Google Ads Custom Audience Segments

Google Ads Custom Segments are the combination of the old Custom Intent and Custom Affinity audiences. While in-market and affinity audiences have a lot of options, custom segments allow advertisers to get more specific on who they want to try and target.. This video will showcase how Custom Segments work. We'll cover the three inputs advertisers have to create Custom Segments. Then we'll go over a few of our favorite Custom Audiences to create. Last, we'll show how to implement the new Custom Segments into your ad group targeting.
This video is sponsored by our friends at Opteo. Opteo is offering Paid Media Pros viewers an extended 60-day free trial. Check it out here. opteo.com/pmp
1:16 - A Short History on Custom Segments in Google Ads
1:44 - Finding the Google Ads Audience Manager
2:00 - Building Your First Custom Segment in Google Ads
3:52 - Targeting People Who Searched for Specific Terms on Google
6:16 - How Websites and Apps Can Influence Custom Segment Creations
8:26 - Reviewing Which Audiences Are In-Use and How to Edit Existing Audiences
8:56 - Ideas for Custom Segments You Might Want to Create For Your Accounts
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#googlecustomaudiences #googleadscustomaudiences #googlecustomsegments
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[@BlakeGregory-to7vr]

Everything is clear. Brief and clear. No water. Thank you)

[@oliversmith8338]

Very informative. But I am facing an issue here. At 11:29 seconds you have an option to select custom audience segments, but for some reason I don't have this option here.

[@smohsinahmad]

Check if you are checking the settings at Account Level or Campaign/Ad level

[@HunterEichberger-ei4zl]

How many forms of targeting will you use in one CZcams campaign, specifically if it is a top of funnel awareness campaign? Is having ad groups dedicated to custom segments, topics, interests, affinities, lineups, etc. too much? Or, does it give Google a lot of different ways to target your audience and optimize to the best performing? Thanks!

[@amitsen9n]

bro this is cool I used to do it for discovery ads you guys rock its like revision in class going on

[@PaidMediaPros]

Thanks for watching!

[@filipebastiani6716]

Thanks for the class🎉

[@PaidMediaPros]

You bet! More on the way!

[@muhammadsalmantahir6179]

can we use this custom audience with search campaigns?

[@julietagomez4688]

Hi!! Thank you so much for this! I have a quick question: I created my custom segments based on competitors' websites and other ones I'm interested in, but on the "weekly impressions" part says "Unavailable". Could it be because I just created it?

[@PaidMediaPros]

Hi there, that definitely could be a part of it. Usually Google is pretty good about showing estimates unless there's a custom audience source attached. Sometimes the estimates tool just isn't working properly and you can only see traffic once you actually launch the campaign. Certainly not ideal, but my guess is there's just a bug. Hope that helps!

[@mbboffers]

Looks like Google has removed "custom audience segments" ~1 month ago. What should we do?@@PaidMediaPros

[@onderyetiskin]

it's not appear my custom list!

[@PaidMediaPros]

Your audience?

[@dotunolagoke5016]

how many keywords is advisable to use per campaign ?

[@PaidMediaPros]

This is one of those "it depends" scenarios. We advise to keep keywords in tighter themes where your ads and landing pages can cover the keywords (really search queries related to your keywords) you are targeting.

[@didsreeve.marketing]

@Paid Media Pros, thanks for another great video. When you add urls, do you have to use full domains or can you use just a single url? Eg. if a competitor sells a wider number of product categories than me, then I only want to target people who visit the pages of their site which match my own category

[@PaidMediaPros]

You can add individual URLs. We have created these types of custom segments in the past.

[@didsreeve.marketing]

@@PaidMediaPros thank you!