Why YouTubers are fake retiring
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- čas přidán 9. 05. 2024
- 00:00 Why are so many creators fake retiring?
00:38 Tom Scott’s altered retirement thumbnail
01:45 Retiring from an artistic career
03:50 You are not scalable
08:08 Creative vs Financial stakes (=
11:19 Hiring well is so important
13:45 Risk taking vs risk management
15:22 Is this mass retirement a threat to CZcams?
20:27 Don’t trust creators
26:50 Plogging (We may be in the deep end)
27:50 Are we retiring?
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on CZcams. We also interview creators and try to get to the bottom of what’s working on CZcams and where the creator economy is headed.
"Update, January 19th: I've updated the title and thumbnail because it turns out a lot of people don't even get to the second sentence of the video before writing me off forever!" ---Tom Scott
Thank you! I was going to comment that as well. A bit disingenuous to misrepresent what Tom Scott said.
Thank you! I was going to comment that as well. A bit disingenuous to misrepresent what Tom Scott said.
Turns out, Colin and Samir don't either. Disappointing.
@@RythmicRaindrops It made me go "did they even researched on the facts a bit"
Tom usually has a reasonable reason for what he does
I think the main reason that Tom Scott adjusted the thumbnail on his last video is to better reflect what he's saying in the video and not because of a sudden change of mind. At around 3 min in that video he describes his plans as "taking a break" and "this probably isn't goodbye goodbye, like not forever" which clearly shows that he is reserving the option of making new content in the future.
I think it was just for the shock value honestly, lol. What? My favorite CZcamsrs are retiring, where are they going? :O Type of stuff.
@@thelifewithnate barely even shock value because he said he was retiring from the weekly series a long time before that final video
I agree. He was probably one of the most upfront about it and was very clear from even months before that he would stop weekly uploads but he was not quitting entirely.
@@DominicI1 Sounds like he had a sudden change of mind in deciding his thumbnail could better reflect the actual message of the video and not what would he might have thought would get the most clicks...
Tom Scott never said he was retiring for good and 100%, he just said that the regular uploads would stop, he was clear on that for a long time. So the update in thumbnail (and title) is most likely just a change that was needed because many people misread the title.
I agree, he mentioned the consistency of upload will change
I think you just did more research than the team producing this one did...
Yes! Tom clearly stated that in his video...
Yeah, this is actually insane. Did they ... not watch the video? He's been extremely clear in his Video. "This is not 'woe is me, I'm leaving the internet forever'" is literally within the first 10 seconds.
At 2:10 Tom Scott says "it's time to take a breather," and in the first 4 minutes he explains that he might even upload more of the same series.
Like, this makes me actively want to watch Colin and Samir less, because basic comprehension is kinda important.
You guys are the idiots here. They are talking about how it was clickbait. They aren’t arguing that his original intention was to genuinely quit forever.
This is why I recently made the conscious decision not to scale. I love the creative side and hate the business side.
Although I’m Not Huge Right Now I Feel Exactly The Same. For Some Reason I Try To Overcomplicate Everything And It’s Burns Me Out, However I Always Come Back And End Up Doing The Same Thing That Got Me To Where I Am Now!
And you absolutely do not need to scale to become immensely successful. The first example that comes to mind: Sam Sulek. He got to 3 million subscribers in less than a year by literally just recording himself at the gym, day in and day out. No fancy stuff, no collaborations, no gimmicks, no nothing. And every video of his has been getting hundreds of thousands or even millions of views.
Super surprising to hear my name pop up in one of these shows! Thanks for the inclusion in a really fantastic conversation. I absolutely agree with so many points that you all made 👍🏼
Mom, i finally made it on a Colin and Samir video
😂 That Is Definitely A Huge Achievement!
Lets goo
Congratulations Parker!
Hearing a lot of my internal struggles being validated is very healing. Thank you guys 🫶
Feels a little less crazy for us out there
I’ve Dealt With A Bunch Of Burnout For Months At A Time, Idk What Changed Now, But Whenever I Don’t Post I Burn Out. It Be Might Because I Just Don’t Want To Disappoint! No Matter What I’m Not Going To Allow Myself To Burn Out Again, Because If I Don’t Post I Just Don’t Feel Great.
We’re getting to that age in CZcams where we get to see what retirement looks like, and it’s weird….
meh it's not that deep
What an upgrade with the new intro! Amazing work by the editors for this video.
After so much struggles I now own a new house and my family is happy once again everything is finally falling into place!!
I'm 37 and have been looking for ways to be successful, please how??
Thanks to my co-worker (Alex) who suggested Ms Mary Elizabeth Webb .
She's a licensed broker in the states 🇺🇸
After I raised up to 325k trading with her I bought a new House and a car here in the states 🇺🇸🇺🇸 also paid for my son's surgery (Oscar). Glory to God.shalom.
Wow that's nice She makes you that much!! please is there a way to reach her services, I work 3 jobs and trying to pay off my debts for a while now!! Please help me.
Thanks to you both for this episode. I constantly struggle to find the balance between channel growth and my own sanity. I burnt out super hard last fall and almost quit.
I love the loyalty to Tom Scott in this comment section
As an artist (photographer) that got "retired" due to sickness out of my control, and also extremely frustrating because I'm not ready to stop working, I feel that first part HARD. If I wasn't stuck with the changes that got forced me; I'd 100% still be working. Lmao'd at the Tom Scott comment too, I went in late to his channel but he sure had a lot of fun. I see it as the algorithm forcing creators to put out more videos than they wanted because otherwise youtube would stop showing/recommending them. CZcams is a very strange medium now that it's trying to be commercialized by google and had lost a lot of it's freedom. Especially with the newfound ad push.
MatPat and Tom Scott: I am gonna stop doing this specific kind of CZcams videos, that I am doing for at least 10 years, its not goodbye goodbye, but its a part of my life and audience for so long that I think it deserves a proper send of.
Internet: OMG so you guys are retiring? Never gonna seen again? What a bold move, everyone gonna miss you so much.
Also internet after realising they didnt actually retire: You liars
Lol bro, none of their titles or thumbnails said that. A lot of people see titles and thumbnails and never watch the video. Creators are aware of this, it's their fault for clickbaiting.
Thank god you guys posted! Morning routine with you talking in the background is as good as it gets ☀️
I absolutely love and look forward to your chats together! So glad you are continuing them 😊so much great info❤
Ayo guys I just wanted to say growing up I watched you guys on the TLN and I saw your guys leaving video. I didn’t know you had this channel till 3 days ago I love getting to watch your videos again glad yall are doing alright.
I have yet to watch the whole video but something that already struck me as weird was MatPat and Tom Scott catching flack for "retiring", when both very clearly stated that they are retiring from continuously hosting and releasing "their" main formats. Both clearly stated that they wont just be gone forever but refocus their attention elsewhere. Tom Scott retired the recurring, scheduled format. MatPat retired his main host role
They're getting flack for clickbaiting it as such, MatPat was just on the show and described his "retirement". Colin and Samir are aware of this, they simply assumed most their viewers could understand the context they're speaking in. Looking at the comments many didn't. Why would you make a comment before watching the whole video? Also, Colin and Samir recently hosted MatPat, how is that flack?
In my opinion most people that claim they have stress and burnout have never had a really crappy job. I have been in the military and have worked in customer service for Netflix. I wake up every day like it is Christmas because I am a full-time creator. Even when things are rough and the views are down it is better than the best days in the Army and Netflix.
Burnout I think is generally caused by effort that does not line up with what we get out of it. As linkin park said "I tried so hard and got so far but in the end it doesn't even matter"
I get your point - but you're simplifying burnout to match your reality of the world 👍
@@asdasdd320 czcams.com/users/shortsBpKF-lCxBMQ?si=VYDGfdVr0-6PN49g
Good points here. I'd happily burn out if a job pays well. But after 20 years and no prospect of ever owning anything you do end up thinking that you do it for survival only. Also, health issues creep up and it's easier to burn out when you aren't as healthy as you were.
thanks for the update my man
Opportunity will turn any creator into a daily problem solver. Measuring your time during a week where you’re doing what makes you happy and in the creative lane you want is super valuable for pushing the needle and never having to “retire”. Great conversation guys!
Colin and Samir are like a weekly newspaper on the the creator economy that you eagerly wait for.
Thank you guys!
Excellent video. There are a few points that really resonate with me and my non-CZcams job e.g. moving from risk taker to risk manager. I think this is not retiring, but moving forward.
Liked and subscribed. This topic is hot and has been discussed by lots of CZcamsrs, you 2 made the best deep dive and analysis of this topic and it makes it kind of emotional as a beginner content creator.
Absolutely love this new intro, it's just so clean!
That point about the "singular artistic voice" is really interesting. At a certain point as you scale that "artistic voice" also becomes a "brand voice". It might be based on the original voice(s) of the individual creator(s) but as you build a team of people, all of whom have an impact on the final product, it becomes a branded style and tone of voice instead. And it's the scaling up of the projects, teams and scope that requires that shift.
blessed be thou when colin and samir upload
Woahh that new intro is so cool! 🔥
Oh man, this format has the vibe of a talk show, but with actual substance. I’m a fan! Great content, as always.
4:37 guys *YEEEESSSS* !!! i’m obSESSED with the shottz that show both of you sitting at the table in the frame!!! keep it up!!😮👏👏
Lovely! Enjoyed the perspectives. 😊😊
Honestly loving the inclusion of the creator support style conversations in between the epic interviews Missed the deep end! both provide so much value.
Just starting to reach that point of "do I scale? Do I want to?" I really appreciate this conversation!
You made a point that will stick with me forever. You are a successful video, media platform, “ on CZcams”and have been unsuccessful 70% of the time.
I took the leap to be a full-time creator, and 2021. Exactly 3 years ago. Averaging 1.5 million views per month that number dwindled down to 250,000 per month. I am technically a failure on CZcams at this point yet I still manage to do this full-time. Because of a massive pivot. ( won’t get into what I did here ) but, hearing you guys say this, and living through it myself really helps me not feel Alone. You guys rock I watch everything you do and thank you so much for putting your best foot forward 100% of the time so that 30% success rate can keep you going because you guys sure add so much to this space
Chris .
Not only youtubers/creative people building a team or a business need to only move forward at the pace that trust can be built - if you want to life a healthy (in all respects) life - that's invaluable advice as well.
I mean, regarding Tom, he always said (before his retirement video) that he's just retiring from the consistent weekly videos, not forever. The thumbnail "GOODBYE." was kinda just click-baity.
The montage is wonderful
Thanks for sharing it. ✌️
Tom Scott literally NEVER said he was fully retiring, I'm shocked no one picked up on that
Simplicity is a gift. 🙏
For Sure! Every time I Try To Overcomplicate/Change Something On My Channel I Get A MASSIVE Burn Out! I Thing Ive Learned The Hard Way At This Point 😂
Glad these are on the main channel. Never understood the 2nd channel as helping creators is what yall talk about.
Love the spicy takes in this! I want to see more of Colin and Samir's real opinions on stuff. Even if there's a little bit of a roast!
Watching this part on jackets - 29:19 -i really liked how Colin and Samir used this video to demonstrate their point. This vid felt typical of a Creator Support video), and i enjoyed seeing an example of how you can pick up an identity, even after two weeks of “retiring” and old one :p
I missed that format ❤happy to have you back here. Creator support gang 🙋🏼♀️
I really like the matrix bit. Especially when Colin has the matrix background.
A lot of value added in this video. Thank you
LOVE THIS the deep end made me smile
Awesome video always enjoy your video's!
You guys are true thought leaders. The ideas you talk about in these videos are the best, so happy the “Breakdown” style videos is back (a bit) on the main channel. I love the interviews, just also think that you guys have so many original and poignant things to say about the Creator Economy
The thing a lot of people are forgetting about Tom Scott is that he announced he’d stop a year before it happened. In both his original announcement and his goodbye video he talked about it being a break instead of permanent, and that he’s still going to be doing his Lateral Podcast, Technical Difficulties etc., and the thumbnail change is just because people saw the thumbnail, made assumptions that he’d be stopping forever, and didn’t watch/pay attention to the content of the video.
True.... I was thinking about that. It seems like not many of the people know of the video he made a year ago explaining his decision
Love the new intro
This reminds me of “Great Big Story” who took a 5 year break and came back super strong!
2 views in 1 second, Colin and Samir fell off
Damn that's so bad.. they really fell hard
700 views in 7 minutes.. jeeez guys
3040 View in 21 minutes Its Joever 😔
Drop the "why" in the title. More clickbaity
6,000 views in 37 minutes, Colin and Samir fell off
yay new CS upload
U GUYS ARE MY FAVORITE PODCAST AND SAMIR IS LIKE AN ELDER BROTHER TO MEEE IDK WHY HE GIVES ME THOSE VIBES ALSO COLIN LOVE U TOO 😂❤️❤️❤️❤️❤️❤️💛💛💛
I feel like at the same time the "false" retirements are also clickbait into getting people to know what their next projects are in a way. It's a weird but effective way of selling something controversial to generate some market interest. Awesome video as always!
This became my favourite show ever:)
shots fired! I got my floaties on! hahaha .. love yall's content always
Tom never planned on leaving forever.. he literally says so in the video. Colin and Samir, I'm disappointed. I expected you all to do proper research, but just the first minute of this video says otherwise.
It’s not “fake retiring” for people like the game theorists or Tom Scott. Those two are doing more of what top gear, and by extension the grand tour, did. The BBC replaced the top gear hosts, and Jeremy, James, and Richard went off to host slow production, high quality shows.
As a wedding photographer, I started just myself and my wife, and then we grew a team. After a while, I realized this isn't what I wanted to sign up for. I think you guys are spot on with not retiring but trying to figure out what is my new creative identity.
👍👍👍 and SUB! Great video, great discussions. Always present online, and myself included, I always think about youtube creators such as yourselves.
We see the bigger channels quitting, but the middle class creators are exiting a lot as well.
It feels like we just can't break the ceiling and with CZcams, you don't get all the time in the world.
Colin got it right at minute three. Amazing analysis.
I like your words on your board.
dude the part bout risk management and risk taking...
so real...
Do you agree with the sentiment that CZcamsrs are risk takers? I'm not sure if that's applicable with what we do on the platform.
some people take risks and it takes real commitment to make this youtube thing work long term@@thelifewithnate
6:25. I remember this is why Matt D’Avella decided to not scale. He mentioned in his video once he sat down on a zoom call in front of a team he wasn’t doing what he loved about it. As a Software Engineering manager, I totally understand. I wouldn’t want this to feel like what I do at work.
have a happy retirement guys!
I'd love to see more documentary style videos from y'all - highlighting the 'how' behind creator events
It’s like the concept of “How can I miss you if you won’t go away?” Sacrifice some frequency, but it makes those returns mean that much more.
I like that “jacket” metaphor (analogy?).
Though I do think that hasn’t always been the reality. Up until very recently, the understood rule on CZcams has been, “you cannot afford to take a break because people will forget about you and not care when you come back.” Not that that’s always been the case; plenty of very successful channels have taken long, announced breaks and returned to even greater success. But they’ve always been seen as the exceptions.
I’d say pre-COVID era creator advice would say, “You might as well burn the jacket, because if you put it away, whenever you decide to take it out of the closet and try it on again, no one will be there to see it.”
I think the quality of a creator’s content and the audience/relationship with said audience that they’ve already garnered provides a more padded safety net of the viewers patience.
And more recently I’ve been finding more and more creators reinforcing that sentiment when offering advice, y’all now included. I hope it becomes more normalized across the board that breaks are not something to be afraid of (*as long as you’re making stuff that you believe in and not just riding trends.)
Good people will wait for good videos.
Same for music producers: As soon as the album is out you're already thinking about how to keep the buzz alive with the next one. The hussle is exhausting.
Hey mom, There’s a new Colin and Samir ep.‼️‼️‼️
Awesome creator support video podcast it's back... I mean the Colin & Samir show
Great vid!
Just so sad to see the legendary CZcamsrs leaving us.
CZcams and the world will not be the same without them.
Thanks!
I love episodes like this.
New INTRO GRAPHIC IS SPICY!!!!!
CZcamsrs leaving on their own terms has always been a thing, and it's the best way to go. I guess this brings awareness that these careers are short, and it's best to take it in your own hands. I made a video a few months ago all about how creators cope when they lose their fame on their own terms vs. when the attention falls off of them, and it's pretty fascinating to see the difference.
Ideal show for me to watch while taking a break from creating for lunch. Thanks guys. Not retiring.
The first person to really retire, and made his channel scaleable is the king of random, he passed away and his channel is still here supporting his family
I needed to hear this … slow down! Don’t have to go beyond the pace of trust!
28:32 that’s such a perfect way to describe it. And it makes the fact that MatPat ended his final theory by literally hanging up his jacket even more awesome. Because it’s always possible that he could put it back on again someday
10/10 Content Bro
It'd be really interesting for you guys to interview the crew of the OSP (Overly Sarcastic Productions) CZcams channel. Because they've chosen not to scale. They're an amazing Channel and I think that creators like them are left out out this conversations.
Until next Monday then!!🎉🎉
I love that Colin and Samir disagree on points when it comes to retirement and the CZcams journey! Actually refreshing …
i look at it like the military: when your a low rank aka scaling, your boots in the mud working hands on.
when you rank up, you become more like a manager using the troops below you to write scripts, edit, etc
CZcams is great in the sense that it can be pursued as a hobby or a business startup. If the latter path is chosen by a creator, the creator is an entrepreneur by default. An entrepreneur by default is risk taking and risk preferred, wherein the risk reward payoff is highly asymmetric. As such, most content creators, provided they scaled well over time without much overhead or costly liabilities, can freely decide how they wish to conduct their business. Unlike most brick and mortar businesses, CZcams offers a high degree of optionality and risk.
Samir calls the sections "projects". I like the idea of "seasons". I like for example "Jet Lag: The Game". They are maybe filming three seasons a year. With flying to the places and such they may take three weeks a year plus cutting the footage. There are like five months in between most seasons. And thats totally fine.
I wish I had a Colin/Samir in my life to talk to about stuff in depth :(
Plogging is a combination of jogging with picking up litter, merging the Swedish verbs plocka upp and jogga gives the new Swedish verb plogga, from which the word plogging derives
Colin and Samir are throwing shade and I'm all for it 😆😆😆
Valuable chat as always, thanks fellas!
By the way if you ever wanna hear the thoughts from a small creator hit me up... I've put in the work and post more then y'alls favourite CZcamsrs lol I've got some thoughts on this platform that aspiring creators might find value in.
What an amazing channel I just found! How long have you been doing CZcams for mate? Those cinematic videos are awesome.
@@thelifewithnate Glad you enjoyed them Nate! Started this channel in 2016 and started taking it more serious in 2022!
What is retirement?! I’ve been at same “job” for 12yrs and I’m just now tapping into my creative juices 🎉let’s see what I can learn from this!! 💜you guys
you seem like a cool mom
To Samir's jacket analogy that he got from Deep Cut or Full Time Filmmaker now, MatPat literally ends his farewell video hanging his jacket. He will pick it up again at some point, just not now. Don't ever think you're done creating
Adam Raguesa recently posted one of those videos, but in it he really just said he is kind of moving away from a set schedule & topics and planned on broaching the scope of his channel which I think is kinda similar to what you guys are saying
Literally shed a tear when Tom flew away
Love a great ending
29:16 this also speaks to the “nostalgia” boom, how companies realize they can just remake or continue old entertainment properties and people will eat it up
I think C&S's disagreement about when you stop being a "creator" is just a symptom of how broad the industry has become. When Samir says you stop being a "creator," I think he means that you start being a "media executive."
The reality though, I think, is simply that "creators" encompass millions of creative people, while a subset of those creators have scaled to the point of being "media executives," and yes, to Samir's point, that might happen when you hire your first (non-partner) employee, because that's when you become a "manager," on your way to full-blown "executive."