Looking back to Milan Design Week 2024

At Milan Design Week, visitors to the GROHE SPA 'Aquatecture' installation found relaxation and serenity inspired by the former courtyard garden of Palazzo Reale. The ‘Aquatecture’ installation not only highlighted the benefits of 'Health through Water' but also offered carefully curated pieces from the GROHE SPA portfolio, providing a space for interaction, inspiration, and relaxation amidst the bustling streets of Milan. Throughout Milan Design Week, captivating events unfolded:
👉 Guided tours led by the LIXIL Global Design Team for our clients and the media, introducing new product concepts such as the GROHE Icon 3D and the GROHE Atrio Outdoor Shower, highlighting upcoming product launches for the GROHE Allure Gravity and the new GROHE Satin finish in the colors Satin Steel and Satin Graphite.
👉 Aqua Talks, a series of captivating discussions with renowned architects and leading designers focusing on the impact of water on our health and wellbeing and the creation of luxurious yet regenerative spaces.
👉 Daily Aqua Ritual as an opening ceremony including a meditation and an additional unique sensual experience.
We were amazed by the positive feedback and reactions. From people simply sitting enjoying the calming atmosphere to profound discussions about the fusion of water and architecture as well as our products: the installation embodied the essence of GROHE SPA while presenting it as a luxurious yet accessible, open brand. We thank everyone who was involved in creating this experience and for all guests visiting us at Palazzo Reale!
#MilanDesignWeek #GROHESPA #Aquatecture