The making of Carlton Draught's "Big Ad".

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  • čas přidán 23. 03. 2010
  • The making of Carlton Draught's Big Ad (2005). Short film directed by Ant Keogh, the writer of Big Ad. This film was created for students. "Ever since Big Ad, I began filming the making of any interesting ads I write or direct, for use when taking to students. People sometimes ask me why I started filming this even before the ad was made and the answer is, a few days before this was filmed we presented a very similar idea to Fosters which they loved but couldn't run, because it was too contentious (for a reason I won't explain here) but we figured out how to solve that particular problem, in fact the new version was better- so I pretty much knew they would go for this." Please ask permission for use : antkeogh (at) funkuncle.com or antkeogh.com
    Credits for ad: Agency: George Patterson, Melbourne. Writer: Ant Keogh (Clemenger BBDO Melb). Art Director Grant Rutherford (DDB). Director: Paul Middleditch (Plaza Films).

Komentáře • 51

  • @Loftikaz
    @Loftikaz Před 3 lety +3

    Im from UK i remember we studied in college and your ad was the subject of my assignment, wish I'd seen this back then amazing idea

    • @funkuncle999
      @funkuncle999  Před 3 lety +1

      Thanks so much, appreciate the comment.

  • @Chris_Cross
    @Chris_Cross Před 3 lety +3

    They weren't kidding when they said "expensive ad". I wonder how many people they needed to dress up for it.

  • @honey87west
    @honey87west Před 8 lety +12

    I remember this ad-- it was hilarious, and the first time an ad became a talking point between me and friends. Well done GP team.

  • @chewie211171
    @chewie211171 Před 6 lety +5

    one of the most epic ad's ever done. This clip just goes to show that not all of it (if any) was done by CGI

  • @aongtingco
    @aongtingco Před 3 lety +1

    It's worth every penny spent for this commercial, Deserves Nobel prize

  • @martinchambers6930
    @martinchambers6930 Před 6 lety +4

    I still drink Carlton because of this AD. Seriously. Brilliant.

  • @katecimo2387
    @katecimo2387 Před 11 lety +6

    Thank you so much for uploading this. The info from here bumped me into the A band for an English assignment. So, thanks once again!

  • @katmanduxo-qs8zy
    @katmanduxo-qs8zy Před 3 lety +1

    This ad is still one of my favorites

  • @RAMM124
    @RAMM124 Před 5 lety +2

    Amazing, this is one of my fav ads of all time.

  • @funkuncle999
    @funkuncle999  Před 11 lety

    Glad to hear it.

  • @bigbrotherrocks06
    @bigbrotherrocks06 Před 2 lety

    One of my favourite ads although I drink XXXX Gold.

  • @mcpinball1
    @mcpinball1 Před 3 lety

    Brilliant !+)

  • @AliasEra
    @AliasEra Před 13 lety +2

    So....what was the follow-up ad?

  • @tlst9999
    @tlst9999 Před 3 lety

    7:30 Client: You have my attention

  • @thunderpop20
    @thunderpop20 Před 4 lety

    He’s given it

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Is it in Wireshire

  • @thunderpop20
    @thunderpop20 Před 4 lety

    With u

  • @rodnielaviles3446
    @rodnielaviles3446 Před 8 lety

    which is the real name of that song ?

  • @thunderpop20
    @thunderpop20 Před 6 lety

    I
    Can’t wait to finished school

  • @funkuncle999
    @funkuncle999  Před 13 lety

    search youtube for "Carlton draught flashbeer"

  • @thunderpop20
    @thunderpop20 Před 4 lety

    No traffic just buildings

  • @thunderpop20
    @thunderpop20 Před 4 lety

    UFO picked me up

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I love glass beer

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Chris needs your help save him

  • @thunderpop20
    @thunderpop20 Před 4 lety

    The lecceaschesse

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Gone missing

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I got him ran build

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Do u see a ghost

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Magic and beer

  • @thunderpop20
    @thunderpop20 Před 4 lety

    July the 4

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I love anz bank

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Fred

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I want to play a game

  • @tedkocot8987
    @tedkocot8987 Před 11 lety

    In this case I think it means they have no soul.

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I’m on a farm

  • @thunderpop20
    @thunderpop20 Před 6 lety

    I am Superman Xavier

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I got a birthday on the July the 4

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Do u want a beer and the other guys

  • @khaledmahmoud7037
    @khaledmahmoud7037 Před 7 lety

    when i was young i heard it its big ass
    hhhhhhh

  • @thunderpop20
    @thunderpop20 Před 6 lety

    We saw a ghost and farted or what ever it was

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I need money mate can u buy me jack Daniels

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Long neck 3.7

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I wanna PlayStation with someone and need the money

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Haaaaaaaa

  • @thunderpop20
    @thunderpop20 Před 4 lety

    I have a phone

  • @thunderpop20
    @thunderpop20 Před 4 lety

    Maroons magic drink

  • @joycevandijkfotografie

    Saw the ad on TV aussie humor is the best but my god ruin the world's best song ever. it is like seeing the Olgas, Kata Tjuta and seeing Homer simpson lying on hs back. I am going to see the concert, well this fucked up the joy. Once you have seen Homer Simpson lying on his back, you will never ever unsee hm. Forever uined the beautiful view of Kata Tjuta

  • @rodnielaviles3446
    @rodnielaviles3446 Před 8 lety

    which is the real name of that song ?