Resetting the luxury candle idea and getting rid of the myths

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  • čas přidán 5. 07. 2024
  • My name is Jeff Standley and I teach people how to make candles and create a business around them. Thank you again for watching. If you have anything you would like to see please message me.
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Komentáře • 15

  • @blacksunburn9754
    @blacksunburn9754 Před 4 měsíci +8

    The biggest myth about luxury candles is that you, a small indie maker, can create a luxury product using off-the-shelf supplies. Just because it's expensive to make does not mean it's luxury, and if you've fallen into this trap created by companies like Makesy, you should spend some time looking at major luxury brands, and thinking about the psychology that motivates consumers of luxury goods. Go hang out in luxury subreddits and see what they talk about (they dont talk about apricot coconut wax). Luxury has higher value, not greater expense, and it's very difficult to create high value with materials and supplies that everyone else has access to. If you want to make a luxury candle, every component of your design should be custom, from fragrance to vessel to packaging.

  • @iamshellymarie
    @iamshellymarie Před měsícem +1

    Hi Jeff, I’m looking for a wholesaler that I can work closely with. Thank you for all you do in this industry

  • @beckybakke4993
    @beckybakke4993 Před 4 měsíci +3

    You hit on many key facts on what the luxury candles are and aren't.
    For me I custom blend many of my candle fragrances. I don't go crazy on my pricing and keep my labels simple. I have told new candle makers to always try to stay true to your goals and learn to improve on your product. I love what I do! Thank you for your videos. I learn something new with every one of them

  • @RichardHicks-vk3vb
    @RichardHicks-vk3vb Před 2 měsíci +1

    I am disabled and suffer from PTSD along with depression and anxiety from being a Marine and making candles helps a lot. I have been using 646 soy wax making candles for my family and testing. But have come across a hemp coco soy blend and was wondering if you have tried it or know any thing about it. I really enjoy your videos and the way you explain things from testing wicks waxs and starting up a bunnies. Keep up the great work.

  • @worwantube
    @worwantube Před měsícem

    thank you for your video and thought. It's very helpful as always.

  • @danagray-2222
    @danagray-2222 Před měsícem +1

    Great Video💖

  • @femonthebeach
    @femonthebeach Před 4 měsíci +1

    Thanks!

    • @StandleyHandcrafted
      @StandleyHandcrafted  Před 4 měsíci

      Thank you so much for that! I’m glad the videos are helping in any way. 🙂

  • @nicolemitchell2845
    @nicolemitchell2845 Před 4 měsíci +1

    Do you have a current fav wax combo for melts?

  • @makesyofficial
    @makesyofficial Před 4 měsíci +6

    This is an awesome and well done video Jeff. 😊
    We wanted to share an example of the cost breakdown to make a makesy 12oz Aura vessel, which most of our customers sell for $40-50 per candle and market their product as luxury.
    12oz Aura Vessel (Case of 12): $4.75 per candle
    Virgin Coconut Soy Wax (11lb Slab): $3.43 per candle
    Vanilla Gelato & Waffle Cone Fragrance Oil (16oz): $1.87 per candle
    Performance Cotton Wick 91 (100 Pack): $0.13 per candle
    Wick Stickers (12 pack): $0.16 per candle
    Labels (estimated cost): $0.30 per candle
    + Free Shipping
    TOTAL COST before labor: $10.65 per candle

  • @lynettebroussard3269
    @lynettebroussard3269 Před měsícem

    What suppliers do you use?

  • @thegrumblesquad4949
    @thegrumblesquad4949 Před 4 měsíci +2

    i just make wax melts to give to my friends

  • @journeycandleco.8658
    @journeycandleco.8658 Před 4 měsíci +1

    Hello. I have placed an order on Feb 10. I have sent several emails to know the status of my order. I ordered a lot of candle care cards. In one of my emails I stated how important my order is. I received a general response apologizing that you didn't see a previous email but no update. How can I get in contact with a live person. Very frustrating customer service.

    • @rizzy6687
      @rizzy6687 Před 4 měsíci

      No offense.. This is not the place for that. You should delete this..js

    • @StandleyHandcrafted
      @StandleyHandcrafted  Před 4 měsíci

      All orders are out. What is your order number?