Behind the MKBHD x Atoms 251 Launch!
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- čas přidán 14. 06. 2024
- After two years of development, we're thrilled to announce that we're launching a high-top sneaker, the Model 251, made in collaboration with Atoms. Full details are in the @mkbhd video - here's how we planned and shot the intro.
To get the MKBHD × Atoms shoe: atoms.com/mkbhd
First 2300 orders ship instantly!
Everything after that will ship in 9 weeks, only available until May 25th
~
Chapters:
00:00 Unboxing
01:35 Mounting the shoe to the robot arm
04:08 Setting up the first shot
05:28 Robot camera movement setup
08:54 Priming the Ronin shot
11:17 Ronin shot execution
12:15 Wrap-up
Shop the merch:
shop.mkbhd.com
Join the Discord:
/ discord
Music licensed from Epidemic Sound:
www.epidemicsound.com/referra...
Follow The Studio:
/ thestudio
/ thestudio
Follow the staff:
Marques Brownlee / mkbhd
Adam Molina / adamlukas17
Alex Wolfe / thealexwolfe
Andrew Manganelli / andymanganelli
Brandon Havard / b_hvrd
David Imel / durvidimel
Ellis Rovin / ellisrovin
Hayato Huseman / hayatohuseman
Jono Tan / jonotan86
Mariah Zenk / totallynotabusinessacc
Michael Emerick / mikey_emerick
Miles Somerville / someofmiles
Tim McMahon / timmcmahonn
Vinh Dang / danggvinh
Equipment used in this video and others:
Canon EOS C70: geni.us/AtpxW
Canon RF 15-35mm f/2.8L: howl.me/chHqd63eV8A
Canon RF 28-70mm f/2.8L: geni.us/Tbimi
Sennheiser MKH-416: geni.us/jYxRVj
Sennheiser ME 2 lav: geni.us/0bpKiZX
PowerDeWise lav: geni.us/SRX1Th
Zoom F8n Pro: geni.us/tuv7o8
DJI Mic: geni.us/DQoM
Shot by Hayato Huseman, Brandon Havard, Vinh Dang, and Miles Somerville
Produced by Hayato Huseman
Audio by Ellis Rovin
Graphics by Tim McMahon and Michael Emerick - Věda a technologie
World class match cut
The fact that this is liked by 20 people makes him look like a channel like mine, not one with a shoe deal 😂
Absolutely! I went back 3 times to watch that cut. Very well done
@@bhuman1983 30 Feet per second I'm sure lol.
Am in Africa Ghana 🇬🇭 how long ll I receive MKBHD sneaker . I wish am in NYC 😢
Because of how fast that robot arm can swing, I definitely never noticed a cut. Had to go to .25 speed and watch it a few times and you can just barely make out the only spot where a cut *could* be.. Awesome!
Hope y'all enjoyed this one! Was fun to shoot something besides a phone, and Brandon/Vinh really thought outside the box for this one. Was fun trying to figure out how to make it work!
Outside a shoe box? 👟
Great work! I was wondering if you used a quick release or mounted a camera to the robot is some other way. That shot was amazing 🤩
When we visited your HQ, we didn't want to leave, its a wonderland for tech
Sad I was on vacation and missed the unveiling 😭 but the whole team did a killer job on this project, it's been a long time coming!
Definitely noticed you missing from the intro. Glad there was a good reason! Hope you’re having a nice time off!
Ohhhh good to know you are on vacation....we missed you!
Those are nice but let’s be honest, MKBHD deserves a Jordan deal. Like he should be the first to break that plain because he is an active athlete also.
facts
honestly, the couture 1's were perfect for him. PERFECT.
Not a jordan deal, but a nike deal. I would think he would make something like the air mags
you're right. Jordans would be the perfect shoe for ultimate 😂
Man just let the man enjoy his own creation for a moment and appreciate hum for it! No need to compare and what "could be" 'should be" stuff
So, each time you guys upload a vid on how you made an intro, I always go back to rewatch the video just to appreciate the intro even more and to see the many other things I missed...😂😂😂 Am I the only one who does this?
I was literally just thinking when they explained the timeline-notes shot, “oh damn I only saw some random scribbly notes”. Time to rewatch 😅
@@ThinkingBoutMusic Yep ...!!! That was me😂
The kind of work you guys put into your videos. God I am in awe. You guys deserve the flowers.
Thank you guys for going this far to show us the full behind the scenes.
Creating this channel was such a necessary move. No matter how much media us casual viewers consume, we are only able to wrap our minds around small fractions of how much creativity, expertise, and equipment it takes to make these videos. This is a super unique window into that world, and it deepens our appreciation for what we see.
The talent you guys have as a team is just spectacular
He was better without a team back in the day.
@@selw0nk Ice cold take right there man...
"You can take the sole out... like a dementor" Brooo that's genius 😂😂
i'm glad my dad jokes are appreciated somewhere
They’re light ups 🤣🤣
Would be sick if they were haha
@@BrownieX001 the fk are you ,5
all i can think about is how much of a special gem of creativity Brandon is as well as an amazing cinematographer. You guys do great work truly! some of the best in the world
That transition from the robot to the other cam was so sick! Glad to see the BTS of it! I can sleep now.
I was really impressed by that match cut and wanted to see how you guys pulled it off! definitely enjoyed it 😍✌
THANK YOU everyone for releasing videos like these. It’s absolutely incredible to witness the work of art that goes behind your videos- and not just on the main channel.
Went to watch it again, to see if I spot the cut, and maaaaan what a good job! Really happy for all of you, and again, congratulations for the massive payout on the work for this intro + one shot
INSANE intro on the video. I was imagining how epic the shoot was the whole time watching the main channel video. Y'all are awesome, love the whole process
That intro. I was more curious about how y’all did that match up than anything. That one take style intro was so clean!
I love this channel. There are so much talent and effort that go into each video. PS: You guys just make me re-watch the 251 video from the main channel again.
Always in awe of how much it takes to get a clean and simple video. Great bts as always.
that match cut was so smooth i didnt even realise until marques was walking out the room LOL! Studio team is out here with pro cinematography, utterly insane, insanely talented, talentedly awesome!
Congrats on your first shoe, MKBHD! The Atoms Model 251 looks amazing and I love the story behind it. You’re such an inspiration for creators everywhere. I can’t wait to get my hands on the matte black version when it comes out. Keep up the awesome work! 👏👏👏
The mkbhd team is amazing. It's always sweet to see the behind the scenes of the sick videos we see on the main channel. Marques is really blessed to have these assets of genius creative minds as his team.
Gotta appreicate all the camera works and geniuses that go into each video.
The MKBHD Team is one of the best teams on CZcams not only everyone is talented everyone is fun to watch.
Love seeing the behind the scenes. It just highlights the team's creativity and attention to detail. Congrats on the launch.
Such an amazing work. Very detailed oriented.
love these video! Absolutely amazing intro!!
loving the behind the scenes and shots.
Andrew "They'er light ups." -2023 Hats off to all the work on that intro! You guys are wizards! That robot is so fast I didn't realize it was that quick and precise.
Light ups are V2 🤣
Firstly, congratulations Marques on this new endeavour you're embarking on! Secondly, the equipment you guys have is nothing but a dream for many producers!! Props to you guys!!
Such Humble and Awesome person. I remember the Kobe interview.Congrats great work all.✌️
its fun to see you guys really enjoy working together. im so happy!
My god. When I saw the intro… I was not expecting this video as well. Well done everyone. Incredible.
I love you guys. Thank you for the break downs the content is just pure.
So cool to watch this! When I saw the video, I literally asked myself where the cut was in the one shot. Nice job.
that intro cut was the first thing i've noticed! congrats on the launch guys!
The only thing more consistent than Marques hair is David's shirt, NGL it's iconic and we NEED it next
this is a fact
Amazing video! It made me watch the main video again to see the results after seeing the making off
I actually went back to the original video to see the intro again. Good job 👍🏻
Watching the video and then behind the screens, it is so good! Bravo guys!! Brilliant Channel/s
Came to watch the BTS and now I'm going to re-watch the launch vid, y'all did a great job 🙌🏾
Awesome work you all!
I was waiting this for too long we finally got another Brother in the studio
The cut is really well hidden. And the moving shoe is also awesome. Thanks for sharing these details. 🙏
Very very cool BTS... thanks for sharing the process!
Definitely ordered these before even really looking at them. Great work on the videos as always!
Amazing !!! Now i have to watch the main video again to see
I truly believe that Marquez is one of a few CZcamsrs who can partner with a Phone/tablet manufacturer to release a game changing device. This is a great step towards that and I'm sure it's going to be beyond successful.
Y'all tooooo creative my goodness 😭😭😭😭 y'all got me smiling through the main reveal. AWESOME WORK GUYS. Might steal a thing or two from y'all again.😅
Excellent team work.
You guys are magician!
Truly incredible bts ❤
These days, I just wait for those amazing intros you guys make with your creative minds. You never fail to impress
I was actually quite curious on how you pulled off that shot in the main video. Well done. 6:50
This was absolutely fascinating! So rad
Proud of you!
Big respect to the effort
Awesome guys!
This makes me go back and watch the launch video on the main channel, again!
Dudes your genius those sneakers is sick wow outstanding .
YOU GUYS ARE GENIUS!
More power to you guys! I’m really happy this happened, as a sneakerhead and a long time MKBHD fan.
Wish I could afford one right now, i need to save up a bit more, I hope i make it by May.
Hope you also send this to sneaker youtubers like Weartesters, Rose Anvil, Seth, Elliot, Foamer etc.
That camera change was so smooth, I was wondering how you did it, and now I know!
Studio is the best channel
That intro track is what I used for my into for a while 👌
This video made me enjoy the MKBHD video even more!
Those shoes actually look fire 🔥 congrats
world class video shoot 😊
Love the intro
These guys are good 😭
I’m so happy for this
that robot camera thingy is so awesome i love it
These look so good and I wish I could afford a pair at the moment. Plus I really enjoy how the patch with the signature and the size is on the outside and won’t be completely obliterated by wear on the inside
I want this need to have one of these
i was sure you used the robot for the opening shot when watching the main channel video, but when MK started walking out of that room i was confused. I noticed the camera man in the glass and just assumed that the whole shot was one single take without the robot. In conclusion you've done an amazing job!
We WILL be copping💯
That robot did some great work!
Hey where is a mariah
Ok i did not have watching 4 (so far) videos on shoes today on my agenda. They're so cool.
You guys make a sikk team. Keep it up.
I am not much of a shoe fanatic, but The Studio actually IS the channel to satisfy my inner nerd!
7:20 that cut is what got me excited to watch this
amazing
I just watched shoe launch video...I wonder how u guys take that shot... Now I'm clear ❤❤❤
Marques is so naturally talented at talking to the camera that I forget about the amount of rehearsing he has to do before shooting.
Just went back to the launch video to see the cut in 0.25x speed. Good job! You can see the cut At that speed, but never in normal speed.
Is that the 9to5Mac guy? Love him!
Miles!!!!! Legend!!!
Didn't even recoginise the 1nnR until I caught the behind the scenes. Curse you for making me spend $400 Australian spondoolies on an shoe I wont get for 4 months. Sick video sick behind the scenes sick camera work that I didn't notice or understand until this video. You guys really need to start adding "IN VIDEO LINKS" to hey dummy this sick transition was made this way check it out. Maybe add a youtube shorts channel to your ever growing list of channels that's just the MKBHD sick transition shorts that you missed. Love from the underland incredible work!
Just bought some, these are dope sneakers i can wear with a blazer. Also i expect MKBHD level delivery.😂
You guys should do shots with mia moving the product and colossus moving the camera
Cool!
I wish they never leave all of them I know it's wishful thinking but I really love this entire team
I first saw this making and wanna go and watch the orginal😮
Brandon is a Guru and the whole team.... Woahhhh!!!!!!
Absolutely LOVE these BTS videos! It would be cool if y'all went into more detail in the editing aspect of it. Love me a nice after effect breakdown!
I want that shoooooe!
Super killed the video♥️♥️♥️♥️♥️
Idea: use the MIA robot to hold the object and the big one for the camera. Would give some sick shots!
These guys are wizards!
So coooool