is depthness of information with clearness (convey a large amount of information in an easy to grok way. I am a senior software engineer, I dont need easy but easy means more relaxed viewing)
Marques is one of the best communicators of this generation. Great interview - love to hear more of the process behind the legend.
Agreed! Glad you enjoyed it 😊
lol ‘of his generation’ literally billions of people you’ve vetted. Hyperbole much?
I've not bought a single thing Marques has reviewed, but am still here for it😂
I am sure you did though. A phone, a watch or headphone. He has reviewed so many things it is almost impossible not to have bought anything...
@@axeell92 congratulations to you
@@axeell92or hear me out not everybody is easily influenced
You have time to waste
This turned out so amazingly! Love how Marques shows respect to his audience with all these little details and it's just gold to have him break down his process.
Thank you 🙏
When Marques was asked what he'd change about CZcams my ears pricked up and my mind said the dislike button milliseconds before he said it. Wondering how many others actually Dislike the fact the Dislike button has gone (pun intended)? As far as the interview - brilliant. I love Marques anyway but I will be subscribing to this channel also. Very likeable and smart content. Congrats.
Thank you! Yess my mind was thinking the same when he said that too. And so glad you subscribed! We also have a Discord with 4,600 creators in there helping each other grow, would love to have you join if interested: www.discord.gg/created
MKBHD is one of the most humble and genuine creators ever!!
This was phenomenal. The second half with the Ridge CEO was so interesting, its cool to see business people act like humans not "canned responses" as MKBHD put it. Very down to earth sounding partnership
Thank you 🙏 So glad you enjoyed it!
I don't know for me I thought it was a bit out of place with the rest of the video. Like it was almost forced in?
@@lajeandom The ending is probably the answer - "will do an interview with you, however asking you to allow us to use last 10 minutes for our partnership promotion?"
Never seen your show, Jon. Good job. Been following Marques for years. He too does a great job, in his field. I love it when a creator knows when it's best to stay in their lane and not try to do EVERYTHING. I think joining Ridge is a perfect side hustle for such a smart and creative guy like Marques.
Thank you 🙏
I don’t just watch MKBHD for his reviews, I also like the way he explains things 👏👌.
That's why his videos are actually helpful when you're considering a purchase.
Follow MKBHD since 2013? 2014?
He is the MAN. He is the OG of Tech reviews INTROs and Color blending etc.
Many copied and still copying how he do it.
Many respects this man.
More than enything, MKBHD has charisma. Thats something you cant replicate, and is the main reason so many people love to hear him.
Is it charisma or lack of deception?
@@dplj4428 both
One of the best CZcams tech reviewers on the planet. Always open for constructive criticism for every tech product.
He is such a humble smart guy thats what keep him being successful
Jon's questions are so spot on. When he asked questions you know that he really cares for his audience ❤
Thank you 🙏
I think the monetary questions at the start were a bit off. Asking how much his biggest monthly cheque was just seems nosey and unessecary.
@@fzriow Its literally on all of his interviews.
@@almosttDoesn’t meant it isn’t nosey just because he’s asked it many times in his other interviews. Lol.
One of the things the pulled me into MKBHD was dudes demeanor lol he’s like mad chill all the time. Always calm and sometimes I need that while watching something I like lol
I am a 43 year old man that is terrible with tech...I also watch almost all of Marques video. He is such a genuine talent that the product is such secondary part of wanting to watch the video. The dude is just talented and enjoy the videos so much.
Couldn't agree more Jonathan!
He is honest in his reviews. No BS I his reviews, that's why I always listen and watch his reviews with open mind.
I found Marques from his EV review videos (since I was in the market) but I have watched so many of his tech reviews because he really does just hook you in! I have zero interesting in buying a VR headset but I definitely will watch Marques demo it and give me his pros and cons... he just has a way of talking about these things that make them interesting as a conversation/education moreso then an ad. His demeanor is so engaging and I think that is why his videos do so well. All of the planning and production is top notch (shout out to his team) but his personality is why viewers keep coming back!
💯
This is such a masterfully planned interview. The intro idea was spot on to get anyone hooked
thank you! Got an amazing team that helped me prep
As usual Marques is rational, clear as well as introspective. I appreciate how his mind works; he holds my interest, even tho' I have no particular involvement with tech-apart from the need to be an efficient user. This was also my first time viewing this channel, and Jon, you are very easy yet compelling as an interviewer. I'm definitely a new subscriber.
Thank you 🙏 I really appreciate that
The key to his success: hard work, but also the way the talks is so diplomatic and aware.
I have not bought a single phone in recent memory without watching his review of it first. (I get a new phone every other year). Not only is he thorough and his insight is always good, but he's so interesting to listen to. He really has everything working in his favor.
💯 Thank you for watching 🙏
Finally someone convinced him to do a interview
.... he's done plenty.
This is an interrogation, if he was white like Mrbeast they wouldn't question him
Marques is such an outlier because he’s interesting, honest, calm, intelligent, and well rounded; usually a content creator is compromising on one of those things to try to hold their audience (compromising honesty, screaming/ being excessively energetic, dumbing things down, or being obsessive about their content for the sake of generating and maintaining interest), but he’s just incredibly stable and level headed as a person; great interview, great questions
Thank you 🙏 Appreciate that 😊
Bro. You do amazing at bringing questions to the table. Probably one of the best interviews I’ve seen. Thank you for this content!
I really appreciate that Johnny 🙏
What a humble guy, 100% he is just so genuine and true. funny, has good whit and all but, very knowledgeable and passionate about his craft, talking about things he likes, things relevant and really being informative.
All of his videos are captivating and just draw you in.
💯
Intro was so good. Ngl I think it was the best intro yet, you built suspense really good.
Jon, I just want to say you did amazing here! Precision with not only the questions but also the follow ups. Even following up, if MK didn’t quite give the full answer the audience would’ve wanted to hear. Chefs kiss to the both of you.
Really appreciate that! Thank you 🙏
Dude you’re a great interviewer
Thank you Max! Lots of prep haha
i look forward to one day seeing you discuss how you interview prep and other BTS details on colin and samir’s channel, that would be such an interesting crossover
@@youshaeiI bet. “It is supposed to look easy, but it’s not”.
I put this on in to listen in the background while I work, ended up with this having my full attention the entire way. Fantastic interview.
Kim Kardashian of Tech... what an insult
@@ooglozethe difference is that Kim's influence is negative and MKBHD is positive, so still an insult
Not really. Whether we like or not Kim k has a big influence in the beauty industry. If she said a makeup product was bad people wouldn’t buy it. Same with if she said it was good. A lot of people would buy it. It’s the same with him. If I’m thinking about buying a product imma go to him and see what’s his opinion is.
@@danay092000Honestly the first I've heard of it. MKBHD's global influence is larger I believe.
@@danay092000I think there is a large contrast in how each exerts their influence. Mkbhd is more respectable and seems to have values. I don't sense that with Kim.
He’s just about as useless
You are incredible Jon. Amazing work 🙌🏼
Appreciate that! Thank you 🙏
This video is so neatly edited that you just keep getting engaged more and more to the content. The interview was really informative, looks like you just gained another subscriber, Jon!
Thank you so much! I really appreciate it 😊
Now a business man with great leadership skills, a great communicator and focused on his key activity: reviews
As someone who makes tech content and is trying to grow a large audience, this was a super useful watch! So much valuable insight in this interview that I've been taking notes and will be using in my own content.
Glad you liked it! Thank you 🙏
So much respect for MKBHD. He's a man of morals, and he maintains the highest level of integrity, and professionalism. The way he explains and articulates is so easy to consume, and I think that's his magic sauce and what makes his videos the most influential.
💯
This is the first inverview I watched from your CZcams Channel. It was incredible it felt natural and everyone felt comfortable enough to share with you and the audience. Bringing Someone as Marquees your questions felt genuine and one way or another it felt like we are Pals. Great Job.
Thank you so much 🙏
This was an amazing conversation! The last 15mins especially. Well done, Jon.
Glad you enjoyed it! Thank you 🙏
Thank you for this interview Jon 🤝🏾 Amazing
Glad you enjoyed it!
Criminally underrated channel!! Keep up the great content, love it!!
Thank you 🙏 Appreciate that!
Really great example of someone with integrity and not compromising. I think that's one of the key reasons he and his team have been so successful.
💯
His rise to total total power: 2018 CZcams Rewind. “Fortnite! and Mark Ass Brown Lee” - Will Smith
The way he gives credit to his team is really amazing. Its really very important to recognize the people who you work with ❤
The amount of times that he mentions the team when discussing how becoming and has become so successful is why I appreciate him so much.
I love these interviews. There are so many insights. And Marques is a great inspiration.
Glad you enjoyed it! Thank you 🙏
You're such fantastic interviewer, Jon. I see a million subs for you this year. Easy. Keep up the great work! (Also, love MKBHD. He's a king)
Thanks Brett! Gotta give credit to Marques and Sean for keeping it so candid 🙏
How am I beginning to love your channel. Lessons I have learnt so far are priceless ❤❤❤
I think that one of the things that I admire most about Marques is his level of "journalistic integrity". Although he is not bound to it like a legacy media writer, I think that he shows how much an audience values it, especially in an age of influencers who will say anything for a check.
Hats off to the questions.
Thank you for bringing this amazing content to life.
🙏
What an inspiration Marcus is
The interviewer did a super job. Very good questions. He did his homework for the interview. Post production is also great.
I trust Marques more than any other channel on CZcams. Period!
Whenever I'm watching Marques, it makes me feel like that I'm getting smarter in tech category.
Very humble guy
💯
MKBHD for me is the best tech channel PERIOD. I've tried other channels but is very noticeable when they try to manage the information to benefit the product even when is bad. In the contrary, Marques has been always the humble guy that goes in and say the things the way they are for a normal consumer. I hope he remains like that all the time!
Man! This was incredibly packed, thank you Jon. You are doing great work!
Thank you 🙏 Much appreciated!
Great video! Good job man. First time watching your channel, already loving the content!!
Thank you 🙏
Thoroughly enjoyed this interview, watched every second and even jumped back a couple of times. - The style of the interview, Jon as the interviewer, and of course MKBHD as the interviewee. Really well done!
Thank you! Means a lot 🙏 hope you enjoy my other interviews on the channel as well
@@youshaei admittedly this was the first interview I’ve seen from your channel, but you best bet I’m taking a look at the others!
I’ve been watching Marques for YEARS. Seeing the progress he’s made is absolutely insane. He has stayed the same after all this time which makes me love him even more. He seems so true to himself!
I've never seen a man articulate himself this well!
Sorry Colin & Samir, but best MKBHD sit-down hands down. Good job, man. +1 new subscriber. +1 evangelist.
Marques is really hardworking person. He deserves what he has. Thanks M
The world can't get tired of watching and listening to this young man. He's so humble and human in aspect of life. Keep reviewing tech we're never gonna get tired of Marquees❤❤❤❤❤
I agree 🙏
Marques is now the king of answering questions without ANswering them lol
Can MKBHD consult for companies in exchange of his right to do a review? All those mild product would be happy to pay for his advices on how to improve the ergonomy and he wasn't going to review them anyway. He should create a consulting company where the training program is essentially all his CZcams video. Lend the consultant to review the product and only sign off the final report
I cal listen to this guy all day. He is so humble and intelligent. I like it that he also gives credit to his team.
Crazily perfect questions in the interview. All on point to let audience learn more about MKBHD behind the scene. Great work!
Thank you 🙏 Really appreciate that 😊
Who’s buying the ridge wallets?!?!
Ridge people?
dude was just pocket watching the whole time .... decent people don't disclose their personal finances and deals. every chance he got he asked how much was this? , how much for that ?, how much did they pay you ? , etc .
🤣
I just saw marques play ultimate and he really is so chill and a great guy to meet after the game. I am interested and have played myself so just watching them all play has been a treat on top of meeting him.
A random thing I love about Marques, he produces the highest-quality-looking video for his channel. Even his 1080p looks way more crisp and balanced than most channels.
Pretty rude questions if you ask me. All those questions about contracts and income are pretty private. You ask them like you ask for his favorite color. Not cool.
What a great interview . Hearing MKHB never once mentioned himself regarding his accomplishments but says things about his team and other tech reviewers. “ we opened those doors” when in fact he was the only CZcamsr invited to wwdc in the beginning. Amazing guy
Thank you 🙏
This was such a great video!! You’re an amazing interviewer, thank you🙌🏼🙌🏼
thanks Alex! Appreciate the kind words
I miss the alliteration at the end of his videos. He's probably the person that got me into CZcams. Love, love, love his videos
yea this was a great interview. some really well researched and well thought out questions for someone who has all the answers you'd ever need, and never tires from being as eloquent as he is. great job and i would watch more. i like that even though you were asking specifics i'm sure people would love to know, it seemed earnest and never because it was the most interesting thing to you.
Really appreciate this 😊 Thank you 🙏
Loved this interview. Gave a more in depth understanding of the way Marques and his team work and it was just outstanding. Such a down to earth honest guy, that’s why everybody enjoys his channel.
So glad you enjoyed it 😊
Nice interview. Absolutely love MKBHD. One of the few CZcamsrs that I look forward to watching each video, even if playing in the background (for products I have no interest in). He doesn't ever give the impression that he's making content "just to make content". Each video feels like it has his personal touch. You can feel his passion and relaxed attitude because he doesn't sound like a chipmunk on caffeine.
A1 production, thank you!
This was the first time in a while that I sat to watch an hour-long video all the way through. Great video, great interview, kudos.
Really appreciate that 😊 Thank you 🙏
Amazing work on this one, Jon and team!
🙏
First video I've seen of Jon. An hour long video but this interview was amazing. So so so good. Great questions, relevant questions, allowed Marques to speak and respond, allowed the chat flow and be natural. It was so interesting. Looooooooove it.
Love to hear that 😊 Thank you so much 🙏
I love and respect Marques. He's my top favorite CZcams content creator and to learn so much from and about him in the sincerest way is such a joy. Thank you, Marques, for who you are and what you offer to the world. And a big thank you to Jon for putting together this brilliant piece of work, you have put out the most insightful and exciting questions that have made us see more of Marques. Wish you guys the very best in all that you do. Big ups from Nigeria.
Thank you 🙏 So glad you enjoyed it 😊
Great interview! Super fascinating conversation