Remarketing Audience Step-By-Step Setup (in Google Ads & GA4!)
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- čas přidán 25. 06. 2024
- You worked hard to drive traffic to your website. Reach that audience again!
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Remarketing is an effective way to re-engage visitors who have previously shown interest in your website or products. This step-by-step video will walk you through how to properly setup remarketing audiences in both Google Ads and the new Google Analytics 4 (GA4). Creating a remarketing audience only takes a few minutes and we'll start it from scratch in this video.
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Great video; thanks for the clearly explaining the benefits of audiences in Google Ads vs. GA4
Of course! Glad it helped.
Thank you immensely 👍🏾
You’re welcome!
Thanks. Is this the entire remarketing setup done, or are there further steps needed to incorporate this into a campaign?
Entire setup for a basic audience! You can spend more time by making audience more specific if you want.
@@ScottRedgate Thank you for the response. My campaign has no actual recorded conversions so far - glad to know I’m doing everything I can for it
@@MichaelKeaveneyCZcams you’re welcome!
And which website is it collecting these visits from? You can use different urls for different campaigns, which ones this manager is using? I would understand generatibg tag, then putting it in tag manager and that's it. But where these audiences are getting users from I don't quite get it
This would be collecting visits from your website
First of all, great job with the video. Very clearly worded and easy to follow. I have 2 questions, 1 for each of the 2 examples. The Google Ads setup, is there a way to avoid any customers outside of the US for example? I'm not seeing it in the drop down functions so is there a more creative way to say "show me all visitors in the last 30 days AND within the US"> For the GA4 setup, I'm having permissions issues. I'm the only user and I'm admin on both GA4 and GA. When I go to pull the GA4 list over, it says I don't have permissions and need to ask for them. When I click on the "request" button I don't get any emails or notifications that I'm asking myself for permissions. I've read on reddit other folks having this same issue but with no solve. I obviously chatted with google india and they weren't able to figure it out so they said they would "email me back in 48-72 hours" which is longer than I want to wait. Any advice here? Both the "account access mgmt" and "property access mgmt" have my email setup as admin so I can't figure out what else to do to get the GA4 audience to import to Google Analytics at this point. Any help would be greatly appreciated. Probably burned through a full day of calls, chats and reddit articles with no solve...
Ahh! Wish I could help. Don’t have the answers.
@@ScottRedgate We figured it out. Basically the browser was cached so we went into Incognito mode and were able to set it up!
Woohoo! Well done.
Just a simple question, what is the difference between remarketing list from GA4 and the audience in Google Ads? My goal is to get more people comb back to my site and get registered.
Hi! Google Ads = simpler. GA4 = more audience options.
Forr the first part creating an audience within the google ads account itself, I've started creating that but I don't know where that audience data has actually been gathered from so I don't think it will have captured all of my website visitors please explain where that is getting such data from.
Also I made a ga4 segment based on page views events, it says it would have 168 but it is showing 0 when in google ads or viewing the segment itself in ga4 do you know why this is?
Hey! You can see your audiences in 'Audience Manager'. As for your second question, it can take some time. If you've given it time, the audience might not be large enough. Google has a minimum audience size... 168 is pretty low.
@@ScottRedgate Thanks in audience manager its saying the list is zero even though when creating it, it said it would be 168
In the name of "privacy" sometimes small audience sizes (